Digitale Medien
Bradford
:
Emerald
The @journal of business & industrial marketing
10 (1995), S. 29-46
ISSN:
0885-8624
Quelle:
Emerald Fulltext Archive Database 1994-2005
Thema:
Wirtschaftswissenschaften
Notizen:
Discusses stakeholder theory (ST) in the context of developingenvironmental marketing strategy. ST has not been utilized extensivelyin the marketing literature. Discusses how environmental marketingstrategy can be improved by following the four-step stakeholdermanagement process. This process involves: identifying the relevantstakeholder groups; determining the stake of each group; determining howeffectively the "expectations" of each group are met; anddeveloping corporate objectives and priorities that consider thestakeholder's interests. Through understanding and attempting tosocialize key stakeholders, environmental marketing strategy can be mademore effective. Provides some examples of the stakeholder socializationprocess.
Materialart:
Digitale Medien
URL:
http://dx.doi.org/10.1108/08858629510096201
|
Standort |
Signatur |
Erwartet |
Verfügbarkeit |
