Electronic Resource
Bingley
:
Emerald
Marketing intelligence & planning
17 (1999), S. 288-297
ISSN:
0263-4503
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
While the idea of post-materialism is more than 20 years old, consumer researchers have given it little attention. This paper engages in an interdisciplinary exploration of this important cultural phenomenon. The Protestant work ethic, with its emphasis on ever-increasing levels of production, contributed to the rise of the consumption culture and the legitimation of the market society. It appears that the very premise which facilitates the market society - specialization and the production of consumption - also paves the way for a post-materialist revolution. This paper advocates a macro, more humanistic, and socially relevant perspective of consumer research.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/02634509910293106
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