ISSN:
0265-1335
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Discusses the concept of strategic composites, based upon the linkage of domestic and export marketing strategies of small, medium sized manufacturing firms. Four distinct composites are derived empirically for each of two national groups of exporters (Canadian and UK firms). With some minor variations, three particular composites are shown to be common to both Canadian and UK exporters. Concludes by examining the association between the export environment and the selected composite, and the effect that this has upon export performance.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/02651330010356627