Unknown
Lusk, Edward J.
;
Sudman, Seymour
;
Olshavsky, Richard W.
;
[et al.]
Wagner, Louis C.
;
Banos, Janis B.
;
Hamelman, Paul W.
;
Mazze, Edward M.
;
Bogart, Leo
;
Silk, Alvin J.
;
Tatham, Ronald L.
;
Dornoff, Ronald J.
;
Ostlund, Lyman E.
Chicago
:
Periodicals Archive Online (PAO)
Journal of marketing research.
10:2 (1973:May) 201