ISSN:
0263-4503
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
The content and wording of job advertisements not only is important inattracting the appropriate candidate, but also provides insights intothe professional status of a particular post and its standing in theorganization. Reports on a content analysis of advertisements formarketing posts and examines key dimensions related to professionalism,i.e. qualifications, personal attributes or characteristics andexperience. In the second part, uses similar posts drawn from personnelmanagement advertisements as a basis for comparison. Finds that jobadvertisements in marketing do not emphasize aspects associated withprofessionalism. More specialized areas do tend to be a little moredemanding, but the image of professionalism conveyed in the personneljob advertisements are much higher. Discusses this difference betweenthe images conveyed by the two disciplines in terms of competitionbetween the professions.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/02634509410069047
