Electronic Resource
Bradford
:
Emerald
British food journal
101 (1999), S. 490-492
ISSN:
0007-070X
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Agriculture, Forestry, Horticulture, Fishery, Domestic Science, Nutrition
Notes:
A neighbourhood fast-food outlet in Istanbul focuses on two target markets, tourists and locals. This case is an exercise in market segmentation.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/00070709910278497
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