ISSN:
0956-4233
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Presents an interdisciplinary literature review and research agendaand suggests a number of propositions, in advance of new fieldwork, todiscover a revised or new theory of internal marketing as it relates toorganizational change management. The literature on marketing, servicesmarketing, corporate strategy, total quality management, operationsmanagement, human resource management, and organizational developmentreveals a body of work referring to or describing an "internalmarketing" concept or internal customer concept. This seems tohave grown out of an organizational internal communications perspectiveand the notion of an "inner market" in the organizationcomprising "internal customers". Provides an extensiveoverview of tactical and strategic issues relating to internalmarketing. Presents a resulting model and includes a comprehensivebibliography is included, with suggestions for some themes for possiblefruitful research in this area of change management and service qualitymanagement.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/09564239510078849
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