ALBERT

All Library Books, journals and Electronic Records Telegrafenberg

X
feed icon rss

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
  • 1
    Electronic Resource
    Electronic Resource
    Marketing research in the new millennium: emerging issues and trends (2001)
    Bingley : Emerald
    Marketing intelligence & planning 19 (2001), S. 216-232 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Given the focus of the special issue, the present paper combines both the academic and the practitioner perspectives to highlight several issues and emerging trends that will shape the role of marketing research in the new millennium. These include a redefinition of the marketing researcher, the on-going nature of marketing research, qualitative research, quantitative research, international marketing research, Internet marketing research, and ethical issues in marketing research.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/EUM0000000005560
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 2
    Electronic Resource
    Electronic Resource
    An overview of the first 21 years of research in the International Marketing Review (2005)
    Bingley : Emerald
    International marketing review 22 (2005), S. 391-398 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - The purpose of this article is to summarize the output and content of International Marketing Review (IMR) during its first 21 years. Design/methodology/approach - The output of IMR is first analysed to measure its stability and maturity. The focus is then shifted to the content of articles published in IMR, followed by a detailed analysis of authorship. Findings - In terms of output, IMR exhibits the characteristics of a stable and mature journal. Articles cover a wide range of topics within the international marketing domain. Authorship analysis reveals that the top contributors to IMR are also the top contributors to other high-ranking marketing journals. IMR has become a leading journal in the field. Practical implications - To maintain its competitive edge, IMR must continue to identify, define, and shape research developments in international marketing. Originality/value - A first analysis of the content of the first 21 years of IMR.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330510608424
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 3
    Electronic Resource
    Electronic Resource
    Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis (2002)
    Bingley : Emerald
    International marketing review 19 (2002), S. 65-79 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: In international marketing research, the researchers are often required to prespecify the salient attributes of a product or service. However, research that prespecifies attributes imposes cultural bias on the results, whereas research that does not specify attributes is open to culturally biased interpretations. The purpose is to present a way of minimizing this bias by using correspondence analysis in a new way that minimizes this source of cultural bias. This is done by using a non-attribute-based approach to correspondence analysis. The approach is applied in a real-life setting to analyze data obtained from a foreign country. Evidence on the validity of the approach is presented and compared with traditional multidimensional scaling. Several applications of this approach in minimizing the attribute prespecification bias in international marketing management are discussed, including image tracking and positioning.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330210419733
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 4
    Electronic Resource
    Electronic Resource
    International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries (1994)
    Bingley : Emerald
    International marketing review 11 (1994), S. 5-15 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Discusses and applies a general framework for services quality to make acomparative evaluation of ten dimensions of service quality betweendeveloped and developing countries. Derives specific hypotheses foreach of the service quality dimensions based on the relevantenvironmental factors characterizing developed and developing economies.Discusses managerial implications of the hypotheses that are derived,and proposes the empirical investigation of these hypotheses as adirection for future research.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651339410061937
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 5
    Electronic Resource
    Electronic Resource
    Methodological issues in cross-cultural marketing research: A state-of-the-art review (1996)
    Bingley : Emerald
    International marketing review 13 (1996), S. 7-43 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Notes that methodological problems are hampering the growth of cross-cultural marketing research and presents a review of methodological issues to address these problems. Organizes these issues around a six-step framework which includes elements such as problem definition, the development of an approach and research design formulation. Notes that the marketing research problem can be defined by comparing the phenomenon or behaviour in separate cultural contexts and eliminating the influence of the self-reference criterion. Discusses issues in data analysis such as treatment of outliers and standardization of data. Concludes with an interpretation of results and report presentation.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651339610131379
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 6
    Electronic Resource
    Electronic Resource
    Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons (2005)
    Bingley : Emerald
    International marketing review 22 (2005), S. 256-278 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - Despite the rapid growth and internationalization of services, marketers of services realize that to successfully leverage service quality as a global competitive tool, they first need to correctly identify the antecedents of what the international consumer perceives as service "quality." This paper aims to examine the differences in perception of service quality dimensions between developed and developing economies. Design/methodology/approach - Parasuraman et al. proposed a framework consisting of ten determinants or dimensions of service quality: reliability, access, understanding of the customer, responsiveness, competence, courtesy, communication, credibility, security, and tangible considerations. The authors propose 14 hypotheses emphasizing differences in the perception of these dimensions between developed and developing economies by linking these with economic and socio-cultural factors. Extensive survey data are collected in the context of banking services from three countries: USA, India, and the Philippines and statistically tested using multivariate analysis of variance. Findings - Of the 14 hypotheses, 13 were supported (five partially) in that the results for the USA were systematically and significantly different from those for India and the Philippines in the predicted direction. Research limitations/implications - While almost all of the hypotheses are supported, future research should look at multiple service sectors and include alternative service quality models to further validate this study. Practical implications - Despite limitations, current results have significant implications for international marketing in service strategy formulation, service development, pricing, communications, and service delivery. Originality/value - International service managers need to understand the value of environmental differences between countries in terms of economic development and cultural value system and accordingly emphasize the various dimensions of service quality differentially.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330510602204
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 7
    Electronic Resource
    Electronic Resource
    Heterogeneity of regional trading blocs and global marketing strategies: A multicultural perspective (1998)
    Bingley : Emerald
    International marketing review 15 (1998), S. 476-506 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: While demand for many products has become more homogeneous across countries, cultural factors have strongly inhibited this change as well. In a multicultural world, cultural heterogeneity will continue to remain the most significant barrier to one global market. Cultures are resilient and enduring and so is the concept of global multiculturalism. At the global level, trading blocs may be viewed as a cluster of geographically close countries that share abstract and/or material culture in varying degrees. It is interesting to note that the three major regional trading blocs (i.e. the European Union, North American Free Trade Agreement, and the Association of South East Asian Nations) can be characterized by significant differences in culture. With the rapid emergence of trading blocs in the multicultural market, our paper attempts to meet several objectives. First, we discuss the growing importance and underlying motives of regional trading blocs in a multicultural setting. The level of trading arrangements between nations is described and a brief overview of the three major trading blocs is then presented. The level of heterogeneity of each trading bloc is examined with implications for market segmentation. The critical role of strategic alliances in the context of regional trading blocs is discussed next. Finally, we recommend marketing strategies for firms marketing to countries within its trading bloc as well as to countries outside its trading bloc.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651339810244787
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 8
    Electronic Resource
    Electronic Resource
    A cross-cultural comparison of behavioral intention models - Theoretical consideration and an empirical investigation (2001)
    Bingley : Emerald
    International marketing review 18 (2001), S. 235-269 
    Details
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Behavioral intention models are assumed to be universally applicable; however, recent criticisms have questioned their application among non-Western subjects. It is argued that models that posit constructs that represent and measure the cultural nature of evaluative and normative latent constructs will best model intention formation in a culture. Thus, emic measures of etic latent constructs are required. A review of culturally-influenced differences in reasoning processes between Chinese and Americans provides a theoretical basis to explore these models with samples from two cultures. Models considered Western, Oriental, and universal were compared with Hong Kong and US subjects. As predicted, the most Western model fit the USA data best and the most Oriental model fit the Hong Kong data best. Also as predicted, the measures of evaluation most representative of emic thought processes were most related to intention formation. Results suggest that the BI framework is applicable across cultures, yet must be operationalized with the distinctive thought processes of each culture in mind.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02651330110396505
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 9
    Electronic Resource
    Electronic Resource
    Predicting System Usage from Intention and Past Use: Scale Issues in the Predictors (2005)
    350 Main Street , Malden , MA 02148 , USA . : Decision Sciences
    Decision sciences 36 (2005), S. 0 
    Details
    ISSN: 1540-5915
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: The objective of this study is to provide insights into how the predictive power for computer-recorded system usage can be improved. Based on 386 responses from actual users of an information system, we examine the predictive power for system usage according to the scales of the predictors used, namely, intention and past use. First, we show that the predictive power of intention can be significantly improved with the choice of an appropriate measure. However, even the desirable intention measure failed to explain two-thirds of the variance in system usage. Second, the results show that past use as measured by computer-recorded log data can significantly enhance our ability to predict system usage. Finally, when both intention and past use are controlled for, the explained variance in system usage is shown to vary widely from 20% to 73%, depending on the predictors' scales. Overall, our findings suggest that an accurate prediction of system usage requires a more rigorous approach than that often applied in information systems research.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/j.1540-5915.2005.00070.x
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 10
    facet.materialart.
    Unknown
    The Information Overload Controversy: An Alternative Viewpoint (1982)
    New York : Periodicals Archive Online (PAO)
    Journal of marketing. 46:2 (1982:Spring) 27 
    Details
    ISSN: 0022-2429
    Topics: Economics
    URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pao:&rft_dat=xri:pao:article:3142-1982-046-02-000003
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...