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The history, evolution and principles of services marketing: poised for the new millennium (1999)

Martin, Charles L.

Bingley : Emerald

Marketing intelligence & planning 17 (1999), S. 324-328

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ISSN: 0263-4503

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: The development and evolution of services marketing have been extraordinary. Provides a brief historical overview of services marketing, highlights its differences, then presents an extensive list of principles that attempts to reflect the current state of the field and provides a springboard for the further development of services marketing in the next millennium. The list provides guidelines for marketing managers and ideas for further research.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/02634509910301133

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