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Insourcing Creativity with Listening Posts in Decentralized Firms (2004)

Gassmann, Oliver ; Gaso, Berislav

Oxford, UK and Malden, USA : Blackwell Publishing Ltd

Creativity and innovation management 13 (2004), S. 0

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ISSN: 1467-8691

Source: Blackwell Publishing Journal Backfiles 1879-2005

Topics: Economics

Notes: Technological listening posts as a means of technological knowledge sourcing were observed to be a widespread empirical phenomenon in centres of technological excellence and innovation clusters. Our research is based on 55 semi-structured interviews with 12 technology-intensive companies and 6 benchmarking-workshops on external knowledge sourcing with 11 companies. We reveal three archetypes of listening posts: trend scout, technology outpost and matchmaker. We describe their respective mission, organizational structure and critical success factors. Each type is illustrated with case studies.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1111/j.1467-8691.2004.00289.x

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