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An overview of the first 21 years of research in the International Marketing Review, 1983‐2003

Naresh K. Malhotra (College of Management, Georgia Institute of Technology, Atlanta, Georgia, USA)
Lan Wu (College of Management, Georgia Institute of Technology, Atlanta, Georgia, USA)
Jeryl Whitelock (Bradford University School of Management, Bradford, UK)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 August 2005

2907

Abstract

Purpose

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The purpose of this article is to summarize the output and content of International Marketing Review (IMR) during its first 21 years.

Design/methodology/approach

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The output of IMR is first analysed to measure its stability and maturity. The focus is then shifted to the content of articles published in IMR, followed by a detailed analysis of authorship.

Findings

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In terms of output, IMR exhibits the characteristics of a stable and mature journal. Articles cover a wide range of topics within the international marketing domain. Authorship analysis reveals that the top contributors to IMR are also the top contributors to other high‐ranking marketing journals. IMR has become a leading journal in the field.

Practical implications

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To maintain its competitive edge, IMR must continue to identify, define, and shape research developments in international marketing.

Originality/value

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A first analysis of the content of the first 21 years of IMR.

Keywords

Citation

Malhotra, N.K., Wu, L. and Whitelock, J. (2005), "An overview of the first 21 years of research in the International Marketing Review, 1983‐2003", International Marketing Review, Vol. 22 No. 4, pp. 391-398. https://doi.org/10.1108/02651330510608424

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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