Electronic Resource
Bingley
:
Emerald
Marketing intelligence & planning
17 (1999), S. 186-191
ISSN:
0263-4503
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Reports findings from a major study done by a Boston consulting firm showing four solution-based market segments in high-tech industries. They are the specialized solution, the customized solution, the value solution, and the packaged solution. One segment is the be-first "contrarian" buyer. One segment responds to aggressive selling while another reacts to market pull. And the fourth segment is retail-oriented. This article may be useful to both buyers and sellers of technology in emerging, unsaturated markets.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/02634509910275926
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