ISSN:
1352-3074
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
Notes:
Measuring the overall success of product development efforts hasbeen frustrating because there is no generally recognized metric tomeasure effectiveness. The R&D Effectiveness Index is introduced toaddress this need. It measures effectiveness by comparing the profitfrom new products to the investment in new product development. Providesthe details for calculating the index along with alternativeinterpretations. Finds a strong relationship between the R&DEffectiveness Index and other performance factors and argues that theR&D Effectiveness Index can be used to compare performance, measureimprovement, and evalute business units. Illustrates its application ina case study.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/09642369210063063
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