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  • 1
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    The service-dominant logic and the future of marketing (2007)
    Springer
    Details
    Publication Date: 2007-09-05
    Print ISSN: 0092-0703
    Electronic ISSN: 1552-7824
    Topics: Economics
    Published by Springer
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    PAPER CURRENT
  • 2
    Electronic Resource
    Electronic Resource
    Internal marketing: a review and some interdisciplinary research challenges (1995)
    Bingley : Emerald
    International journal of service industry management 6 (1995), S. 40-63 
    Details
    ISSN: 0956-4233
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Presents an interdisciplinary literature review and research agendaand suggests a number of propositions, in advance of new fieldwork, todiscover a revised or new theory of internal marketing as it relates toorganizational change management. The literature on marketing, servicesmarketing, corporate strategy, total quality management, operationsmanagement, human resource management, and organizational developmentreveals a body of work referring to or describing an "internalmarketing" concept or internal customer concept. This seems tohave grown out of an organizational internal communications perspectiveand the notion of an "inner market" in the organizationcomprising "internal customers". Provides an extensiveoverview of tactical and strategic issues relating to internalmarketing. Presents a resulting model and includes a comprehensivebibliography is included, with suggestions for some themes for possiblefruitful research in this area of change management and service qualitymanagement.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09564239510078849
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    Paper (German National Licenses)
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  • 3
    Electronic Resource
    Electronic Resource
    A broadened conception of internal marketing (1999)
    Bradford : Emerald
    European journal of marketing 33 (1999), S. 926-944 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Internal marketing has been of interest to practitioners and academics, in marketing and other disciplines of management, for some years, and published papers focus on definitions, the role of internal marketing in organisations, and various empirical investigations. Discusses the elements of a broadened concept on internal marketing, which emerges from: a systematic review and examination of the existing literature; case study material; "expert" opinion from leading academics; and interviews with managers.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090569910285869
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    Paper (German National Licenses)
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  • 4
    Electronic Resource
    Electronic Resource
    The corporate communication system of managing (2000)
    Bradford : Emerald
    Corporate communications 5 (2000), S. 5-12 
    Details
    ISSN: 1356-3289
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper explores the integration of corporate and marketing communication in tomorrow's company, and discusses a model of the corporate communication system of managing. It defines the need for a total stakeholder perspective and to integrate communication activities around constituent-constituent relationships. Marketing is described as a special case of human communication, in which all elements of the marketing mix are seen as communicative in action. The paper agrees with the Tomorrow's Company study that inclusion is a necessity, and argues that new management involves a form of economic democracy, which in turn creates a need for new forms of corporate governance, monitoring, and management. This will require managers to re-evaluate the appropriateness of their thinking. The corporate communication model of systemic managing is forwarded for this purpose
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13563280010317523
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  • 5
    Electronic Resource
    Electronic Resource
    Factors affecting internal communication in a strategic alliance project (2003)
    Bradford : Emerald
    Corporate communications 8 (2003), S. 197-207 
    Details
    ISSN: 1356-3289
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Recently, major projects have been conducted using a strategic alliance set-up, where participating organisations work together, collaboratively, within the same organisation structure consisting of personnel from each organisation. The ethos of the strategic alliance encourages an integrated, unified working environment. A study of the communication networks in a major strategic alliance project was undertaken in November 2000. This involved conducting a communication audit that included five unstructured interviews. Participants included a broad range of project team members, matched to some of Belbin's team role profiles. The paper discusses the principal factors affecting internal communication, as revealed from the analysis of the interview data.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13563280310487658
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  • 6
    Electronic Resource
    Electronic Resource
    Viewing the corporate community as a knowledge network (2000)
    Bradford : Emerald
    Corporate communications 5 (2000), S. 97-106 
    Details
    ISSN: 1356-3289
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The inter-organizational network is becoming an increasingly common form of organization. The majority of trade is carried out between organizations, rather than organizations and households. Many of these networks are concerned with the exchange of tangible goods. However, increasing numbers are concerned with the exchange of knowledge and all are dependent upon the role of knowledge in their activities. It is our assertion that with an understanding of the nature of knowledge, we may identify how, and why, certain network formations are adopted. It is asserted that links between organizations may be viewed as knowledge assets. The expression of multiple links within a corporate community may be regarded as a network of knowledge assets. From this conceptual framework, it may be possible to answer wider questions concerning the nature of networks established in the real world and how changes are wrought on a network over a period of time.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13563280010372522
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    Paper (German National Licenses)
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