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Digitale Medien

Global markets and the new product development process (1996)

Yelkur, Rama ; Herbig, Paul

Bingley : Emerald

The @journal of product & brand management 5 (1996), S. 38-47

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Details

ISSN: 1061-0421

Quelle: Emerald Fulltext Archive Database 1994-2005

Thema: Wirtschaftswissenschaften

Notizen: Explains the globalization of new products with the help of a global new product development model. Attempts to provide a framework for the new product development process, bearing in mind the increasing globalization of markets. Concludes that joint functioning of engineering, marketing, market research, R&D and management is needed from the first stage of product development.

Materialart: Digitale Medien

URL: http://dx.doi.org/10.1108/10610429610152822

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