ALBERT — All Library Books, journals and Electronic Records Telegrafenberg

Hits per page

hit 1 - 1 | 1 hit

Select All Export

Electronic Resource

Why hotels adopt ICTs: a study on the ICT adoption propensity of hotels in Thailand (2005)

Sahadev, Sunil ; Islam, Nazrul

Bingley : Emerald

International journal of contemporary hospitality management 17 (2005), S. 391-401

add to mindlist on the mindlist

Details

ISSN: 0959-6119

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: Purpose - This study aims to explore the propensity of adoption of ICT-based facilities by hotels in the hospitality sector. Design/methodology/approach - The factors that influence a hotel's propensity to adopt ICTs are broadly divided into location-related and firm-related. The relative impact of the factors on the ICT adoption propensity was analyzed through a survey amongst 95 hotels from seven locations in Thailand. Findings - The findings give valuable insights for the marketers of ICTs who wish to gain entry into the hotel sector, and help them in better focusing their sales and marketing efforts. Originality/value - The study provides researchers and suppliers of ICT-based facilities with a framework for predicting the adoption propensity of potential customers.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/09596110510604814

	Location	Call Number	Expected	Availability

Others were also interested in ...

Paper (German National Licenses)

Fulltext

hit 1 - 1 | 1 hit