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Electronic Resource

Making industrial new product development market led (1995)

Coates, Nigel ; Robinson, Harry

Bingley : Emerald

Marketing intelligence & planning 13 (1995), S. 12-15

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ISSN: 0263-4503

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: Studies the methods used to ensure that new product development inan industrial and technical environment is market led. Begins with thecustomer active paradigm of Eric Von Hippel, and then develops aproactive approach to new product development. Reports on a three-yearaction programme applied to a UK division of a multinationalcorporation. Although the study is concentrated on one in-depthlongitudinal example, the authors are confident that the results can beapplied more widely.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/02634509510094138

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