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  • 1
    Digitale Medien
    Digitale Medien
    Empowerment, using skills and competence management (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 27-32 
    Details
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Nowadays in order to contribute to the competitive strength of the organization empowerment is seen as a useful tool. But the organization must know what it wants to empower. Therefore it must be able to map the desired skills and competence levels for the workforce and to compare these with the actual situation. This article gives an overview of how to set up skills and competence management.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/14634449910271429
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  • 2
    Digitale Medien
    Digitale Medien
    Constitutive meaning and aspects of work environment affecting creativity in Lebanon (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 47-55 
    Details
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper seeks to investigate the constitutive meaning of creativity as a construct through the relation between creativity and other constructs and to assess the possible effects of organizational climate on managers' creativity in Lebanon. The present study examines the construct validity of the KEYS instrument in order to gain further insights into the factors stimulating or hindering creativity in Lebanon and to create an environment infrastructure that encourages and reinforces creativity in developing countries.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/14634449910277793
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  • 3
    Digitale Medien
    Digitale Medien
    Value innovation perspective in Indian organizations (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 88-103 
    Details
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper presents some of the major learning points of a study in innovation practices in Indian organizations. It explains the current concerns and imperatives of Indian organizations since the liberalization, privatization and globalization processes started in 1991. We attempt to formulate the logical distinctions between different clusters and hypothesize the phenomenon of innovation. We identify the innovative outcomes and the constraining forces. A model is proposed to understand the strategic implications. Value innovations require an organizational commitment to create a strong momentum for inside-in changes and the deeper the commitment, the more likely organizations are to advance in bringing inside-out value creating outcomes and attaining superior positions in the competition pace.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/14634449910283561
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  • 4
    Digitale Medien
    Digitale Medien
    The influence of affirmative action on SMME culture in South Africa (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 148-162 
    Details
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper explores the impact of affirmative action on the culture of small business enterprises in South Africa. The functions of organizational culture are explored and utilized to reach a deeper understanding of the desired impact of affirmative action. Managers are identified as holding key roles as change agents. Recommendations include managing change from a culture perspective directed at creating participative management processes and shifting the enterprise's essential values.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/14634449910298222
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  • 5
    Digitale Medien
    Digitale Medien
    Beyond technical competence: the fundamentals of flexibility (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 194-200 
    Details
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Discusses flexibility and the ability to adapt as an essential attribute of leadership that is beyond technical competence. Defines flexibility as a process of continually examining situations and, when warranted, quickly adapting to changing circumstances. Examines the power of flexibility as it relates to changes in science, medicine and business practice. Defines flexibility as a tool to be used only by the brave and not as a shield for cowards who fear the harsh realities of decision making. Depicts flexibility as an essential behaviour that promotes and supports quality leadership. Provides guidance, techniques and examples that can be used to enhance leadership skills. Establishes a sound philosophy to increase the probability for long-term success and professional fulfillment. Includes quotes from contemporary as well as historical leaders.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/14634449910298178
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  • 6
    Digitale Medien
    Digitale Medien
    A new knowledge of reality (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 11-13 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Preparing for the Revolution: Information Technology and the Future of the Research University is a report released in October 2002, produced by the US National Academies, advisors on science, engineering and medicine. The report describes emerging technologies that are reshaping higher education, including the organization, management, governance and finance of universities. Universities must work with stakeholders to anticipate and influence the learning systems of the future. The next phase of the study will organize national channels for dialogue.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310478617
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  • 7
    Digitale Medien
    Digitale Medien
    Disastrous consequences of scientific and technological illiteracy (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 21-22 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: The essayist contends that American academia is rife with a "dog-eat-dog" version of Social Darwinism, or survival of the fittest through brutal competition. Offered as evidence are the training of too many students for limited career opportunities, prolongation of graduate training to provide professors with cheap assistants, conversion of 40 per cent of faculty to adjunct status, crushing student debt. Higher education is becoming a bloated, inefficient, non-innovative, and marginally productive process.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310478635
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  • 8
    Digitale Medien
    Digitale Medien
    In their dreams: Paradigm alternatives and the marketing of responsive educational services (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 17-20 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This article identifies three education service paradigms and explores how each contributes to applied learning. Scenarios constructed by over 700 US teachers are summarized and implications for service paradigm changes are drawn from them. Attention is drawn to a lack of paradigm change leadership on the parts of administrators and teacher colleges.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310478626
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  • 9
    Digitale Medien
    Digitale Medien
    New educational technologies: do they improve learning? (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 14-16 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Is the incorporation of new educational technologies into the teaching/learning process the key to an effective and appropriate education in the twenty-first century, or is it a knee-jerk reaction to external pressures that is unlikely to be of lasting benefit to students? This paper explores some of the ways in which technology is changing what, where, when, how, with whom and even why we learn. In situating these changes within a broader context of recent developments in social and workplace practices, the paper argues that engaging with new technologies is essential for educators, not simply in the interests of enhancing and making more relevant the educational experiences of students, but also of revisiting long held assumptions concerning best practice in teaching and learning.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310483332
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  • 10
    Digitale Medien
    Digitale Medien
    E-commerce forecasts: a return of the dot.com boom? (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 23-25 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: A forecast of 20 e-commerce applications shows that the Internet is likely to mature into a more sophisticated, conversational form of communication in about 2010, thereby entering the mainstream of advanced societies. This "second coming" of the dot.com era should create a resurgence of economic growth and exert powerful effects on business, government, education and other social functions.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310478644
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  • 11
    Digitale Medien
    Digitale Medien
    The strategic context of education in America - 2000 to 2020 - part 2 (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 5-18 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Presents an historic model of technologic maturation and examines five emerging information technologies projected to achieve marketplace pre-eminence during the next three to five years that will pose transformational implications for traditional classroom-based teacher-mediated education.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310486744
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  • 12
    Digitale Medien
    Digitale Medien
    e-Nough! "e-Learning" is a misnomer - it's mostly just "e-Teaching." For any teaching to reliably and consistently produce the results we want, we still have a lot to learn about learning (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 26-32 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: The author suggests we know a lot less about learning than we normally admit - in fact there is no generally accepted definition of what it is. He suggests that this is a big problem with designing so-called e-Learning, most of which is really just "e-Teaching." There is a need, the author argues, for much more differentiation of learning, especially by type of material to be learned. Much of the available research on learning is not about how people learn, but about how they learn in groups - i.e. classes, or, as the author calls them, herds. "Herding" introduces all sort of learning problems, and, to be successful, any e-Learning must take one-on-one tutoring, which is two standard deviations more effective than classroom teaching - as its base.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310698316
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  • 13
    Digitale Medien
    Digitale Medien
    The university as a moral force (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 32-36 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: In a time of ethical lapses and moral ambiguity, it is essential for the university, the source of preparation for managers, scientists, journalists, teachers, and other professionals, to understand its role as a force in preparing graduates for decision-making. The university is a "moral force" because it constantly extends the boundaries of what is known, and therefore challenges societal rules describing desirable and undesirable states and behavior. By focusing on the decision-making competence of those it educates, it also makes choices about the values it will express, exhibit, and eschew. In this way, the university has a unique opportunity to help create a culture of conscience not only for the professions and professionals, but for all citizens, through its teaching, scholarship, actions, and service to and with others. With this as its stance, the university would strengthen its place at the center of society and solidify its place at the margins - as curator, creator, and critic.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310486762
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  • 14
    Digitale Medien
    Digitale Medien
    Flying the KITE (knowledge innovation for technology in education) through a case-based reasoning knowledge repository (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 19-31 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Case-based reasoning (CBR), which has long been considered a branch of artificial intelligence, has recently gained great attention in the knowledge management circle because of its capability for storing and retrieving experience-based knowledge by emulating human memory, and its ability to function similar to organizational memory to preserve organizational knowledge. While many successful CBR systems have been developed as knowledge repositories for preserving intellectual capital and for problem solving in business communities, both the concept and methodology of CBR are still novelties in education communities. While there are a plethora of projects and practical pursuits for CBR applications in business, literature relating to designing, developing and evaluating practical CBR educational applications is conspicuously scant. Based on the issues encountered and lessons learned in a CBR system development project, this paper attempts to provide some pragmatic guidelines for those who are interested in applying the CBR knowledge repository approach to supporting knowledge creation and diffusion in the education domain.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310486753
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  • 15
    Digitale Medien
    Digitale Medien
    Artificial intelligence is almost here (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 37-38 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Trends in computer science show that various aspects of artificial intelligence (AI) are emerging, and other trends show that these advances are being applied to create intelligent information systems. Although the field of AI has not been very successful in the past, these trends suggest that it may finally arrive in the next few years.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310486771
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  • 16
    Digitale Medien
    Digitale Medien
    Academic tradition in a digital age (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 5-8 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Contemporary institutions of higher education encourage veneration of the past through anachronisms their rhetoric and their design. This characteristic, however, owes less to scholarship or tradition than to a mood of nostalgia. Universities tend to have far greater longevity than institutions of government or commerce. They have managed to survive the Industrial Revolution and other upheavals with remarkably little structural change. Nevertheless, it is still uncertain how, or whether, they will adapt to a post-industrial world.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310500062
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  • 17
    Digitale Medien
    Digitale Medien
    The online education market: Much is at stake for institutions of higher education (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 9-15 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: The online degree and education market represents a crossroad for Higher Education. Outlines some issues the HE community must now face and several factors to success for their online degree programs. Universities have played an important role in the formation of the Internet and application of online education. The question remains, will universities actively participate and lead this market or sit on the sidelines and watch an opportunity for education slip away? Universities must act now.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310500071
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  • 18
    Digitale Medien
    Digitale Medien
    Higher education - IT as a catalyst for change (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 23-28 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This paper is based on a review of current literature and addresses issues relating to communication and information technology (C&IT) provision in UK higher educational institutions from a number of perspectives. Suggests that potentially technology can improve the learning environment, but may not yet be the best medium for all situations.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310500099
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  • 19
    Digitale Medien
    Digitale Medien
    Universities and public deliberation: bringing expertise to the people (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 15-24 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This article makes two points: first, that greater public deliberation is needed to enhance the democratic steering of technological change and, second, that universities are particularly well situated to provide an institutional foundation for such deliberations. Existing problems with policy making about issues with significant scientific and/or technological components are considered, along with the prospect that structured public deliberation might help close an evident democratic deficit in scientific and technological policy making. Several kinds of public deliberations are described, with special emphasis on the Danish Consensus Conference model. The basic requirements for effective public deliberations are discussed, along with several issues that need fundamental research. Finally, a scenario of multiple public deliberative exercises scaled at the national level is discussed.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310508046
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  • 20
    Digitale Medien
    Digitale Medien
    What strategic investments should you make during a recession to gain competitive advantage in the recovery? (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 31-39 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Purpose: To investigate where investment during a recession pays off and where it does not. Methods: Comparing analogous businesses in the unique PIMS database, we highlight three measures to distinguish between successful and unsuccessful strategies. They are: average profitability during recession, defined as return on capital employed, change in profitability (ROCE) during first two years of recovery, and change in market share during first two years of recovery. Scope: 1,000 businesses were compared (drawn from 4,100 in the PIMS database). Results: PIMS' evidence distinguishes between "good costs", "bad costs" and "it depends costs". "Good costs" are those that should be increased and intensified during recession. "Bad costs" are those that need to be pruned hard in recession. "It depends costs" are those where the right actions are dependent on the strategic position of an individual business at the time the recession begins. Conclusions and recommendations: "In a recession, dare to invest aggressively in marketing, innovation and customer quality", is the clear message to be drawn from PIMS (Profit Impact of Market Strategy) research into which business strategies aid success during and after a market downturn lasting several years.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310483960
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  • 21
    Digitale Medien
    Digitale Medien
    Assessing your strategic alternatives from both a market position and core competence perspective (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 29-35 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The practice of strategic decision-making has two major perspectives to help managers create and maintain competitive advantage in the face of a range of business challenges. One stresses market position and the other core competence. (1) Market position - the positioning approach to strategy development is associated mainly with the work of Michael Porter; strategic choice is focused primarily on the structure of the industry and how it might be shaped to advantage. The aim is to establish a "privileged"/hard-to-replicate position in an industry that is difficult to enter. (2) Core competence - the competence-led perspective is associated with the work of C.K. Prahalad and Gary Hamel; strategic choice focuses primarily on assessing which distinctive competences should be built, then considers the market opportunities that would exploit them best. It may be tempting to use one approach or the other because the market position and core competence approaches do create perspectives that see things very differently, and their analytical methodologies offer different guidance. But instead of picking one over the other, the astute strategist may be best served to test out both perspectives and generate a wider range of options. This is shown in the article's illustrations of corporate strategy in the multi-business firm and strategic renewal. In sum, looking at your business from both approaches will generate two sets of contrasting perspectives and options for action. For many firms, this binocular vision of the available strategic options will lead to a better result than if either perspective was used alone.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310505578
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  • 22
    Digitale Medien
    Digitale Medien
    Managing stakeholders vs. responding to shareholders (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 36-40 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The pressure on corporate executives to increase their stock prices and shareholder value in the short-term has caused them to lose sight of how lasting shareholder value is created in the first place. The enterprise must be managed to meet the needs of all stakeholders rather than making decisions based solely on short-term shareholder value considerations. The primary management emphasis should be on meeting the needs of our customers and motivating employees to do so. Companies that put their customers first and empower their employees to serve them will inevitably provide greater growth in shareholder value than those corporations that focus primarily on boosting their stock price and only giving lip service to other constituencies. The demands of all stakeholders must be met concurrently. Leaders must juggle the competing interests of their stakeholders - customers and customer's customers; current employees and those in acquired companies; short-term and long-term shareholders; media; local, national, and international communities; government and regulators.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310505587
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  • 23
    Digitale Medien
    Digitale Medien
    Empowerment in small businesses (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 180-193 
    Details
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The concept of empowerment has received a great deal of attention in recent years. However, the empowerment knowledge base is predominantly large company-oriented with little evidence of understanding what empowerment means in a small business context. It is inappropriate to treat the small firm as a microcosm of a large organisation. The small business is qualitatively as well as quantitatively different and this article propounds that it is questionable whether the concept of empowerment and its various dimensions as portrayed in the literature are readily transferable to small businesses. It is suggested that empowering management approaches are key features of successful growth-oriented small firms but the current body of empowerment literature fails to encapsulate the idiosyncrasies and informalities of the small business operation, and thus convey understanding of the unique and novel forms of empowerment which facilitate sustainable development. Case study insight is used to support these propositions.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/14634449910298169
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  • 24
    Digitale Medien
    Digitale Medien
    The impact of the Internet on the role of travel consultants (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 213-226 
    Details
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper discusses the attitude and views of travel consultants on the impact of Internet related technologies on their future employment and their abilities to cope with the threat of dis-intermediation. The authors anticipate that changes in the travel distribution process brought about by the Internet and other technologies will result in retail travel agencies experiencing lower business volume and hence difficulty in maintaining business viability. Against this background, a number of questions need to be addressed. What is the attitude of consultants towards new technologies in travel distribution? Are travel consultants prepared to meet the new challenges? What will be the role of travel consultants? Using a survey of 102 travel consultants, the paper shows the lack of awareness and negative attitude displayed by travel consultants in this rapidly changing distribution environment. The paper further suggests measures and training programs that could be undertaken to address the situation.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/14634449910303595
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  • 25
    Digitale Medien
    Digitale Medien
    Issues and challenges in the positioning of service brands: a review (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 106-118 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: In recent years, increasing attention has been paid to positioning and, more specifically, positioning of service brands. This is so because of the unique characteristics of services. Although some authors argue that there are no marked differences between positioning in services and that of physical goods, the vast majority of marketing scholars believe that it is difficult to embark on positioning strategies in services. Sheds some light on this issue within the context and aims to contribute to the debate.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910266968
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  • 26
    Digitale Medien
    Digitale Medien
    Microeconomic analysis-based comparative evaluation of brands (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 119-131 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: A brand is a kind of sign by which we can distinguish one commodity from another. Commodity prices, as well as consumers' utility and firms' profit, are affected by brands. Presents a theoretical framework that incorporates aspects of brand in microeconomic analysis. The theory developed makes it possible to infer the quality of differentiated products from the price distribution of the second-hand market for that product. A case study illustrates the workings of the methodology; the application evaluates the quality of the Japanese motorcycle manufacturers.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910266977
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  • 27
    Digitale Medien
    Digitale Medien
    Strategies for building consumer brand preference (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 130-144 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The marketer's principal objective is typically to build a relationship with buyers, rather than merely to make a single sale. Ideally, the essence of that relationship consists of a strong bond between the buyer and the brand. Outlines six strategies for building that relationship: linking the brand to a particular need; associating it with a pleasant mood; appealing to subconscious motives; conditioning buyers to prefer the brand through reward; penetrating perceptual and cognitive barriers to create preference; and providing attractive models for buyers to emulate. The choice of an individual strategy or combination depends mainly on the nature of the branded product or service. The success of the strategy depends heavily on the marketer's understanding of the preference building and bonding process.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910266986
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  • 28
    Digitale Medien
    Digitale Medien
    Marketing causes and implications of consumer confusion (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 319-342 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Explores the concept of consumer confusion; what causes it, how consumers react to it and how marketers can influence it. The focus proposed differs from previous work by integrating the notions of stimulus overload and stimulus similarity as well as acknowledging conscious and unconscious confusion. The marketing determinants of confusion are classified and an inventory of confusion reduction strategies is discussed. Examines the marketing and policy implications of confusion, presents a checklist for brand managers to use when conducting a confusion audit and highlights areas for future research, especially into measurement of the concept.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910284300
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  • 29
    Digitale Medien
    Digitale Medien
    A model for determining price markdowns of seasonal merchandise (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 352-361 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Retailers of seasonal merchandise often face the problem of selling a fixed inventory over a short selling season. For a small retailer, with a sunk investment in inventory, a major objective is revenue maximisation. This paper is concerned with the provision of decision support for the tactical problem of dynamically marking down the price of seasonal merchandise in order to increase/maintain revenue. A heuristic procedure is developed for quickly identifying, and highlighting for review, items which are "slow selling" and "economically viable for price markdown". It is shown how a retailer can use such information in determining the timing and magnitude of price markdowns.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910284328
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  • 30
    Digitale Medien
    Digitale Medien
    An empirical study which compares the organisational structures of companies managing the World's Top 100 brands with those managing Outsider brands (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 402-415 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Contains the results of a quantitative research study which compared the organisational structures of the World's Top 100 brand companies with those of less successful companies, referred to in this article as Outsider brand companies. Identifies that whilst the type of organisational structure may not be seen as a determinant of brand success, perceptions of whether the organisational structure was right for them, were. In other words, managers of brands need to feel that the organisational structure allows them to manage in the way they consider necessary to deliver brand success. In some instances this might mean an authoritarian style of management through a hierarchical organisational structure and in others, it might mean a more democratic style of management through relatively flat organisational structures. The results are discussed in the context of brand management theory and practice and the postmodern paradigm shift regarding organisational structure.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910296000
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  • 31
    Digitale Medien
    Digitale Medien
    EC steel prices and imports: impact of imports from Eastern Europe (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 443-454 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: As might be expected, steel product prices fell during the recession of the early 1990s. Between 1990 and 1992, steel prices fell by about a third. As the economies of the EC recovered from the recession from early 1993, steel prices rose but by mid-year it was clear that the increase was much below what was expected. It soon became clear that expected price rises were being mitigated by rising imports from Eastern European countries. This paper considers the process of steel price determination in the EC and the effect of cheap imports on EC prices. It shows that unregulated and relatively cheaper imports from the Former Soviet Union and Central and Eastern European countries indeed had a more depressing effect on EC prices by raising supply than would have been the case otherwise.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910296046
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  • 32
    Digitale Medien
    Digitale Medien
    Leadership in change and the wisdom of a gentleman (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 5-14 
    Details
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Resistance to change is a centerpiece in the traditional change agenda. The author argues that resistance to change is not a basic part of our make-up and he uses the example of his grandfather's life to provide examples of the many dramatic changes that have successfully impacted on people's lives during the twentieth century. The author outlines the leadership inadequacies that result in change initiatives being rejected. Central to these leadership problems are a lack of vision, limited integrity, lack of courage, inappropriate language, limited understanding of true empowerment, and only a passing commitment to leadership as service. The argument concludes that while many modern leaders have been trained in the what and the how of change, the real problem lies in the fact that the why and the who gains remains largely mute.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/14634449910262474
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  • 33
    Digitale Medien
    Digitale Medien
    Working smarter: the impact of technology on marketer motivation (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 56-67 
    Details
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The variables impacting marketers' motivation to work smarter are examined. These influencing variables are the manager's venturesomeness, job challenge, effort and skill results, as well as self-esteem. The model is empirically tested using 273 responses to a questionnaire distributed to marketers using a purchased, national mailing list. The empirical tests were done using a structural equations approach and maximum likelihood estimation. The results indicate that the motivation to work smarter is directly and positively impacted by the manager's job challenge, effort and skill results, and venturesomeness. The manager's self-esteem has positive, indirect impacts on the motivation to work smarter through each of the manager's venturesomeness, effort and skill results, and job challenge. Based on these results, recommendations on how marketers can be encouraged to work smarter are made.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/14634449910277810
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  • 34
    Digitale Medien
    Digitale Medien
    Downsizing and the emergence of self-managed teams (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 109-130 
    Details
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This article explores the effects of downsizing and the subsequent emergence of self-managed work teams. Continuous and accelerated change has resulted in massive downsizing activities by organizations. A classical model for the planning - implementing - and design of the downsizing process is presented. Group structure and typology is presented in terms of formal versus informal groups. The impact of groups and group dynamics, the stages of group development, and impact upon effectiveness, environment, design and learning processes will be included. Attention is given to the survivors of downsizing who form the foundation of the self-managed team. Leadership demands are presented in terms of leading the survivors, ensuring commitment and managing the future. The emergence of the SMT in terms of productivity, expectations and the management of conflict complete this exhaustive review of empirical data required for action-driven organizations in a turbulent environment.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/14634449910287837
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  • 35
    Digitale Medien
    Digitale Medien
    The UK context of workplace empowerment: Debating HRM and postmodernity (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 163-177 
    Details
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Offers insights into workplace empowerment by concentrating on the wider contemporary (UK) context of work, conceptualising work in the on-going debates on human resource management (HRM) and postmodernity. Connections are made between theory and practice in HRM and postmodern critique, drawing on an empirical case study. Compares the postmodern motifs of consumerism and consumption, commodification and image projection and the HRM ideals of commitment, individuality and continuous development. Suggests that viewing HRM as discourse may enable a focus for, if not a reconciliation of, the debate between theoretical HRM and HRM in practice.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/14634449910298231
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  • 36
    Digitale Medien
    Digitale Medien
    Developing individual freedom to act: Empowerment in the knowledge organization (1999)
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 204-212 
    Details
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Empowerment, a term often misunderstood, is a synergistic process of individual development through which the base of influence in an organization is enlarged. Individual empowerment requires that the philosophy of the organization, principally enacted through its administrative system, support employees in accomplishing organizational goals. Support comes from effective and efficient managerial allocation of organizational resources. Two different organizational philosophies are presented and discussed in terms of their impact on empowerment: organizational resource conservation and organizational resource integration. Differences between the philosophies are explained through a conceptual model of preventing failure versus assuring success. Implications of each philosophy for the practice of management in knowledge organizations are discussed. These implications are based on the assumption that managerial behaviors determine how successful will be the process of empowerment.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/14634449910303603
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  • 37
    Digitale Medien
    Digitale Medien
    Accelerating change in the academy: Balancing new demands while protecting core values (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 16-22 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Forces that are transforming the global economy are now sweeping through higher education. As the higher education environment becomes more turbulent, administrators and academic leaders are caught between opposing forces that both demand and resist change. Suggests five strategies to help universities adapt to the changing environment while preserving important academic values.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310500080
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  • 38
    Digitale Medien
    Digitale Medien
    The myth of the crisis in academic publishing (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 3-5 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: The high cost of academic journals has led researchers to seek alternative venues for both publishing and accessing scholarly research. The Internet will provide an appropriate vehicle once there is a model which is not a simple mapping of brick space into click space. This will require The Academy to apply knowledge management to their own practices.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310508019
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  • 39
    Digitale Medien
    Digitale Medien
    Complexity, uniqueness, and similarity in between-bundle choice (2003)
    Bingley : Emerald
    The @journal of product & brand management 12 (2003), S. 358-376 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: When offering product/service bundles to customers, marketers must decide how best to configure the bundles such that consumers do not find the bundle-choice particularly difficult. This paper examines perceived decision difficulty in selecting from a menu of bundles, where the bundles vary on the number of component services, the number of unique services between competing bundles, and their perceived similarity. It is found that larger bundles make decisions more difficult, more unique services between the competing bundles increases decision difficulty for small, but not large, bundles and similar bundles pose greater choice difficulty than dissimilar bundles. Implications of the results are discussed.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420310498795
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  • 40
    Digitale Medien
    Digitale Medien
    Effect of perceived brand origin associations on consumer perceptions of quality (2003)
    Bingley : Emerald
    The @journal of product & brand management 12 (2003), S. 394-407 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Reviews recent work in the country of origin and brand name literatures regarding the formation of perceptions regarding perceived brand origin. Based on this review, presents six hypotheses concerning such perceptions, including their effect on consumers' ratings of quality. Using real brands in two experiments, finds support for several of our hypotheses relating to the effects of country of component source, country of manufacture, and country of corporate ownership. In particular, finds that country of manufacture had no effect on product quality evaluations when country of corporate ownership was also present.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420310498821
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  • 41
    Digitale Medien
    Digitale Medien
    The coming conflict between science and spirit (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 25-28 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This review of a fine book on recent advances in neuroscience shows that the field has successfully demonstrated the use of game theory and probability to model animal behavior. However, science may be claiming too much by contending that this approach explains away consciousness, will, and other qualities attributed to mind and spirit. A balanced assessment of evidence on both sides of this historic debate shows that it is impossible to resolve this issue now, but the results of this great social experiment can be expected by about 2020 when computer power matches the brain.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310508055
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  • 42
    Digitale Medien
    Digitale Medien
    Strategic planning and information use: the role of institutional leadership in the community college (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 10-14 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Community college presidents face a daunting challenge in trying to manage and guide an organization that is, by its nature, decentralized and bureaucratic in its decision-making processes, and at the same time they face external demands for greater accountability and internal demands for information. Although technological systems can accomplish these kinds of data collection tasks easily, the implementation of such systems is itself problematic. In many ways, implementing new information and technology systems, when done effectively, mirrors the open-ended, cross-functional deliberative processes of strategic planning. This paper discusses how institutional leaders at community colleges have used the implementation of strategic planning processes to break down information silos, increase collaboration among units, streamline information and work processes, and provide greater access to both academic and operational information. While this process may be time-consuming and disorderly, it is a promising tool for bringing about organizational change.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310508037
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  • 43
    Digitale Medien
    Digitale Medien
    Decision-driven scenarios for assessing four levels of uncertainty (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 14-22 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Some classes of scenario planning tools and techniques are designed to inform near-term strategic decisions. In addition, some of these are more appropriate for lower levels of uncertainty, while others are best suited for highly uncertain, truly ambiguous business environments. This paper provides a typology of scenario planning tools and techniques that enables managers to identify the best approach to follow in various circumstances. By choosing the right scenario-planning tool for near-term strategy decisions, companies can generate the foresight necessary to prevail in today's turbulent markets. Though most scenario exercises are intended to enrich an organization's awareness of potential environmental discontinuity in the long-term, some classes of scenario planning tools and techniques are designed to inform near-term strategic decisions. Some of these tools for assessing the near term are more appropriate for lower levels of uncertainty, and others are best suited for highly uncertain, truly ambiguous business environments. This paper provides a typology of scenario planning tools and techniques that enables managers to identify the best approach to follow in various circumstances. By choosing the right scenario-planning tool for near-term strategy decisions, managers can generate the foresight necessary to help their organization prevail in today's turbulent markets.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310455015
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  • 44
    Digitale Medien
    Digitale Medien
    Using scenarios to focus R&D (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 45-55 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper focuses on the role of scenarios in planning research and development (R&D). R&D programs often focus on the technology, which is relatively forecastable. But the products that are the ultimate output of R&D programs will have to succeed a world in which lifestyles and society are changing. By using scenarios to explore alternative views of the future, R&D programs can be designed to anticipate change, to watch for signs of the changes, and to be more robust. The paper describes in some detail an example of using scenarios for an information and communication technology R&D program. The implications for corporate planners are detailed.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310455042
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  • 45
    Digitale Medien
    Digitale Medien
    Competitor scenarios (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 32-44 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Several leading companies have employed scenarios to better understand both current competitors' potential moves as well as the possible emergence of new rivals. They have learned several principles and some ways to avoid various pitfalls. Competitor scenarios examine three broad aspects of marketplace strategy: in which product-customer segments the competitor chooses to compete (scope); how it competes (competitive posture); and what it seeks to achieve (goals). Competitors are always at the heart of every significant analysis of the competitive or industry context. Experienced managers use competitor scenarios as a source of learning about the broader competitive context and of the implications for their firm's strategy and operations. Competitor scenarios work best when they produce knowledge and insight that broadly informs and prepares decision makers to act rapidly as competitive conditions change. There are two distinct types of competitor scenarios that originate in two quite different forms of what-if questions: unconstrained what-if scenarios and constrained what-if competitor scenarios. Unconstrained or open-ended questions encourage scenario developers to pose any question that occurs to them pertaining to one or more rivals' marketplace strategies. Such questions are limited only by the experience, imagination and creativity of those involved in thinking about the possible strategies of rivals. Unconstrained competitor scenarios are ideal for answering: How might new types of competitors come into the market? A distinct class of competitor scenarios revolves around invented competitors, that is, competitors that do not exist today but which could exist at some point in the future. Invented competitors shift the frame of reference to one or more rivals that, by definition, are strikingly dissimilar to any rival managers have had to contemplate to date. In contrast, constrained competitor scenarios ask: What would the competitor do if a specific set of marketplace or macro environmental end-states or conditions were to arise? In almost all cases, competitor scenarios lead to rich insight into the firm's own strategy alternatives-and sometimes to alternatives not previously on the firm's radar screen.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310455033
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  • 46
    Digitale Medien
    Digitale Medien
    One CEO's product development motto: care for innovations like newborns! (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 4-11 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Will your company be like so many "one-hit" wonders that failed because of their inability to adapt through innovation? Many companies meet this fate. Management shortfalls on the path to developing new market successes include: (1) A lack of the requisite skills and resources to sustain growth; (2) A CEO's preoccupation with the existing business. This latter case should quickly be challenged given that the business environment will ultimately render any business concept an anachronism. The only way for a company to sustain itself is through conceiving and nurturing new business ideas that can succeed for the parent business; (3) Either no genuine product innovations, or so few the company does not develop the skill to cultivate them; (4) Entry into the innovation phase too late, such as in Polaroid's case; (5) Belief that an investment in a new business cannot coexist with the existing business. The company sees true innovative concepts as more as a nuisance or threat to their comfortable lives than as the offer of hope for a new future; (7) The ability to create an abundance of innovation but exhibit a peculiar incompetence in creating a market for it. Witness Xerox. The challenge, then, is to foster a capability for innovation - not merely product enhancement. This capability allows a company to migrate from one business concept to the next as the market changes and opportunities emerge.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310472719
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  • 47
    Digitale Medien
    Digitale Medien
    Translating strategy into effective implementation: dispelling the myths and highlighting what works (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 27-34 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Several reasons are frequently offered to explain (or to justify) failure to implement strategy. Some are valid but many have merely gained credibility from being repeated often. By discrediting the myths, we can more clearly look at a number of approaches that can greatly enhance the effectiveness of strategy implementation. There are seven key reasons for strategy failure. Unanticipated market changes - strategies can fail because the market conditions change before the strategy can take hold. Three preventative actions are cited: (1) effective competitor responses to strategy - to out-perform the competition, competitive intelligence is a must; (2) too little investment - if insufficient resources are applied, the strategy will fail. Modeling will aid the executive to make smarter deployment of limited resources; and (3) failure of buy-in - insufficient buy-in to or understanding of the strategy among those who need to implement it will cause failure. Good strategic management is a function of people actively considering the strategy as they make day-to-day decisions in an ever-changing world. Lack of focus - resources are wastefully dissipated if priorities are unclear. Put the strategy on one page: focus to execute. Poorly conceived business models - sometimes strategies are simply bad.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310472737
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  • 48
    Digitale Medien
    Digitale Medien
    Achieving an M&A's strategic goals at maximum speed for maximum value (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 35-41 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: When merging two companies, after the deal is signed the CEO faces few challenges more risky than integrating the businesses to capture maximum value. Speed is essential to successful merger integration. But it is not everything. Only 25 to 50 percent of deals create shareholder value. This is often because those managing the integration process do not know how to make trade-offs between speed and careful planning. To keep the value of merger from evaporating, leaders need to manage the integration process actively and steer a course that leads the new organization to its stated strategic goals as swiftly as possible. Start with the strategic goals - there are two general types of mergers: (1) efficiency deals that "play by the rules" (achieve performance improvement in a merger that will have high functional overlap and high predictability of value); and (2) transformation deals that "transform the rules" (low overlap and low predictable value). Top management needs to articulate the purpose of a deal and its strategic rationale long before the merger is consummated. Four rationales are offered and discussed, the first two rationales apply more to type 1 deals and the second two more to type 2 deals. (1) Merging to capture the benefits of scale. In this type of merger, the longer you take, the more risk you incur. Success depends on very early identifying the key people to lead and removing those who will block the process. (2) Merging to expand into adjacent markets, customers, and/or product segments. The big prize comes from revenue growth. Teams from both sides must work together to develop a new marketing plan for the combined company. (3) Redefining the business for a new direction. As a framework for judgments, consider using these reference goals: focus on leading-edge customers, make decisions quickly, and look for ways to lead change in the marketplace. (4) Re-inventing an industry. Two initiatives in parallel are required: typical short-term objectives (cost reduction, consolidation, divestment, etc.) and long-term direction objectives for the new business. Details from the AOL Time Warner and the Citigroup merger cases are cited as examples. Several examples taken from Cisco System's many mergers are cited to illustrate process points and insights.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310472746
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  • 49
    Digitale Medien
    Digitale Medien
    When weaker brands prevail (2003)
    Bingley : Emerald
    The @journal of product & brand management 12 (2003), S. 6-21 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: When consumers fulfill consumption goals they make decisions on first, from which product category to buy, and second, which brand to purchase within the product category. In this article, the relative effects of product-level typicality and brand-level typicality on goal-driven consumer choice are examined. Which level of typicality is more diagnostic of choice? Empirical results show that consumers are, in goal-derived usage contexts, more likely to choose a less typical and less favored brand from a typical product category than a typical and more favored brand from a less typical product category. Consequently, brands that consumers perceive as inferior may be chosen over superior brands because of the link between product categories and usage contexts. Our results indicate that it may be fruitful for marketers to associate brands and product categories with usage contexts, and that they need to consider brand competitors from other product categories.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420310463108
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  • 50
    Digitale Medien
    Digitale Medien
    Managing brand equity: a look at the impact of attributes (2003)
    Bingley : Emerald
    The @journal of product & brand management 12 (2003), S. 39-51 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Brand equity continues to be one of the critical areas for marketing management. This study explores some of the consequences attributes may have on brand equity such as the bias on consumer preference. For comparative purposes, a longitudinal study is conducted on the high involvement soft drink category using the top nine national soft drinks brands. In addition to brand equity and the top attributes being measured, overall preferences and the impact of other variables were included. Attributes are examined from a tangible and intangible perspective and both are found to be important contributors to brand equity and brand choice.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420310463126
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  • 51
    Digitale Medien
    Digitale Medien
    A new brand's behaviour in an established market (2003)
    Bingley : Emerald
    The @journal of product & brand management 12 (2003), S. 52-65 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Although managers can use panel data to monitor their brands' performance in fast-moving-consumer-goods categories, the regularities researchers have documented apply to stationary and unpartitioned marketplaces. However, the introduction of a new brand may alter the structure of a marketplace and thus the behaviour patterns consumers display. This paper discusses the regularities typically observed in stable markets and considers these in the context of a market that had just experienced a new brand launch. It is concluded that the new brand behaved as an established brand very quickly and that the generalisations used to benchmark existing brands provided accurate predictions of the new brand's performance.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420310463135
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  • 52
    Digitale Medien
    Digitale Medien
    Digital redemption of coupons: satisfying and dissatisfying effects of promotion codes (2003)
    Bingley : Emerald
    The @journal of product & brand management 12 (2003), S. 121-134 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Coupons, in the form of "promotion codes", are now a mainstay of the online shopping experience, but online coupon redemption differs substantively from that in traditional retailing. Offline redemption of coupons is customer-initiated while Internet shoppers are usually prompted to enter a code towards the conclusion of the checkout process. This prompting may influence shopper perceptions and behaviors such as shopping cart abandonment. Results showed strong negative effects on price fairness, satisfaction, and purchase completion in the code-absent group and positive effects on fairness and satisfaction in the code-present group. Presents implications for effective market segmentation through the use of online coupon codes.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420310469805
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  • 53
    Digitale Medien
    Digitale Medien
    Lessons from Accenture's 3Rs: rebranding, restructuring and repositioning (2003)
    Bingley : Emerald
    The @journal of product & brand management 12 (2003), S. 477-490 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This article analyzes Accenture's reincarnation by pinpointing the main lessons that might be emulated by other companies contemplating going down the three-pronged road to rebranding, restructuring and repositioning. Its objectives are three-fold. First, it traces the company's heritage and highlights that it pioneered the splitting of consulting from accounting activities. Second, it discusses the three pillars of Accenture's transformation involving rebranding, restructuring and repositioning campaigns. Finally, it recognizes Accenture's two leaders who transformed this company from merely good to truly great in a relatively short time.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420310506038
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  • 54
    Digitale Medien
    Digitale Medien
    The art and strategy of scenario writing (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 29-33 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: From the point of view of a successful scenario writer for Royal Dutch Shell, there are several there are several artful techniques that go into crafting and presenting business scenarios. The first is art of keeping it short. To do this at Shell the author produced two different products based on two distinct mental disciplines: (1) thorough research leading to rich, fully articulated stories (the full scenario book); and (2) the distillation of these stories into essential concepts and images (a little book that was widely read and distributed). Any scenario author seeks to create new patterns of thinking in the mind of the managers. Therefore, model the scenario as if it were a stage set created by words. The managers are the actors who will animate it by their participation in each alternative scenario world. This then is the design goal for any scenario writing: engage the managers to step into the play and make it their own. The author's method is to stimulate the development of scenarios in their minds to the point that they are just not hearing a memorable story but they are experimenting with it and imagining alternatives.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310698098
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  • 55
    Digitale Medien
    Digitale Medien
    High-tech 2005: the horizontal, hypercompetitive future (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 34-47 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Profound and lasting changes are afoot in the high-tech industry. Only those high-tech companies that align their business models for the new horizontal and hypercompetitive future will succeed. The seven deadly signs of the new competitive environment are: (1) growing downward pressure on price with an ever-increasing demand for greater performance; (2) greater complexity for customers as they face the unbundling of hardware options, integration choices, and multi-company business coordination; (3) a new distribution of value: greater value to innovative component makers and solution integrators; less value for product design and assembly; (4) branding and customer relationships will differentiate commodity products; (5) collaborative networks will emerge; (6) global supply and global customers will mean global organizations; (7) competitors will encroach horizontally. Recommendation: proceed with a five-step approach to develop a new winning strategy: (1) pick a horizontal space; (2) redefine and Web-enable your value propositions; (3) assemble your collaborative networks; (4) integrate your internal operations globally; and (5) realign your organization and technology. Studies demonstrate that during downturns, advantage shifts to companies that continue to invest strategically.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310698106
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  • 56
    Digitale Medien
    Digitale Medien
    The application of airline yield management techniques to a holiday retail shopping setting (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 61-72 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Most airlines utilize a revenue maximizing technique called yield management (YM), which allows the airlines to allocate their fixed capacity of seats to various fare categories in the most profitable manner possible. The discriminatory pricing goal is to sell only non-discounted seats to the business travel segment. Suggests that yield management techniques may also be appropriate in certain retail settings where capacity (i.e. product inventory) is not necessarily "perishable" in the same sense as unsold seats on an airline flight however, its value may decline with the culmination of a well-defined shopping period (e.g. the "Christmas holiday" shopping period). Examines how knowledge of customer price sensitivity as it pertains to this shopping period, coupled with the appropriate use of discount pricing, can maximize the revenue gained from sales of a seasonal product associated with a specific holiday.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910258011
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  • 57
    Digitale Medien
    Digitale Medien
    Time-based zones: an alternate pricing strategy (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 73-82 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Service industries, such as public bus transport, are time-bound, which makes it impossible to inventory their service output. The potential revenue from an empty seat on a bus is lost for good once the service run is complete. Conversely, when demand for a seat on a service run exceeds supply, the revenue is also lost. As public bus transport has a high fixed to variable cost ratio, these demand and supply imbalances have a significant impact on cost recovery performance. Addresses a number of factors that influence the cost recovery performance of public bus transport using data from one of Australia's largest operators. It considers the shortcomings of current fare price structures and how these may be changed to reflect operational cost drivers in a way that improves cost recovery performance. The various non-monetary costs passengers incur when purchasing and using public transport are also considered along with methods of reducing these to increase the revenue-generating performance of operators' fixed capacity.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910258020
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  • 58
    Digitale Medien
    Digitale Medien
    PRICING STRATEGY & PRACTICE"Why did you do that?" The important role of inferred motive in perceptions of price fairness (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 145-153 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: There is research evidence that suggests that perceptions of price unfairness give rise to consumer resistance to prices and result in decreased profit to the firm. However, it is as yet unclear what factors influence perceptions of unfairness. Answers the question, "What is fair?" by proposing that consumers sometimes infer a firm's motive for a price and that the inferred motive influences perceived price fairness. A study provides evidence that consumers use contextual information to infer a firm's motive. When consumers infer a negative motive, the price is perceived to be unfair and when consumers do not infer a negative motive, the same price is perceived to be fair. Suggests that marketers should: provide reasons for prices; consider consumers' likely inferences of motive and either avoid taking actions that are likely to give rise to inferences of negative motive or manage the motive inferred; and consider the inferences that consumers may make for other marketing actions in addition to price.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910266995
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  • 59
    Digitale Medien
    Digitale Medien
    Measuring brand power: validating a model for optimizing brand equity (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 170-184 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Rather than taking the more traditional approach of measuring brand equity for accounting or strategic reasons, the approach taken here is concerned with optimizing brand equity through parsimonious manipulation of the marketing mix. To this end a macro-model is first developed; this model is then operationalized and tested (in terms of predicted versus actual brand share) in three Korean markets. The contribution of the paper lies in the development of a methodology through which management can efficiently build brand power in their markets. The statistical methods (factor analysis and preference regression) are commonly used in commercial research and the research requirements to build such a model are quite modest - the proposed model makes a theoretical contribution but can also be used as a practical managerial tool.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910272439
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  • 60
    Digitale Medien
    Digitale Medien
    Product entry in international markets: the effect of country-of-origin on first-mover advantage (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 218-231 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: An experimental design is used to examine the effect of products' country-of-origin on first-mover advantage. Specifically, focuses on the effects of favorable/unfavorable country-of-origin on first-mover advantage, as well as its effects with regard to "early followers" and "late followers". The results have direct implications for products entering international markets as a first mover, "early" follower, or "late" follower. Results indicate that with increasing number of competitors entering an international market, a product's favorable country image begins to lose its strategic importance. Consequently, the pursuit of first-mover advantage may be more relevant than a positive country-of-origin effect. Also, the results suggest that for products from countries with a less than favorable image, it may be more useful to be a "follower" than a "first-mover" because the advantage of being first in a market can be negated by the unfavorable country-of-origin effect.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910272493
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  • 61
    Digitale Medien
    Digitale Medien
    Improving competitive position using branded ingredients (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 267-285 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Assesses how branded ingredients affect consumer product quality perceptions, confidence in product quality perceptions, product evaluations, taste perceptions, purchase likelihoods, and reservation prices of host brands of varying quality. In two experiments, we find that branded ingredients consistently and positively affected moderate-quality host brands, but only occasionally positively affected higher-quality host brands. Suggests that managers of both moderate and higher-quality host brands consider implementing branded ingredient strategies, albeit for different reasons. While moderate-quality host brands can improve their competitive position by using branded ingredients, higher-quality host brands generally do not. However, higher-quality host brands may benefit most by securing the most desirable branded ingredients for their own use, thereby blocking moderate-quality host brands from using a branded ingredient strategy to improve their competitive position.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910284210
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  • 62
    Digitale Medien
    Digitale Medien
    Product evolution: a Darwinian or Lamarckian phenomenon? (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 301-318 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Examines the product life cycle (PLC) concept as presented in much of the marketing literature, and the implications of PLC-based strategic action for marketing practitioners. A range of problems is identified with the PLC, and an evolutionary perspective for product management decisions is considered. Concludes that an evolutionary perspective is more appropriate than PLC-based approaches, and proposes an evolutionary model known as "Lamarckism", which is better able to account for the realities of product evolution than the Darwinian model.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910284292
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  • 63
    Digitale Medien
    Digitale Medien
    Factors influencing the price premiums that consumers pay for national brands over store brands (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 340-351 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Identifies some managerially relevant factors that influence the size of the price premium that consumers will pay for national brands over store brands in grocery products. We define price premium as the maximum price consumers will pay for a national brand over a store brand, expressed as the proportionate price differential between a national brand and a store brand. Overall, perceived quality differential accounts for about 12 percent of the variation in price premiums across consumers and product categories and is the most important variable influencing price premiums.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910284319
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  • 64
    Digitale Medien
    Digitale Medien
    Innovativeness and newness in high-tech consumer durables (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 415-429 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This study concerns consumer responses to new product offerings in the category of high-tech audio equipment. For the purposes of the study, consumers were categorised as high-innovators or non-innovators. The general objective of the research was to determine how differing groups of consumers view innovativeness, and how innovativeness is assessed, with particular reference to high-tech product offerings. The research was carried out in two stages; a series of focus groups was run to determine the dimensions of the problem, and a questionnaire derived from this. The questionnaire was then administered to visitors at a consumer-oriented trade show. Statistical analysis of the questionnaire revealed that there are significant differences between groups of consumers regarding the relative importance of various factors in the process of assessing innovativeness.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910296028
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  • 65
    Digitale Medien
    Digitale Medien
    The performance appraisal process of pharmaceutical product managers in Canada: an empirical study (1999)
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 463-493 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Examines the way in which the performance of the pharmaceutical product manager is evaluated. Attempts to provide a picture of the principal functions on which the Canadian pharmaceutical product manager is evaluated, as well as of performance appraisal systems currently used in the pharmaceutical industry. Two methodologies are used, both in-depth interviews and survey, in order to provide the most comprehensive examination of this area. Additionally, examines whether or not these systems are proving useful in linking job tasks to performance appraisal in order to achieve the goals of the organization.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610429910299719
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  • 66
    Digitale Medien
    Digitale Medien
    Repatriation - the toughest assignment of all (1999)
    Bingley : Emerald
    Industrial and commercial training 31 (1999), S. 224-228 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Examines the need for HR departments to have a clear policy on repatriation, especially at times of restructuring and redundancy and the need to retain valuable staff on return. Considers the physical, psychological and emotional effects of "reverse culture shock", the often unrealistic expectations of returnees and their families and suggests coping strategies, including assistance to the accompanying spouse and children, that can be implemented by both employers and employees. Outlines the possible content of a repatriation programme, stressing the need to tailor it to the needs of employees and their families. Comments on the heightened circumstances of natural disasters and political unrest that can cause rapid repatriation.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197859910291397
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  • 67
    Digitale Medien
    Digitale Medien
    Individuals and enterprise: developing intrapreneurs for the new millennium (1999)
    Bingley : Emerald
    Industrial and commercial training 31 (1999), S. 258-261 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Downsizing, cost-cutting and re-engineering are essentially negative activities. The emphasis is switching to revenue generation and value creation. Also, customers increasingly demand tailored solutions and expect more imaginative responses to their particular requirements. In short, more entrepreneurial approaches are required. There is scope for reconciling individual and corporate interests. Companies want to encourage, develop, release and retain entrepreneurial talent, while many aspiring and intending entrepreneurs could benefit from the support which corporations can provide. Although relevant tools are available, training and development professionals are failing to encourage enterprise, develop entrepreneurs and support new corporate ventures.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197859910301926
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  • 68
    Digitale Medien
    Digitale Medien
    When training became learning - a cautionary tale about what could be (1999)
    Bingley : Emerald
    Industrial and commercial training 31 (1999), S. 277-279 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper describes a management development programme, which aimed to increase staff commitment to tasks by strengthening teamwork. It explores the lessons that can be gained from such training programmes, and concludes that both time and leadership are essential attributes for successful learning experiences.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197859910302024
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  • 69
    Digitale Medien
    Digitale Medien
    Management training and development at Aeroquip-Vickers, Inc.: a process model part 1 (1999)
    Bingley : Emerald
    Industrial and commercial training 31 (1999), S. 132-137 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Aims to provide an in-depth discussion of how a Fortune 500 manufacturing organization refocussed its management development practices using a systems approach. A description of how the organization conducted a needs assessment, developed a system for management education and recreated its approach to management development are discussed. The implications for organizational practice are clearly stated that management development is a shared responsibility between a manager and his or her employer. This article will also discuss the evolution of this organization's approach to developing managers for the twenty-first century. It is also important to note that Aeroquip-Vickers was recently honored as one of the 100 best managed companies in the US by Inc Magazine.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197859910275674
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  • 70
    Digitale Medien
    Digitale Medien
    The art of mentoring (1999)
    Bingley : Emerald
    Industrial and commercial training 31 (1999), S. 136-142 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: How can you be a good mentor? How can you pass on your wisdom? How can you help people to find their answers to challenges? Mentoring now plays a key role in organisations that wish to pass on their hard earned wisdom. But how to ensure that such an approach works? This article explores issues you may wish to consider when: selecting mentors; defining the role of mentors; and running a mentoring session. The article also illustrates the classic "Five C" model for helping people to focus on their challenges; choices; consequences; creative solutions; and conclusions. Good mentors create a "stimulating sanctuary". They help people to build on their strengths, find solutions and achieve ongoing success. This article gives a snapshot of key elements to bear in mind when introducing mentoring into your organisation.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197859910275683
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  • 71
    Digitale Medien
    Digitale Medien
    Training issues for the European automotive industry (1999)
    Bingley : Emerald
    Industrial and commercial training 31 (1999), S. 174-181 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Provides an overview of the results of an investigation carried out for the European Commission. Aims to identify themes and issues in the field of continuing training in the European automotive industry. A large number of interviews were carried out in all the major car manufacturing countries of Europe, and a series of case studies were done on training projects funded by the European Commission within the framework of the FORCE programme on continuing training. Shows that training has become a key element in a far-reaching process of restructuring which is currently under way in the industry. Identifies major fields of interest including training for new work structures; training for co-makership; and new methods and approaches for learning while working. Larger numbers of people are trained than ever before, especially in production. Claims an increasing use of information technology (expert systems) for training is being signalled.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197859910284764
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  • 72
    Digitale Medien
    Digitale Medien
    Training your staff (and the boss) to deal with drugs (1999)
    Bingley : Emerald
    Industrial and commercial training 31 (1999), S. 219-224 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Drugs are hitting at the roots of our productivity and competitiveness, as their usage escalates amongst current employees and those entering full-time work for the first time. Main symptoms are rising absenteeism, injuries, damage and stealing. But employers are having difficulty in recognising their cause, mainly through ignorance, lack of trained knowledge and fear of what is still a relatively new phenomenon. The realistic answer is the development and implementation of effective substance misuse policies in full consultation with staff representatives. But this is a precise and skilled activity requiring proper training of personnel management and staff supervisors. The article exposes the breadth of the problem, discusses how to train British staff and examines how our training industry can gear up to learn this newest and most vital of training subjects.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197859910291388
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  • 73
    Digitale Medien
    Digitale Medien
    Promoting collaboration in an international online learning community (2003)
    Bingley : Emerald
    Industrial and commercial training 35 (2003), S. 88-93 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper describes the background context of the International MSc in E-Learning Multimedia and Consultancy. The programme aims to develop the profile of "problem solver"/team co-ordinator at the interface of pedagogical, technological and organisational/cultural dimensions of development and these aims are reflected in the programme content. The origins of this development in a European Commission-funded project are outlined. An overview of the programme design is provided that emphasises peer and formative assessment practices and also of the pedagogical approach that aims to foster group collaboration in international teams. The features and benefits of the programme are described and supported by feedback and commentary from participating students. Finally some reflections are offered on potential future developments and suggestions are made for further reading.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197850310470294
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  • 74
    Digitale Medien
    Digitale Medien
    "Six sigma" techniques improve the quality of e-learning (2003)
    Bingley : Emerald
    Industrial and commercial training 35 (2003), S. 104-108 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: TATA Interactive Systems (TIS), which has one of the world's largest teams for the design and development of custom-built e-learning solutions, is committed to achieving the most exacting quality standards. Towards the end of last year, TIS became the first company providing custom-built e-learning solutions to be assessed at level 5 on the capability maturity model (CMM) scale. The CMM is the most rigorous quality standard world-wide and encompasses leading companies such as Boeing, Raytheon, IBM, NASA and Motorola. Its prestige and value - well-known within the IT world - are beginning to be recognised within the e-learning world too. One key component in TIS's drive for consistent high quality is its application of "six sigma" techniques to its development and production processes. This is explored in the article, first by describing an "outside-in" approach, then key concepts, project stages, changing business processes, a three-step cycle and criteria or secrets for project success.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197850310470320
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  • 75
    Digitale Medien
    Digitale Medien
    The paradox of teamwork (2003)
    Bingley : Emerald
    Industrial and commercial training 35 (2003), S. 158-162 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The concept of teamwork in the workplace as defined in the literature requires a planned development to reach its maturity and a reasonably stable environment in which it can operate, but today there is no assurance that either condition can be met. Development time has been truncated and stability is uncertain. Furthermore, teams as such have no identity and recognition and reward remain focused on the individual. Yet the value and the power of the synergy of teamwork are unchallenged and perceptive managers constantly seek to capture its benefits. Teams have the collective strength that will achieve targets and influence motivation and morale - but the ideas which stimulate their actions come from individuals, not necessarily their leaders. A team can incubate but it cannot initiate. Innovation begins when an idea and an individual meet, and much will depend on how the organisation then handles it. Acceptance of the significance of this should challenge managers to look more closely into the untapped potential of the individuals they now regard as team members. Otherwise they may lose them.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197850310479141
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  • 76
    Digitale Medien
    Digitale Medien
    The COGAL concept of leadership (2003)
    Bingley : Emerald
    Industrial and commercial training 35 (2003), S. 203-206 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Our view of leadership is affected by the subconscious impact of the literal meaning of the words "boss" and "leader". Changing that view to COGAL (Creator of Growth and Learning) will improve our leadership approach. Research into the actions effective leaders take provides a working model of effective leadership with the key action areas being "developing themselves", "leading by example", "putting the followers' work into context", "developing their followers" and "providing support to their followers". All managers questioned believe they are or can grow into COGALs. It is helpful to aim to be a 70 percent leader.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197850310487340
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  • 77
    Digitale Medien
    Digitale Medien
    Understanding the culture of e-learning (2003)
    Bingley : Emerald
    Industrial and commercial training 35 (2003), S. 217-219 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Culture is a vital consideration for businesses. Culture means different things to different people. It denotes civilisation, but also customs, traditions and codes. It is possible to think of culture as everything that differentiates between mere existence and true quality of life. National culture is complex enough, but when you combine it with the unique business culture which defines every organisation you have a complicated riddle to solve. Understanding the cultural complexity of an organisation can help a business maximise the full potential of its e-learning activity - the difference between "mere existence" and "true quality". The key questions are: how is that happening and how do you adapt this to an e-learning strategy?
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197850310487377
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  • 78
    Digitale Medien
    Digitale Medien
    Managing the transition (2003)
    Bingley : Emerald
    Industrial and commercial training 35 (2003), S. 241-246 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This is the second article dealing with the changing nature of work, the previous one having been published in Industrial and Commercial Training, Vol. 35 No. 5. This deals with the managerial responsibilities for managing an organisation through a change process to maintain current levels of performance and to move towards the desired future state through dealing with the people issues involved in the change programme. It covers the issues of coping with change and uncertainty, the role of managers at times of change, motivating teams through the change process, anticipating problems and planning ways of handling them.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197850310493901
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  • 79
    Digitale Medien
    Digitale Medien
    The twenty-first century business frontier (2003)
    Bingley : Emerald
    Industrial and commercial training 35 (2003), S. 263-268 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The latter part of the twentieth century saw the transition from a sales-oriented environment to a marketing-oriented one. At the beginning of the twenty-first century this is particularly developing in the direction of "customer focus". Consequently, the key to achieving business success in the twenty-first century is continual research, not only into customer satisfaction, but also into internal customer - employee - satisfaction. Success in the twenty-first century will be judged on the quality and longevity of supplier-customer relationships. With companies facing increasing economic pressure, customer and employee surveys can prove an invaluable barometer of the health of an organisation. And regular "temperature-taking" will ensure that any fluctuations are proactively handled to maintain the perfect climate for cultivating customer loyalty in all economic situations.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197850310698535
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  • 80
    Digitale Medien
    Digitale Medien
    Clerical Medical feeds back on blended learning (2003)
    Bingley : Emerald
    Industrial and commercial training 35 (2003), S. 22-25 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Blended solutions for training are growing in popularity, but are they more than just a combination of a range of "real" learning techniques? Is it a learning approach in its own right? Clerical Medical put the new approach to the test. Attracted by the possibility of shortening face-to-face training time by delivering basic factual work via CBT or other learning delivery mechanism, the company included a detailed feedback process in the course design to discover levels of effectiveness and delegate responses to the approach. These results were to impact Clerical Medical's future use of blended training.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197850310458207
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  • 81
    Digitale Medien
    Digitale Medien
    Building a new performance vision for results (2003)
    Bingley : Emerald
    Industrial and commercial training 35 (2003), S. 33-37 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Increasingly line managers are expressing frustration at receiving incomplete performance solutions, weak return on investment, and less than expected results from performance support departments that claim to have the answer for improving business results. Often there are complaints that departments such as human resources, training, information technology, and quality operate in silos and compete against each other for success rather than working together to deliver complete solutions to performance problems. Proposes that we eliminate silos and deliver complete performance solutions by adopting a new performance vision, an enterprise learning and performance strategy, and a common human performance improvement (HPI) process. Provides a definition of HPI and a five-phase HPI process as a starting point for performance improvement departments. Critical outcomes of the process are diagnosing workplace and learning barriers to performance and designing and implementing blended performance solutions that deliver comprehensive results. New roles, competencies, and approaches to developing performance improvement expertise are required in implementing performance interventions using an HPI process. Provides a glossary of performance terms and a checklist of recommended steps for starting the transformation to HPI.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197850310458234
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  • 82
    Digitale Medien
    Digitale Medien
    Calculating the real value of e-learning (2003)
    Bingley : Emerald
    Industrial and commercial training 35 (2003), S. 70-72 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Many companies view their training budget strictly as a cost centre which is susceptible to cuts when the business needs to reign in expenses. In this article, the author explores the benefits of training investments with a particular focus upon measuring the value of delivering training via an enterprise e-learning initiative. In addition to the many hard/measurable returns, the piece explores the greater "benefit halo" of an e-learning initiative and offers a number of formulas for calculating the ROI and justifying the cost to senior managers. The article concludes with a case study detailing the experiences of Rockwell Automation when the company implemented an enterprise e-learning initiative to deliver much of its training to both employees and customers.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197850310463788
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  • 83
    Digitale Medien
    Digitale Medien
    Gaining a competitive advantage through customer service training (2003)
    Bingley : Emerald
    Industrial and commercial training 35 (2003), S. 259-262 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Research shows that when funds are tight, the most effective use of training investment is on frontline workers and frontline managers. Some of the key frontline employees are customer service representatives, since they are often the go-between for customers and the company. One large mutlinational organization achieved a competitive edge by developing a customer service representative certificate program in cooperation with a Graduate School of Management and training management organization. Results impacted both the customer and the financial bottom line. Descriptions of this multi-day certificate program, as well as important lessons for creating successful initiatives, are highlighted.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197850310493947
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  • 84
    Digitale Medien
    Digitale Medien
    The strategic orientation of owner-managers of small ventures: Evidence from the UK small business economy (2003)
    Bingley : Emerald
    International journal of entrepreneurial behaviour & research 9 (2003), S. 185-214 
    Details
    ISSN: 1355-2554
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This explorative research paper considers the strategic development objectives of small owner-managed ventures in order to have an insight into how to systematically categorise the heterogeneous owner-managed small business economy. It commences with a review of the literature and other studies pertinent to the strategic objectives of small business owner- managers from which the general research hypothesis is established; small firms have a variant form of strategic orientation owing to a plethora of internal (behavioural) and external market economic factors. This is followed by the research methodology and statistical analysis of a database which incorporates the views of 922 small firm owner-managers on strategic objectives. The empirical evidence identifies four generic clusters of owner-managers namely: growth stars, exiteers, survivors, and controllers. In order to throw more light on the profile of the variant clusters of owner-managed small firms, the paper briefly examines the inter-relationship of small business strategic orientation with structure (e.g. size, age, sectoral distribution), behaviour (e.g. legal form, family business control) and performance (e.g. growth, profitability). In conclusion, some tentative policy implications from the perspective of management, service providers (financiers and advisors) and policy makers, are discussed.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13552550310488929
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  • 85
    Digitale Medien
    Digitale Medien
    Developing a public school entrepreneurship inventory: Theoretical conceptualization and empirical examination (2003)
    Bingley : Emerald
    International journal of entrepreneurial behaviour & research 9 (2003), S. 221-244 
    Details
    ISSN: 1355-2554
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Entrepreneurship is one of the fundamental strategies of business organizations. However, the unique characteristics of entrepreneurship in education have not been fully examined. This study examines the concept of entrepreneurship in a centralized educational system, presents a tool for measuring educational entrepreneurship, and demonstrates its relevance by inquiring into the relationship between a school's geo-social location and entrepreneurial profiles. The public school entrepreneurship inventory was tested on a representative sample of 1,395 elementary school teachers within the Israeli public school system. The results demonstrate high reliability and convergent validity of the instrument. The study explores the different entrepreneurial profiles existing within the Israeli educational system, and demonstrates the instrument's use in studying the degrees of freedom for school entrepreneurship in the same national expanse. The study has found that school entrepreneurship in the periphery is better able to exploit the freedom existing within the system than school entrepreneurship in the center. In all cases, however, this freedom is limited and schools' entrepreneurship cannot go much beyond what is legitimized by the system. These findings are then explained by reference to the canonical mechanisms that serve as constant points of reference in a centralized educational system.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13552550310501356
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  • 86
    Digitale Medien
    Digitale Medien
    The persistence of autocratic management in small firms: TCS and organisational change (2003)
    Bingley : Emerald
    International journal of entrepreneurial behaviour & research 9 (2003), S. 245-267 
    Details
    ISSN: 1355-2554
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: TCS (previously the Teaching Company Scheme), claimed to be the UKs premier technology transfer mechanism, employs recent graduates to improve the competitiveness of primarily small and medium-sized enterprises. The data are drawn from the author's experience of acting as academic supervisor on a two-year TCS programme in PaperProds. Structuration theory acts as a "sensitising device" to the way in which the actions and discourses of owner-managers in small firms exercise power. The author demonstrates the way in which managerial concerns with the "bottom line" gradually subverts broader conceptions of company "competitiveness" which include improving the skills, knowledge and commitment of shopfloor employees. In this particular programme the TCS associate found that he constantly had to reconcile the managing director's view that workers were disposable factors of production with his own implicitly "humanist" perspective.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13552550310501365
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  • 87
    Digitale Medien
    Digitale Medien
    Marketing meta-narrative and its tenets: at odds with marketing's realities? (1999)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 11 (1999), S. 3-15 
    Details
    ISSN: 1355-5855
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Examines key general marketing texts to produce a consistent set of claims termed the nine tenets of marketing. States that these are core to conventional marketing teaching and thought. Argues that they have little epistomological basis. Shows that marketing professionals do not enjoy the same status as those in law and accountancy, concluding that to convince others of the profession's worth, the whole basis may need renovation.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13555859910764534
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  • 88
    Digitale Medien
    Digitale Medien
    Strategy selection to enhance exports of the Malaysian electrical and electronic industry (1999)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 11 (1999), S. 16-27 
    Details
    ISSN: 1355-5855
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Presents the findings of 700 CEO/senior managers regarding general strategy and competitiveness in the Malaysian electrical and electronic industry. Outlines four major strategies, cost, differentiation, cost-price and marketing/focus. Addresses the question, "is the battle to the low-cost, low-price vendor?" Uses two case studies, IBM and Samsung as examples to emulate for long term survival.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13555859910764543
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  • 89
    Digitale Medien
    Digitale Medien
    Survival strategies of hightech corporations: applicable insights from executive narratives (1999)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 11 (1999), S. 1-312 
    Details
    ISSN: 1355-5855
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Gives an in depth view of the strategies pursued by the world's leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the marketing strategies employed, together with the organizational structures used and looks at the universal concepts that can be applied to any product. Uses anecdotal evidence to formulate a number of theories which can be used to compare your company with the best in the world. Presents initial survival strategies and then looks at ways companies can broaden their boundaries through manipulation and choice. Covers a huge variety of case studies and examples together with a substantial question and answer section.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13555859910764606
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  • 90
    Digitale Medien
    Digitale Medien
    Strategies for Japan's protected market: rice as a case in point (1999)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 11 (1999), S. 47-60 
    Details
    ISSN: 1355-5855
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Outlines the Japanese system of protectionism as a global barrier and focuses on the rice markets as one of the first markets to be opened up. Analyses the reasons for this and offers strategies for overseas companies to take advantage of this opportunity. Suggest that these examples can then be applied to other markets.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13555859910764598
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  • 91
    Digitale Medien
    Digitale Medien
    An inference of gift-giving within Asian business culture (2003)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 15 (2003), S. 27-38 
    Details
    ISSN: 1355-5855
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper attempts to provide an understanding of gift-giving for a more systematic assessment of relationship building to succeed in an Asian realm. This study proposes to examine the underlying linkage between the intensity of gift-giving and constructing relationships. The goal is to provide both researchers and businesses an insight into how to successfully manage profitable relationships in a culture-rich environment that is growing ever more demanding and complicated. Gift-giving is seen as an act of reciprocity, and often misconstrued as bribery by Westerners, yet it appears to be an important constituent of the Asian culture and can be seen as a form of relationship investment, that if cultivated well, can uplift interactions between businesses.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13555850310765051
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  • 92
    Digitale Medien
    Digitale Medien
    Perceived impact of thin female models in advertising: a cross-cultural examination of third person perception and its impact on behaviors (2003)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 15 (2003), S. 51-73 
    Details
    ISSN: 1355-5855
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This study seeks to determine if body image disturbance and eating disorders that have plagued Western women are now becoming more common in Asia as well. Additionally, it attempts to examine perceptions of the impact of models in advertising in both cultures. The third person effect which states that people believe the media impacts others more than themselves is tested to determine if this contributes to behaviors related to body image. A comparison of responses from young women inHong Kong and the US indicate that both cultures are similar in the degree of body dissatisfaction and dieting behavior exhibited. However, Western women spend significantly more time exercising and are more willing to have plastic surgery to improve their appearance. The third person effect appears robust across cultures, but generally does not contribute significantly to explaining body image related attitudes and behaviors. The results have important implications for both third person effect and cross cultural consumer behavior.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13555850310765079
    Standort Signatur Erwartet Verfügbarkeit
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  • 93
    Digitale Medien
    Digitale Medien
    Cross-cultural influences on brand identity impressions: KFC in China and the United States (2003)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 15 (2003), S. 74-88 
    Details
    ISSN: 1355-5855
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This research measured and compared the brand identity of Kentucky Fried Chicken (KFC) in China and the United States. Brand identity was defined as the customer impressions of four different KFC identity elements - properties, products, presentations, and publications. A survey of young consumers in the two countries (n = 795), showed that the Chinese respondents were more apt to eat within KFC restaurants, and spend more time doing so, than the Americans. The Chinese also had much more positive impressions of KFC than their US counterparts. Brand identity impressions were correlated with overall customer satisfaction and with future patronage intentions for both groups, but much more so for the Americans. These findings support a model where differences in cultural frames of reference lead consumers to actively localize the brand identity of this nominally globalized product.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13555850310765088
    Standort Signatur Erwartet Verfügbarkeit
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  • 94
    Digitale Medien
    Digitale Medien
    A Pacific Rim debut: shoppers in China and Chile (2003)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 15 (2003), S. 115-131 
    Details
    ISSN: 1355-5855
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall visits are driven, first and foremost, by purchase; however, consumers in Chile tend to be less single minded than their Chinese counterparts. Differences also exist between the two populations in their way of selecting the mall, shopping characteristics, and purchase patterns. Most importantly, Chinese shoppers relied more on their mall visits than Chileans in searching for information and finalizing their purchase decisions; at the same time, they were much more cautious in committing themselves to a purchase.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13555850310765105
    Standort Signatur Erwartet Verfügbarkeit
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  • 95
    Digitale Medien
    Digitale Medien
    Fareast goes West - new opportunities for Asian brands in Europe (2003)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 15 (2003), S. 20-33 
    Details
    ISSN: 1355-5855
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Posits Asian countries have to redefine their competitive strategies and adjust their industries to the new situation that is happening in Europe. States Asian companies in the European climate require a new brand management approach, whereas in the USA 60 per cent of imported consumer hard goods come from China, but reckons this over-dependence is dangerous and this is why Chinese companies are targeting Europe.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13555850310764980
    Standort Signatur Erwartet Verfügbarkeit
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  • 96
    Digitale Medien
    Digitale Medien
    Satisfying different customer groups for IS outsourcing: a Korean IS company's experience (2003)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 15 (2003), S. 48-69 
    Details
    ISSN: 1355-5855
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: It is important for an IT service company (IS company) to fully take into account the differences in customer satisfaction across different customer groups. In this article, we consider three layers of customers in the client company. There are project directors who interface with and accept the final product (i.e. IT system) from the IS company, users who actually use the IT system for their daily operations, and finally operators who do maintenance works for the IT system. We propose that each customer group (i.e. project director, user, or operator) evaluates the IT systems success with a different set of criteria. Transaction relationship and partnership turn out to be important determinants for the project directors: task-related and IS-related output performances seem to be less influential. The reverse conclusion can be made for users and operators. One additional insight is that IS company's efforts to understand its customer's tasks and share risks with the customer company might have unexpected effects. Although the project directors seem to like such close involvement, it can be detrimental to the users' satisfaction with the IS outsourcing projects.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13555850310765006
    Standort Signatur Erwartet Verfügbarkeit
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  • 97
    Digitale Medien
    Digitale Medien
    Channel support activities and perceived goal orientation: an exploration in the Indian market (2003)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 15 (2003), S. 19-41 
    Details
    ISSN: 1355-5855
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This study empirically explores one of the important channel issues - the relationship between various channel support given to channel partners and the perceived (by managers) goal-orientation of a firm. Results from an emerging market, India, indicate that perceived orientation towards both profitability and market share is not associated with any of the channel support considered. Growth orientation however is strongly associated with most of the channel support activities - both business (e.g., business advice, pricing and ordering assistance, and personnel training) as well as marketing (advertising support, sales promotional material, and inventory management assistance) oriented activities. In contrast, perceived sales volume orientation is only associated with advertising support and business advice, however, the relationship is negative. These findings have interesting implications for channel management and channel motivation.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/13555850310765024
    Standort Signatur Erwartet Verfügbarkeit
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  • 98
    Digitale Medien
    Digitale Medien
    Model trainers (1999)
    Bingley : Emerald
    Industrial and commercial training 31 (1999), S. 13-18 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: What a trainer does is at least as important as what a trainer says. The trainer brings a model of behaviour into live sessions, and this, as much as the content, can serve to improve participants' performance. This paper draws on the author's expertise to reveal the pros and cons of masterclasses and describe what trainers really need in order to add value.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197859910253119
    Standort Signatur Erwartet Verfügbarkeit
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  • 99
    Digitale Medien
    Digitale Medien
    Hidden concepts in training (1999)
    Bingley : Emerald
    Industrial and commercial training 31 (1999), S. 57-60 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This article describes covert content in training courses, examines the role it can play in deciding content and methods, and addresses the issue of how important this influence may be. The specific concepts of differentiation, integration, a holistic approach and you get out what you put in, are described, together with the ways in which they have been identified as contributing fundamentally to the structure and content of a particular training programme, and to the methodology used in presenting it. The ways in which these concepts show in the training are described, showing how each concept links to one or more techniques used within the courses.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197859910262218
    Standort Signatur Erwartet Verfügbarkeit
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  • 100
    Digitale Medien
    Digitale Medien
    SMEs in an environment of change: computer-based tools to aid learning and change management (1999)
    Bingley : Emerald
    Industrial and commercial training 31 (1999), S. 49-56 
    Details
    ISSN: 0019-7858
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: As global competitive forces begin to impact more and more on smaller enterprises, they may find themselves more limited in the approaches available to them to prepare for fundamental change. In-depth case studies were analysed for 11 firms in the south-west of England, of which eight were characterised as small/medium enterprises (SMEs). Each firm had recently undergone a major change, and their managers were found to face considerable practical difficulties in developing and updating their skills in comparison with their counterparts from larger organisations. The need for innovative new approaches to SME managerial skills development is argued, and the potential benefits of a generic "computer-aided visioning" system is highlighted as a low-cost option for the smaller enterprise.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/00197859910262173
    Standort Signatur Erwartet Verfügbarkeit
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