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  • 1
    Digitale Medien
    Digitale Medien
    Brand alliance dependency and exclusivity: an empirical investigation (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 477-487 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper examines the effects of resource dependency and contract exclusivity on the attitudes and intentions of consumers in brand alliances. Findings indicate that attitudes of the brands before the alliance (pre-attitudes) have a positive effect on the attitude toward the alliance, which has a positive effect on perceived quality of the alliance, willingness to pay a premium price and purchase intention. Further, attitudes toward the brands after the alliance (post-attitudes) reveal a positive spillover effect for both the host and ally brands. Interestingly, the moderating effects of dependency and exclusivity differ based on whether the brand serves as the host or the ally brand in the alliance. Analyses conducted after controlling for the effects of familiarity of the ally brands revealed consistent results.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420410568417
    Standort Signatur Erwartet Verfügbarkeit
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  • 2
    Digitale Medien
    Digitale Medien
    Building brand loyalty through individual stock ownership (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 488-497 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Building brand loyalty has become more important, yet more difficult to achieve in today's marketplace. This research investigates a possible avenue for building brand loyalty that is not directly related to the marketing of the product - attracting individual investors in the brand's corporate parent. A survey of over 500 individual investors revealed that individual investors do tend to buy brands from companies in which they hold stock, and investors may buy stock in a company because they have experience with the brand. In contrast with brand loyalty, where consumers will not buy competitive offerings, individual investors indicated they would buy competitive offerings, suggesting that stock ownership is more likely to lead to repeat purchase behavior, but not brand loyalty.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420410568426
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  • 3
    Digitale Medien
    Digitale Medien
    The impact of e-mail marketing on brand loyalty (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 498-505 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The study examines the effects of e-mail marketing on brand loyalty and also reveals the kinds of e-mail content valued by consumers. Data were gathered from 890 consumers, who were users of a multinational cosmetics brand and had received regular permission-based e-mail messages from the marketer. Results reveal that regular e-mail marketing has positive effects on brand loyalty. E-mail-activated consumers visited retail stores. Consumers exposed to e-mail marketing recommended the brand to their friends. Loyal customers appreciated regular communication and various other information content from the brand more than mere offers. These results encourage marketers to keep in frequent contact with customers via e-mail with the aim of enhancing brand loyalty.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420410568435
    Standort Signatur Erwartet Verfügbarkeit
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  • 4
    Digitale Medien
    Digitale Medien
    Evaluating potential brand associations through conjoint analysis and market simulation (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 506-513 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: A novel method for evaluating the benefits of a potential brand association is presented. The uniqueness of the method is considering brand association as just another product attribute, subject to the usual analysis used to determine the attributes desired by consumers in a new product. The method was illustrated using automobile tires as the product, and designation of the tire as the "Official" tire of NASCAR as the brand association. A set of tire profiles was created, describing hypothetical tires as combinations of levels of five attributes. Subjects ranked these profiles for preference, and this preference was decomposed through conjoint analysis to yield part-worths for each attribute level for each subject. Association with NASCAR had an average impact of 14.8 percent on consumer preference, comparable with that of speed rating (13.8 percent), and not much below that of brand (20.5 percent). Rudimentary market simulation suggested that associating the underdog tire brand with NASCAR would result in dramatically improved market share. Evaluating potential brand associations by their simulated effects on market share may be a useful managerial tool.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420410568444
    Standort Signatur Erwartet Verfügbarkeit
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  • 5
    Digitale Medien
    Digitale Medien
    Influence of price endings on price recall: a by-digit analysis (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 514-524 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Although it has been proposed that recall processes play a role in the retail sales effects of 9-ending pricing, substantial effects of price endings on the level of recalled prices has not been demonstrated. With an improved testing procedure, it is found that the level of a set of prices with low ending digits (such as 1 or 2 in the dollars place) is more likely to be overestimated in recall than the level of equivalent sets of prices with high ending digits (such as 6, 7, or 9 in the dollars place). The results of the study support the role of left-to-right processing of price information and point out some consequences for retailers of the use of low numbers in price-ending digits.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420410568453
    Standort Signatur Erwartet Verfügbarkeit
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  • 6
    Digitale Medien
    Digitale Medien
    Price-tier competition: an integrative review (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 276-297 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The nature of competition between different tiers (e.g. high-tier vs low-tier brands) has become an important research domain for academic researchers and marketing managers. Although research on inter-tier competition is growing at an increasing rate, there has not been a comprehensive attempt to summarize the research in this stream. The objective of this article is to synthesize the research on inter-tier competition, extract the key findings, discuss managerial implications, and offer future research directions.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420010347083
    Standort Signatur Erwartet Verfügbarkeit
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  • 7
    Digitale Medien
    Digitale Medien
    Using quantitative models for setting retail prices (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 304-320 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Products that have a short selling season face high uncertainty in demand. Retailers who sell such products therefore find the task of pricing and inventory challenging. Many retailers consider making these decisions as an art form and do not use quantitative models that are developed by researchers. Describes how retailers typically make pricing and inventory decisions and also reviews quantitative models that have been developed by researchers to improve on one or more of these decisions. A classification of these models is developed and how they can assist the retailer is explained. A simple explanation of two mathematical tools, Bayesian updating of information and dynamic programming, which are commonly mentioned in the literature are also given.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420010347100
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  • 8
    Digitale Medien
    Digitale Medien
    The measurement and dimensionality of brand associations (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 350-370 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The purpose of the research reported here was to test empirically a conceptualization of brand associations that consists of three dimensions: brand image, brand attitude and perceived quality. A better understanding of brand associations is needed to facilitate further theoretical development and practical measurement of the construct. Three studies were conducted to: test a protocol for developing product category specific measures of brand image; investigate the dimensionality of the brand associations construct; and explore whether the degree of dimensionality of brand associations varies depending upon a brand's familiarity. Findings confirm the efficacy of the brand image protocol and indicate that brand associations differ across brands and product categories. The latter finding supports the conclusion that brand associations for different products should be measured using different items. As predicted, dimensionality of brand associations was found to be influenced by brand familiarity.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420010356966
    Standort Signatur Erwartet Verfügbarkeit
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  • 9
    Digitale Medien
    Digitale Medien
    Advertising vs sales promotion: a brand management perspective (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 389-414 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Brand managers in packaged goods firms are under pressure to increase or maintain high sales promotion spending at the expense of media advertising. This study investigates the antecedents and outcomes of brand managers' advertising and sales promotion budget allocations by adopting a bounded rationality perspective. Based on survey data collected from 165 brand managers in the USA, higher advertising (vs sales promotion) allocations are associated with: single, relatively high priced brands in the early phases of the product life cycle; and more experienced brand managers who are subject to less retail influence. Also, brands with higher budget allocations to advertising, relative to sales promotion, tend to have more favorable consumer attitudes, stronger brand equity, and higher market share increases and profits. Managerial implications and areas for future study are discussed.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420010356984
    Standort Signatur Erwartet Verfügbarkeit
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  • 10
    Digitale Medien
    Digitale Medien
    Consumer perceptions of generic products: a Mexican study (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 446-456 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Previous research studies on generic products focus mainly on mature markets such as the USA. These studies measure consumer perceptions of all generic products as a whole, with respect to price and quality. With the passing of the NAFTA, retailers' interest in the relatively young Mexican market has increased. The purpose of this study is to determine Mexican consumers' overall perceptions of generic grocery products, to examine if there are any differences in perception across demographic groups and to determine if there are differences in the perception of generic products across product categories. Two variables were examined: risk perception of generic products and satisfaction with generic products.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420010351385
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  • 11
    Digitale Medien
    Digitale Medien
    Toward effective use of cause-related marketing alliances (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 472-484 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Companies have become increasingly active in developing relationships between their brands and popular causes in such areas as the environment (e.g. nature conservancy) and health issues (e.g. breast cancer awareness crusade). As such alliances become a more important strategic component of the brand's marketing mix, managers seek direction as to how to generate the most impact with these tie-ins. This article uses associative learning principles as a framework for understanding how to facilitate building connections between brands and causes so as to increase the value of this highly visible marketing activity. Specific associative learning principles are detailed and applied, improving the use of cause-related marketing alliances.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420010351394
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  • 12
    Digitale Medien
    Digitale Medien
    Academic Pilgrims: Faculty Mobility in the Virtual World (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 1-6 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Explains that international mobility forms an integral part of the academic work of most faculty members. Considers some implications of faculty mobility in cyberspace and some of the constraints of the virtual world. Formulates recommendations for the enhancement of faculty mobility in the virtual world at the international and department levels. Discusses new cultural, social and educational challenges related to virtual mobility. Concludes that through virtual mobility, the real collaborative links become even more efficient and that real mobility is an added value to virtual mobility and vice versa.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120110803626
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  • 13
    Digitale Medien
    Digitale Medien
    The Future of the Academy (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 7-10 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Presents a preliminary report of a meeting held in the village of Pari, Tusony in September 2000 of a group of scientists, economists, humanists and philosophers to debate the issues surrounding the future of the academy. Provides a summary of the broad and far-reaching discussions, including the themes of: Elites, authorities and influence; Working definitions on the role of knowledge; Commonalities across disciplines; Ways of learning; Ethical issues; Distance learning; Compatibility of democracy and scholarship; Competition and the University; and Holistic education for the whole person. Concludes that there is need to continue these discussions.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120110803644
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  • 14
    Digitale Medien
    Digitale Medien
    Peer-to-Peer Networking and Lifelong Learning (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 1-6 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: A discussion on how file sharing software can assist communications between teachers and students. Explains how Peer-to-peer networking can benefit education and improve student feedback.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120110803662
    Standort Signatur Erwartet Verfügbarkeit
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  • 15
    Digitale Medien
    Digitale Medien
    Closing the Paradigm Gap Separating Worker and Student Support (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 10-12 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Presents scenarios which illustrate the functionality of digitally distributed competence (DC). Explains that Performance Base Learning (PBL) is premised on the use of DC to support increments in human learning and makes a case for DC-supported PBL in education. Explores the challenges faced by the workforce that have resulted in expanded uses of DC and argues that these challenges provide clear guidelines for the renovation and revitalization of education services in countries such as the United States. Concludes that in the PBL paradigm, learning is a Just-In-Time event that occurs in the moment of performance or in highly detailed Just-Ahead-of-Time simulations that are continually revised by smart DC software.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120110803653
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  • 16
    Digitale Medien
    Digitale Medien
    The Impact of Globalization (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 2-4 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This editorial looks at some of the forces that are acting on the university, both internally and externally. We look at the impact of globalization in this article.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120110803671
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  • 17
    Digitale Medien
    Digitale Medien
    Challenging the Feudal Mind: Alternative Futures for the University (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 6-9 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Discusses whether, in ten years, campus-based, nation-funded, local student oriented universities will exist, and introduces the notion of huge multinational players into the educational market.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120110803680
    Standort Signatur Erwartet Verfügbarkeit
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  • 18
    Digitale Medien
    Digitale Medien
    Assessing Distributed Competence Software and Performance Base Learning (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 9-11 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This is the third of seven reports on the development of software to support performances in which learning takes place. We will introduce a school administrator study population in this article and follow up with three highly descriptive reports of their assessments of software-supported learning performances.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120110803699
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  • 19
    Digitale Medien
    Digitale Medien
    Angels in Cyberspace (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 12-14 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This is a deliberately provocative article, about publishing research online and hosting encouraging discussion about online academic work.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120110803707
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  • 20
    Digitale Medien
    Digitale Medien
    The Manager's Core Work in the New Economy (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 1-5 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: In present times of increasing change and uncertainty, managers need a real understanding of the way that people learn. Managers must strive to support a work environment that nurtures continuous learning. This article examines the principles that should help managers in their new roles and responsibilities, such as continuous learning, learning from customers, building on existing innovation, listening, observing and understanding.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120110803716
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  • 21
    Digitale Medien
    Digitale Medien
    Lifelong Students for Lifelong Learning (2001)
    Bradford : Emerald
    On the horizon 9 (2001), S. 2-3 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This editorial continues our look at some of the forces that are acting on the university, both internally and externally. In this issue we look at the impact of lifelong learning. Universities use great expenses to recruit students, but are not retaining them as part of the community once they have graduated. The loss of alumni from the community is a great disadvantage to the institution and actively discourages collaborative learning.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120110803725
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  • 22
    Digitale Medien
    Digitale Medien
    Shareholder value debunked (2000)
    Bradford : Emerald
    Strategy & leadership 28 (2000), S. 30-36 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Shareholder-value proponents claim a new, economically sound way to maximize profits, create wealth, measure performance, and reward executives. That invalid claim is dangerous. Stocks of shareholder-value firms appreciated barely 15 percent as much as another, time-tested strategic-management system. Shareholder-value strategies are easily countered. Shareholder value mis-allocates resources, revives old fallacies, and debases the reputation of economics as a useful business discipline.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570010336029
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  • 23
    Digitale Medien
    Digitale Medien
    A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets (2001)
    Bingley : Emerald
    The @journal of product & brand management 10 (2001), S. 25-37 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture loyalty should be very different. This paper, in effect, argues against a single brand loyalty measure for all market types. Marketing practitioners wishing to predict future levels of loyalty would need to use different loyalty measures. In consumable markets where the market is stable and where there is high switching and low involvement and risk, behavioral measures are appropriate for predicting future brand loyalty levels. However where the market is not stable, there is a propensity towards sole brands and attitudinal measures may be better predictors of future behavior in such cases.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420110382803
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  • 24
    Digitale Medien
    Digitale Medien
    Changing a drug from Rx to OTC status: the consumer behavior and public policy implications of switch drugs (2001)
    Bingley : Emerald
    The @journal of product & brand management 10 (2001), S. 52-64 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The rapid proliferation of drugs being switched from prescription (Rx) to over-the-counter (OTC) status within the USA has raised a number of important consumer behavior and public policy concerns. The following issue served as the focus of our research. Given the increasing assortment and widespread availability of Rx to OTC switch drugs, how might consumers' health care preferences change? That is, what factors influence whether a consumer is more likely to visit their physician rather than self-medicate symptoms of heartburn and indigestion with a new switch drug?
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420110382821
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  • 25
    Digitale Medien
    Digitale Medien
    Steps in forecasting with seasonal regression: a case study from the carbonated soft drink market (2001)
    Bingley : Emerald
    The @journal of product & brand management 10 (2001), S. 94-102 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Forecasting enables the efficient utilisation of a firm's resources. There are various types of forecasting models that can be built. Illustrates the steps involved in building a forecasting model utilising seasonal regression with a practical example. The model obtained for the carbonated soft drink brand under consideration estimates a growth rate of 3,568 units per month during the last five years and identifies the seasonal effect during each month of the year. The model also computes the cannibalisation effect that the introduction of a brand extension has had. The development of such models can provide a useful input to both marketing and operations planning.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420110388654
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  • 26
    Digitale Medien
    Digitale Medien
    Assessing the economic worth of new product pre-announcement signals: theory and empirical evidence (2001)
    Bingley : Emerald
    The @journal of product & brand management 10 (2001), S. 75-93 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Actual and intended new product introduction announcements constitute significant events for firms' customers, competitors, and investors. Typically, past research has focused on the economic impact of actual new product introduction announcements. However, research relating to firms' intentions to introduce new products is relatively uncommon. These intended introductions or "pre-announcements" have important strategic objectives and affect a firm's customers and competitors in significant ways. Builds upon existing theory to study the economic impact of product pre-announcement signals. Adopts the event study methodology and explores the relationship between product pre-announcements and stock prices. Results show that relatively irreversible product pre-announcements, i.e., those containing "evidence" are valued positively by the stock market. In contrast, the stock market ignores bluffs or easily reversible announcements that lack such evidence. Given the significance of pre-announcements, managers should take these signals seriously. Discusses how product managers may use these results to develop actionable strategies for communicating with investors. Outlines the contribution of this paper to product management theory.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420110388645
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  • 27
    Digitale Medien
    Digitale Medien
    Chinese brand naming: a linguistic analysis of the brands of ten product categories (2001)
    Bingley : Emerald
    The @journal of product & brand management 10 (2001), S. 103-119 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed from their earlier studies. The ten types of brand names are presented in three broad categories representing the three different developing stages of the consumer product industry in China: brands of traditional products (illustrated by matches and spirits), brands of traditional products with current development (illustrated by bicycles, shoes, and toothpastes), and brands of new and modern products (illustrated by cosmetics, soft drinks, washing machines, refrigerators and TV sets). The conclusion drawn from the analysis is that one of the variables in determining how linguistic principles are being applied to Chinese brand naming is the respective stages of development of such products in the context of the Chinese market economy.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420110388663
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  • 28
    Digitale Medien
    Digitale Medien
    Consumer brand classifications: an assessment of culture-of-origin versus country-of-origin (2001)
    Bingley : Emerald
    The @journal of product & brand management 10 (2001), S. 120-136 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Examines consumers' perception of brands as influenced by their origins and the differences in classification ability between consumers' knowledge levels. Specifically, culture-of-brand-origin (COBO) is proposed to have replaced country-of-origin (COO) as the most important origin influence regarded by consumers in their perceptions of brands. Culture-of-brand-origin is used to mean the cultural origin or heritage of a brand. Data were gathered from 459 respondents in the Asian city of Singapore; and used to assess Singaporean consumers' ability to classify the cultural origins of fashion clothing brands. This was compared to their ability to classify the country origins of the same brands. Six brands were used in a between-subjects design, with three brands of western countries and three of eastern countries. Results indicate that consumers can more readily identify the cultural origin of brands over their country-of-origin. Reveals that a consumer's ability to make this distinction is influenced by the consumer's perception of how well he/she knows the brand.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420110388672
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  • 29
    Digitale Medien
    Digitale Medien
    Media X: the new liberal arts? (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 15-17 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Stanford University, situated in California's Silicon Valley, is in a prime location to both study the emerging new media as well as to incorporate it into the academic programs. This opportunity arises at the same moment that Stanford is encouraging intellectual explorations across all disciplines on the campus. The Media-X project promotes collaborative efforts, not only on campus but between the Institution and the larger Silicon Valley community, exploring new opportunities in research, teaching and professional scholarship, as well as the implications for the Core Curriculum in the "new" liberal arts of the 21st century and beyond - Ed.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120210697804
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  • 30
    Digitale Medien
    Digitale Medien
    Advancing social justice as a part of educational leadership development: The potential of imaging technologies (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 12-15 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: We discuss beneficial uses of imaging technologies in higher education that advance social justice. Misuse and ineffectiveness of shared decision making, specifically as related to power relationships and the redistribution of decision-making authority, are addressed through the development of technologically delivered experiential simulations (ES). We outline ways in which ES can change higher education preparation programs to meet and adapt to the challenges of the future. ES entails using computer technology to modify a person's appearance and thereby evoking an atypical response from an audience. The key to our proposal, however, is having the person with the modified persona learn lessons pertinent to democratic cultures and social justice from their experience of immersion in that response.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120210446424
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  • 31
    Digitale Medien
    Digitale Medien
    The interface between experiential learning and the Internet: Ways for improving learning productivity (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 5-11 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This paper addresses the persisting problem of stagnant productivity in the education sector and its contribution to escalating costs. An approach to improving learning productivity is proposed which emphasizes the integration of ICT, service learning, experiential learning, and cooperative learning. Thus, the fundamental theme of this paper is to link these four learning domains as a basic strategy to improve the quality and productivity of education and at the same time to reduce costs or limit cost increases. The advances in ICT and the concomitant "death of distance" greatly strengthen the potential for teachers to become facilitators to organize creative autonomous learning in diverse settings. Concrete examples are described from diverse cultural settings such as South Africa, Cambodia, Costa Rica, Chile, Japan, Laos, Vietnam, Thailand and Oregon. The paper concludes by offering a number of specific recommendations to improve learning productivity.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120210446415
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  • 32
    Digitale Medien
    Digitale Medien
    Transcending digital, performance, and innovation divides in the preparation of new teachers (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 16-21 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: In this article I argue that teacher educators must prepare future classroom teachers to bridge innovation, digital and performance divides so that they are supported to develop new pedagogy that incorporates technology to increase student performance. In most of the teacher licensure programs at the University of Minnesota, where I direct its Ed-U-Tech project, a Preparing Tomorrow's Teachers to Use Technology (PT3) grant, we are working towards these ends. In particular, I describe the eTIP Cases, an instructional tool that others and I have created to develop preservice teachers' technology integration abilities. These instructional cases are powered by IMMEX software, which provides embedded assessment capabilities. It is felt that the learning environments created by these cases and the response they demand help preservice teachers to develop the instructional planning and decision-making skills necessary to bridge innovation, digital and performance divides in K12 schools.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120210446433
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  • 33
    Digitale Medien
    Digitale Medien
    Personal capital and virtual selves: Learning to manage the five "divides" (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 22-27 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Invention arises from creativity, while innovation arises from invention. Innovation is not the last step in this sequence; innovations must be implemented through small and large changes in organizational practices before they can become operationally successful. The comparatively higher frequency and wider distribution of this process defines an innovation society and its economy. This article proposes a focus on the individual as the first beneficiary of preparatory and on-the-job-services to help evolve innovation societies for coping with five major "divides" currently driving the unequal distribution of global opportunity. To this end, the article proposes developing personal capital through role evolution, rehearsal, and assessment processes supported by "virtual" selves.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120210446442
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  • 34
    Digitale Medien
    Digitale Medien
    Adopting technology should mean adapting it to meet learning needs (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 14-18 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: The thrust of this essay is that there is an increasing emphasis on the capabilities graduates need to have. We live in a changing, complex world and so post-secondary programs need to equip students with the capacity to adapt their learning into working in a variety of new situations. Planning for the unknown is always tricky and needs to be done with care. Using technology in designing post-secondary programs provides new opportunities but also adds another layer of complexity. Four aspects considered essential are: defining what we are asking students to ultimately achieve (graduate capabilities); designing at both program and course levels; working together in teams (the complexity demands that); and obtaining evidence that we are on the right track.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120210452111
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  • 35
    Digitale Medien
    Digitale Medien
    Refocusing learning on pedagogy in a connected world (2002)
    Bradford : Emerald
    On the horizon 10 (2002), S. 7-13 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Advances in technology provide valuable opportunities for furthering the goals and methods of education. In this paper, we argue that, unfortunately, many of these opportunities are not seized because of restrictive conceptions of education that constrain teachers to viewing the educational mission primarily in terms of providing instruction. Adopting a pedagogical stance on this issue leads us to a fundamental rethink of how technology can and should be used. From this reconsideration, we conclude that using technology predominantly to provide access to learning content is a misguided use of technology. Technology is rendered more powerful for learning objectives when it is used to support learning-by-doing. Technological advancement on its own does not lead to better education. Pedagogical guidance is vital if technology is to be productive for human learning.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120210452102
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  • 36
    Digitale Medien
    Digitale Medien
    A new knowledge of reality (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 11-13 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Preparing for the Revolution: Information Technology and the Future of the Research University is a report released in October 2002, produced by the US National Academies, advisors on science, engineering and medicine. The report describes emerging technologies that are reshaping higher education, including the organization, management, governance and finance of universities. Universities must work with stakeholders to anticipate and influence the learning systems of the future. The next phase of the study will organize national channels for dialogue.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310478617
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  • 37
    Digitale Medien
    Digitale Medien
    Disastrous consequences of scientific and technological illiteracy (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 21-22 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: The essayist contends that American academia is rife with a "dog-eat-dog" version of Social Darwinism, or survival of the fittest through brutal competition. Offered as evidence are the training of too many students for limited career opportunities, prolongation of graduate training to provide professors with cheap assistants, conversion of 40 per cent of faculty to adjunct status, crushing student debt. Higher education is becoming a bloated, inefficient, non-innovative, and marginally productive process.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310478635
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  • 38
    Digitale Medien
    Digitale Medien
    In their dreams: Paradigm alternatives and the marketing of responsive educational services (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 17-20 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This article identifies three education service paradigms and explores how each contributes to applied learning. Scenarios constructed by over 700 US teachers are summarized and implications for service paradigm changes are drawn from them. Attention is drawn to a lack of paradigm change leadership on the parts of administrators and teacher colleges.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310478626
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  • 39
    Digitale Medien
    Digitale Medien
    New educational technologies: do they improve learning? (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 14-16 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Is the incorporation of new educational technologies into the teaching/learning process the key to an effective and appropriate education in the twenty-first century, or is it a knee-jerk reaction to external pressures that is unlikely to be of lasting benefit to students? This paper explores some of the ways in which technology is changing what, where, when, how, with whom and even why we learn. In situating these changes within a broader context of recent developments in social and workplace practices, the paper argues that engaging with new technologies is essential for educators, not simply in the interests of enhancing and making more relevant the educational experiences of students, but also of revisiting long held assumptions concerning best practice in teaching and learning.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310483332
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  • 40
    Digitale Medien
    Digitale Medien
    E-commerce forecasts: a return of the dot.com boom? (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 23-25 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: A forecast of 20 e-commerce applications shows that the Internet is likely to mature into a more sophisticated, conversational form of communication in about 2010, thereby entering the mainstream of advanced societies. This "second coming" of the dot.com era should create a resurgence of economic growth and exert powerful effects on business, government, education and other social functions.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310478644
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  • 41
    Digitale Medien
    Digitale Medien
    The strategic context of education in America - 2000 to 2020 - part 2 (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 5-18 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Presents an historic model of technologic maturation and examines five emerging information technologies projected to achieve marketplace pre-eminence during the next three to five years that will pose transformational implications for traditional classroom-based teacher-mediated education.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310486744
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  • 42
    Digitale Medien
    Digitale Medien
    e-Nough! "e-Learning" is a misnomer - it's mostly just "e-Teaching." For any teaching to reliably and consistently produce the results we want, we still have a lot to learn about learning (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 26-32 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: The author suggests we know a lot less about learning than we normally admit - in fact there is no generally accepted definition of what it is. He suggests that this is a big problem with designing so-called e-Learning, most of which is really just "e-Teaching." There is a need, the author argues, for much more differentiation of learning, especially by type of material to be learned. Much of the available research on learning is not about how people learn, but about how they learn in groups - i.e. classes, or, as the author calls them, herds. "Herding" introduces all sort of learning problems, and, to be successful, any e-Learning must take one-on-one tutoring, which is two standard deviations more effective than classroom teaching - as its base.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310698316
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  • 43
    Digitale Medien
    Digitale Medien
    The university as a moral force (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 32-36 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: In a time of ethical lapses and moral ambiguity, it is essential for the university, the source of preparation for managers, scientists, journalists, teachers, and other professionals, to understand its role as a force in preparing graduates for decision-making. The university is a "moral force" because it constantly extends the boundaries of what is known, and therefore challenges societal rules describing desirable and undesirable states and behavior. By focusing on the decision-making competence of those it educates, it also makes choices about the values it will express, exhibit, and eschew. In this way, the university has a unique opportunity to help create a culture of conscience not only for the professions and professionals, but for all citizens, through its teaching, scholarship, actions, and service to and with others. With this as its stance, the university would strengthen its place at the center of society and solidify its place at the margins - as curator, creator, and critic.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310486762
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  • 44
    Digitale Medien
    Digitale Medien
    Flying the KITE (knowledge innovation for technology in education) through a case-based reasoning knowledge repository (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 19-31 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Case-based reasoning (CBR), which has long been considered a branch of artificial intelligence, has recently gained great attention in the knowledge management circle because of its capability for storing and retrieving experience-based knowledge by emulating human memory, and its ability to function similar to organizational memory to preserve organizational knowledge. While many successful CBR systems have been developed as knowledge repositories for preserving intellectual capital and for problem solving in business communities, both the concept and methodology of CBR are still novelties in education communities. While there are a plethora of projects and practical pursuits for CBR applications in business, literature relating to designing, developing and evaluating practical CBR educational applications is conspicuously scant. Based on the issues encountered and lessons learned in a CBR system development project, this paper attempts to provide some pragmatic guidelines for those who are interested in applying the CBR knowledge repository approach to supporting knowledge creation and diffusion in the education domain.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310486753
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  • 45
    Digitale Medien
    Digitale Medien
    Artificial intelligence is almost here (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 37-38 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Trends in computer science show that various aspects of artificial intelligence (AI) are emerging, and other trends show that these advances are being applied to create intelligent information systems. Although the field of AI has not been very successful in the past, these trends suggest that it may finally arrive in the next few years.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310486771
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  • 46
    Digitale Medien
    Digitale Medien
    Academic tradition in a digital age (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 5-8 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Contemporary institutions of higher education encourage veneration of the past through anachronisms their rhetoric and their design. This characteristic, however, owes less to scholarship or tradition than to a mood of nostalgia. Universities tend to have far greater longevity than institutions of government or commerce. They have managed to survive the Industrial Revolution and other upheavals with remarkably little structural change. Nevertheless, it is still uncertain how, or whether, they will adapt to a post-industrial world.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310500062
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  • 47
    Digitale Medien
    Digitale Medien
    The online education market: Much is at stake for institutions of higher education (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 9-15 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: The online degree and education market represents a crossroad for Higher Education. Outlines some issues the HE community must now face and several factors to success for their online degree programs. Universities have played an important role in the formation of the Internet and application of online education. The question remains, will universities actively participate and lead this market or sit on the sidelines and watch an opportunity for education slip away? Universities must act now.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310500071
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  • 48
    Digitale Medien
    Digitale Medien
    Higher education - IT as a catalyst for change (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 23-28 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This paper is based on a review of current literature and addresses issues relating to communication and information technology (C&IT) provision in UK higher educational institutions from a number of perspectives. Suggests that potentially technology can improve the learning environment, but may not yet be the best medium for all situations.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310500099
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  • 49
    Digitale Medien
    Digitale Medien
    Universities and public deliberation: bringing expertise to the people (2003)
    Bradford : Emerald
    On the horizon 11 (2003), S. 15-24 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This article makes two points: first, that greater public deliberation is needed to enhance the democratic steering of technological change and, second, that universities are particularly well situated to provide an institutional foundation for such deliberations. Existing problems with policy making about issues with significant scientific and/or technological components are considered, along with the prospect that structured public deliberation might help close an evident democratic deficit in scientific and technological policy making. Several kinds of public deliberations are described, with special emphasis on the Danish Consensus Conference model. The basic requirements for effective public deliberations are discussed, along with several issues that need fundamental research. Finally, a scenario of multiple public deliberative exercises scaled at the national level is discussed.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120310508046
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  • 50
    Digitale Medien
    Digitale Medien
    The four slates of educational experiences (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 14-17 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Proposes that simulations teach timing and balance which is not possible to teach in a traditional manner through classrooms, books or films. States that these can be used to increase the power of the organization if they are used correctly. Proceeds to explain four stages, or slates of simulation deployment used today. Concludes that although simulations take more work, they result in exponentially better results.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120410540445
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    Five business-model myths that hold companies back (2001)
    Bradford : Emerald
    Strategy & leadership 29 (2001), S. 13-18 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Most executives are well aware of the acceleration in the pace of business, and they want to know what to do about it. The authors talked with executives in 40 companies about how they are dealing with this issue and identified five business-model myths that are holding these firms back. Companies that have dispelled these misconceptions are not only achieving record profitability they are hitting new highs in the tough business environments that have driven their competitors under. This article describes the five myths and outlines how businesses can become more fluid and ready to respond quickly to change.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570110411330
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  • 52
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    Making visible: using simulation and game environments across disciplines (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 22-25 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Simulation and game environments exemplify effective pedagogical principles; enable students to manipulate concepts, principles, systems and variables; and are applicable to curricula across academic disciplines. Illustrative examples of simulations and games used for instruction by government, industry and academia are provided.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120410540463
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    Cyborg dreams: from ergodics to electracy (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 36-40 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This paper speculatively explores some of wider ramifications of introducing computer-based media into the academy, both as a teaching tool and as a type of media for study in its own right. It focuses on the experience of computer-induced liminal space and some of the psychological affects that result, including q-phasing and attention-deficit-type behaviour, and ponders what affect they have on learners. The paper postulates that use of this media may result in a new for of computer-based literacy, which Ulmer has called electracy. Such questions have broader implications for concepts of humanity and culture which the paper points towards.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120410540490
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  • 54
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    Proposal for educational software development sites: an open source tool to create the learning software we need (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 41-44 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Argues that to get educational software that is state-of-the-art along all dimensions, works together, and is free to users, one must involve the "world mind" and open source software. Proposes a model whereby colleges and universities each take charge of certain areas of learning, searching for the best developments, and writing new tools, which are then shared among all sites. Offers an example in the area of educational games, and suggests a way to get started.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120410699585
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  • 55
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    Review of three books by university presidents (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 59-65 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: Presidential books vary in range and scope. They include memoirs, collections of essays on common or similar themes, topical and exploratory books that examine a single topic and collections of speeches and essays prepared for different audiences. The three books reviewed represent two of these types, and exemplify the effectiveness of each. The books are critiqued and a summary of each is provided.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120410544135
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  • 56
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    The Secular Revolution: Power, Interests, and Conflict in the Secularization of American Public Life (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 66-73 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: The Secular Revolution is an examination of the means by which the university as an institution enabled the secularization of America. From a dominant Protestant establishment in the mid-1800s, science, psychology, law, journalism, medicine and biology authorized the secular revolution. A rising capitalism, a continuing immigrant population increasing the power of cities, also played important roles in this radical shift. Beyond analysis, the problem of this book is strategic, attempting virtually to undo the secular revolution, and to return America to its rightful scientific, political, and religious form.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120410544144
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  • 57
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    The Age of Learning: Education and the Knowledge Society (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 79-82 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: This 230 page edited book attempts to capture the ethos of the age of learning and analyze its features. It questions its ethics from a variety of academic perspectives and discusses how the learning society actually functions. Traditional views are seen threatened, as education becomes a commodity. Education and learning are seen intertwined with global capitalism, and government policies and practices are increasingly viewed as treating learning as an investment, resulting in employability and work. A learning society emerges as one of the products.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120410544162
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  • 58
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    Spinning the Semantic Web (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 74-78 
    Details
    ISSN: 1085-4959
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Pädagogik , Wirtschaftswissenschaften
    Notizen: From the quiet new born days of early 1990s, the World Wide Web has had an exponential growth in the last decade or so. From the original goal of sharing research resources, Web today portrays a virtual world spanning from research to entertainment and e-commerce. This growth has necessitated substantial changes in the Web model. From the purely syntactic and relatively static framework of HTML, we have moved through DHTML and XML incorporating dynamicity and extensibility, and are now en route semantic frameworks starting with RDF. These allow Web documents to be comprehensible to machines (and not just to humans) allowing software agents to access and process such information on the Web. This leads us to semantic Web, and thus to a generation of Web applications based on Web services, adaptive content delivery, etc. Spinning the Semantic Web is based on papers presented in a seminar in Germany in 2000, and sketches the vario elements of semantic Web, the issues in realising it as well as some visions of the future. The stimulating forward to the book by Tim Berners-Lee, recently Knighted and widely regarded as the father of the Web, portrays his vision of semantic Web. The chapters explore specific issues such as ontologies, schema languages, annotations, applications, etc. The chapters are largely unorganised and presented without any cross-linking and most chapters use a fair amount of domain jargon. The book will be of value to those seriously interested in the field.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10748120410544153
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  • 59
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    Tips on tactics - a legal perspective on innovating beyond the corporate boundary (2002)
    Bradford : Emerald
    Strategy & leadership 30 (2002), S. 10-12 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The legal framework for extending innovation beyond the corporate boundary is the Strategic Alliance (or partnership) Agreement. Before entering into any type of alliance involving a joint development arrangement, every company whose core assets are comprised of intellectual property should conduct an internal Intellectual Property Audit. Make certain what you own (or control through licenses) it may be more or less than you think. The second phase of the Intellectual Property Audit is to make sure your Intellectual Property Assets are protected. Begin drafting the Alliance Agreement by articulating the goals of the alliance as specifically as possible. Define the product to be developed or area to be explored in detail. The Alliance Agreement should define the what technology is proprietary to each party. Determine in advance who collects the money, how is the money split, and who does the accounting. Each party should be individually responsible for the cost of defending any claims of infringement. Options can be tied to the development and testing milestones that allow you to get out of the deal entirely or reduce it from an exclusive to a non-exclusive arrangement.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570210427909
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    The relationships among perceived quality, perceived risk and perceived product value (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 156-167 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Perceived value is an extremely important concept in marketing and many authors have dealt with it in recent years. In Slovenia perceived value of product is a rather neglected aspect of the research. Moreover, nobody has empirically researched the impact of individual factors on perceived value of a product. The researched target group was students - the fastest growing segment among the users of mobile phones in Slovenia. In their research the authors focused on two of the perceived value impact factors: perceived product quality and perceived risk. Based on literature and our own findings, their main researched objective was to design the model of relationships among perceived value, perceived quality and perceived risk. After the model had been tested with the method of structural equation modeling (LISREL 8.0), the authors found that statistically significant relationships (positive and negative, direct and indirect) among the concepts researched exist.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420410538050
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    Dimensionalising on- and offline brands' composite equity (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 168-179 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper approaches the subject of brand equity measurement on and offline. The existing body of research knowledge on brand equity measurement has derived from classical contexts; however, the majority of today's brands prosper simultaneously online and offline. Since branding on the Web needs to address the unique characteristics of computer-mediated environments, it was posited that classical measures of brand equity were inadequate for this category of brands. Aaker's guidelines for building a brand equity measurement system were thus followed and his brand equity ten was employed as a point of departure. The main challenge was complementing traditional measures of brand equity with new measures pertinent to the Web. Following 16 semi-structured interviews with experts, ten additional measures were identified.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420410538069
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    Customer experience places: the new offering frontier (2002)
    Bradford : Emerald
    Strategy & leadership 30 (2002), S. 4-11 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Marketing flounders at many companies today, as people have become relatively immune to messages broadcast at them. The way to reach customers is to create an experience they can participate in and enjoy, the new offering frontier. To be clear, this article is not about "experiential marketing" - that is, giving marketing promotions more sensory appeal by adding imagery, tactile materials, motion, scents, sounds, or other sensations. Rather, as a key part of their marketing programs companies should create experience places - absorbing, entertaining real or virtual locations - where customers can try out offerings as they immerse themselves in the experience. Companies should not stop at creating just one experience place; marketers should investigate the location hierarchy model to learn how to design a series of related experiences that flow one from another, creating demand up and down at every level. These various real and virtual experiences generate new forms of revenue and drive sales of whatever the company currently offers. When experience places are done well, potential customers can't help but pay attention - and the leading companies find that customers are willing to pay for the experiences.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570210435306
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    Weird ideas that work: an interview with Robert Sutton (2002)
    Bradford : Emerald
    Strategy & leadership 30 (2002), S. 12-14 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: In this interview Robert Sutton talks about some of the counterintuitive practices he believes spur innovation. He proposes that companies should adopt eleven practices. Hire slow learners (of the organizational code). Hire people who make you uncomfortable, even those you dislike. Hire people you probably do not need. Use job interviews to get ideas not just to screen candidates. Encourage people to ignore and defy superiors and peers. Find some happy people and get them to fight. Reward success and failure and punish inaction. Decide to do something that will probably fail, and then convince yourself and everyone else that success is certain. Think of some ridiculous or impractical things to do, and then plan to do them. Avoid, distract, and bore customers, critics and anyone else who just wants to talk about money. Do not try to learn anything from people who say they have solved the problems you face. Forget the past, especially your company's successes. In sum, he believes that creative companies and teams are inefficient and annoying places to work.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570210435315
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    Business transformation through outsourcing (2002)
    Bradford : Emerald
    Strategy & leadership 30 (2002), S. 23-28 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Outsourcing is rapidly evolving beyond the simple reengineering of support processes. For many companies, outsourcing partnerships are being used to achieve rapid, sustainable improvement in enterprise-level performance. More specifically, in addition to the baseline value of reducing costs and offloading unimportant activities, partnership with an outsourcing vendor can be used to gain access to competitive skills, improve service levels, and increase the company's ability to respond to changing business needs. To classify an outsourcing program as truly "business transformation", it must change the way the client company works by using outsourcing to achieve a rapid, sustainable radical improvement in performance - as measured by dramatic growth, market repositioning or rapid diversification. The resulting performance improvement can be measured in dramatic gains in share price, market position and return on capital. In short, it is a comprehensive approach that seeks to create new capabilities and then use them to achieve a clear strategic objective. Business transformation outsourcing achieves results by integrating five essential process components: top-level leadership, bold strategic agenda, innovative financial structure, outsourcing to transform critical processes, and focus on enterprise outcomes.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570210435342
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  • 65
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    Digitale Medien
    Toxic processes challenged at the Strategos "Innovation Academy" (2002)
    Bradford : Emerald
    Strategy & leadership 30 (2002), S. 29-32 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: In a session of the Strategos Innovation Academy, participants considered how a number of core management processes - for example, strategic planning, capital budgeting, performance assessment and product and process development - inhibit innovation. Working in groups, the participants identified problems with existing practices and then suggested a number of ways to make the process less toxic to innovation. Today's strategic-planning processes rarely emphasize radical innovation - the new business concepts and operational models that are necessary to keep corporations at the head of the pack - either implicitly or explicitly. Another failure that participants identified is the linkage between strategy planning and the annual budgetary cycle. To improve strategic planning, participants made a number of other suggestions, many of which derive from the toxicities and failures of the existing strategic-planning process. Companies should first ensure that their business definition and associated mission statement are broad. Narrow definitions are likely to reduce a company's identity to its current business model, thereby impeding the possibility of renewal. Companies should also explicitly include innovation in the strategic-planning process. A chief innovation officer - a new senior-level appointee in the company - can help ensure that innovation remains central to the strategic-planning process. Greater scrutiny of strategic plans can also help. For example, CEOs can reject strategic plans that do not include a substantial amount of innovation. The introduction of new metrics for innovation would help formalize this commitment to innovation. Participants also recommended that companies find ways to dissociate the strategic-planning process from an annual schedule. Instead, the process needs to become continuous. To this end, some participants advocated renaming the process strategic evolution instead of strategic planning.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570210435351
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    Digitale Medien
    Brand architecture: building brand portfolio value (2002)
    Bradford : Emerald
    Strategy & leadership 30 (2002), S. 22-28 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Corporations must routinely ask "how should we allocate existing financial and human resources among our brands to grow shareholder value?" Firms should focus on getting the most from existing brands through better organizing and managing brands and brand inter-relationships within the existing portfolio. "Brand architecture" is the way a company organizes, manages, and markets their brands. It must align with and support business goals and strategies. Different business strategies require different brand architectures. The two most common types are: "Branded house" architecture - employs a single (master) brand to span a series of offerings that may operate with descriptive sub-brand names and "House of brands" architecture - each brand is stand-alone; the sum of performance of the independent brands is greater than they would be if under a master brand. Neither type is better than the other. Some companies use a mix of both. The key is to have a well-defined brand architecture strategy. Steps to maximize brand architecture: take stock of your brand portfolio from the perspective of customers because their view is the foundation for your strategy; do "brand relationship mapping" to identify the relationships and opportunities between brands across your portfolio. Check for these criteria: the perceived or potential credibility of the brands in that space - the perceptual license; whether or not the company currently has or can develop competencies in that space - the organizational capabilities; and whether the size and current or potential growth of the market is significant enough to merit exploitation and investment - the market opportunity. Mine the opportunities where all three criteria are met (aka, the "sweet spot"). Or use these innovative strategies if all criteria do not intersect: "pooling" and "trading," branded partnerships', strategic brand consolidation, brand acquisition, new brand creation. Continuously emphasize the portfolio-wide thinking and business-wide implications of brand-oriented decisions. Create a brand council. When managed strategically and used as a structure to anticipate future business and brand needs, concerns, and issues, brand architecture can be the critical link to business strategy and the means to optimize growth and brand value.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570210442524
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    What strategic investments should you make during a recession to gain competitive advantage in the recovery? (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 31-39 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Purpose: To investigate where investment during a recession pays off and where it does not. Methods: Comparing analogous businesses in the unique PIMS database, we highlight three measures to distinguish between successful and unsuccessful strategies. They are: average profitability during recession, defined as return on capital employed, change in profitability (ROCE) during first two years of recovery, and change in market share during first two years of recovery. Scope: 1,000 businesses were compared (drawn from 4,100 in the PIMS database). Results: PIMS' evidence distinguishes between "good costs", "bad costs" and "it depends costs". "Good costs" are those that should be increased and intensified during recession. "Bad costs" are those that need to be pruned hard in recession. "It depends costs" are those where the right actions are dependent on the strategic position of an individual business at the time the recession begins. Conclusions and recommendations: "In a recession, dare to invest aggressively in marketing, innovation and customer quality", is the clear message to be drawn from PIMS (Profit Impact of Market Strategy) research into which business strategies aid success during and after a market downturn lasting several years.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310483960
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    Digitale Medien
    Assessing your strategic alternatives from both a market position and core competence perspective (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 29-35 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The practice of strategic decision-making has two major perspectives to help managers create and maintain competitive advantage in the face of a range of business challenges. One stresses market position and the other core competence. (1) Market position - the positioning approach to strategy development is associated mainly with the work of Michael Porter; strategic choice is focused primarily on the structure of the industry and how it might be shaped to advantage. The aim is to establish a "privileged"/hard-to-replicate position in an industry that is difficult to enter. (2) Core competence - the competence-led perspective is associated with the work of C.K. Prahalad and Gary Hamel; strategic choice focuses primarily on assessing which distinctive competences should be built, then considers the market opportunities that would exploit them best. It may be tempting to use one approach or the other because the market position and core competence approaches do create perspectives that see things very differently, and their analytical methodologies offer different guidance. But instead of picking one over the other, the astute strategist may be best served to test out both perspectives and generate a wider range of options. This is shown in the article's illustrations of corporate strategy in the multi-business firm and strategic renewal. In sum, looking at your business from both approaches will generate two sets of contrasting perspectives and options for action. For many firms, this binocular vision of the available strategic options will lead to a better result than if either perspective was used alone.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310505578
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    Managing stakeholders vs. responding to shareholders (2003)
    Bradford : Emerald
    Strategy & leadership 31 (2003), S. 36-40 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The pressure on corporate executives to increase their stock prices and shareholder value in the short-term has caused them to lose sight of how lasting shareholder value is created in the first place. The enterprise must be managed to meet the needs of all stakeholders rather than making decisions based solely on short-term shareholder value considerations. The primary management emphasis should be on meeting the needs of our customers and motivating employees to do so. Companies that put their customers first and empower their employees to serve them will inevitably provide greater growth in shareholder value than those corporations that focus primarily on boosting their stock price and only giving lip service to other constituencies. The demands of all stakeholders must be met concurrently. Leaders must juggle the competing interests of their stakeholders - customers and customer's customers; current employees and those in acquired companies; short-term and long-term shareholders; media; local, national, and international communities; government and regulators.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570310505587
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    Prospecting for valuable evidence: why scholarly research can be a goldmine for managers (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 27-33 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: States the top reason why managers should take notice of scholarly research is because actions based on sound evidence beat those based on suspect intuition every time. Posits that even academic research at its best is perhaps not that much of a better alternative to guru's fads and fantasies.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410511390
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    Making M&A pay: lessons from the world's most successful acquirers (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 5-14 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: As the global economy starts to perk up, interest in mergers and acquisitions is once again building. Now is the time to confront the paradox at the heart of M&A. Although study after study has shown that most deals destroy value for the acquirer's shareholders, why do companies proceed with M&A deals? Why does hope triumph over experience? Because, if certain fundamental rules are followed, M&A can create substantial value for the acquirer's shareholders. This article shows that every industry has acquisitive exemplars and describes how they extract value from acquisitions for their shareholders. Acquisitive exemplars view M&A as a means to a strategic end, rather than an end in itself. They adopt five decision biases: Set the balance between organic and M&A-led growth in your corporate agenda, according to the maturity and dynamics of your industry. Challenge the level of acquisitiveness in your business unit's agendas, and make sure they are aligned with the dynamics of the industry. If the growth strategy needs to be biased toward acquisition, challenge your business at the both corporate and business unit level on the nature of these acquisitions. Develop the key M&A capabilities needed for success in your industry or market segment. Develop a fully accountable process and appoint fully accountable people to integrate your M&A decisions with strategy formulation and performance monitoring.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410511372
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    Digitale Medien
    Managing a growth culture: how CEOs can initiate and monitor a successful growth-project culture (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 34-42 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Today, all companies are more dependent than ever on projects for growth; that is how innovations begin and are implemented. The problem is deciding, in an uncertain environment, which projects are truly the high values ones and which ones need to be cancelled. This article offers a project management methodology as a solution. The three key premises: (1) successful management of your business' project portfolio largely determines its ability to innovate and grow; (2) using an integrated analysis of the projects as a portfolio will better align them to the company's strategic intent, promote agility to adapt to changing business conditions, redirect resources to higher-value opportunities, and build improved capabilities; (3) adoption of three innovative practices to change the project management culture will manifest numerous performance improvements.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410511408
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  • 73
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    Digitale Medien
    The agenda for redefining corporate purpose: five key executive actions (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 21-26 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: In the post-Enron/WorldCom/Tyco environment of public distrust and tightening regulation, corporations must proactively work to regain public trust. In this skeptical environment, they must do more to reflect the fact that corporate legitimacy depends on public acceptance. The new wave of legislation and regulation can achieve only limited results. What is needed is a more radical rethinking, by corporations themselves, of their true role and purpose in society. Restating corporate purpose in terms of social needs rather than solely of maximizing profit is the surest way to be distinguished from the competition, to regain public trust, and to ultimately increase stakeholder (not merely shareowner) value. To ensure the success of this reformation the agenda for executive action must address five key points: (1) develop consensus on a revised statement of corporate purpose and values; (2) clarify the role of profit in the business equation; (3) articulate and communicate the distinctions between the old purpose, values and behaviors and the new; (4) set a strong personal example; and (5) revise the management measurement and reward system.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410511381
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  • 74
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    Digitale Medien
    Reducing M&A risk through improved due diligence (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 12-19 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Making an M&A deal "work" is one of the hardest tasks in business. A handful of best practices can reduce the risk and give the deal a fighting chance. The inherent danger in due diligence is not that companies fail to do it, but that they fail to do it well. The deals that are being struck today are far riskier than those of the 1990s. Four "best practices" separate the winners from the losers in the M&A playoffs. Call on the experts (internal and external) who have experience in helping companies identify and realize cost and revenue synergies. Trust but verify. Focus on what matters - such as: create an aggressive market penetration strategy; devise an innovative plan for product launches; realign the sales force; rationalize the supply chain network and IT applications and create a shared services organization. Identify the high priority, complex initiatives, determine the associated risks and craft risk mitigation plans. Orchestrate the unveiling - smart acquirers know that analysts react more favorably to an announcement of an acquisition if it is followed up with a cogent discussion about the acquirer's high priority integration initiatives, key risk factors and risk mitigation plans (including timing of each).
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410525089
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  • 75
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    Digitale Medien
    Making brand equity a key factor in M&A decision-making (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 20-27 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Brand is a strategic asset that should be managed. This is an increasingly important issue for businesses that favor or have favored acquisition-based growth strategies. To ensure optimal strategic value from the brands they are buying and selling, just calculating brand value does not suffice. They need a process for integrating brand and corporate finance M&A practices and for determining how to brand the acquired company and how to manage the migration of the brand to the new company. The imperative is to ensure that customers remain happy and loyal to the brand. This article offers a guide to equip acquiring companies with a framework for incorporating brand evaluation and brand strategy into the M&A transaction process. It helps non-marketers and marketers alike better understand how to conduct marketing due diligence before the deal; think about brand strategy in the context of a portfolio; establish brand migration plans to help maximize the value of brand in the deal.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410525098
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  • 76
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    Digitale Medien
    Modeling how their business really works prepares managers for sudden change (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 28-35 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: "Chemcor", a mid-sized specialty chemicals firm must balance the disciplining effects of planning against the need for innovative and adaptive action. The top corporate strategy officer at Chemcor resolved to help three company divisions work towards finding a way. To complement the planned strategy development process, separate workshops were held for the strategists and senior managers at each of the organization's three divisions. Built around a radical new technique for analyzing an organization's identity, landscape and deepest interests in the face of a variety of potential situations, these workshops were intended to help managers learn to continuously assess their organization's strategic situation in real time. Called "Real Time Strategy", the workshops encourage a thorough conversation about issues of identity and strategy using a technique called LEGO Serious Play®. The representation of their strategic situation made from Lego construction materials that the Chemcor managers built in the real time strategy workshop enabled them to have a profitable conversation about how their business model would work in variety of different potential situations. In sum, the workshop encouraged senior managers to cultivate their ability to adapt rather than to only implement the plan.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410525106
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  • 77
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    Digitale Medien
    IBM's strategy - melding strategy and branding (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 44-48 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: When operations are consolidated to simplify product lines and to gain efficiencies in practices and marketing, can the brand identities also be consolidated? This was the question that IBM PC Division marketers faced. This article explores their approach to answering it. Key factors addressed by the team tasked with this project, included: value is moving beyond just providing products to providing value that improves the customer's business; branding and business strategy are inextricably linked; and look for opportunity out of adversity. This was the chance to meld several disparate brands into a family. Strategically this reenergized IBM in the personal computer space and enabled them to send a new message to the marketplace. Tactically this improved marketing communications efficiency because the investment supported a single message and family of offerings.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410525225
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  • 78
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    Digitale Medien
    Partnering with the customer (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 10-13 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: With their new theory about the coming revolution in value creation, C.K. Prahalad and his new collaborator, Venkat Ramaswamy, seek to go further than they or other strategy writers have gone. In their new book The Future of Competition (Harvard Business School Press, 2004), they aim to shift our whole business paradigm, or "dominant logic", by impelling us to rethink the very nature of competition as we have come to know it. The fundamental idea in The Future of Competition is that in the business world of tomorrow, value will be interactively co-created by companies and consumers, rather than merely exchanged between them. The emergence of more connected, informed and active consumers is transforming the company-consumer relationship. We are moving from a world in which our view of value creation is company-centric and product/service focused to one that will be more consumer-centric and experience focused. The transition will not happen overnight, but the implications are enormous, and already visible to those who know where to look.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410535709
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  • 79
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    Digitale Medien
    A simple M&A model for all seasons (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 18-24 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: To discern what makes some acquirers more successful than others, Bain & Co. performed a 15-year longitudinal study of 1,600+ companies in the US, the UK, France, Germany, Italy and Japan doing 11,000+ deals plus interviews with senior executives. Bain's analysis of the companies that succeed at deal making and integration shows that they share some key practices which can be boiled down to this simple playbook: get into the game in good times and bad. If you're not doing deals, your odds of outperforming go down relative to your competitors that buy steadily. Do not try to time the market. Start small. Cut your teeth on smaller, lower-risk deals before you try the big ones. Build your team and your expertise in an environment where mistakes will have the least impact. Create a core deal team. Set up a standing team that will keep gaining transactional experience and will not be subject to much turnover. Pull the line in early. Ensure that line managers buy into the deal and that they know what they're buying. After all, the operators are the ones who will have to integrate the acquisition and make it a success. Chill deal fever. To cool down deal fever, insist on high-level approvals for deals or set up the compensation system to tie rewards to the long-term success of the business, rather than deal completion. Most important, set a walk-away price and be prepared to walk away from a deal that doesn't meet your high standards.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410557624
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  • 80
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    Digitale Medien
    What's the board's role in strategy development?: Why you need to redesign your board of directors - an interview with Jay Lorsch (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 34-37 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This noted authority on board practices believes that the root cause of board oversight failure lies in the inadequate attention given to the way each board is designed to handle its responsibilities. He outlines a reform agenda. A more active role means that directors will be challenged to understand increasingly complex business operations and finances. The first action needed is to get management and the board mutually to agree on what the financial and competitive goals of the company are. Second, the board needs to be clear on its role. Even though the spectrum of diligent oversight ranges from active participant to passive observer, the board needs to ask answer key questions: What decisions are the board going to make? What decisions need to be left to management? How much oversight is necessary or appropriate? What activities or programs is the board going to monitor?
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410557642
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  • 81
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    Digitale Medien
    How to grow, no matter what: S&L interviews Michael Treacy (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 4-10 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This article provides insights on how organizations can succeed when managers make organic growth a paramount focus of their organization. Consultant and author Michael Treacy strongly believes that many organizations, not just a few industry leaders, can achieve double-digit growth year after year, if they become as disciplined about growth as they are about cost-cutting. From his research on the growth strategies of more than 130 companies, Treacy found that those with the fastest and most profitable growth took disciplined approaches to tapping five fundamental sources of revenue: retention of existing customers; market share gains; market positioning; penetration of adjacent markets; and investments in new lines of business. To create a strategy for double-digit growth, management needs to begin by adopting a common language system based on the five disciplines of growth. To build the capability to execute that strategy, management needs to develop both the talent for growth and a management control system that tells them where they are, what the potential for growth is, where the gaps are and what the action steps are. Combining the two, managers have an agreed upon language system and the talent, information and controls to make growth happen.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410568857
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  • 82
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    Digitale Medien
    What's the board's role in strategy development?: A strategic reference framework for the board (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 38-44 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Advice for senior management and board members on how to properly assess the future value creation potential of the company through strategic plans and initiatives. The number and variety of complex strategic maneuvers - such as, outsourcing, off-shoring, supply chain pooling, contract manufacturing, co-developing, co-branding, co-marketing, licensing and joint ventures - strains the existing strategic corporate governance processes at most firms. The risks of these long-term initiatives cannot be captured in quarterly performance data. Corporate governance would be made more effective by defining explicit ways the board could use to evaluate new strategic opportunities and new sources of business risk. An innovative but practical solution is to create a strategic reference framework for the businesses segments. Executives and boards would turn to the framework to quickly evaluate strategic initiatives and assess strategic business risk in much the same way as they use financial reference frameworks to evaluate financial performance.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410557651
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  • 83
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    Digitale Medien
    Exploring the strategic risk frontier (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 11-19 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This article urges executives to expand their view of risk. Instead of just defending against bad risk events, leading companies define and anticipate the upside risks that, when well managed, can deliver the maximum rewards. The discipline of strategic risk management allows firms to raise their growth potential in addition to reducing their economic volatility. The author shows executives how to avoid the biggest risk of all - not taking the right growth risks for the business. Businesses today are exposed to greater risks across the board, ranging from political risks to product liability and environmental hazard risks. There also are a set of strategic risks that have become increasingly disruptive. These include not just the obvious high-probability risks that a new ad campaign or new product launch will fail, but other less-obvious risks as well in areas such as technology and customer needs. Failure to anticipate and manage this spectrum of strategic risks can expose a company to dramatic decreases in shareholder value and severe swings in stock prices. In today's risk-intense environment, firms must manage their economic and risk profiles more actively. The goal is not to eradicate risk, but to deliver the maximum reward for an acceptable level of risk. The author addresses some of the most important forms of strategic risk and the countermeasures that can be used to address them.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410568866
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  • 84
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    Digitale Medien
    Outsourcing strategies: opportunities and risks (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 20-25 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Managers in developed countries are increasingly interested in outsourcing as a potential source of competitiveness and value creation. There has been a growing awareness of the potential of outsourcing to support a range of strategies beyond that of lower cost. This article makes corporate strategists familiar with four of the most promising opportunities for using outsourcing strategies - focus, scale without mass, disruptive innovation and strategic repositioning. While assessing the potential of these opportunities in specific corporate situations, strategists also need to look at two of the most significant associated risks - the risk of losing skills that could be key to competing in the future, and the risk of turning to outsourcing at the wrong stage in an industry's evolution. The article widens managers' views of the strategic alternatives that outsourcing can be used to support, while making managers aware of the main risks to be weighed in the balance. Case examples of companies that have successfully attempted the four types of outsourcing are examined.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410568875
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  • 85
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    Digitale Medien
    Case study: Outsourcing enables American startup to enter Japanese funeral services industry (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 37-41 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: American business models have been used as levers to open many industries in Japan to participation by foreign firms, from toy retailing to fast food restaurants and from consumer banking to direct selling of computers. This case describes the efforts of All Nations Society to apply an American approach to outsourcing, pricing, and service bundling in the very traditional industry of funeral services so as to create a competitive advantage for itself against companies that practice opaque pricing and have high overheads.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410568901
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  • 86
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    Digitale Medien
    Outsourcing as a strategy for driving transformation (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 26-31 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This article demonstrates how a few leading edge companies have successfully implemented an outsourcing strategy to drive radical change and enterprise transformation. A strategy of transformational outsourcing seeks a rapid, sustainable, step-change improvement in enterprise-level performance. When should firms consider transformational outsourcing as a strategic option or imperative? Accenture research highlights at least four contingencies - for scaling up rapidly, for removing the constraints to break-through growth, for catalyzing broad cultural change, and for radical renewal. A case study shows how by outsourcing their entire maintenance staff, the senior leadership at a large New Zealand pulp and paper mill initiated a two-phase project to first reduce their workforce and then set the stage for a company-wide change in their relationship with their unions. In "phase 1," instead of continuing to battle with their heavily unionized maintenance workforce, mill management partnered with a global maintenance services provider that will take over the function. The deal set the stage for "phase 2," during which the firm switched many of its other workers from hourly to salaried status. As a result the mill has taken a giant step forward in productivity, cost structure, and flexibility.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410568884
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  • 87
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    Digitale Medien
    Lost in migration: offshore need not mean outsourced (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 32-36 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Too often large corporations assume that migrating operations offshore requires outsourcing them to another company. Global outsourcing is not always a better alternative to going it alone offshore or teaming up with a partner overseas. On the contrary, companies that set up their own operations in low-cost regions increasingly generate returns comparable to or higher than companies that outsource. What's more, the delivery risk of putting a viable operation in place may actually be lower than that of outsourcing. Often there are sound strategic, operational and economic arguments for going offshore yourself and retaining at least partial control and/or ownership of operations. The key challenge to making the right move is to separate the decision to offshore from the decision to outsource. Based on our experience with a number of multinationals that have faced this choice, we believe that managers must first decide which operations to shift offshore, and then identify the most effective means of taking action - for example, to own those operations outright, outsource them or set up something in between, like a joint venture. Only after rigorously evaluating alternative offshoring business models and understanding the true end-to-end economics of each alternative will managers arrive at the best answer for increasing their companies' long-term value. As offshoring has flourished, it has also become more manageable. The political and regulatory environments of host countries have eased considerably (most notably in India). At the same time, the flexibility and skill-level of local labor markets have increased without losing cost competitiveness (again, India stands out). Finally, shareholders and lenders have become less nervous about major investments in remote emerging markets. This article reexamines the alternatives between outsourcing and offshoring and shows executives how to make better decisions about moving operations to lower-cost countries.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570410568893
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  • 88
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    Digitale Medien
    Liquidity and the markets (2000)
    Bradford : Emerald
    Balance sheet 8 (2000), S. 31-32 
    Details
    ISSN: 0965-7967
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Discusses a talk given by Ross Jones at the UK Asset and Liability Management Association about the effect globalization is having on the increased lack of financial controls. Looks at the history of liquidation and how it was achieved. Further investigates IT and the markets and how they have changed under technology's influence - but that it should be used properly to add value. Wonders whether in the future there will be only one settlement and clearing system for the whole world!
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/09657960010338580
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  • 89
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    Digitale Medien
    IT revolution versus boardroom evolution (2000)
    Bradford : Emerald
    Balance sheet 8 (2000), S. 38-41 
    Details
    ISSN: 0965-7967
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Investigates company Web sites and the use by them of IT. Posits that some companies are too much in a hurry to understand what is going on in IT, while others are just plain scared of the new technology. Looks at risk with regard to security and whether risk is changing for better or worse. Discusses further the Internet and the risks that are involved therein –– with security an important part. Gives guidelines, in depth, on the four main issues to IT governance: market; design; operation; and security and uses bullet points for emphasis.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/09657960010338607
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  • 90
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    Digitale Medien
    Interest rate exposure and the Basle proposals (2000)
    Bradford : Emerald
    Balance sheet 8 (2000), S. 10-11 
    Details
    ISSN: 0965-7967
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Expresses concern that the Basle proposals do not accord with current UK institutions principles and outlines areas, in great detail, which need to be addressed. States there are three main concerns for UK bankers, these are: the banking book is not defined; management of exposure differs between institutions; and measurement of exposure also differs between institutions. Defines the banking book as also being different between institutions but can appear to encompass everything that is not trading. Discusses management of interest rate exposure, its measurement, the regulator's approach and last, the practitioner's approach. Concludes that the current European Consultation Document is contrary to UK institutions' principles.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/EUM0000000005370
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  • 91
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    Digitale Medien
    Group risk and ALM: the job market overview (2000)
    Bradford : Emerald
    Balance sheet 8 (2000), S. 46-47 
    Details
    ISSN: 0965-7967
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Reports on recent unsettled years in the group risk market and the steady period of recruitment in investment and retail banks. Suggests that the best ways to retain staff are: creation of better defined career paths; increased challenges and responsibilities given candidates; and increased rewards within roles. Summarizes that though salaries continue to rise and competition for highest qualified candidates are high, progressive challenges and consistent management are among key ways to retain treasury staff.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/09657960010338706
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  • 92
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    Digitale Medien
    Enhancing risk measurement capabilities (2000)
    Bradford : Emerald
    Balance sheet 8 (2000), S. 12-17 
    Details
    ISSN: 0965-7967
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Examines the rapid advances in risk measurement capabilities of financial institutions with the Basle Accord standards firmly in mind. Gives firm guidelines from the Basle Committee and recommendations and examples. States many financial institutions have developed methods for relating risk to capital, similar to the framework outlined in the recommendations. Looks at applications of economic capital and explores how these can be used to improve management decision making. Sums up that the need for financial institutions to design and implement what is required is pressing indeed.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/09657960010338616
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  • 93
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    Digitale Medien
    The curious case of the disentangled debit (2000)
    Bradford : Emerald
    Balance sheet 8 (2000), S. 49-50 
    Details
    ISSN: 0965-7967
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Takes a humorous view, using Sherlock Holmes and Dr Watson, in setting up a hypothetical case of derivative investigation by the two sleuths. Asks a few questions along the way and uses a figure to add emphasis to "the entangled equilibrium of principal and interest". Cryptic clues abound in this with a good message for practitioners.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/09657960010338652
    Standort Signatur Erwartet Verfügbarkeit
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  • 94
    Digitale Medien
    Digitale Medien
    Successful portfolio management and RAPM (2000)
    Bradford : Emerald
    Balance sheet 8 (2000), S. 18-22 
    Details
    ISSN: 0965-7967
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Demonstrates complete overview of risk-adjusted performance measurement (RAPM) and how it can be a key management tool - particularly when combined with an economic capital allocation framework. Discusses RAPM and how it would enable senior management to allocate economic capital more effectively to help to maximize overall risk-adjusted returns on the whole of the firm's economic capital. Summarizes with correct risk management methodology institutions should see greater profits and the rest of the benefits to develop strong, risk control structure.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/09657960010338661
    Standort Signatur Erwartet Verfügbarkeit
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  • 95
    Digitale Medien
    Digitale Medien
    Building an ALM model: a practical guide (2000)
    Bradford : Emerald
    Balance sheet 8 (2000), S. 23-25 
    Details
    ISSN: 0965-7967
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: States that, to build an asset and liability management (ALM) model is a large and crucial project giving the choice of self-build or to purchase an established model. Gives pros and cons for both choices and says that it may depend on the individual bank as to which one is the best. Posits that there are three main rewards involved for financial institutions who have more than one transaction processing system, these are: efficient compliance of key ratios and limits with ease; achievement of hedge, funding and policy; and planning and business modelling, covering a wide spectrum. Concludes that all companies differ and have many and changing requirements and should fit product to requirements and not vice versa.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/09657960010338670
    Standort Signatur Erwartet Verfügbarkeit
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  • 96
    Digitale Medien
    Digitale Medien
    Making software decisions: a case study (2000)
    Bradford : Emerald
    Balance sheet 8 (2000), S. 26-27 
    Details
    ISSN: 0965-7967
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Outlines how Landesbank Baden-Württemberg (LBBW) chose its new risk management software and the criteria required by the provider. Describes how three banks merged in January 1999 to become LBBW and how it is now one of Germany's largest and most prestigious banking groups. Investigates the bank's selection processes for its risk management solution, using consultants to assist in its search, and how it came to select Midas-Kapiti as its provider.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/09657960010338733
    Standort Signatur Erwartet Verfügbarkeit
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  • 97
    Digitale Medien
    Digitale Medien
    The rise and rise of e-commerce (2000)
    Bradford : Emerald
    Balance sheet 8 (2000), S. 31-33 
    Details
    ISSN: 0965-7967
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Looks at how major companies have benefited from investing in e-commerce and recommends all businesses should follow their lead. Examines the rise in dot.com shares in the USA and the UK and how there is no sign of this interest waning but that, for some considerable time to come, general retail business will continue to flow through high streets. Investigates the "new" technologies such as PC/laptop/mobile phone/Internet/TV Web connections, etc. Concludes that key issues for the financial sector will be old ones - branding and customer satisfaction.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/09657960010338715
    Standort Signatur Erwartet Verfügbarkeit
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  • 98
    Digitale Medien
    Digitale Medien
    New technology in treasury systems (2000)
    Bradford : Emerald
    Balance sheet 8 (2000), S. 28-30 
    Details
    ISSN: 0965-7967
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Investigates Internet-related changes taking place in the financial world - particularly in treasury systems. Looks at web/com enabling and server-based thin client in depth, as these are the two main thrusts in e-commerce. Looks at the relevance for treasury systems including cash forecasting. Discusses the various ways the Internet can now be used in aiding customers in financial areas. Concludes that treasury systems are superior (but more expensive) than spreadsheets in small corporates.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/09657960010338689
    Standort Signatur Erwartet Verfügbarkeit
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  • 99
    Digitale Medien
    Digitale Medien
    Regulation in the connected world (2000)
    Bradford : Emerald
    Balance sheet 8 (2000), S. 37-39 
    Details
    ISSN: 0965-7967
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Reports on e-business and its boom in the financial sector and the criteria required to meet rules laid down by the Financial Services Authority (FSA). Presents FSA requirements as follows, regarding "operating" in the UK: targeting UK residents; head office/egistered office located in the UK; head office/registered office located overseas but targeting UK residents (with various exceptions); computer systems physically based in the UK. Closes by saying the e-business market for financial services is likely to expand in the years to come - but the FSA must be consulted before final plans are made.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/09657960010338724
    Standort Signatur Erwartet Verfügbarkeit
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  • 100
    Digitale Medien
    Digitale Medien
    Researching risk issues in the 21st century (2000)
    Bradford : Emerald
    Balance sheet 8 (2000), S. 40-42 
    Details
    ISSN: 0965-7967
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Documents a joint venture between PricewaterhouseCoopers and the London School of Economics with regard to changes facing risk management. Chronicles that risk management is in its infancy, but that there are things that can be counted, measured and put away with banks and insurance companies to the fore of that. Maintains that some forms of vision/strategy is needed and a knowledge of what is wanted from risk management. Sums up that risk management needs to provide a sharper focus on the business - through which to view the business.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/09657960010338698
    Standort Signatur Erwartet Verfügbarkeit
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