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  • 1
    Electronic Resource
    Electronic Resource
    An overview of the first 21 years of research in the International Marketing Review (2005)
    Bingley : Emerald
    International marketing review 22 (2005), S. 391-398 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - The purpose of this article is to summarize the output and content of International Marketing Review (IMR) during its first 21 years. Design/methodology/approach - The output of IMR is first analysed to measure its stability and maturity. The focus is then shifted to the content of articles published in IMR, followed by a detailed analysis of authorship. Findings - In terms of output, IMR exhibits the characteristics of a stable and mature journal. Articles cover a wide range of topics within the international marketing domain. Authorship analysis reveals that the top contributors to IMR are also the top contributors to other high-ranking marketing journals. IMR has become a leading journal in the field. Practical implications - To maintain its competitive edge, IMR must continue to identify, define, and shape research developments in international marketing. Originality/value - A first analysis of the content of the first 21 years of IMR.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330510608424
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  • 2
    Electronic Resource
    Electronic Resource
    A cross-cultural analysis of television advertising in the UK and the Czech Republic (2001)
    Bingley : Emerald
    International marketing review 18 (2001), S. 286-300 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper presents the results of a cross-cultural analysis of television advertising in the Czech Republic and the UK. The need for this research is suggested by a gap in the literature concerning cross-cultural studies involving Eastern European countries. The aim is to compare advertising in the two countries in order to add to the debate on the feasibility of standardised advertising across cultural borders. The literature relating specifically to cross-cultural studies of advertising in two or more countries provides the basis for this research study. A sample of television advertisements was collected from the two most viewed UK and Czech commercial channels and was examined using content analysis. The focus of the research is on differences and similarities in the creative strategies and executional formats used in the product categories advertised. In terms of creative strategies, there was great similarity overall. However, significant differences were found for six out of the 14 individual product categories studied. In contrast, many significant differences were found overall for executional formats. The partial nature of the support for the view that creative strategy is associated more with product category than with culture reflects a complex situation vis-à-vis international advertising standardisation.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330110695611
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  • 3
    Electronic Resource
    Electronic Resource
    Theories of internationalisation and their impact on market entry (2002)
    Bingley : Emerald
    International marketing review 19 (2002), S. 342-347 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Discusses four theories of internationalisation: the Uppsala model of internationalisation; the eclectic paradigm and transaction cost analysis; the interactive network approach of the International Marketing and Purchasing Group; and what may be termed the business strategy approach. Suggests that a model incorporating the key elements of each approach could present a more realistic and comprehensive picture of the market entry decision.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330210435654
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  • 4
    Electronic Resource
    Electronic Resource
    Cross-cultural advertising in Europe: An empirical survey of television advertising in France and the UK (1998)
    Bingley : Emerald
    International marketing review 15 (1998), S. 257-276 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper presents the findings of a survey of television advertisements broadcast on French and UK television channels. The findings show that advertisements which have elements common to both countries are still very much the minority. An analysis of the underlying spirit of national and partially standardised advertisements highlighted the difference in advertising styles between the two countries. UK advertisements continue to rely on humour or straightforward information, where their French counterparts rely on a dreamlike advertising style. These differences appear to be rooted in the individual national cultures and would seem to preclude the possibility of standardised cross-cultural advertising for the majority of products in the short-term.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/EUM0000000004537
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  • 5
    Electronic Resource
    Electronic Resource
    Women in TV advertising: a comparison between the UK and France (1997)
    Bradford : Emerald
    European business review 97 (1997), S. 294-305 
    Details
    ISSN: 0955-534X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: States that since the beginnings of the women's movement, in the 1970s, increasing attention has been focused on the way women are portrayed in advertisements. Earlier studies concentrated on print advertisements, but as video recording became more accessible it was possible to analyse television commercials. These studies found that there was evidence of female sex-role stereotyping in portraying domestic situations and employment. Studies in France found similar results to those in the USA and the UK. The study aims to compare the roles of women in television advertising in the UK and France and draw conclusions as to how French and UK advertisements differ in their portrayal of women.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09555349710189996
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  • 6
    Electronic Resource
    Electronic Resource
    A comparison of customers' readiness for mass-customisation: Turkish vs British customers (2005)
    Bradford : Emerald
    European business review 17 (2005), S. 397-410 
    Details
    ISSN: 0955-534X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - To examine customers' readiness for mass-customised products in two European countries, Turkey and the UK. Design/methodology/approach - Examines the demand side of the market and begins to explore whether mass-customisation can be implemented as an international product strategy. A questionnaire was developed, pre-tested and administered in the UK and (after translation) in Turkey to potential new car buyers. Findings - A large proportion of customers from both countries would be willing to pay extra to own a product which exactly meets their needs and preferences. However, more respondents in the Turkish sample were willing to do so than in the UK sample. Additionally, Turkish respondents were keen to update the features of their car over time, which favours mass-customisation. Research limitations/implications - This study is exploratory and limited in terms of research sample. Consequently further research is needed to verify the findings. Second, how far the organisation is ready to adopt a mass-customised approach is a further question to be answered requiring further research. Future research in contexts other than new cars should also be undertaken. Finally, we have focused on "readiness" for mass-customisation and do not attempt to provide any link between this "readiness" and behavioural intentions. Practical implications - There may be a viable market of customers for mass-customised cars, in both the UK and Turkey. Producers now need to examine the price that would be acceptable to both customers and themselves. Originality/value - This is the first systematic research study to address the demand side of mass-customisation in two European countries.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09555340510620311
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  • 7
    Electronic Resource
    Electronic Resource
    How "ready" are customers for mass customisation? An exploratory investigation (2004)
    Bradford : Emerald
    European journal of marketing 38 (2004), S. 1396-1416 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper examines the concept of mass customisation from the point of view of the customer. Although the theory of mass customisation has received considerable attention in recent years, the emphasis has been on identifying and classifying the ways in which mass customisation can be implemented efficiently and effectively. There appears to have been no empirical evidence to support the notion that customers are indeed ready for this approach. The aim of this study is to examine how far customers are "ready" for mass-customised products, using the UK new car market as its basis for analysis. A framework is developed and results presented which suggest that a sizeable section of the market is ready to accept the "inconveniences" of mass-customised products. However, the main inconvenience of mass customisation is identified as increased price, even for "ready" customers. It would seem, therefore, that both global standardisation and mass customisation strategies are appropriate in this market.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090560410560164
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  • 8
    Electronic Resource
    Electronic Resource
    An evaluation of external factors in the decision of UK industrial firms to enter a new non-domestic market: an exploratory study (2004)
    Bradford : Emerald
    European journal of marketing 38 (2004), S. 1437-1455 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A study of key decision makers in a sample of large international companies explored the non-domestic market entry decision. A literature review revealed five broad external domains which held the potential to affect that decision. A series of statements was factor analysed to reveal ten more specific variables. An analysis of which variables discriminated between the decision to enter and not enter a new non-domestic market demonstrated that geocultural/political similarity, developed economy, attractive market, good market information and governmental attitude significantly affected the decision. The findings supported a marketing-strategy based theory of market entry.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090560410560182
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  • 9
    Electronic Resource
    Electronic Resource
    Mass-customisation in marketing: the consumer perspective (2003)
    Bradford : Emerald
    Journal of consumer marketing 20 (2003), S. 463-479 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper addresses the issue of mass-customisation from the point of view of consumer demand. It aims to develop a framework to examine the demand side of the mass-customisation equation which will allow researchers to identify whether a market of customers who are ready for mass-customised products exists. In doing so it considers in particular three "inconveniences" of mass-customisation: the increased price of customised products; the delay in receipt of custom-made products; and the need for customers to invest time in specifying their preferences before the product can be produced.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363760310489689
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