A broadened conception of internal marketing
Abstract
Internal marketing has been of interest to practitioners and academics, in marketing and other disciplines of management, for some years, and published papers focus on definitions, the role of internal marketing in organisations, and various empirical investigations. Discusses the elements of a broadened concept on internal marketing, which emerges from: a systematic review and examination of the existing literature; case study material; “expert” opinion from leading academics; and interviews with managers.
Keywords
Citation
Varey, R.J. and Lewis, B.R. (1999), "A broadened conception of internal marketing", European Journal of Marketing, Vol. 33 No. 9/10, pp. 926-944. https://doi.org/10.1108/03090569910285869
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited