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A broadened conception of internal marketing (1999)

Varey, Richard J. ; Lewis, Barbara R.

Bradford : Emerald

European journal of marketing 33 (1999), S. 926-944

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ISSN: 0309-0566

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: Internal marketing has been of interest to practitioners and academics, in marketing and other disciplines of management, for some years, and published papers focus on definitions, the role of internal marketing in organisations, and various empirical investigations. Discusses the elements of a broadened concept on internal marketing, which emerges from: a systematic review and examination of the existing literature; case study material; "expert" opinion from leading academics; and interviews with managers.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/03090569910285869

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