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  • Articles  (160,663)
  • Periodicals Archive Online (PAO)  (133,777)
  • Emerald  (26,886)
  • Economics  (158,077)
  • Energy, Environment Protection, Nuclear Power Engineering  (2,586)
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  • 1
    Electronic Resource
    Electronic Resource
    Towards a learning organization (1995)
    Bradford : Emerald
    Training for quality 3 (1995), S. 33-40 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Discusses the profile of a learning organization as described bySenge. Describes the current organizational status of Brooksby College,Leicestershire, UK, in relation to a college-devised quality assuranceprogramme (QAP). Then applies the results of this research to Senge'sprofile of a learning organization to show that Brooksby College has theattributes, and means, of becoming a learning organization. Furthershows that the vehicle for this development is the QAP.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09684879510093371
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  • 2
    Electronic Resource
    Electronic Resource
    Brand alliance dependency and exclusivity: an empirical investigation (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 477-487 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper examines the effects of resource dependency and contract exclusivity on the attitudes and intentions of consumers in brand alliances. Findings indicate that attitudes of the brands before the alliance (pre-attitudes) have a positive effect on the attitude toward the alliance, which has a positive effect on perceived quality of the alliance, willingness to pay a premium price and purchase intention. Further, attitudes toward the brands after the alliance (post-attitudes) reveal a positive spillover effect for both the host and ally brands. Interestingly, the moderating effects of dependency and exclusivity differ based on whether the brand serves as the host or the ally brand in the alliance. Analyses conducted after controlling for the effects of familiarity of the ally brands revealed consistent results.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568417
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  • 3
    Electronic Resource
    Electronic Resource
    Building brand loyalty through individual stock ownership (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 488-497 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Building brand loyalty has become more important, yet more difficult to achieve in today's marketplace. This research investigates a possible avenue for building brand loyalty that is not directly related to the marketing of the product - attracting individual investors in the brand's corporate parent. A survey of over 500 individual investors revealed that individual investors do tend to buy brands from companies in which they hold stock, and investors may buy stock in a company because they have experience with the brand. In contrast with brand loyalty, where consumers will not buy competitive offerings, individual investors indicated they would buy competitive offerings, suggesting that stock ownership is more likely to lead to repeat purchase behavior, but not brand loyalty.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568426
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  • 4
    Electronic Resource
    Electronic Resource
    The impact of e-mail marketing on brand loyalty (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 498-505 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The study examines the effects of e-mail marketing on brand loyalty and also reveals the kinds of e-mail content valued by consumers. Data were gathered from 890 consumers, who were users of a multinational cosmetics brand and had received regular permission-based e-mail messages from the marketer. Results reveal that regular e-mail marketing has positive effects on brand loyalty. E-mail-activated consumers visited retail stores. Consumers exposed to e-mail marketing recommended the brand to their friends. Loyal customers appreciated regular communication and various other information content from the brand more than mere offers. These results encourage marketers to keep in frequent contact with customers via e-mail with the aim of enhancing brand loyalty.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568435
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  • 5
    Electronic Resource
    Electronic Resource
    Evaluating potential brand associations through conjoint analysis and market simulation (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 506-513 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A novel method for evaluating the benefits of a potential brand association is presented. The uniqueness of the method is considering brand association as just another product attribute, subject to the usual analysis used to determine the attributes desired by consumers in a new product. The method was illustrated using automobile tires as the product, and designation of the tire as the "Official" tire of NASCAR as the brand association. A set of tire profiles was created, describing hypothetical tires as combinations of levels of five attributes. Subjects ranked these profiles for preference, and this preference was decomposed through conjoint analysis to yield part-worths for each attribute level for each subject. Association with NASCAR had an average impact of 14.8 percent on consumer preference, comparable with that of speed rating (13.8 percent), and not much below that of brand (20.5 percent). Rudimentary market simulation suggested that associating the underdog tire brand with NASCAR would result in dramatically improved market share. Evaluating potential brand associations by their simulated effects on market share may be a useful managerial tool.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568444
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  • 6
    Electronic Resource
    Electronic Resource
    Influence of price endings on price recall: a by-digit analysis (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 514-524 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Although it has been proposed that recall processes play a role in the retail sales effects of 9-ending pricing, substantial effects of price endings on the level of recalled prices has not been demonstrated. With an improved testing procedure, it is found that the level of a set of prices with low ending digits (such as 1 or 2 in the dollars place) is more likely to be overestimated in recall than the level of equivalent sets of prices with high ending digits (such as 6, 7, or 9 in the dollars place). The results of the study support the role of left-to-right processing of price information and point out some consequences for retailers of the use of low numbers in price-ending digits.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410568453
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  • 7
    Electronic Resource
    Electronic Resource
    Brand trust and brand extension acceptance: the relationship (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 4-13 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - This UK-based research aims to build on the US-based work of Keller and Aaker, which found a significant association between "company credibility" (via a brand's "expertise" and "trustworthiness") and brand extension acceptance, hypothesising that brand trust, measured via two correlate dimensions, is significantly related to brand extension acceptance. Design/methodology/approach - Discusses brand extension and various prior, validated influences on its success. Focuses on the construct of trust and develops hypotheses about the relationship of brand trust with brand extension acceptance. The hypotheses are then tested on data collected from consumers in the UK. Findings - This paper, using 368 consumer responses to nine, real, low involvement UK product and service brands, finds support for a significant association between the variables, comparable in strength with that between media weight and brand share, and greater than that delivered by the perceived quality level of the parent brand. Originality/value - The research findings, which develop a sparse literature in this linkage area, are of significance to marketing practitioners, since brand trust, already associated with brand equity and brand loyalty, and now with brand extension, needs to be managed and monitored with care. The paper prompts further investigation of the relationship between brand trust and brand extension acceptance in other geographic markets and with other higher involvement categories.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420510583707
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  • 8
    Electronic Resource
    Electronic Resource
    Universal appeals with local specifications (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 14-28 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - Aims to explore the factorial structure of automobile brand image in the context of a cross-national study. More specifically, we intend to answer two questions: whether the factor structure of brand image perception differ across countries, and whether these differences are owing to nation's culture and level of economic development. Design/methodology/approach - An existing data set, which consists of data collected from survey research, was employed. Data covering the top 20 automobile markets consisting of 4,320 eligible new car owners. Perception of and attitude towards automobile brand associations were measured using nominal scales. Findings - Provides empirical evidence that supports the applicability of multiple brand image dimensions corresponding to the consumer's sensory, utilitarian, symbolic and economic needs at the global level. The study also suggested that factor structure of brand image differs across nations and these differences might be reflective to a nation's culture and its level of economic development. Research limitations/implications - As with any empirical study, this research inevitably has its limitations, which presents opportunities for further research: extensions of the present framework to other product categories; extensions of the national factors; extensions of the brand associations; and measurement improvement. Practical implications - Understanding the similarities or differences of the factor structure of brand image across the globe facilitates the formation of a successful global image strategy. First of all, by exploring brand image structure at the global level; and the specific interrelationships among the corresponding associations Originality/value - The results derived from the 20 diverse nations in the present study not only enhance our understanding of brand image structure but also provide a strong test of the empirical generalizability of automobile brand image dimensionality and factor structure in a global context.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420510583716
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  • 9
    Electronic Resource
    Electronic Resource
    Tactical launch decisions: influence on innovation success/failure (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 29-38 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - Innovation launch strategies are usually critical for innovation success. The main objective of this work consists of analysing the influence of the tactical launch decisions on new product performance Design/methodology/approach - Starts with a brief literature review. Then the results obtained in our study are compared with those obtained in other research. The data used in our research describes a new product launch in the Spanish agro-food sector. The method for collecting the information was through a mailed questionnaire. Because most of response variables were categorical, and in order to verify the proposed hypotheses, cross tabulation was used. We used Pearson's chi-squared (?2), likelihood ratio (H2) and the adjusted residuals too. Findings - The results propose a series of recommendations for the executives in charge of marketing new products. Specifically, suggests that it will be more likely to achieve success if, when launching a new product, skimming strategies are used, if intensive distribution is used for selling an innovation and the investment in the communication media is greater than that made by competitors. However, it is more possible to fail if the new product is marketed using an individual brand, penetration prices, push communication strategies and less expenditure on this concept than the competitors. Research limitations/implications - The literature review suggests that some of these tactical decisions seem to be related with other launch decisions (strategic launch decisions). As a result of this, it will be interesting to perform these similar analyses for those as well as to analyse the possible links that may exist between both and their influence on the results. Future research could explore these relationships in other industrial sector or countries. Perhaps, it would be possible provide a common perspective. Originality/value - In spite of the importance of the last phase of new product, there are few empirical works about it. This work tries to explain the transcendence of the tactical launch decisions and the influence of it on the success/failure of an innovation
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420510583725
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  • 10
    Electronic Resource
    Electronic Resource
    The locus effect on inertia equity (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 206-210 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - The paper attempts to answer "Will the shift from the locus of self to locus of others impact the magnitude of loss aversion?" and "Will different prices affect the self-other asymmetry in choice?". Design/methodology/approach - The design is a two (locus: self vs others) by two (anchoring price: $30 vs $90) between-subjects' factorial with both the locus of evaluation and the monthly service plan charges (anchoring prices) as the between-subjects' factors. Findings - The author finds that inertia equity is smaller when consumers evaluate peer customers than when they evaluate themselves to switch brands. It is also found that the locus effect is applicable to brands at various prices. Research limitations/implications - Further research should focus on the validations of the assumptions to support the empirical finding from the theoretical perspective. Practical implications - Price reductions should be made personally relevant to the consumer and price increases should be made relevant to other things. Originality/value - The locus effect expands the assessment of loss aversion from one (self or other) to two dimensions jointly (self and other). It demonstrates the impact of the locus of evaluation on the magnitude of loss aversion.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420510601076
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  • 11
    Electronic Resource
    Electronic Resource
    An investigation into the timing of consumer requests for price-matching refunds (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 197-205 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - The paper proposes investigating the timing of consumer requests for price-matching refunds, the relationship between the refund timing and consumer repeat store purchase and the reasons for buying from the price-matching store when a lower competitive price is found before purchase. Design/methodology/approach - In Study 1, qualitative research (consumer interviews) was conducted; Study 2 uses a shopping simulation in which the timing of consumer refund-seeking behavior is observed, and Study 3 involves a consumer survey in which information on consumer refund-seeking behavior at real stores is gathered. Findings - The paper finds that consumers request price-matching refunds more frequently at the time of purchase than after the purchase. Seeking (and receiving) the price-matching refund is associated with higher repeat store purchase behavior than not having had a refund-seeking experience. Key reasons for buying from the price-matching retailer when a lower competitive price is found before purchase include convenience, tangible extras, and store reputation/service quality. Research limitations/implications - A student convenience sample was used. In Study 2, fictitious stores were used. In Study 3, the timing of refund seeking may have been different on other (not reported) occasions. Ability to seek the refund was not accounted for. Practical implications - The majority of the retailer's price-matching cost will come from issuing at-the-time-of-purchase refunds, when consumers possess more bargaining power. A positive refund-seeking experience may create a more loyal customer. In addition to being a low-price signal, price-matching policies can serve as signs of retailers' customer orientation. Originality/value - This research fills the gap in understanding the consumer price-match refund-seeking behavior and offers practical implications for retailers employing price-matching guarantees.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420510601067
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  • 12
    Electronic Resource
    Electronic Resource
    ISO 9000 perspective for the construction industry in the UK (1997)
    Bradford : Emerald
    Training for quality 5 (1997), S. 178-181 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Reviews the process of ISO 9000 registration for the construction industry, with insight from the author's rich experience in helping construction firms to register for this international standard. Addresses the questions: the first-meeting, the courting process, the relationship and a life-time together. Concludes that the paper challenges the fundamentals of the need for ISO 9000 for the UK construction industry.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09684879710188194
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  • 13
    Electronic Resource
    Electronic Resource
    Own branding in UK and French grocery markets (1996)
    Bingley : Emerald
    The @journal of product & brand management 5 (1996), S. 48-59 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Undertakes a comparative analysis of the evolution and development of own branding strategies in UK and French grocery markets. Primary research was carried out through semi-structured interviews with senior managers of French grocery companies to determine the nature of their own branding strategies and to draw out comparisons with the strategies of their UK counterparts. Results indicate that it is unlikely that French retailers will develop store brands on the scale of Sainsbury's, Tesco, Marks & Spencer and Safeway in the UK. The organizational structure of French grocery business is less conducive to centralized buying and distribution, and conflict between manufacturers and distributors has led to a less efficient supply chain than in the UK. These factors, coupled with a highly competitive price-driven market environment, have resulted in most French retailers using own brands as a defensive strategy to combat strong national brands. The exceptions are companies which are well represented in the high street (Monoprix, Casino and Prisunic) and Carrefour, the only hypermarket operator which has ventured down the route of the UK multiples with a more value-added, differentiation approach.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429610126579
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  • 14
    Electronic Resource
    Electronic Resource
    Rethinking brand management: the role of "brand chartering" (1997)
    Bingley : Emerald
    The @journal of product & brand management 6 (1997), S. 64-77 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Brand managers face many challenges (including questions of brand strength, world-class culture, "glocal" branding, seeded marketing channels, "service smart" integration, brand architecture and brand organizing). A framework is presented for thinking about the challenges and how to deal with them. This process, called "brand chartering", has three principal elements: creating and communicating the brand, managing the brand organization, and directing and structuring the brand. Illustrates how this framework is of help in management practice and shows how it can be used as a stool for organizational learning.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429710160057
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  • 15
    Electronic Resource
    Electronic Resource
    Corporate reputation: concept and measurement (1997)
    Bingley : Emerald
    The @journal of product & brand management 6 (1997), S. 109-118 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Corporate reputation is formed by the firm's various publics on the basis of information and experience. Different publics consider different informational cues. Focusses on the cues considered by customers of a beverage firm. Uses focus groups and a survey among consumers to develop an instrument to measure corporate reputation. The instrument can be used to track the evolution of the corporate reputation of a firm over time. Discusses other implications in terms of the role of the "halo" effect on corporate reputation and indicates directions for future research.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429710175646
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  • 16
    Electronic Resource
    Electronic Resource
    Perceptions of generic products: a macro and micro view (1997)
    Bingley : Emerald
    The @journal of product & brand management 6 (1997), S. 93-108 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Branding has traditionally been viewed as an essential tool for marketers to establish an identity for their products. Even products among the commodity range make use of branding to establish a position for themselves in the market. Unbranded or "generic" products, therefore, tend to go against this branding principle. These products, which are usually sold at a price which is lower than their branded equivalents, are most often found in the area of low-involvement grocery items. Previous studies of consumer perceptions of generic products tend to be broad in their scope by looking at generic products as a product category, rather than seeking consumer views on individual generic products. This paper identifies the characteristics of generic purchasers, and their broad perceptions of generic products as a group; and, the research extends previous work in the area by comparing a range of individual generic products to each other in terms of their value, quality and packaging. In addition, the research identifies how much importance consumers attach to value, quality and packaging when buying these individual products - in generic form or otherwise. A mail survey of 1,000 New Zealanders revealed that, in contrast to previous studies, generic consumers tend to be older and on a lower household income. In general, consumers do not believe that generics are substandard products. However, when looking at individual generic products, the less standardized generic products are not performing as well as others when it comes to consumers' perceptions and demands. Proposes that if generic products are to have a recognizable future, it may be necessary to embark on a program which enhances consumer perception of the quality and value of the less standardized generic products.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429710175637
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  • 17
    Electronic Resource
    Electronic Resource
    Reinventing the brand: bridging the gap between customer and brand value (1997)
    Bingley : Emerald
    The @journal of product & brand management 6 (1997), S. 119-129 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Outlines a new approach for managing brands that brings the process into line with recent advances in the management of flatter, customer-facing organizations. Argues that the traditional marketing and brand-building approach, characterized by a narrow, product-focussed selling proposition, no longer adds sufficient customer value. As a result, a gap has arisen between the value offered by the brand and the value expected by its customers. The factors which contribute to this value gap are discussed in the context of the changing customer and the changing organization where customer value is increasingly generated by business processes traditionally outside the remit of brand management. Introduces a management tool, the Unique Organization Proposition (UOP) to bridge this value gap by integrating the company's core business processes into a visible set of credentials that adds customer value through the supply chain. Identifies and discusses the ways in which the UOP links with each of five core business processes. In conclusion argues that if marketers are to regain their role in the heart of the value-adding process, they must lead in the management of the UOP and relegate their traditional brand engineering tools to an appropriate place in the overall UOP architecture.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429710175655
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  • 18
    Electronic Resource
    Electronic Resource
    The internationalization of the high fashion brand: the case of central London (1997)
    Bingley : Emerald
    The @journal of product & brand management 6 (1997), S. 151-162 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The globalization of fashion brands has occurred as major fashion designer houses have expanded their product ranges and diversified into middle-market diffusion lines. Central London has been the target for some of this development activity in the 1990s. Charts the growth of designer outlets in the UK capital with particular attention to foreign companies and their market-entry strategies.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429710175673
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  • 19
    Electronic Resource
    Electronic Resource
    Price-tier competition: an integrative review (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 276-297 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The nature of competition between different tiers (e.g. high-tier vs low-tier brands) has become an important research domain for academic researchers and marketing managers. Although research on inter-tier competition is growing at an increasing rate, there has not been a comprehensive attempt to summarize the research in this stream. The objective of this article is to synthesize the research on inter-tier competition, extract the key findings, discuss managerial implications, and offer future research directions.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420010347083
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  • 20
    Electronic Resource
    Electronic Resource
    Using quantitative models for setting retail prices (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 304-320 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Products that have a short selling season face high uncertainty in demand. Retailers who sell such products therefore find the task of pricing and inventory challenging. Many retailers consider making these decisions as an art form and do not use quantitative models that are developed by researchers. Describes how retailers typically make pricing and inventory decisions and also reviews quantitative models that have been developed by researchers to improve on one or more of these decisions. A classification of these models is developed and how they can assist the retailer is explained. A simple explanation of two mathematical tools, Bayesian updating of information and dynamic programming, which are commonly mentioned in the literature are also given.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420010347100
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  • 21
    Electronic Resource
    Electronic Resource
    The measurement and dimensionality of brand associations (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 350-370 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The purpose of the research reported here was to test empirically a conceptualization of brand associations that consists of three dimensions: brand image, brand attitude and perceived quality. A better understanding of brand associations is needed to facilitate further theoretical development and practical measurement of the construct. Three studies were conducted to: test a protocol for developing product category specific measures of brand image; investigate the dimensionality of the brand associations construct; and explore whether the degree of dimensionality of brand associations varies depending upon a brand's familiarity. Findings confirm the efficacy of the brand image protocol and indicate that brand associations differ across brands and product categories. The latter finding supports the conclusion that brand associations for different products should be measured using different items. As predicted, dimensionality of brand associations was found to be influenced by brand familiarity.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420010356966
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  • 22
    Electronic Resource
    Electronic Resource
    Advertising vs sales promotion: a brand management perspective (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 389-414 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Brand managers in packaged goods firms are under pressure to increase or maintain high sales promotion spending at the expense of media advertising. This study investigates the antecedents and outcomes of brand managers' advertising and sales promotion budget allocations by adopting a bounded rationality perspective. Based on survey data collected from 165 brand managers in the USA, higher advertising (vs sales promotion) allocations are associated with: single, relatively high priced brands in the early phases of the product life cycle; and more experienced brand managers who are subject to less retail influence. Also, brands with higher budget allocations to advertising, relative to sales promotion, tend to have more favorable consumer attitudes, stronger brand equity, and higher market share increases and profits. Managerial implications and areas for future study are discussed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420010356984
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  • 23
    Electronic Resource
    Electronic Resource
    Consumer perceptions of generic products: a Mexican study (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 446-456 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Previous research studies on generic products focus mainly on mature markets such as the USA. These studies measure consumer perceptions of all generic products as a whole, with respect to price and quality. With the passing of the NAFTA, retailers' interest in the relatively young Mexican market has increased. The purpose of this study is to determine Mexican consumers' overall perceptions of generic grocery products, to examine if there are any differences in perception across demographic groups and to determine if there are differences in the perception of generic products across product categories. Two variables were examined: risk perception of generic products and satisfaction with generic products.
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    URL: http://dx.doi.org/10.1108/10610420010351385
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    Toward effective use of cause-related marketing alliances (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 472-484 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Companies have become increasingly active in developing relationships between their brands and popular causes in such areas as the environment (e.g. nature conservancy) and health issues (e.g. breast cancer awareness crusade). As such alliances become a more important strategic component of the brand's marketing mix, managers seek direction as to how to generate the most impact with these tie-ins. This article uses associative learning principles as a framework for understanding how to facilitate building connections between brands and causes so as to increase the value of this highly visible marketing activity. Specific associative learning principles are detailed and applied, improving the use of cause-related marketing alliances.
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    URL: http://dx.doi.org/10.1108/10610420010351394
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    TQM: Implications for Training (1994)
    Bradford : Emerald
    Training for quality 2 (1994), S. 4-10 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Focuses on the major issues for training and development in anorganization: developing an organization culture; the need for focusedtraining; training content; TQM for the training section; trainingproviders; the timing of training and induction programmes. Draws oncase study experience from Western Australian companies who haveintroduced TQM.
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    URL: http://dx.doi.org/10.1108/EUM0000000003959
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    The Visible Impact of Quality (1994)
    Bradford : Emerald
    Training for quality 2 (1994), S. 15-17 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Describes a very simple quality project to improve access to informationwhich is important to the company. Despite the simplicity of theproject, it affected all staff and therefore had considerable impact,promoting the perception of quality as a fundamental part of all aspectsof company life at any level. The project was undertaken three yearsinto the quality programme and assisted greatly in renewing interest ata time when indifference might have set in. It encouraged are-examination of other aspects of long accepted practice and as suchwas a marketing achievement for the ongoing quality improvementprogramme.
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    URL: http://dx.doi.org/10.1108/09684879410074472
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    Benchmarking for Best Practices in Employee Development (1994)
    Bradford : Emerald
    Training for quality 2 (1994), S. 28-33 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Examines three market leaders, referred to as RST, XYZ and ABC, andshows their understanding of the quest for quality and the management ofemployee development. The evidence is that continuous improvementpractices are a tribute to the "West" in the face of the Japanesechallenge.
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    URL: http://dx.doi.org/10.1108/09684879410056201
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    The implications of customer service initiatives for human resources professionals (1995)
    Bradford : Emerald
    Training for quality 3 (1995), S. 23-28 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Outlines the benefits to the organization of enhancing customerservice with the support of human resources specialists, who can play animportant role in developing and reinforcing a customer service ethic.Increasingly, human resource specialists take on the role of internalconsultants who provide guidance and facilitate the design andimplementation of a customer services programme. Illustrates this with acase study of the Birmingham Midshires Building Society, where the HRfunction has played a major role in re-creating the society as acustomer focused business.
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    URL: http://dx.doi.org/10.1108/09684879510082229
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    Maintaining the energy for commitment to quality (1995)
    Bradford : Emerald
    Training for quality 3 (1995), S. 9-13 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Seeks to examine the important role commitment plays inimplementing TQM and the interrelationship between that commitment andthe role of training. In particular, considers the necessity ofmaintaining the energy and drive for quality within the system. Developsa model which is analogous to the energy within a chemical process. Theexisting status quo is altered through the influence of commitment totraining, communications, systems, and teams. These affect theorganizational culture which then reinforces further changes anddevelopments.
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    URL: http://dx.doi.org/10.1108/09684879510087477
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    Management and planning tools (1995)
    Bradford : Emerald
    Training for quality 3 (1995), S. 34-37 
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    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: There are now many tools to assist in developing increased overallquality and supporting total quality management. These management toolsare now recognized as valuable - often essential. Other toolswhich are now being integrated include quality function deployment(QFD), Hoshin Planning, and design of experiments (DOE). The key toproduct improvement and customer satisfaction lies in problem solvingwith facts. These management tools are essential to support these goals.
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    URL: http://dx.doi.org/10.1108/09684879510087512
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    Understanding and applying Deming's primary concept of "profound knowledge" (1995)
    Bradford : Emerald
    Training for quality 3 (1995), S. 8-12 
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    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Explores the prevailing system of management in the West, which hasdiscouraged individual initiative. The results are decreased innovationand a reduction in applied technology. To restore motivation, innovationand joy in work and learning, a transformation of management isessential. This transformation requires application of a system ofprofound knowledge and an understanding of processes and statistics.Areas of understanding include: system optimization, blendingstatistical analysis with human empowerment, and the practical use oftheoretical knowledge. Additionally, transformation requires thatmanagement must comprehend human behaviour, cultural forces,motivational techniques and the process of change. The transformation isbased on the theory of Dr W. Edwards Deming.
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    URL: http://dx.doi.org/10.1108/09684879510093344
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    Winners or losers? Ranking or co-operation? (1995)
    Bradford : Emerald
    Training for quality 3 (1995), S. 5-8 
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    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Raises the question why society relies on ranking and grading fromthe first day of school, through the educational system, into theworking environment. Goes on to discuss the effects of extrinsic forceson intrinsic attributes and describes and assesses the concerns/views oftheorists such as Deming, Latzko and Bramham. Ranking affects us allthroughout the whole western world. Indeed it is pervasive throughoutthe world. Ranking is a fundamental cornerstone of the present educationsystem and is being further developed within organizations by means suchas performance appraisal, target setting, merit system, etc. Suggeststhat ranking should be replaced by co-operation and that recognition ofthe need to change is required. This may require government legislation.It also has to be encouraged by those who develop education and trainingpolicies.
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    URL: http://dx.doi.org/10.1108/09684879510098196
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    The Japanese 5-S practice and TQM training (1995)
    Bradford : Emerald
    Training for quality 3 (1995), S. 19-24 
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    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Workplaces in Japan are well-known for their cleanliness andorderliness. This results from the Japanese emphasis on training anddiscipline. The logic behind the 5-S practice is that organization,neatness, cleanliness, standardization and discipline at the workplaceare basic requirements for producing high quality products and services,with little or no waste, while maintaining high levels of productivity.Outlines results of an intensive questionnaire survey on about 3,000companies in the UK and 200 leading companies in Japan with a responserate of about 12 per cent. Aims to determine whether the Japanese 5-Spractice has a significant contribution to the successful total qualitymanagement (TQM) implementation. The main finding from the 205manufacturing and 106 services firms in the UK as well as 16 leadingcompanies from Japan is that the 5-S provides an essential total qualityenvironment which is an important base for implementing TQMsuccessfully. Inevitably, TQM training policy should incorporate the 5-Spractice guidelines.
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    A model of service quality for training (1996)
    Bradford : Emerald
    Training for quality 4 (1996), S. 20-26 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Defining "quality" can be confusing. There are numerous possible interpretations, especially in the service sector. Despite this, quality is seen as a major factor in customer acquisition and retention. Describes a model of service quality based around operational issues, directly relevant to issues of staff skills and training; and based on three dimensions of outcome/process, hard/soft and objective/subjective, giving a total of eight service types. Developed from survey data and in-depth interviews with staff and customers carried out within retail banking, it is suggested that the operations orientation makes it universally acceptable. Concludes that the benefits to the organization from a correct match between staff skills and customer expectations include a higher and more consistent perceived quality by customers, and, very probably, a greater level of job satisfaction among staff.
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    URL: http://dx.doi.org/10.1108/09684879610112828
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    Our bridge to world class: PT Caltex Pacific Indonesia's total quality management practice (1996)
    Bradford : Emerald
    Training for quality 4 (1996), S. 40-42 
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    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Reports on PT Caltex Pacific Indonesia's journey towards total quality management; a journey which began in 1985. Details the various steps the company has taken and reports briefly on some of the results of this major programme. Notes factors which the company believes have contributed towards the success of the programme and outlines some future goals for the company on this continuing journey.
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    URL: http://dx.doi.org/10.1108/EUM0000000000009
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    The measurement of the implementation of TQM in Anglian Water Services, directorate of engineering (1996)
    Bradford : Emerald
    Training for quality 4 (1996), S. 40-43 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Discusses an investigation currently being undertaken into the implementation of total quality management in the engineering directorate of Anglian Water Services Ltd. Identifies the need to measure the effectiveness of the execution of total quality in the company and feed back any recommended changes to enable improvements to be put into effect. A holistic approach to the measurement of the effectiveness of TQM is required not only to investigate and measure the "harder issues" such as structure, strategy and systems of an organization, but also the "softer issues" such as values, beliefs and behaviours (the effects of instigating the harder issues).
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09684879610122250
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    Internal quality audits - obstacles or opportunities? (1996)
    Bradford : Emerald
    Training for quality 4 (1996), S. 32-34 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Suggests that auditing has been viewed by its recipients throughout history as a negative process. This perception results from how the audit is conducted, who conducts the audit, and the findings of the audit. Proposes to outline the role of internal auditing in transforming an organization into a more preventive and proactive organization. Addresses auditing from a prevention focus and puts forward a positive approach to auditing that maximizes its role in process improvement. Concludes with a summary of several key points to be addressed in generating this transformation,
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    URL: http://dx.doi.org/10.1108/09684879610125725
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    Learning to learn - from facts to knowledge (1996)
    Bradford : Emerald
    Training for quality 4 (1996), S. 6-11 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Discusses Shewhart's control charts and how they have been confined traditionally to the shopfloor in manufacturing industry. Contends that now practitioners are leading a growing interest in the charts' wider application in areas such as sales, marketing, customer service, and inventory management. Shewhart discovered that variation in a process can result either from common causes (part of the process) or special causes (not part of the process). Shewhart's charts enable us to learn about processes and improve them with the aid of his plan-do-study-act continuous improvement cycle. Research conducted in Japan showed that companies which won the Deming Prize consistently outperformed the averages in financial measures for the industry.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09684879610148991
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    "I shall teach...the theory of a system, and cooperation" (1996)
    Bradford : Emerald
    Training for quality 4 (1996), S. 25-31 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Contends that Deming's philosophy for management is imperfectly understood. Unlike just a few years ago, very many people have now heard of W. Edwards Deming, and know something of his philosophy for management. But "something" is, in most cases, far too little. His work is sometimes dismissed as "just statistics" or even as no more than statistical process control. Another common false impression is that his philosophy is "summarized by the 14 Points". And one of the few things to continue to irritate him until his death in December 1993 was any attempt to connect him with "TQM"! Agrees that all such diminutions trivialize his legacy to us. His work was not only much larger than any of these imply: it was genuinely of a higher dimension. He said of the two books by his great mentor, Walter Shewhart, that a "century will pass before people in industry and in science begin to appreciate the contents of these great works". The ominous truth is that the same could well be true of Deming's own two great books on management. Fears that we cannot afford to wait that long.
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    The truth about teams (1997)
    Bradford : Emerald
    Training for quality 5 (1997), S. 19-25 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Many companies have adopted self-directed work teams as a way to empower their employees and thus enhance both productivity and quality. Many of these same companies, however, have experienced a myriad difficulties and problems in attempting to implement a team programme. Explains how to determine if your company could benefit from using a team management approach, as well as how best to "set the stage" for an empowerment programme such as teams. Includes useful strategies for implementing teams, a discussion of the critical role of management, how long the transition can be expected to take, how to deal with issues of accountability, and the importance of initial and ongoing training. Addresses the concept of team efficacy in the context of why teams are successful at some companies and disastrous at others.
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    URL: http://dx.doi.org/10.1108/09684879710156487
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    Cultural change: crucial for the implementation of TQM (1997)
    Bradford : Emerald
    Training for quality 5 (1997), S. 40-45 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Claims that management's failure to recognize the importance of attitudes and to foster a change is one of the primary reasons for the failure of the quality transformation process. States that successful TQM implementation is dependent on the existence of a total quality culture among all personnel. Reports research which indicates that, although some positive elements do exist, for example, a common accepted vision, accepted responsibilities, customer-focus and group cohesiveness, much still needs to be done to pave the way for a total quality culture.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09684879710156522
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    Family Internet (1997)
    Bradford : Emerald
    Training for quality 5 (1997), S. 71-77 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Highlights the need to improve organizational communication and training. Discusses the need for organizations to develop staff values and objectives before considering the role of communications in such a company.
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    URL: http://dx.doi.org/10.1108/09684879710167656
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    Cultural values, satisfaction and performance in a professional services firm (1997)
    Bradford : Emerald
    Training for quality 5 (1997), S. 100-105 
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    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Reports on research which examined cultural values in a professional services firm. Data were collected from 1,608 women and men using anonymously completed questionnaires. Describes the cultural values of the firm, then examines correlates - personal demographic, work-setting factors and work outcomes - of these values. Finds that personal demographic characteristics are inconsistently and weakly related to cultural values and that both work-setting characteristics and work outcomes are consistently and strongly related to cultural values. Women and men describing cultural values in more favourable terms were more satisfied with their jobs, had lower intentions to quit, experienced more opportunities for on-the-job learning and development and compared the firm's service quality and products more favourably with their competitors.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09684879710173343
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    Improving teaching and learning: the perceptions minus expectations gap analysis approach (1997)
    Bradford : Emerald
    Training for quality 5 (1997), S. 121-125 
    Details
    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The most commonly used method - the use of a formal questionnaire, administered at the end of term or end of semester - is not useful for generating continuous improvement in the short term. Aims to explain the perceptions minus expectations gap analysis approach to obtain informal feedback from students and use it for formative purposes. Summarizes the reasons for the increased interest in student feedback. Describes the process of obtaining feedback to generate the perceptions minus expectations gap. Presents evidence to show that the key factors that aid or hinder learning are situational. Finally, gives an example of the application of gap analysis.
    Type of Medium: Electronic Resource
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    An evaluation of TQM and the techniques for successful implementation (1997)
    Bradford : Emerald
    Training for quality 5 (1997), S. 150-159 
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    ISSN: 0968-4875
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Shows an in-depth research focusing on the concerns of organizations in improving productivity and profitability levels by effective and efficient means using TQM. Evaluates the findings of TQM implementations from manufacturing and service industries and provides techniques on how TQM can be made to work successfully for any organization are provided.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09684879710188158
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    Empowerment, using skills and competence management (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 27-32 
    Details
    ISSN: 0968-4891
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Nowadays in order to contribute to the competitive strength of the organization empowerment is seen as a useful tool. But the organization must know what it wants to empower. Therefore it must be able to map the desired skills and competence levels for the workforce and to compare these with the actual situation. This article gives an overview of how to set up skills and competence management.
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    URL: http://dx.doi.org/10.1108/14634449910271429
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    Constitutive meaning and aspects of work environment affecting creativity in Lebanon (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 47-55 
    Details
    ISSN: 0968-4891
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper seeks to investigate the constitutive meaning of creativity as a construct through the relation between creativity and other constructs and to assess the possible effects of organizational climate on managers' creativity in Lebanon. The present study examines the construct validity of the KEYS instrument in order to gain further insights into the factors stimulating or hindering creativity in Lebanon and to create an environment infrastructure that encourages and reinforces creativity in developing countries.
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    Value innovation perspective in Indian organizations (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 88-103 
    Details
    ISSN: 0968-4891
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper presents some of the major learning points of a study in innovation practices in Indian organizations. It explains the current concerns and imperatives of Indian organizations since the liberalization, privatization and globalization processes started in 1991. We attempt to formulate the logical distinctions between different clusters and hypothesize the phenomenon of innovation. We identify the innovative outcomes and the constraining forces. A model is proposed to understand the strategic implications. Value innovations require an organizational commitment to create a strong momentum for inside-in changes and the deeper the commitment, the more likely organizations are to advance in bringing inside-out value creating outcomes and attaining superior positions in the competition pace.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/14634449910283561
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    The influence of affirmative action on SMME culture in South Africa (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 148-162 
    Details
    ISSN: 0968-4891
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper explores the impact of affirmative action on the culture of small business enterprises in South Africa. The functions of organizational culture are explored and utilized to reach a deeper understanding of the desired impact of affirmative action. Managers are identified as holding key roles as change agents. Recommendations include managing change from a culture perspective directed at creating participative management processes and shifting the enterprise's essential values.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/14634449910298222
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    Beyond technical competence: the fundamentals of flexibility (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 194-200 
    Details
    ISSN: 0968-4891
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Discusses flexibility and the ability to adapt as an essential attribute of leadership that is beyond technical competence. Defines flexibility as a process of continually examining situations and, when warranted, quickly adapting to changing circumstances. Examines the power of flexibility as it relates to changes in science, medicine and business practice. Defines flexibility as a tool to be used only by the brave and not as a shield for cowards who fear the harsh realities of decision making. Depicts flexibility as an essential behaviour that promotes and supports quality leadership. Provides guidance, techniques and examples that can be used to enhance leadership skills. Establishes a sound philosophy to increase the probability for long-term success and professional fulfillment. Includes quotes from contemporary as well as historical leaders.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/14634449910298178
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    Utilizing the Internet for marketing success (1997)
    Bradford : Emerald
    Pricing strategy & practice 5 (1997), S. 7-12 
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    ISSN: 0968-4905
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Observes the increasing influence of new communications technologies on information transfer and business practices, and highlights features of the Internet which could prove essential for marketing managers and academic researchers. Spotlights new developments, such as the "virtual university" model, which can provide cost-effective management learning programs, and concludes that the Internet has much to offer, particularly for global companies.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09684909710155501
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    How consumers evaluate store brands (1997)
    Bradford : Emerald
    Pricing strategy & practice 5 (1997), S. 18-24 
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    ISSN: 0968-4905
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Using a sample of 872 shoppers and data for 14 products, tests the degree to which extrinsic cue reliance differs between "store brand" versus "non-store brand" prone consumers. Results indicate that store brand prone consumers exhibit significantly less reliance on extrinsic cues in quality assessment. Reliance on brand name had an especially strong effect in forming taste expectations. Price reliance had a marked effect in determining perceptions of quality and reliability of ingredients. Discusses the implications for management.
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    URL: http://dx.doi.org/10.1108/09684909710155529
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    Dynamics of the relationship between product features, quality evaluation, and pricing (1997)
    Bradford : Emerald
    Pricing strategy & practice 5 (1997), S. 45-60 
    Details
    ISSN: 0968-4905
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Examines the relationship between a product's features, the consumer's quality evaluation, and the marketer's pricing in the context of a dynamic product/market environment. Estimates a simultaneous system model using two-stage-least-squares regression on Consumer Reports data of three high-technology consumer durables which have shared common product/market characteristics but reached different levels of household ownership in the late 1980s. The results of pairwise correlation and 2SLS regression analyses revealed that the associations between prices and quality evaluations were insignificant, but the associations between product features and prices or between product features and quality evaluations, varied across the three product categories at their different levels of market penetration. As a product's customer base widens or the consumer's knowledge and experience with the product accumulates, the significant association of marketer's prices changes from "with the product's feature availability" to "with the consumers' experience-in-use advantages," while the significant association of consumers' quality evaluations changes from "with the consumers' experience-in-use advantages" to "with the consumers' experience-in-use disadvantages." The empirical results, however, suggest no relationship between the marketer's pricing of a product and the Consumer Reports' overall quality evaluations on the product.
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    URL: http://dx.doi.org/10.1108/09684909710163601
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    Product and service bundling decisions and their effects on purchase intention (1997)
    Bradford : Emerald
    Pricing strategy & practice 5 (1997), S. 99-107 
    Details
    ISSN: 0968-4905
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Examines the effects of four factors (the bundle: pure or mixed, the price discount, the functional complementarity of bundle components, and the number of bundle components) on consumers' intentions to purchase product and service bundles. The findings were relatively consistent across product (automobile) and service (automotive service) contexts, and illustrate that pure bundles are preferred to mixed bundles, and a greater price discount is preferred to a lesser one. The results also indicate that five component bundles generate greater purchase intention than either three or seven component bundles, and that "very related" bundle components result in greater purchase intention than either moderately or not related components. Additionally, several interactions are present.
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    URL: http://dx.doi.org/10.1108/09684909710171873
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    The hothouse effect: a model for change in higher education (2005)
    Bradford : Emerald
    On the horizon 13 (2005), S. 173-181 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Purpose - To present a model of innovative change in higher education based on research into the factors behind the performance of highly creative historical communities. Design/methodology/approach - The article diagnoses current pressures under which academia is laboring, explains the hothouse effect, and proposes solutions based on the hothouse effect model. Findings - The article proposes restructuring of discipline-based learning, developing new methods of strategic planning, adopting new assumptions about the social role of higher education, exploring modes of perception and cognition that are critical to education, and using digital technology to create learning communities and facilitate accelerated learning models. The model of organizational change emphasizes modest and numerous grass-roots initiatives as the most efficient generator of broad cultural change. Research limitations/implications - The aim is to stimulate pilot initiatives and broad dialog on the issues raised. The research points the way to further work in the dynamics of creativity, the nature of pedagogy, and the future role of the university. Practical implications - Numerous methods are presented for strengthening the relationship of faculty and administration, utilizing technology to create learning communities and transform pedagogy, stimulating faculty collaboration, and planning for the future. Originality/value - This paper provides many fresh and practical ideas useful at an individual, department, or institutional level. The goal is not a specific type of institution or mode of operation. Instead, it the model is flexible and adaptable to creative initiatives of any scope. Ultimately, this article can contribute to revitalizing the ongoing dialog about higher education's future.
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    URL: http://dx.doi.org/10.1108/10748120510618196
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    All that knowledge, and so what? Scholarship in the digital university (2005)
    Bradford : Emerald
    On the horizon 13 (2005), S. 216-219 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Purpose - To ascertain how scholarship will be impacted by digital media. Design/methodology/approach - This paper breaks down the vocation of scholarship into subsidiary tasks. It examines how their relative importance has changed in the modern era. Finally, it looks at which tasks will be facilitated or complicated by digital media, particularly by the internet. Findings - The tasks of collecting and storing information have been made far faster and easier by digital media. Other tasks such as sorting, evaluating and assessing the implications of information have, however, become more difficult. In consequence, theory has become far more important. Research limitations/implications - The extrapolations in this paper are about broad trends, which may manifest themselves in a variety of ways. Practical implications - In the future, one can expect scholarship to deal less with uncovering new information. Instead, scholars will have to devote more time and effort to ascertaining why information is important. Scholars will be expected to articulate not only their methods but also their purposes. Originality/value - This paper provides useful information on how scholarship will be impacted by digital media.
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    URL: http://dx.doi.org/10.1108/10748120510627330
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    Serendipity or strategy? An investigation into entrepreneurial transnational higher education and risk management (2005)
    Bradford : Emerald
    On the horizon 13 (2005), S. 220-228 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Purpose - To provide a past, current and future perspective of transnational higher education for academics and managers engaged in this area of education provision, to heighten awareness of the current trends and issues involved. Design/methodology/approach - An Australian/Hong Kong case study and reference to current literature are used to highlight the main issues concerning this rapidly expanding phenomenon in the provision of higher education. Findings - Identifies and discusses the main issues for consideration when planning new transnational activities, including the need for strategic approaches and risk management. Research limitations/implications - The paper focuses on Australia and the Asian region, although material related to the UK and the USA is included in some sections. Whether a country is the provider or the receiver of transnational education, the issues raised will be relevant. Practical implications - This paper provides a very useful source of information for those currently involved in or planning to become involved in a transnational higher education activity. Originality/value - This paper is timely in that it addresses the recent proliferation of transnational higher education activities by considering the past and present, as well as providing discussion of potential future directions.
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    URL: http://dx.doi.org/10.1108/10748120510627349
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    Academic Pilgrims: Faculty Mobility in the Virtual World (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 1-6 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Explains that international mobility forms an integral part of the academic work of most faculty members. Considers some implications of faculty mobility in cyberspace and some of the constraints of the virtual world. Formulates recommendations for the enhancement of faculty mobility in the virtual world at the international and department levels. Discusses new cultural, social and educational challenges related to virtual mobility. Concludes that through virtual mobility, the real collaborative links become even more efficient and that real mobility is an added value to virtual mobility and vice versa.
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    URL: http://dx.doi.org/10.1108/10748120110803626
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    The Future of the Academy (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 7-10 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Presents a preliminary report of a meeting held in the village of Pari, Tusony in September 2000 of a group of scientists, economists, humanists and philosophers to debate the issues surrounding the future of the academy. Provides a summary of the broad and far-reaching discussions, including the themes of: Elites, authorities and influence; Working definitions on the role of knowledge; Commonalities across disciplines; Ways of learning; Ethical issues; Distance learning; Compatibility of democracy and scholarship; Competition and the University; and Holistic education for the whole person. Concludes that there is need to continue these discussions.
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    URL: http://dx.doi.org/10.1108/10748120110803644
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    Peer-to-Peer Networking and Lifelong Learning (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 1-6 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: A discussion on how file sharing software can assist communications between teachers and students. Explains how Peer-to-peer networking can benefit education and improve student feedback.
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    URL: http://dx.doi.org/10.1108/10748120110803662
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    Closing the Paradigm Gap Separating Worker and Student Support (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 10-12 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Presents scenarios which illustrate the functionality of digitally distributed competence (DC). Explains that Performance Base Learning (PBL) is premised on the use of DC to support increments in human learning and makes a case for DC-supported PBL in education. Explores the challenges faced by the workforce that have resulted in expanded uses of DC and argues that these challenges provide clear guidelines for the renovation and revitalization of education services in countries such as the United States. Concludes that in the PBL paradigm, learning is a Just-In-Time event that occurs in the moment of performance or in highly detailed Just-Ahead-of-Time simulations that are continually revised by smart DC software.
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    URL: http://dx.doi.org/10.1108/10748120110803653
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    The Impact of Globalization (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 2-4 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: This editorial looks at some of the forces that are acting on the university, both internally and externally. We look at the impact of globalization in this article.
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    URL: http://dx.doi.org/10.1108/10748120110803671
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    Challenging the Feudal Mind: Alternative Futures for the University (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 6-9 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Discusses whether, in ten years, campus-based, nation-funded, local student oriented universities will exist, and introduces the notion of huge multinational players into the educational market.
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    URL: http://dx.doi.org/10.1108/10748120110803680
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    Assessing Distributed Competence Software and Performance Base Learning (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 9-11 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: This is the third of seven reports on the development of software to support performances in which learning takes place. We will introduce a school administrator study population in this article and follow up with three highly descriptive reports of their assessments of software-supported learning performances.
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    URL: http://dx.doi.org/10.1108/10748120110803699
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    Angels in Cyberspace (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 12-14 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: This is a deliberately provocative article, about publishing research online and hosting encouraging discussion about online academic work.
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    URL: http://dx.doi.org/10.1108/10748120110803707
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    The Manager's Core Work in the New Economy (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 1-5 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: In present times of increasing change and uncertainty, managers need a real understanding of the way that people learn. Managers must strive to support a work environment that nurtures continuous learning. This article examines the principles that should help managers in their new roles and responsibilities, such as continuous learning, learning from customers, building on existing innovation, listening, observing and understanding.
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    URL: http://dx.doi.org/10.1108/10748120110803716
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    Lifelong Students for Lifelong Learning (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 2-3 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: This editorial continues our look at some of the forces that are acting on the university, both internally and externally. In this issue we look at the impact of lifelong learning. Universities use great expenses to recruit students, but are not retaining them as part of the community once they have graduated. The loss of alumni from the community is a great disadvantage to the institution and actively discourages collaborative learning.
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    URL: http://dx.doi.org/10.1108/10748120110803725
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    Shareholder value debunked (2000)
    Bradford : Emerald
    Strategy & leadership 28 (2000), S. 30-36 
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    ISSN: 1087-8572
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Shareholder-value proponents claim a new, economically sound way to maximize profits, create wealth, measure performance, and reward executives. That invalid claim is dangerous. Stocks of shareholder-value firms appreciated barely 15 percent as much as another, time-tested strategic-management system. Shareholder-value strategies are easily countered. Shareholder value mis-allocates resources, revives old fallacies, and debases the reputation of economics as a useful business discipline.
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    URL: http://dx.doi.org/10.1108/10878570010336029
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    A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets (2001)
    Bingley : Emerald
    The @journal of product & brand management 10 (2001), S. 25-37 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture loyalty should be very different. This paper, in effect, argues against a single brand loyalty measure for all market types. Marketing practitioners wishing to predict future levels of loyalty would need to use different loyalty measures. In consumable markets where the market is stable and where there is high switching and low involvement and risk, behavioral measures are appropriate for predicting future brand loyalty levels. However where the market is not stable, there is a propensity towards sole brands and attitudinal measures may be better predictors of future behavior in such cases.
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    URL: http://dx.doi.org/10.1108/10610420110382803
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    Changing a drug from Rx to OTC status: the consumer behavior and public policy implications of switch drugs (2001)
    Bingley : Emerald
    The @journal of product & brand management 10 (2001), S. 52-64 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The rapid proliferation of drugs being switched from prescription (Rx) to over-the-counter (OTC) status within the USA has raised a number of important consumer behavior and public policy concerns. The following issue served as the focus of our research. Given the increasing assortment and widespread availability of Rx to OTC switch drugs, how might consumers' health care preferences change? That is, what factors influence whether a consumer is more likely to visit their physician rather than self-medicate symptoms of heartburn and indigestion with a new switch drug?
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    URL: http://dx.doi.org/10.1108/10610420110382821
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    Steps in forecasting with seasonal regression: a case study from the carbonated soft drink market (2001)
    Bingley : Emerald
    The @journal of product & brand management 10 (2001), S. 94-102 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Forecasting enables the efficient utilisation of a firm's resources. There are various types of forecasting models that can be built. Illustrates the steps involved in building a forecasting model utilising seasonal regression with a practical example. The model obtained for the carbonated soft drink brand under consideration estimates a growth rate of 3,568 units per month during the last five years and identifies the seasonal effect during each month of the year. The model also computes the cannibalisation effect that the introduction of a brand extension has had. The development of such models can provide a useful input to both marketing and operations planning.
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    URL: http://dx.doi.org/10.1108/10610420110388654
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    Assessing the economic worth of new product pre-announcement signals: theory and empirical evidence (2001)
    Bingley : Emerald
    The @journal of product & brand management 10 (2001), S. 75-93 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Actual and intended new product introduction announcements constitute significant events for firms' customers, competitors, and investors. Typically, past research has focused on the economic impact of actual new product introduction announcements. However, research relating to firms' intentions to introduce new products is relatively uncommon. These intended introductions or "pre-announcements" have important strategic objectives and affect a firm's customers and competitors in significant ways. Builds upon existing theory to study the economic impact of product pre-announcement signals. Adopts the event study methodology and explores the relationship between product pre-announcements and stock prices. Results show that relatively irreversible product pre-announcements, i.e., those containing "evidence" are valued positively by the stock market. In contrast, the stock market ignores bluffs or easily reversible announcements that lack such evidence. Given the significance of pre-announcements, managers should take these signals seriously. Discusses how product managers may use these results to develop actionable strategies for communicating with investors. Outlines the contribution of this paper to product management theory.
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    URL: http://dx.doi.org/10.1108/10610420110388645
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    Chinese brand naming: a linguistic analysis of the brands of ten product categories (2001)
    Bingley : Emerald
    The @journal of product & brand management 10 (2001), S. 103-119 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed from their earlier studies. The ten types of brand names are presented in three broad categories representing the three different developing stages of the consumer product industry in China: brands of traditional products (illustrated by matches and spirits), brands of traditional products with current development (illustrated by bicycles, shoes, and toothpastes), and brands of new and modern products (illustrated by cosmetics, soft drinks, washing machines, refrigerators and TV sets). The conclusion drawn from the analysis is that one of the variables in determining how linguistic principles are being applied to Chinese brand naming is the respective stages of development of such products in the context of the Chinese market economy.
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    URL: http://dx.doi.org/10.1108/10610420110388663
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    Consumer brand classifications: an assessment of culture-of-origin versus country-of-origin (2001)
    Bingley : Emerald
    The @journal of product & brand management 10 (2001), S. 120-136 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Examines consumers' perception of brands as influenced by their origins and the differences in classification ability between consumers' knowledge levels. Specifically, culture-of-brand-origin (COBO) is proposed to have replaced country-of-origin (COO) as the most important origin influence regarded by consumers in their perceptions of brands. Culture-of-brand-origin is used to mean the cultural origin or heritage of a brand. Data were gathered from 459 respondents in the Asian city of Singapore; and used to assess Singaporean consumers' ability to classify the cultural origins of fashion clothing brands. This was compared to their ability to classify the country origins of the same brands. Six brands were used in a between-subjects design, with three brands of western countries and three of eastern countries. Results indicate that consumers can more readily identify the cultural origin of brands over their country-of-origin. Reveals that a consumer's ability to make this distinction is influenced by the consumer's perception of how well he/she knows the brand.
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    URL: http://dx.doi.org/10.1108/10610420110388672
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    Media X: the new liberal arts? (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 15-17 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Stanford University, situated in California's Silicon Valley, is in a prime location to both study the emerging new media as well as to incorporate it into the academic programs. This opportunity arises at the same moment that Stanford is encouraging intellectual explorations across all disciplines on the campus. The Media-X project promotes collaborative efforts, not only on campus but between the Institution and the larger Silicon Valley community, exploring new opportunities in research, teaching and professional scholarship, as well as the implications for the Core Curriculum in the "new" liberal arts of the 21st century and beyond - Ed.
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    Advancing social justice as a part of educational leadership development: The potential of imaging technologies (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 12-15 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: We discuss beneficial uses of imaging technologies in higher education that advance social justice. Misuse and ineffectiveness of shared decision making, specifically as related to power relationships and the redistribution of decision-making authority, are addressed through the development of technologically delivered experiential simulations (ES). We outline ways in which ES can change higher education preparation programs to meet and adapt to the challenges of the future. ES entails using computer technology to modify a person's appearance and thereby evoking an atypical response from an audience. The key to our proposal, however, is having the person with the modified persona learn lessons pertinent to democratic cultures and social justice from their experience of immersion in that response.
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    The interface between experiential learning and the Internet: Ways for improving learning productivity (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 5-11 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: This paper addresses the persisting problem of stagnant productivity in the education sector and its contribution to escalating costs. An approach to improving learning productivity is proposed which emphasizes the integration of ICT, service learning, experiential learning, and cooperative learning. Thus, the fundamental theme of this paper is to link these four learning domains as a basic strategy to improve the quality and productivity of education and at the same time to reduce costs or limit cost increases. The advances in ICT and the concomitant "death of distance" greatly strengthen the potential for teachers to become facilitators to organize creative autonomous learning in diverse settings. Concrete examples are described from diverse cultural settings such as South Africa, Cambodia, Costa Rica, Chile, Japan, Laos, Vietnam, Thailand and Oregon. The paper concludes by offering a number of specific recommendations to improve learning productivity.
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    Transcending digital, performance, and innovation divides in the preparation of new teachers (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 16-21 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: In this article I argue that teacher educators must prepare future classroom teachers to bridge innovation, digital and performance divides so that they are supported to develop new pedagogy that incorporates technology to increase student performance. In most of the teacher licensure programs at the University of Minnesota, where I direct its Ed-U-Tech project, a Preparing Tomorrow's Teachers to Use Technology (PT3) grant, we are working towards these ends. In particular, I describe the eTIP Cases, an instructional tool that others and I have created to develop preservice teachers' technology integration abilities. These instructional cases are powered by IMMEX software, which provides embedded assessment capabilities. It is felt that the learning environments created by these cases and the response they demand help preservice teachers to develop the instructional planning and decision-making skills necessary to bridge innovation, digital and performance divides in K12 schools.
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    Personal capital and virtual selves: Learning to manage the five "divides" (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 22-27 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Invention arises from creativity, while innovation arises from invention. Innovation is not the last step in this sequence; innovations must be implemented through small and large changes in organizational practices before they can become operationally successful. The comparatively higher frequency and wider distribution of this process defines an innovation society and its economy. This article proposes a focus on the individual as the first beneficiary of preparatory and on-the-job-services to help evolve innovation societies for coping with five major "divides" currently driving the unequal distribution of global opportunity. To this end, the article proposes developing personal capital through role evolution, rehearsal, and assessment processes supported by "virtual" selves.
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    URL: http://dx.doi.org/10.1108/10748120210446442
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    Adopting technology should mean adapting it to meet learning needs (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 14-18 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: The thrust of this essay is that there is an increasing emphasis on the capabilities graduates need to have. We live in a changing, complex world and so post-secondary programs need to equip students with the capacity to adapt their learning into working in a variety of new situations. Planning for the unknown is always tricky and needs to be done with care. Using technology in designing post-secondary programs provides new opportunities but also adds another layer of complexity. Four aspects considered essential are: defining what we are asking students to ultimately achieve (graduate capabilities); designing at both program and course levels; working together in teams (the complexity demands that); and obtaining evidence that we are on the right track.
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    URL: http://dx.doi.org/10.1108/10748120210452111
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    Refocusing learning on pedagogy in a connected world (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 7-13 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Advances in technology provide valuable opportunities for furthering the goals and methods of education. In this paper, we argue that, unfortunately, many of these opportunities are not seized because of restrictive conceptions of education that constrain teachers to viewing the educational mission primarily in terms of providing instruction. Adopting a pedagogical stance on this issue leads us to a fundamental rethink of how technology can and should be used. From this reconsideration, we conclude that using technology predominantly to provide access to learning content is a misguided use of technology. Technology is rendered more powerful for learning objectives when it is used to support learning-by-doing. Technological advancement on its own does not lead to better education. Pedagogical guidance is vital if technology is to be productive for human learning.
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    URL: http://dx.doi.org/10.1108/10748120210452102
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    A new knowledge of reality (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 11-13 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Preparing for the Revolution: Information Technology and the Future of the Research University is a report released in October 2002, produced by the US National Academies, advisors on science, engineering and medicine. The report describes emerging technologies that are reshaping higher education, including the organization, management, governance and finance of universities. Universities must work with stakeholders to anticipate and influence the learning systems of the future. The next phase of the study will organize national channels for dialogue.
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    URL: http://dx.doi.org/10.1108/10748120310478617
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    Disastrous consequences of scientific and technological illiteracy (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 21-22 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: The essayist contends that American academia is rife with a "dog-eat-dog" version of Social Darwinism, or survival of the fittest through brutal competition. Offered as evidence are the training of too many students for limited career opportunities, prolongation of graduate training to provide professors with cheap assistants, conversion of 40 per cent of faculty to adjunct status, crushing student debt. Higher education is becoming a bloated, inefficient, non-innovative, and marginally productive process.
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    URL: http://dx.doi.org/10.1108/10748120310478635
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    In their dreams: Paradigm alternatives and the marketing of responsive educational services (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 17-20 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: This article identifies three education service paradigms and explores how each contributes to applied learning. Scenarios constructed by over 700 US teachers are summarized and implications for service paradigm changes are drawn from them. Attention is drawn to a lack of paradigm change leadership on the parts of administrators and teacher colleges.
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    URL: http://dx.doi.org/10.1108/10748120310478626
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    New educational technologies: do they improve learning? (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 14-16 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Is the incorporation of new educational technologies into the teaching/learning process the key to an effective and appropriate education in the twenty-first century, or is it a knee-jerk reaction to external pressures that is unlikely to be of lasting benefit to students? This paper explores some of the ways in which technology is changing what, where, when, how, with whom and even why we learn. In situating these changes within a broader context of recent developments in social and workplace practices, the paper argues that engaging with new technologies is essential for educators, not simply in the interests of enhancing and making more relevant the educational experiences of students, but also of revisiting long held assumptions concerning best practice in teaching and learning.
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    URL: http://dx.doi.org/10.1108/10748120310483332
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    E-commerce forecasts: a return of the dot.com boom? (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 23-25 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: A forecast of 20 e-commerce applications shows that the Internet is likely to mature into a more sophisticated, conversational form of communication in about 2010, thereby entering the mainstream of advanced societies. This "second coming" of the dot.com era should create a resurgence of economic growth and exert powerful effects on business, government, education and other social functions.
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    URL: http://dx.doi.org/10.1108/10748120310478644
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    The strategic context of education in America - 2000 to 2020 - part 2 (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 5-18 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Presents an historic model of technologic maturation and examines five emerging information technologies projected to achieve marketplace pre-eminence during the next three to five years that will pose transformational implications for traditional classroom-based teacher-mediated education.
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    URL: http://dx.doi.org/10.1108/10748120310486744
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    e-Nough! "e-Learning" is a misnomer - it's mostly just "e-Teaching." For any teaching to reliably and consistently produce the results we want, we still have a lot to learn about learning (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 26-32 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: The author suggests we know a lot less about learning than we normally admit - in fact there is no generally accepted definition of what it is. He suggests that this is a big problem with designing so-called e-Learning, most of which is really just "e-Teaching." There is a need, the author argues, for much more differentiation of learning, especially by type of material to be learned. Much of the available research on learning is not about how people learn, but about how they learn in groups - i.e. classes, or, as the author calls them, herds. "Herding" introduces all sort of learning problems, and, to be successful, any e-Learning must take one-on-one tutoring, which is two standard deviations more effective than classroom teaching - as its base.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120310698316
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    The university as a moral force (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 32-36 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: In a time of ethical lapses and moral ambiguity, it is essential for the university, the source of preparation for managers, scientists, journalists, teachers, and other professionals, to understand its role as a force in preparing graduates for decision-making. The university is a "moral force" because it constantly extends the boundaries of what is known, and therefore challenges societal rules describing desirable and undesirable states and behavior. By focusing on the decision-making competence of those it educates, it also makes choices about the values it will express, exhibit, and eschew. In this way, the university has a unique opportunity to help create a culture of conscience not only for the professions and professionals, but for all citizens, through its teaching, scholarship, actions, and service to and with others. With this as its stance, the university would strengthen its place at the center of society and solidify its place at the margins - as curator, creator, and critic.
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    URL: http://dx.doi.org/10.1108/10748120310486762
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    Flying the KITE (knowledge innovation for technology in education) through a case-based reasoning knowledge repository (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 19-31 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Case-based reasoning (CBR), which has long been considered a branch of artificial intelligence, has recently gained great attention in the knowledge management circle because of its capability for storing and retrieving experience-based knowledge by emulating human memory, and its ability to function similar to organizational memory to preserve organizational knowledge. While many successful CBR systems have been developed as knowledge repositories for preserving intellectual capital and for problem solving in business communities, both the concept and methodology of CBR are still novelties in education communities. While there are a plethora of projects and practical pursuits for CBR applications in business, literature relating to designing, developing and evaluating practical CBR educational applications is conspicuously scant. Based on the issues encountered and lessons learned in a CBR system development project, this paper attempts to provide some pragmatic guidelines for those who are interested in applying the CBR knowledge repository approach to supporting knowledge creation and diffusion in the education domain.
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    URL: http://dx.doi.org/10.1108/10748120310486753
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    Artificial intelligence is almost here (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 37-38 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Trends in computer science show that various aspects of artificial intelligence (AI) are emerging, and other trends show that these advances are being applied to create intelligent information systems. Although the field of AI has not been very successful in the past, these trends suggest that it may finally arrive in the next few years.
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    URL: http://dx.doi.org/10.1108/10748120310486771
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    Academic tradition in a digital age (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 5-8 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Contemporary institutions of higher education encourage veneration of the past through anachronisms their rhetoric and their design. This characteristic, however, owes less to scholarship or tradition than to a mood of nostalgia. Universities tend to have far greater longevity than institutions of government or commerce. They have managed to survive the Industrial Revolution and other upheavals with remarkably little structural change. Nevertheless, it is still uncertain how, or whether, they will adapt to a post-industrial world.
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    URL: http://dx.doi.org/10.1108/10748120310500062
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    The online education market: Much is at stake for institutions of higher education (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 9-15 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: The online degree and education market represents a crossroad for Higher Education. Outlines some issues the HE community must now face and several factors to success for their online degree programs. Universities have played an important role in the formation of the Internet and application of online education. The question remains, will universities actively participate and lead this market or sit on the sidelines and watch an opportunity for education slip away? Universities must act now.
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    URL: http://dx.doi.org/10.1108/10748120310500071
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    Higher education - IT as a catalyst for change (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 23-28 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: This paper is based on a review of current literature and addresses issues relating to communication and information technology (C&IT) provision in UK higher educational institutions from a number of perspectives. Suggests that potentially technology can improve the learning environment, but may not yet be the best medium for all situations.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120310500099
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    Universities and public deliberation: bringing expertise to the people (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 15-24 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: This article makes two points: first, that greater public deliberation is needed to enhance the democratic steering of technological change and, second, that universities are particularly well situated to provide an institutional foundation for such deliberations. Existing problems with policy making about issues with significant scientific and/or technological components are considered, along with the prospect that structured public deliberation might help close an evident democratic deficit in scientific and technological policy making. Several kinds of public deliberations are described, with special emphasis on the Danish Consensus Conference model. The basic requirements for effective public deliberations are discussed, along with several issues that need fundamental research. Finally, a scenario of multiple public deliberative exercises scaled at the national level is discussed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120310508046
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    The four slates of educational experiences (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 14-17 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Proposes that simulations teach timing and balance which is not possible to teach in a traditional manner through classrooms, books or films. States that these can be used to increase the power of the organization if they are used correctly. Proceeds to explain four stages, or slates of simulation deployment used today. Concludes that although simulations take more work, they result in exponentially better results.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120410540445
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    Five business-model myths that hold companies back (2001)
    Bradford : Emerald
    Strategy & leadership 29 (2001), S. 13-18 
    Details
    ISSN: 1087-8572
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Most executives are well aware of the acceleration in the pace of business, and they want to know what to do about it. The authors talked with executives in 40 companies about how they are dealing with this issue and identified five business-model myths that are holding these firms back. Companies that have dispelled these misconceptions are not only achieving record profitability they are hitting new highs in the tough business environments that have driven their competitors under. This article describes the five myths and outlines how businesses can become more fluid and ready to respond quickly to change.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10878570110411330
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    Making visible: using simulation and game environments across disciplines (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 22-25 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Simulation and game environments exemplify effective pedagogical principles; enable students to manipulate concepts, principles, systems and variables; and are applicable to curricula across academic disciplines. Illustrative examples of simulations and games used for instruction by government, industry and academia are provided.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120410540463
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    Cyborg dreams: from ergodics to electracy (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 36-40 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: This paper speculatively explores some of wider ramifications of introducing computer-based media into the academy, both as a teaching tool and as a type of media for study in its own right. It focuses on the experience of computer-induced liminal space and some of the psychological affects that result, including q-phasing and attention-deficit-type behaviour, and ponders what affect they have on learners. The paper postulates that use of this media may result in a new for of computer-based literacy, which Ulmer has called electracy. Such questions have broader implications for concepts of humanity and culture which the paper points towards.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120410540490
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    Proposal for educational software development sites: an open source tool to create the learning software we need (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 41-44 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Argues that to get educational software that is state-of-the-art along all dimensions, works together, and is free to users, one must involve the "world mind" and open source software. Proposes a model whereby colleges and universities each take charge of certain areas of learning, searching for the best developments, and writing new tools, which are then shared among all sites. Offers an example in the area of educational games, and suggests a way to get started.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120410699585
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