Electronic Resource
Bingley
:
Emerald
International journal of contemporary hospitality management
17 (2005), S. 391-401
ISSN:
0959-6119
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Purpose - This study aims to explore the propensity of adoption of ICT-based facilities by hotels in the hospitality sector. Design/methodology/approach - The factors that influence a hotel's propensity to adopt ICTs are broadly divided into location-related and firm-related. The relative impact of the factors on the ICT adoption propensity was analyzed through a survey amongst 95 hotels from seven locations in Thailand. Findings - The findings give valuable insights for the marketers of ICTs who wish to gain entry into the hotel sector, and help them in better focusing their sales and marketing efforts. Originality/value - The study provides researchers and suppliers of ICT-based facilities with a framework for predicting the adoption propensity of potential customers.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/09596110510604814
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