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  • 1
    Electronic Resource
    Electronic Resource
    Who's complaining? Using MOSAIC to identify the profile of complainants (2005)
    Bingley : Emerald
    Marketing intelligence & planning 23 (2005), S. 296-312 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - The purpose of this article is to bring together established research in the field of consumer complaint responses: to contextualise this research into the area of complaints about advertising in Australia; and to empirically test the proposition that it is possible to construct a profile of complainants about advertising in Australia. Design/methodology/approach - Postcodes obtained from the Advertising Standards Board complaints database were entered into Pacific Micromarketing's MOSAIC software, which uses data at the postcode level to cluster individuals into homogeneous groups. Findings - Characteristics shared among consumers who engage in "amplified voicing" include above average income levels, above average disposable income levels, higher than average education levels, professional and associate professional occupations, middle- to late-middle-aged household heads and above average representation of working women. Their interests tend towards culture, technology, entertaining, sport, food and fashion. Research limitations/implications - Complainants seem to be unrepresentative of those most likely to be disadvantaged by "unacceptable" advertising. It is suggested that it now falls to advertising professionals and marketing academics to encourage greater involvement of all members of Australian society in the current complaints process and build wider understanding of practices that contravene the regulatory system. Originality/value - This study investigates the effects of advertising on consumers and hence on society in general, and examines the changing nature and structure of the advertising self-regulatory system in Australia. Though based on fieldwork in Australia, it provides an international perspective, and is potentially transferable to other societies.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500510597328
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  • 2
    Electronic Resource
    Electronic Resource
    Leadership and the company turnaround process (2000)
    Bingley : Emerald
    Leadership & organization development journal 21 (2000), S. 36-47 
    Details
    ISSN: 0143-7739
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Three firms engaged in the heavy engineering industry undergoing the transition from organisational decline to recovery were studied in-depth in a period of significant change for the industry. The purpose of the study was to explore the way in which leaders manage the company turnaround process. The turnaround performance and processes of recovering firms were compared to those of a less successful rival. Effective turnaround management involved making a series of holistic changes to strategies, structures and practices throughout the organisation; changes which were orchestrated by leaders at different levels in the firms. This study of leaders at work presents a model linking leadership and the turnaround process which challenges conventional prescriptions for company revival in a mature industry and identifies three core dimensions which mediate the effectiveness of relationship between leadership and company turnarounds.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/01437730010310721
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  • 3
    Electronic Resource
    Electronic Resource
    Managing company turnarounds: how to develop "destiny" (1996)
    Bingley : Emerald
    Marketing intelligence & planning 14 (1996), S. 5-10 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: States that, despite the rhetoric in the literature concerning the importance of information in the market-planning process, there is scant attention to the "life blood of the planning process" in the published work on company turnarounds. Addresses this problem through a study of companies undergoing turnaround in the mature engineering industry. Compares the practices in three companies which were successfully turned around with a company in which turnaround attempts did not come to fruition. Finds that successful turnaround managers go through an elaborate process, "destiny development", to establish the foundations of a turnaround plan. The turnaround plan relies heavily on sound and innovatively generated information. Explores the destiny development concept for theoretical and practical purposes.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634509610117302
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  • 4
    Electronic Resource
    Electronic Resource
    Relationship marketing defined? An examination of current relationship marketing definitions (1999)
    Bingley : Emerald
    Marketing intelligence & planning 17 (1999), S. 13-20 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Attempts to define "relationship marketing" have been varied and many, neatly reflecting the diverse academic and socio-political backgrounds of RM scholars. This paper lists 26 such definitions, collected as a by-product of a literature review. Presented alongside this resource are the results of applying a content-analysis-based methodology to these definitions. These results suggest that seven RM "constructs" enjoy general support. In a discussion of this, it is concluded that any integration of disparate RM theories implied by these findings is at best superficial and at worst misleading. It is further suggested that "true" and complete integration of RM theory must wait until a coherent understanding of these fundamental concepts has been developed. From the 26 definitions listed, one is judged as being more comprehensive and generally acceptable, and a new definition is presented as an inducement to further discussion.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634509910253768
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  • 5
    Electronic Resource
    Electronic Resource
    Lenses and mirrors: the customer perspective on part-time marketers (2004)
    Bingley : Emerald
    Marketing intelligence & planning 22 (2004), S. 663-672 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper discusses the relevance of the "part-time marketer" concept to customer perspectives on relationship marketing. It reports key findings on this topic produced by primary research involving customers from ten UK high-street names. Foremost amongst these findings are; customer expectations prior to interaction with part-time marketers, customer perspectives on the role and management of part-time marketers, and the impact of personal experience on service encounters. It assesses what customers want from the members of staff that deal with them and concludes by considering the implications of these ideas for theory builders and planners of retailing strategy.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500410559042
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  • 6
    Electronic Resource
    Electronic Resource
    Branding Food Endorsement Programs:: The National Heart Foundation of Australia (1994)
    Bingley : Emerald
    The @journal of product & brand management 3 (1994), S. 31-43 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Reviews the Australian National Heart Foundation's "Pick the Tick" foodendorsement program. The program is seen by the Foundation as part ofits mission to promote the kind of healthy living that is conducive toimproving the heart health of all Australians and reducing disabilityand premature death from heart and blood vessel disease. In this articlethe program is not evaluated in those terms but in terms of what isrequired for a successful brand in a marketplace. The program is shownto possess the attributes associated with a successful brand. As such itdemonstrates that promotion programs themselves can be branded. Alsodemonstrates an interesting extension of marketing techniques developedfor soap and subsequently extended to most product types, to the fieldof social marketing by a not-for-profit organization and specifically tothe promotion of an important aspect of public health.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610429410073110
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  • 7
    Electronic Resource
    Electronic Resource
    Market manipulation: a necessary strategy in the company turnaround process? (2001)
    Bingley : Emerald
    Qualitative market research 4 (2001), S. 197-206 
    Details
    ISSN: 1352-2752
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Reports on a study into the company turnaround process in the Australian heavy engineering industry. Provides insights into the company regeneration phenomenon with particular emphasis on the marketing approaches taken by turnaround companies. The methodology employed in the study is qualitative in nature, which is appropriate in terms of the aims of the research, and the number of companies actively engaged in turnaround at any one time. Successfully turned around firms appear to engage in a process of "market manipulation", as they fight to survive, give new meaning to their world, and develop their destiny in a very competitive marketplace.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13522750110404771
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  • 8
    Electronic Resource
    Electronic Resource
    The capabilities and performance advantages of market-driven firms (1999)
    Bradford : Emerald
    European journal of marketing 33 (1999), S. 1171-1202 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Although progress has been made in understanding market-driven businesses from a theoretical perspective, relatively few empirical studies have addressed the capabilities needed to become market-driven and the performance advantages accruing to firms possessing these capabilities. One of the barriers faced has been in defining what is meant by the term "market-driven". Develops a multi-dimensional measure useful for assessing the degree to which a firm is market-driven. Presents evidence that market-driven business units developed higher levels of six vital marketing capabilities (in the areas of market research, pricing, product development, channels, promotion, and market management) than their less market-driven rivals and significantly outperformed these rival business units on four measures of organizational performance.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090569910292339
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  • 9
    Electronic Resource
    Electronic Resource
    UK Utility Regulation: Licences, Commitment and Judicial Review (2005)
    Oxford, UK; Malden, USA : Blackwell Publishing Ltd/Inc.
    Annals of public and cooperative economics 76 (2005), S. 0 
    Details
    ISSN: 1467-8292
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: Abstract**:  This paper analyses critically the claim made by Levy and Spiller that, in the context of UK utility regulation, licences operate as a ‘technology of commitment’. The functional logic of delegation which underpins much principal–agent analyses is discussed, together with the credibility problem emerging from a divergence between a principal's long-term and short-term policies. Levy and Spiller contend that the UK has a successful model of utility regulation in part because of the use of licences which restrict the regulator from deviating from the broad substantive principles settled at the time of vesting. This contention is examined through the detailed consideration of five judicial review cases which have cast light on how, and to what extent, the licences restrict regulatory discretion.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/j.1370-4788.2005.00269.x
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  • 10
    Electronic Resource
    Electronic Resource
    Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at large (2002)
    Bradford : Emerald
    Journal of consumer marketing 19 (2002), S. 319-332 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Advertising expenditure has risen globally and in Australia there has been a 2.7-fold increase in the last ten years. It is suggested that some advertisements may be "unacceptable", that is, unfair, misleading, deceptive, offensive, false or socially irresponsible. This research is concerned with consumer behaviour and consumer complaint behaviour specifically in the area of advertising in Australia. The findings indicate that complainants are significantly different from the population at large. This research will afford the regulatory bodies a better understanding of the complaining public as well as educating marketing communications strategists in effectively reaching their target markets.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363760210433636
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