Publication Date:
2021-07-14
Description:
The study compares market performance and profitability of fish in Baga-Doro fish market. Respondents were drawn from a cross section of fish marketers in Baga-Doro fish market. Sixty marketers were selected through a system of random sampling. Data collected were on socio-economic characteristics, cost and returns, and problem associated with fish marketing in the study area. Structural questionnaire were the instruments used for data collection .Percentage were used to describe the socio-economic problems associated with fish marketing, while gross and marketing performance models were used to describe the profitability and marketing margin respectively. The result revealed that almost all the marketers are male, with wholesalers and retailers in proportion of 70% and 30% respectively. The age proportion of the fish marketers comprises mostly of men above 45years of age, with 75% of the entire marketers population. Age between 35 and 44 covers about 20% of the population of the marketers, leaving the remaining 5% to age between 25 and 34. The gross margin was used to measure the profit level, which is expressed as: GM=sales revenue. -cost of Goods sold. Major problems faced were that of transportation and storage. The study recommends credit provision to purchase storage facilities and training workshops to increase awareness among others.
Description:
Includes:- 1 table.;5 refs.
Keywords:
Fisheries
;
Management
;
Nigeria
;
Baga
;
Nigeria Doro
;
Fish market
;
freshwater environment
;
Economics
;
Fishery economics
;
Marketing
;
Market research
Repository Name:
AquaDocs
Type:
conference_item
,
TRUE
Format:
application/pdf
Format:
application/pdf
Format:
84-86
