The internationalization of the high fashion brand: the case of central London
John Fernie
(Director, Institute of Retail Studies at the University of Stirling, Stirling, UK)
Christopher Moore
(Lecturer at the University of Stirling, Stirling, UK)
Alexander Lawrie
(Analyst with Hillier Parker Research, London, UK)
Alan Hallsworth
(Professor of Geography at Staffordshire University, Stoke‐on‐Trent, UK)
18197
Abstract
The globalization of fashion brands has occurred as major fashion designer houses have expanded their product ranges and diversified into middle‐market diffusion lines. Central London has been the target for some of this development activity in the 1990s. Charts the growth of designer outlets in the UK capital with particular attention to foreign companies and their market‐entry strategies.
Keywords
Citation
Fernie, J., Moore, C., Lawrie, A. and Hallsworth, A. (1997), "The internationalization of the high fashion brand: the case of central London", Journal of Product & Brand Management, Vol. 6 No. 3, pp. 151-162. https://doi.org/10.1108/10610429710175673
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited