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  • 1
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Marketing intelligence & planning 12 (1994), S. 30-36 
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The content and wording of job advertisements not only is important inattracting the appropriate candidate, but also provides insights intothe professional status of a particular post and its standing in theorganization. Reports on a content analysis of advertisements formarketing posts and examines key dimensions related to professionalism,i.e. qualifications, personal attributes or characteristics andexperience. In the second part, uses similar posts drawn from personnelmanagement advertisements as a basis for comparison. Finds that jobadvertisements in marketing do not emphasize aspects associated withprofessionalism. More specialized areas do tend to be a little moredemanding, but the image of professionalism conveyed in the personneljob advertisements are much higher. Discusses this difference betweenthe images conveyed by the two disciplines in terms of competitionbetween the professions.
    Type of Medium: Electronic Resource
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  • 2
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Managerial auditing journal 9 (1994), S. 13-19 
    ISSN: 0268-6902
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Describes a recent study of internal audit in Australia which was drawnfrom surveys of the chief executives and internal audit managers of awide range of organizations in the private and public sectors. Theresponse from chief executives was a very positive one and there wasstrong support for a number of concepts including a positive perceptionof the profile of internal audit, the usefulness of internal audit as atraining ground for managers, and the need for internal audit as a meansof improving the operational efficiency of organizations. However,despite the high status of internal audit acknowledged by chiefexecutives, there is an apparent misunderstanding of the internal auditprocess. This has led to confusion between perceived status and reality.There appears to be inconsistency among chief executives and internalaudit managers about the areas covered by internal audit. The questionof the role and scope of internal audit within individual organizationsrequires clarification by consultation between management and internalaudit departments. The wide range of skills necessary to fulfilmanagement's expectations of the internal audit function and thedisparity between individual internal audit managers on a number ofissues, leads us to the question of whether an internal audit professiondoes in fact exist. While it is apparent from the survey that there area number of fundamental issues confronting internal audit in Australia,the underlying support for internal audit is nevertheless encouraging.
    Type of Medium: Electronic Resource
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