ISSN:
0959-3845
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Computer Science
,
Sociology
Notes:
At one level, the function of a marketplace is to enable sellers andbuyers to meet, to agree to terms and conditions, and effect contracts.At another level, however, a marketplace is a mechanism for ensuringthat information which might affect the terms and conditions is readilyavailable to all participants, so that the pricing for sales will not beunduly influenced by participants with special information or otheradvantages, but rather will approach the theoretical price at which themarket will settle. Information technology is increasingly being appliedto support the exchange of goods and services. It may be used simply toautomate existing practices. Alternatively, the introduction oftechnology into the market may provide an opportunity to rationalize thearrangements. In some instances, however, the implementation of IT maybe grasped as a strategic weapon, by a buyer, a seller, or by anorganization which provides marketplace services to buyers and sellers.Considers another kind of strategic use of IT in relation tomarketplaces. This is the enforcement of fairness in the setting ofprices, by drawing participants into a marketplace in which keydifferences in market power are equalized. Evaluates the outcomes of anelectronic exchange supporting trading in chilled and frozen meat.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/EUM0000000004027
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