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  • Emerald  (5.324)
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  • 1995-1999  (5.324)
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  • 1995  (2.266)
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  • 1995-1999  (5.324)
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  • 1
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Training for quality 3 (1995), S. 33-40 
    ISSN: 0968-4875
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Discusses the profile of a learning organization as described bySenge. Describes the current organizational status of Brooksby College,Leicestershire, UK, in relation to a college-devised quality assuranceprogramme (QAP). Then applies the results of this research to Senge'sprofile of a learning organization to show that Brooksby College has theattributes, and means, of becoming a learning organization. Furthershows that the vehicle for this development is the QAP.
    Materialart: Digitale Medien
    Standort Signatur Erwartet Verfügbarkeit
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  • 2
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 12-16 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Co-ordinated by their scholarly association, textile/apparel faculty from multiple universities have succeeded in establishing a World Wide Web server dedicated to providing information from across their disciplines to enhance instruction. The process of server establishment and Web-site creation including funding, determination of information for posting, problems encountered, and future plans are reviewed. Other faculty could use this as a guide in establishing servers and Web sites for their own disciplines.
    Materialart: Digitale Medien
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  • 3
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 17-23 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: An original computer-based tool, dubbed CyberInteractor, is described. CyberInteractor is designed to facilitate immediate student feedback to an instructor and to other students in a classroom setting or via the World Wide Web. Feedback is saved in a database for educational research purposes. Students view a question that can include pictures, diagrams, a movie or sound clip, random numbers, and calculations involving the random numbers. After responding, they receive feedback showing how other students in the same class have responded. Newsgroups enable students to explain their reasoning. Instructors can give pre-tests and post-tests, and collect the answers and student discussions in files that can be analyzed later, thus facilitating the collection and processing of data from large numbers of students.
    Materialart: Digitale Medien
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  • 4
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 27-29 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Describes results of efforts to find institutional models for preventing computer-related repetitive strain injury.
    Materialart: Digitale Medien
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  • 5
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 24-26 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Multiple choice homework, including feedback on each incorrect answer, is administered over the Web using an in-house program. The large enrollments in lower division courses hinder the use of homework without the aid of a computer for grading, recording, and reporting. The current system permits faculty to create assignments using only a word processor, which allows the facile inclusion of symbols, pictures, and other non-textual information. This is particularly important in science classes, where such material is a major part of any assignment. The system includes security measures, and reports scores back to instructors in a form which can be easily included into a spreadsheet.
    Materialart: Digitale Medien
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  • 6
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 30-38 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: The identification of variables related to faculty publishing productivity is essential in promoting campus information and work environments that foster creativity. This study explores personal and institutional factors, especially the emerging role of the campus telecommunications environment, that support faculty productivity.
    Materialart: Digitale Medien
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  • 7
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 39-43 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: While the research literature is full of glowing reports of amazing success stories, this article enlightens the troops in the trenches with a disaster the author encountered in 1997 trying to implement distance learning of two classes in technology. Though we all want to hear success stories, many times we learn more from failure. This personal narrative explores what went wrong and what can be learned from the mistakes of others in the field
    Materialart: Digitale Medien
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  • 8
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 57-62 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Discusses the need for a security firewall. Describes the different firewall technologies and models available for deploying security firewalls. Describes the set of specifications chosen to implement the security firewall at the Tata Energy Research Institute and the approach taken to implement these specifications. Also describes the resources on security mailing lists, including Web sites available on the Internet.
    Materialart: Digitale Medien
    Standort Signatur Erwartet Verfügbarkeit
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  • 9
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 63-69 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Describes a feedback system for distant students including the tools and documents to provide feedback on frequent fixed response assignments and on projects or essay response assignments. A distance feedback system depends upon carefully planned, written assignments; specified evaluation criteria; and technology. It includes documentation, progress tracking, standardized responses based upon the specified evaluation criteria, and multiple assessments during the course. The proposed feedback system accommodates technological limitations yet provides useful feedback to facilitate distant student learning. The system could be adapted to benefit students enrolled in traditional instruction. A description of the feedback system components follows a brief introduction to instructional feedback and feedback levels and functions.
    Materialart: Digitale Medien
    Standort Signatur Erwartet Verfügbarkeit
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  • 10
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 70-76 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: University strategic planning for information systems and management was investigated for four Indonesian higher educational institutions. A combination of the case study approach and a survey of a small sample of academic staff who have used the systems, was undertaken. Staff perceptions of the service from information systems are described, and related to their perceptions of planning for these systems. A number of evaluations of specific information sources and delivery are given in detail. Policy document analysis showed little information systems planning as part of the university strategic planning. Some observations are made about the influence of strategic information system planning upon successful use of a university's information systems.
    Materialart: Digitale Medien
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  • 11
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 81-95 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: University students often enter physical laboratory sessions with minimal knowledge of the experiments to be conducted and little or no understanding of the underlying concepts that govern the investigations. As a result, lab time is used inefficiently; motivated students lose interest and routine procedures are followed with minimal learning. The authors have developed a set of multimedia modules meant to enhance, not replace, the technical laboratory experience. The modules are akin to well-conceived laboratory manuals applying multimedia tools, such as digital images and video clips, to better prepare the students for upcoming laboratory sessions. The modules are accessible through the Internet and include mechanisms for exchanging information.
    Materialart: Digitale Medien
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  • 12
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 89-95 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: As an instructional medium, the World Wide Web offers a multitude of options for educators. This paper highlights the design, implementation and use of the WWW to provide and evaluate library instruction including: a curriculum- integrated tutorial for learning online resources, critical thinking and other information literacy skills; "Ask a librarian" e-mail reference service; a multi-user object-oriented environment (MOO) for real-time course-integrated instruction and synchronous reference service.
    Materialart: Digitale Medien
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  • 13
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 104-111 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Discusses the steps necessary to design an effective online course. Four essential steps are identified and considered: defining course objectives, providing access to information resources, developing and implementing effective learning strategies, and providing timely, context-specific feedback and motivational support to students. The aim of effective online course design is to produce a network learning environment in which students are able to construct progressively more adequate models of a targeted knowledge domain and acquire competence in using them in real-life situations. In order to accomplish this aim, technology must be used wisely, in pedagogically sound ways, within the context of a supportive institutional infrastructure, and in a manner that avoids some common obstacles to effective online learning.
    Materialart: Digitale Medien
    Standort Signatur Erwartet Verfügbarkeit
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  • 14
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 125-130 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: For many educational institutions the World Wide Web has become a major avenue of communication with its constituencies. Students, potential students, faculty, staff, people at other institutions and the general public are all directing their questions to the e-mail address www@institution.edu The personnel that receive this mail are often ill-prepared for the quantity and variety of questions that arrive. This paper examines the evolution of this problem over the first four years of UC Davis' use of the Web, and presents some of the strategies that have proven useful for managing this onslaught.
    Materialart: Digitale Medien
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  • 15
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 95-104 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Virtual reality (VR) is a new computational paradigm that redefines the interface between human and computer. VR may result in a significant improvement over traditional instruction because it is not only an interactive multimedia tool but also a learning environment that is extremely close to reality. Yet there have been few empirical studies on the use of VR compared to that of other computerized or non-computerized educational tools. Examines VR both in different scenarios and for different applications in learning and teaching. The evaluation plan reported here addresses one aspect of such an assessment specifically ± the effect of VR support compared to that of video support in tenth graders' learning of world geography. One world geography course (N = 36) selected for this experiment was composed of five units. A rotation treatment was used, each group using VR for two units and videos for two units; in addition, one unit was optional for every student. Three procedures were used for data collection and analysis: to determine the effect of VR support, competency tests were administered; to determine student attitudinal responses toward VR, students were required to complete a survey and be interviewed; and to determine the tendency of returning to VR, students were given the option of attending the VR lab. This investigation was limited in several respects (e.g. data from a sample of students in a single class may not be representative of the population).
    Materialart: Digitale Medien
    Standort Signatur Erwartet Verfügbarkeit
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  • 16
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 131-136 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Discusses the effect that campus-based systems have on institutional culture. Strategic planning and decisions regarding information technology (IT), one of the few things that touches every member and unit on campus, needs to consider how IT changes the very culture of the institution. Major changes impact not only those directly involved in its development and use, but non-users as well.
    Materialart: Digitale Medien
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  • 17
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 140-143 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Today, foreign language teaching can find important resources in technology, the Internet, etc.; but how the teaching of foreign literature, or literature in general, might benefit from technology remains a more open question. The project "Writing La Fontaine" seeks to complement the traditional practice of literary imitation with technology that facilitates writing and peer-editing. The project allows for detailed study of the literary text and may provide a possible model for the use of technology in the teaching of literature.
    Materialart: Digitale Medien
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  • 18
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 157-161 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Describes the development of a Web-based reference collection for an academic community. Includes such topics as collection development policies, tailoring the site to a specific audience, staff motivation, and site design. Discusses successes, failures and modifications during the first two years of the project.
    Materialart: Digitale Medien
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  • 19
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 136-139 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: This paper focuses on the development of an Internet-based distance learning model for teaching the introductory finance course in the Finance Department at Florida Gulf Coast University (FGCU), America's newest institution of higher education which opened in August 1997. An important component of the mission of FGCU is the incorporation of technology and the needs of the regional community into curriculum design. The department felt it was important to develop a separate Internet-based course as an alternative to the traditional in-class introductory finance course. In this Internet-based course students are required to participate in a "boot camp" for the first few weeks, which covers only the most complex aspects of the course. After this initial period, the course is completely Web-based in design. The Web page for this course, located at http://www.tmag.com/sgarrison/courses/fin3240d/index.html, contains a variety of pedagogical materials to help students learn and comprehend course content.
    Materialart: Digitale Medien
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  • 20
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 175-178 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Describes how a core group of faculty built the Lucid Chemistry Web Site over four years and how students in large first and second year chemistry courses have started to use it (slowly at first, and now to near 100 percent participation in some classes). The facility has been developed for use by key administrative units (Testing and Evaluation, Computer Services). Now coming to the Lucid Chemistry Web Site are roughly one-half of the chemistry department instructors and tenure-track faculty. Asks whether the task of teaching needs more "builders". Argues that more administrative involvement is needed with material creation and distribution. Will more users come? Yes, 100 percent participation by both teachers and students is a possibility. Mechanisms for achieving this goal are explored.
    Materialart: Digitale Medien
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  • 21
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 5 (1995), S. 15-22 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Describes a networked virtual environment, a type of virtualreality most commonly known as a "MUD" or a"MOO", which was used at an internationally-attendedscientific conference held on the Internet. Interviews with conferenceattendees indicated enthusiasm for the effectiveness of the medium, andrevealed how the virtual environment can be modified to improveconferencing efficacy. Such alterations included: novel input-outputcontrol management; automation of conference registration; control ofanonymous or guest connections; simplification of conference centertopography; an improved methodology for recording discussion sessions;use of moderated rooms to compensate for network lag; and providingbuffers to update late arriving participants. Concludes that networkedvirtual environments provide an inexpensive means for effectiveinternational conferencing on the Internet.
    Materialart: Digitale Medien
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  • 22
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 5 (1995), S. 32-36 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Provides a guide to the increasing number of zoos and associatedsites now using the Internet. Investigates the multiple roles of theInternet for zoos, their staff and visitors, in helping them tocommunicate science and provide a cultural service to the public, inaddition to serving as a means of marketing and publicity.
    Materialart: Digitale Medien
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  • 23
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 5 (1995), S. 3-9 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Discusses electronic peer review of academic papers on the Internet. Looks at the changes which may occur with the shift from paper to electronic media. Proposes some guidelines for authors, editors and reviewers using electronic publishing.
    Materialart: Digitale Medien
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  • 24
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 5 (1995), S. 10-16 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Outlines the principle of the Dutch auction, whereby the price begins at a high level and decreases by steps until a bid is made. Describes an integrated hardware and software system which uses Internet communications to enable remotely created bidders to participate in real-time Dutch auctions and which meets the stringent requirement that synchrony be maintained among bidders' terminals to ensure that each bidder has a fair chance to bid at the current offer price. Defines the principal functions of the system and characterizes its available resources. Illustrates implementation using a prototype design. Pays particular attention to bidder terminal synchronization, bidder authentication, and auction client security. Includes the possibility of a system variant using ISDN interconnect and PC-based bidders' terminals.
    Materialart: Digitale Medien
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  • 25
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 5 (1995), S. 31-41 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: As the set of people using computers becomes larger and less cohesive, it is becoming important to educate users about their ethical responsibilities. Design of an effective campus computer ethics policy requires awareness of numerous cultural, technical and legal issues. Especially important are the cultural splits between power users and utilitarian users, and between "old world" and "new world" philosophies of computer ethics. Discusses those issues and presents the University of Georgia's ethics policy as a model to aid those developing similar policies at other institutions.
    Materialart: Digitale Medien
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  • 26
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 5 (1995), S. 17-30 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Provides a new answer to the resource discovery problem, which arises because although the Internet makes it possible for users to retrieve enormous amounts of information, it provides insufficient support for locating the specific information that is needed. ALIBI (Adaptive Location of Internetworked Bases of Information) is a new tool that succeeds in locating information without the use of centralized resource catalogs, navigation, or costly searching. Its powerful query-based interface eliminates the need for the user to connect to one network site after another to find information or to wrestle with overloaded centralized catalogs and archives. This functionality was made possible by an assortment of significant new algorithms and techniques, including classification-based query routing, fully distributed cooperative caching, and a query language that combines the practicality of Boolean logic with the expressive power of text retrieval. The resulting information system is capable of providing fully automatic resource discovery and retrieval access to a limitless variety of information bases.
    Materialart: Digitale Medien
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  • 27
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Training for quality 3 (1995), S. 23-28 
    ISSN: 0968-4875
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Outlines the benefits to the organization of enhancing customerservice with the support of human resources specialists, who can play animportant role in developing and reinforcing a customer service ethic.Increasingly, human resource specialists take on the role of internalconsultants who provide guidance and facilitate the design andimplementation of a customer services programme. Illustrates this with acase study of the Birmingham Midshires Building Society, where the HRfunction has played a major role in re-creating the society as acustomer focused business.
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  • 28
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Training for quality 3 (1995), S. 9-13 
    ISSN: 0968-4875
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Seeks to examine the important role commitment plays inimplementing TQM and the interrelationship between that commitment andthe role of training. In particular, considers the necessity ofmaintaining the energy and drive for quality within the system. Developsa model which is analogous to the energy within a chemical process. Theexisting status quo is altered through the influence of commitment totraining, communications, systems, and teams. These affect theorganizational culture which then reinforces further changes anddevelopments.
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  • 29
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Training for quality 3 (1995), S. 34-37 
    ISSN: 0968-4875
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: There are now many tools to assist in developing increased overallquality and supporting total quality management. These management toolsare now recognized as valuable - often essential. Other toolswhich are now being integrated include quality function deployment(QFD), Hoshin Planning, and design of experiments (DOE). The key toproduct improvement and customer satisfaction lies in problem solvingwith facts. These management tools are essential to support these goals.
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  • 30
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Training for quality 3 (1995), S. 8-12 
    ISSN: 0968-4875
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Explores the prevailing system of management in the West, which hasdiscouraged individual initiative. The results are decreased innovationand a reduction in applied technology. To restore motivation, innovationand joy in work and learning, a transformation of management isessential. This transformation requires application of a system ofprofound knowledge and an understanding of processes and statistics.Areas of understanding include: system optimization, blendingstatistical analysis with human empowerment, and the practical use oftheoretical knowledge. Additionally, transformation requires thatmanagement must comprehend human behaviour, cultural forces,motivational techniques and the process of change. The transformation isbased on the theory of Dr W. Edwards Deming.
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  • 31
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Training for quality 3 (1995), S. 5-8 
    ISSN: 0968-4875
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Raises the question why society relies on ranking and grading fromthe first day of school, through the educational system, into theworking environment. Goes on to discuss the effects of extrinsic forceson intrinsic attributes and describes and assesses the concerns/views oftheorists such as Deming, Latzko and Bramham. Ranking affects us allthroughout the whole western world. Indeed it is pervasive throughoutthe world. Ranking is a fundamental cornerstone of the present educationsystem and is being further developed within organizations by means suchas performance appraisal, target setting, merit system, etc. Suggeststhat ranking should be replaced by co-operation and that recognition ofthe need to change is required. This may require government legislation.It also has to be encouraged by those who develop education and trainingpolicies.
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  • 32
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Training for quality 3 (1995), S. 19-24 
    ISSN: 0968-4875
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Workplaces in Japan are well-known for their cleanliness andorderliness. This results from the Japanese emphasis on training anddiscipline. The logic behind the 5-S practice is that organization,neatness, cleanliness, standardization and discipline at the workplaceare basic requirements for producing high quality products and services,with little or no waste, while maintaining high levels of productivity.Outlines results of an intensive questionnaire survey on about 3,000companies in the UK and 200 leading companies in Japan with a responserate of about 12 per cent. Aims to determine whether the Japanese 5-Spractice has a significant contribution to the successful total qualitymanagement (TQM) implementation. The main finding from the 205manufacturing and 106 services firms in the UK as well as 16 leadingcompanies from Japan is that the 5-S provides an essential total qualityenvironment which is an important base for implementing TQMsuccessfully. Inevitably, TQM training policy should incorporate the 5-Spractice guidelines.
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  • 33
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 27-32 
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Nowadays in order to contribute to the competitive strength of the organization empowerment is seen as a useful tool. But the organization must know what it wants to empower. Therefore it must be able to map the desired skills and competence levels for the workforce and to compare these with the actual situation. This article gives an overview of how to set up skills and competence management.
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  • 34
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 47-55 
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper seeks to investigate the constitutive meaning of creativity as a construct through the relation between creativity and other constructs and to assess the possible effects of organizational climate on managers' creativity in Lebanon. The present study examines the construct validity of the KEYS instrument in order to gain further insights into the factors stimulating or hindering creativity in Lebanon and to create an environment infrastructure that encourages and reinforces creativity in developing countries.
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  • 35
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 88-103 
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper presents some of the major learning points of a study in innovation practices in Indian organizations. It explains the current concerns and imperatives of Indian organizations since the liberalization, privatization and globalization processes started in 1991. We attempt to formulate the logical distinctions between different clusters and hypothesize the phenomenon of innovation. We identify the innovative outcomes and the constraining forces. A model is proposed to understand the strategic implications. Value innovations require an organizational commitment to create a strong momentum for inside-in changes and the deeper the commitment, the more likely organizations are to advance in bringing inside-out value creating outcomes and attaining superior positions in the competition pace.
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  • 36
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 148-162 
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper explores the impact of affirmative action on the culture of small business enterprises in South Africa. The functions of organizational culture are explored and utilized to reach a deeper understanding of the desired impact of affirmative action. Managers are identified as holding key roles as change agents. Recommendations include managing change from a culture perspective directed at creating participative management processes and shifting the enterprise's essential values.
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  • 37
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 194-200 
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Discusses flexibility and the ability to adapt as an essential attribute of leadership that is beyond technical competence. Defines flexibility as a process of continually examining situations and, when warranted, quickly adapting to changing circumstances. Examines the power of flexibility as it relates to changes in science, medicine and business practice. Defines flexibility as a tool to be used only by the brave and not as a shield for cowards who fear the harsh realities of decision making. Depicts flexibility as an essential behaviour that promotes and supports quality leadership. Provides guidance, techniques and examples that can be used to enhance leadership skills. Establishes a sound philosophy to increase the probability for long-term success and professional fulfillment. Includes quotes from contemporary as well as historical leaders.
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  • 38
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 82-92 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: In this paper we address research issues related to the economics of electronic, Internet-based markets. First, what are the consumer cost-based differences for traditional and electronic markets? Second, what revenue implications does increased electronic market utilization have for sellers and transaction intermediaries? Based on an empirical, survey-based study of an electronic market in the sports trading card industry we find that prices, search costs, and sales taxes are lower in the electronic markets, while risk costs, distribution costs, and market costs are lower in traditional markets. We discuss the implications this has for seller, intermediary and government revenue sources.
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  • 39
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 93-99 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: This study attempts to better understand how marketers are creating bridges between traditional advertising and the Internet. As such, it describes the Web presence in print advertisement. A content analysis of 1,249 ads in 20 magazines found: 42 percent included Web addresses; Business Week ads were most likely to include Web addresses; 98 percent of print advertisements for autos included Web addresses, while office equipment advertisements (including computer ads) included Web addresses only 10 percent of the time; and that 68 percent of Web sites were used to develop a database of potential customers.
    Materialart: Digitale Medien
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  • 40
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 100-108 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: This article examines the changing role of community network associations or "freenets" in providing Internet access by examining the case of the Calgary Community Network Association (CCNA) located in Calgary, Alberta, Canada. The changing role of the CCNA is examined against the backdrop of the withdrawal of states from the telecommunications field, the priorities of the Canadian government, and the role of the private sector. Community networks may ultimately focus on persons who do not have computers, while advertising supported services may attract those with computers who may not wish or cannot afford to pay a commercial Internet Service Provider (ISP).
    Materialart: Digitale Medien
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  • 41
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 109-116 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: This paper investigates a structure of commercial Web sites, and then attempts to analyse various patterns that emerge which may be of future use as a guideline to businesses that intend establishing a Web presence. Key to the understanding of these patterns is a clearer grasp of the implications of human interaction with the new medium. The focus is on an experiential construct, namely flow, and how this might vary by Web site, and on using this to begin to unravel the secrets of good commercial Web site design and its implications for business.
    Materialart: Digitale Medien
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  • 42
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 117-128 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Web search services are now a major source of information for a growing number of people. We need to know more about how users search Web search engines to improve the effectiveness of their information retrieval. This paper reports results from a major study exploring users' information searching behavior on the EXCITE Web search engine. The study is the first to investigate Web users' successive searching behavior as they conduct related searches
    Materialart: Digitale Medien
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  • 43
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 297-308 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: This paper presents the AIPD approach to the evaluation of commercial Web sites within or across borders. The author explains how benchmarking techniques can be used to compare attracting, informing, positioning, and delivering (AIPD) strategies of Web sites in order to clarify strategic opportunities or advantages. The AIPD model is then used to compare the Internet strategies of some Japanese and American banks. Results show that Japanese banks have created more dynamic and content rich Internet environments than their American counterparts. Cultural and institutional differences are given for the contrasting approaches to Web design, information and service delivery.
    Materialart: Digitale Medien
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  • 44
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 287-296 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: By 2016, Botswana aspires to triple its 1994 per capita income and to completely diversify its economic base. The Southern African Development Community (SADC) objectives, as spelt out in the SADC Policy document, emphasise the attainment of enhanced development and economic growth, poverty alleviation, and support of the socially disadvantaged through regional integration. Since telecommunications have long been recognised as the engine for economic growth, the aspirations of SADC and Botswana are consistent with the SADC Protocol on Transport, Communications, and Metrology, which aims at developing a reliable, efficient, vibrant, consumer-driven telecommunications sector. We examine the focus of the World Bank and the International Telecommunications Union, in global telecommunications development. We then discuss the efforts of Botswana and other SADC states in ensuring that they take advantage of the private sector finances to build reliable, sophisticated public telecommunications networks for entry into the Global Information Infrastructure (GII).
    Materialart: Digitale Medien
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  • 45
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 309-319 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: This article reports on a study designed to identify the authors of academic library home pages and to investigate the nature of their training and their use of newly-acquired Web design skills. The major finding of the study is that librarians more often than non-librarians are assuming the responsibility for writing home pages for academic libraries in very large public colleges and universities. In addition to professional identity, factors such as length of service to an institution, current job title, and prior education play a role in determining the likelihood that an individual will write the home page for his or her employing library. Learning the skills needed to write a home page requires time for training. Institutional support for training is considered vital and well worth the investment because training is very often disseminated beyond the home page authors. Teaching others Web construction skills is one of the ways library home page authors most frequently apply their newly acquired abilities.
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  • 46
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 339-347 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Offerings of electronic courses and degrees are growing at a surprising rate. Some have surmised that E courses represent the future for higher education and that the traditional university may soon be a relic of the past: do E courses represent a significant improvement over traditional pedagogy for educating students? In this context, 305 questionnaires were sent by e-mail to accounting chairpersons in the USA. A total of 94 usable responses was received. Nearly 65 per cent of the respondents indicated that E courses are simply correspondence courses presented with new technology. Those who view E courses as correspondence courses are more negative on offering E courses in university programs or offering degrees through the completion of only E courses. They are also more restrictive with E courses, favoring the proctoring of exams and requiring students to come to campus as part of the E course. Additionally, they tended to agree that "the student-to-student and the student-to-instructor interaction that are missing in E courses makes them less valuable to the student." Instead of viewing E courses and E degrees as the "university of the future", they see them as adjuncts to university programs just as correspondence courses have been for decades.
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  • 47
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 348-360 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: This paper examines the issue of fraud on the Internet and discusses three areas with significant potential for misleading and fraudulent practices, namely: securities sales and trading; electronic commerce; and the rapid growth of Internet companies. The first section of the paper discusses securities fraud on the Internet. Activities that violate US securities laws are being conducted through the Internet, and the US Securities and Exchange Commission has been taking steps to suppress these activities. The second section of the paper discusses fraud in electronic commerce. The rapid growth of electronic commerce, and the corresponding desire on the part of consumers to feel secure when engaging in electronic commerce, has prompted various organizations to develop mechanisms to reduce concerns about fraudulent misuse of information. It is questionable, however, whether these mechanisms can actually reduce fraud in electronic commerce. The third section of the paper discusses the potential for fraud arising from the rapid growth of Internet companies, often with little economic substance and lacking traditional management and internal controls. The paper examines the three areas of potential Internet fraud mentioned above and suggest ways in which these abuses may be combated.
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  • 48
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 360-371 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: The increasing dimension and heterogeneity of global Web systems make their management with tools based on the client/server model more difficult. The mobile agent technology overcomes the limits of traditional approaches and proposes solutions that are suitable for the management of distributed and heterogeneous Internet-based systems. The paper describes the MAMAS environment and its implementation with a mobile agent technology. MAMAS has the goals of monitoring the whole system, introducing dynamic corrective actions and modifying system policies at run-time. MAMAS achieves these objectives by answering the guidelines of both security and compliance to standards. The choice of Java as the implementation language has made it possible to achieve portability, to exploit the language security features, and to provide Web accessibility. The MAMAS compliance with CORBA ensures interoperability with legacy management platforms.
    Materialart: Digitale Medien
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  • 49
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 372-382 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Examines the general requirement for security technologies in order to provide a basis for trust in the e-commerce environment. The discussion is supported by the findings from two surveys, conducted by the authors, among general Internet users (i.e. potential target consumers) and commercial businesses. These surveys considered both the attitudes to e-commerce in general and opinions relating to the associated security requirements. Attempts were also made to assess the respondent's knowledge of the existing security safeguards that may be applied. The survey results suggest that, while there is significant concern among Internet-based consumers regarding the security of their purchasing activities, these are outweighed by the merits offered by the medium. The results also suggested a lack of awareness or understanding of the security technologies that are available and it is concluded that overcoming this problem would help to establish a wider foundation of trust in the new technology.
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  • 50
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 383-392 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Although benchmarking has touched many areas of an organization, including information systems, very few examples are available on how this powerful methodology can be used to specifically address one of the fastest growing elements within information systems - the World Wide Web. This paper presents a case study on how benchmarking was used to determine how one organization's Web site compared to Web sites of related schools and professional organizations. The results of the benchmarking study provided a measure of how our Web site compares to the sites of related organizations, ideas on how we may further enhance our site, and also a way to regularly evaluate our site.
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  • 51
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 180-193 
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The concept of empowerment has received a great deal of attention in recent years. However, the empowerment knowledge base is predominantly large company-oriented with little evidence of understanding what empowerment means in a small business context. It is inappropriate to treat the small firm as a microcosm of a large organisation. The small business is qualitatively as well as quantitatively different and this article propounds that it is questionable whether the concept of empowerment and its various dimensions as portrayed in the literature are readily transferable to small businesses. It is suggested that empowering management approaches are key features of successful growth-oriented small firms but the current body of empowerment literature fails to encapsulate the idiosyncrasies and informalities of the small business operation, and thus convey understanding of the unique and novel forms of empowerment which facilitate sustainable development. Case study insight is used to support these propositions.
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  • 52
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 213-226 
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This paper discusses the attitude and views of travel consultants on the impact of Internet related technologies on their future employment and their abilities to cope with the threat of dis-intermediation. The authors anticipate that changes in the travel distribution process brought about by the Internet and other technologies will result in retail travel agencies experiencing lower business volume and hence difficulty in maintaining business viability. Against this background, a number of questions need to be addressed. What is the attitude of consultants towards new technologies in travel distribution? Are travel consultants prepared to meet the new challenges? What will be the role of travel consultants? Using a survey of 102 travel consultants, the paper shows the lack of awareness and negative attitude displayed by travel consultants in this rapidly changing distribution environment. The paper further suggests measures and training programs that could be undertaken to address the situation.
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  • 53
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 106-118 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: In recent years, increasing attention has been paid to positioning and, more specifically, positioning of service brands. This is so because of the unique characteristics of services. Although some authors argue that there are no marked differences between positioning in services and that of physical goods, the vast majority of marketing scholars believe that it is difficult to embark on positioning strategies in services. Sheds some light on this issue within the context and aims to contribute to the debate.
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  • 54
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 119-131 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: A brand is a kind of sign by which we can distinguish one commodity from another. Commodity prices, as well as consumers' utility and firms' profit, are affected by brands. Presents a theoretical framework that incorporates aspects of brand in microeconomic analysis. The theory developed makes it possible to infer the quality of differentiated products from the price distribution of the second-hand market for that product. A case study illustrates the workings of the methodology; the application evaluates the quality of the Japanese motorcycle manufacturers.
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  • 55
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 130-144 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The marketer's principal objective is typically to build a relationship with buyers, rather than merely to make a single sale. Ideally, the essence of that relationship consists of a strong bond between the buyer and the brand. Outlines six strategies for building that relationship: linking the brand to a particular need; associating it with a pleasant mood; appealing to subconscious motives; conditioning buyers to prefer the brand through reward; penetrating perceptual and cognitive barriers to create preference; and providing attractive models for buyers to emulate. The choice of an individual strategy or combination depends mainly on the nature of the branded product or service. The success of the strategy depends heavily on the marketer's understanding of the preference building and bonding process.
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  • 56
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Training for quality 3 (1995), S. 9-13 
    ISSN: 0968-4875
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: A simple model for quality has been developed. Provides a frameworkfor both analysis and education on quality issues, and focuses on themain features of total quality management of communication, commitment,customer focus and continuous improvement.
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  • 57
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Training for quality 3 (1995), S. 36-40 
    ISSN: 0968-4875
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The aim of cultivating closer links between education and businesshas become the accepted wisdom and practice in the UK over more than thepast decade. With delayering resulting in flat organizations, one way toretain the interest and motivation of staff is through encouraging linkswith the world of education, which is seen as having training value tocompany employees, pupils and education institute staff. The advantagesof such education-business partnerships are seen to be mutual, and mostlarge and many smaller companies are now entering into them. Indeed, oneinitiative by a larger company seeks to encourage smaller companies tobecome involved. It is becoming increasingly common for some evaluationto be undertaken of the effectiveness of such arrangements, butgenerally on a one-to-one basis. What is presented here is anindependent evaluation of one large company's partnership from theperspective of the education side of the equation. Many insights areprovided of the strengths and potential weaknesses of such arrangements,with suggestions made as to how improvements may be achieved.
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  • 58
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Training for quality 3 (1995), S. 20-24 
    ISSN: 0968-4875
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: A method for the regulation, assessment, follow-up and continuousimprovement of care in long-term care institutions - the RAFmethod - was developed by a team of researchers at theJCD-Brookdale Institute. It was tested in a five-year experimentalprogramme, implemented in the surveillance systems operated by theMinistry of Labor and Social Affairs and the Ministry of Health. Theprogramme, which introduced major changes into the surveyors' workpractices, included workshops for the surveyors and collaborationbetween surveyors and researchers to solve problems which arose duringthe development phase of the programme. Based on the experimentalprogramme's success in identifying and correcting deficiencies in thecare of residents in long-term care institutions, the RAF method wasimplemented in Government regulatory systems on a regular basis,nationwide, beginning in 1993.
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  • 59
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Training for quality 3 (1995), S. 4-7 
    ISSN: 0968-4875
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Examines the concepts that underlie the discipline of industrialengineering (IE). Then draws parallels between the concepts of totalquality management (TQM) and those of IE. Suggests that TQM and IE arenot too dissimilar in their approach to the general problem ofindustrial efficiency and points out that this type of comparison canhelp in guiding applications and in the general understanding of bothdisciplines. Concludes with a brief discussion of IE and TQM educationin Hong Kong.
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  • 60
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Training for quality 3 (1995), S. 9-14 
    ISSN: 0968-4875
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Explores the role of the facilitator in the implementation of atotal quality management or continuous improvement process. Manyorganizations, having planned their goals for the future, havedifficulty in understanding the process of reaching them. The role ofthe facilitator in helping determine how to achieve these goals andbring about the changes necessary to do so is described by one of thecountry's leading business improvement consultancies. The development ofthe world-class company is explained in three stages: survival;prevention; and continuous improvement. Gives guidelines on: theselection of facilitators; their commitment to the role; training andskills development; how the role develops through time; and thechallenges to be faced.
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  • 61
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Training for quality 3 (1995), S. 25-34 
    ISSN: 0968-4875
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Examines the benefits of education and training. Shows that only avery low percentage of graduates or people with higher educationqualifications are unemployed. Suggests that we should become a learningsociety in order to become internationally competitive. Concludes thatachieving national targets for education and training is essential toour national prosperity and competitiveness.
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  • 62
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 319-342 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Explores the concept of consumer confusion; what causes it, how consumers react to it and how marketers can influence it. The focus proposed differs from previous work by integrating the notions of stimulus overload and stimulus similarity as well as acknowledging conscious and unconscious confusion. The marketing determinants of confusion are classified and an inventory of confusion reduction strategies is discussed. Examines the marketing and policy implications of confusion, presents a checklist for brand managers to use when conducting a confusion audit and highlights areas for future research, especially into measurement of the concept.
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  • 63
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 352-361 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Retailers of seasonal merchandise often face the problem of selling a fixed inventory over a short selling season. For a small retailer, with a sunk investment in inventory, a major objective is revenue maximisation. This paper is concerned with the provision of decision support for the tactical problem of dynamically marking down the price of seasonal merchandise in order to increase/maintain revenue. A heuristic procedure is developed for quickly identifying, and highlighting for review, items which are "slow selling" and "economically viable for price markdown". It is shown how a retailer can use such information in determining the timing and magnitude of price markdowns.
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  • 64
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 402-415 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Contains the results of a quantitative research study which compared the organisational structures of the World's Top 100 brand companies with those of less successful companies, referred to in this article as Outsider brand companies. Identifies that whilst the type of organisational structure may not be seen as a determinant of brand success, perceptions of whether the organisational structure was right for them, were. In other words, managers of brands need to feel that the organisational structure allows them to manage in the way they consider necessary to deliver brand success. In some instances this might mean an authoritarian style of management through a hierarchical organisational structure and in others, it might mean a more democratic style of management through relatively flat organisational structures. The results are discussed in the context of brand management theory and practice and the postmodern paradigm shift regarding organisational structure.
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  • 65
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 8 (1999), S. 443-454 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: As might be expected, steel product prices fell during the recession of the early 1990s. Between 1990 and 1992, steel prices fell by about a third. As the economies of the EC recovered from the recession from early 1993, steel prices rose but by mid-year it was clear that the increase was much below what was expected. It soon became clear that expected price rises were being mitigated by rising imports from Eastern European countries. This paper considers the process of steel price determination in the EC and the effect of cheap imports on EC prices. It shows that unregulated and relatively cheaper imports from the Former Soviet Union and Central and Eastern European countries indeed had a more depressing effect on EC prices by raising supply than would have been the case otherwise.
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  • 66
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 5-14 
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Resistance to change is a centerpiece in the traditional change agenda. The author argues that resistance to change is not a basic part of our make-up and he uses the example of his grandfather's life to provide examples of the many dramatic changes that have successfully impacted on people's lives during the twentieth century. The author outlines the leadership inadequacies that result in change initiatives being rejected. Central to these leadership problems are a lack of vision, limited integrity, lack of courage, inappropriate language, limited understanding of true empowerment, and only a passing commitment to leadership as service. The argument concludes that while many modern leaders have been trained in the what and the how of change, the real problem lies in the fact that the why and the who gains remains largely mute.
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  • 67
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 56-67 
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The variables impacting marketers' motivation to work smarter are examined. These influencing variables are the manager's venturesomeness, job challenge, effort and skill results, as well as self-esteem. The model is empirically tested using 273 responses to a questionnaire distributed to marketers using a purchased, national mailing list. The empirical tests were done using a structural equations approach and maximum likelihood estimation. The results indicate that the motivation to work smarter is directly and positively impacted by the manager's job challenge, effort and skill results, and venturesomeness. The manager's self-esteem has positive, indirect impacts on the motivation to work smarter through each of the manager's venturesomeness, effort and skill results, and job challenge. Based on these results, recommendations on how marketers can be encouraged to work smarter are made.
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  • 68
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 109-130 
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: This article explores the effects of downsizing and the subsequent emergence of self-managed work teams. Continuous and accelerated change has resulted in massive downsizing activities by organizations. A classical model for the planning - implementing - and design of the downsizing process is presented. Group structure and typology is presented in terms of formal versus informal groups. The impact of groups and group dynamics, the stages of group development, and impact upon effectiveness, environment, design and learning processes will be included. Attention is given to the survivors of downsizing who form the foundation of the self-managed team. Leadership demands are presented in terms of leading the survivors, ensuring commitment and managing the future. The emergence of the SMT in terms of productivity, expectations and the management of conflict complete this exhaustive review of empirical data required for action-driven organizations in a turbulent environment.
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  • 69
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 163-177 
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Offers insights into workplace empowerment by concentrating on the wider contemporary (UK) context of work, conceptualising work in the on-going debates on human resource management (HRM) and postmodernity. Connections are made between theory and practice in HRM and postmodern critique, drawing on an empirical case study. Compares the postmodern motifs of consumerism and consumption, commodification and image projection and the HRM ideals of commitment, individuality and continuous development. Suggests that viewing HRM as discourse may enable a focus for, if not a reconciliation of, the debate between theoretical HRM and HRM in practice.
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  • 70
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Empowerment in organizations 7 (1999), S. 204-212 
    ISSN: 0968-4891
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Empowerment, a term often misunderstood, is a synergistic process of individual development through which the base of influence in an organization is enlarged. Individual empowerment requires that the philosophy of the organization, principally enacted through its administrative system, support employees in accomplishing organizational goals. Support comes from effective and efficient managerial allocation of organizational resources. Two different organizational philosophies are presented and discussed in terms of their impact on empowerment: organizational resource conservation and organizational resource integration. Differences between the philosophies are explained through a conceptual model of preventing failure versus assuring success. Implications of each philosophy for the practice of management in knowledge organizations are discussed. These implications are based on the assumption that managerial behaviors determine how successful will be the process of empowerment.
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  • 71
    Digitale Medien
    Digitale Medien
    Bradford : Emerald
    Campus-wide information systems 16 (1999), S. 179-185 
    ISSN: 1065-0741
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Not enough attention has been given to the psychological and educational value of student participation. Provides an overview and some answers derived from a project on guided design and development of interactive multimedia learning environments. Shows the relevant trends in modern education as well as the psychological relation and benefits to the learners and the institution. The time has come to use the challenges of design in a constructivist fashion.
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  • 72
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: The National Aeronautics and Space Act of 1958 established theNational Aeronautics and Space Administration (NASA) and charged it to"provide for the widest practicable and appropriate disseminationof information concerning ... its activities and the resultsthereof". The search for innovative methods to distribute NASA'sinformation led a grassroots team to create the NASA Technical ReportServer (NTRS), which uses the World Wide Web and other popularInternet-based information systems.
    Materialart: Digitale Medien
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  • 73
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 5 (1995), S. 37-66 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: The "collaboratory" concept has recently entered thevernacular of the scientific community to reflect new modes ofscientific communication, cooperation and collaboration made possible byinformation technology. The collaboratory represents a scientificresearch center "without walls" for accessing and sharingdata, information, instrumentation and computational resources. Theprincipal applications of the collaboratory concept have been in thephysical and biological sciences, including space physics, oceanographyand molecular biology. Discusses the attributes of the collaboratory,and applies the concept developed by computer and physical scientists tothe design and operation of the SIPPACCESS prototype informationsystem for complex data to be used through the Internet by sociologists,demographers and economists. Examines obstacles to collaboratorydevelopment for the social sciences. Concludes that four major obstacleswill inhibit the development of collaboratories in the social sciences.
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  • 74
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 5 (1995), S. 74-80 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Many Mexican universities are now offering Internet access to theirfaculty and users. This access is provided by computer services staffwho traditionally have been responsible only for the technical aspectsof establishing, maintaining, and updating the university computersystems. The computer specialists are finding themselves largelyunprepared to assume this new role as information specialists. Examinesthe newly emerging and evolving roles of these computer specialists.
    Materialart: Digitale Medien
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  • 75
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 5 (1995), S. 67-73 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Examines the characteristics of bibliographic information retrievalsystems, particularly online public access systems, in terms of thedifficulties children have in using them. The specialized focus oflibrary and information science, the highly abstract nature ofbibliographic representation, and the evolving cognitive development ofchildren are all contributing factors to these difficulties. Describesrecent research and development in interface design, followed byimplications for the design of Internet navigators. The new generationof Internet browsers can give students the ability not only to searchfor information, but also to create and disseminate information usingthe same medium. Such capacity adds a significant dimension and newmeaning to the concept of information retrieval. Concludes thatthoughtful and developmentally appropriate interface design is criticalto the success of children's use of this powerful new resource.
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  • 76
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 5 (1995), S. 3-10 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Evaluates the principal tools available for the retrieval ofinformation from the Internet, e.g. Hytelnet, Archie, Gopher, WAIS, andthe World Wide Web (WWW). Principally concentrates on an evaluation ofthe user interface and search software for each of the aforementionedtools. Concludes with a brief perspective of Internet informationretrieval and the implications for the future.
    Materialart: Digitale Medien
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  • 77
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 5 (1995), S. 11-14 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Looks at the beginnings of Internet law in the UK. Examines twotraditional areas of law which are currently coming under pressure inthe English legal system - defamation and copyright. Brieflypresents verdicts of actual cases from US and Australian law, andspeculates on the outcomes of these cases had they been put before UKcourts.
    Materialart: Digitale Medien
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  • 78
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 5 (1995), S. 23-31 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Draws its topicality and relevance from the fact that not only isthe Internet widely publicized in all the media but also there are manystories regarding problems with its security. Provides a primer on thehistory, terminology, tools and common uses of the Internet. Identifiesthe most prevalent threats to security posed by using the Internet anddiscusses some of the traditional and emerging approaches to ensuringthe security and integrity of data on the Internet.
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  • 79
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 8-15 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Two main areas of activity can be identified in the field of network security: the local area network and the common point between networks. Presents an overview of two projects concerning the above-mentioned areas. While the first will concern security architectures based on active firewall components, the second presents a secure intranet solution. The combination of active firewall components with the DMZ concept can translate a security policy into reality and will result in a high level security firewall system. One of the most important security problems in an intranet is to ensure that every user has access only to the information which is relevant for his/her work. In our project this is solved using role-dependent information access for each user.
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  • 80
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 16-24 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: The Java programming language supports the concept of downloadable executable content; a key technology in a wide range of emerging applications including collaborative systems, electronic commerce, and Web information services. Java enables the execution of a program, on almost any modern computer regardless of hardware configuration and operating system. Safe-Tcl was proposed as an executable content type of MIME and thus as the standard language for executable contents within e-mail messages. However, the ability to download, integrate, and execute code from a remote computer, provided by both Java and Safe-Tcl, introduces serious security risks since it enables a malicious remote program to obtain unauthorised access to the downloading system's resources. In this paper, the two proposed security models are described in detail and the efficiency and flexibility of current implementations are evaluated in a comparative manner. Finally, upcoming extensions are discussed.
    Materialart: Digitale Medien
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  • 81
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 25-34 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: The World Wide Web has experienced explosive growth as a content delivery mechanism, delivering hypertext files and static media content in a standardised way. However, this content has been unable to interact with other content, making the Web a distribution system rather than a distributed system. This is changing, however, as distributed component architectures are being adapted to work with the Web's architecture. This paper tracks the development of the Web as a distributed platform, and highlights the potential to employ an often neglected feature of distributed computing: migration. Argues that all content on the Web, be it static images or distributed components, should be free to migrate according to either the policy of the server, or the content itself. The requirements of such a content migration mechanism are described, and an overview of a new migration mechanism, currently being developed by the authors, is presented.
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  • 82
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 35-40 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Describes a system for using the World Wide Web to distribute computational tasks to multiple hosts on the Web. A programmer with a computation to distribute registers it with a Web server. An idle host uses this server to identify available computations and downloads a Java class to perform the computation - we call this class a distriblet. The paper describes the programs written to carry out the load distribution, the structure of a distriblet class, and our experience in using this system.
    Materialart: Digitale Medien
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  • 83
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 41-48 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: The trend towards ever-larger WWW sites with hundreds of thousands of pages maintained by teams of developers has made apparent the need for tools to manage such large-scale efforts. In this paper we present a mechanism for organising and manipulating groups of nodes and links in WWW sites. These constructs are used to create dynamic views of the data in a given site according to various organisational and presentational criteria. Moreover, proven techniques for the management of hypertext networks (e.g. versioning, variants, etc.) can be readily implemented through the use of this model. Additionally, the model allows the creation of user views through the combination of these constructs via a number of operations. After the description of our model we present a prototype system developed at the University of Geneva that demonstrates how the mechanisms included in our model can be integrated into an existing http server. We then examine how the same mechanisms can be employed in the management of large WWW sites.
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  • 84
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 49-57 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: New application types such as distributed multimedia applications have to provide a certain quality of service (QoS) to the users. Since they handle time-critical information such as audio and video data, they need appropriate support from the system components and especially from the network. New protocols and mechanisms have been developed over recent years to offer integrated services by serving both discrete media data (such as text and graphics) and continuous-media data (i.e. audio and video) in digital networks. Internet and asynchronous transfer mode (ATM) are the main players in this area and both possess QoS architectures which allow them to integrate services of data- and tele- communications formerly performed by separate infrastructures. We believe that both will co-exist for a significant amount of time, potentially complemented by other, perhaps simpler, approaches which are currently under investigation, such as differentiated services. Therefore, an interaction between these two architectures is necessary. In this paper, we discuss interaction approaches for the QoS architectures developed for the Internet and for ATM. We base this description on requirements and scenarios of multimedia applications and on the possible communication patterns considering different topological variants for heterogeneous Internet-ATM networks.
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  • 85
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 66-75 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Componentware is a new paradigm in software development that is based on the concept of a software component. Software components are self-contained, immutable units of software which can be distributed over large networks or even over the Internet. The distribution of software components requires new, Internet-based search and retrieval mechanisms. A set of collaborating software components is called componentware. We discuss the architectural requirements and mechanisms of componentware, a technical realisation of a componentware architecture, and identify obstacles in building componentware. Finally, we propose possible solutions for the realisation of componentware and componentware architectures.
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  • 86
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 58-65 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Nomadicity is a new challenge for computing and communication technologies. Modern cellular telephone systems extend the usability of portable personal computers enormously. A nomadic user can be given ubiquitous access to remote information stores and computing services. However, the behaviour of wireless links creates severe inconveniences within the traditional data communication paradigm. In this paper we give an overview of the problems related to wireless mobility. We also present a new software architecture for mastering the problems and discuss a new paradigm for designing mobile distributed applications. The key idea in the architecture is to place a mediator, a distributed intelligent agent, between the mobile node and the wireline network.
    Materialart: Digitale Medien
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  • 87
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 225-231 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: Considers the world-wide emergence of "educational superhighway" policies: government programmes aiming to connect school systems to the Internet - and explores their relevance to education. By examining the key actors and motives behind educational Internet initiatives the paper argues that such policies are primarily economically not educationally driven. The implications of this are then considered in the light of increasing global information priorities.
    Materialart: Digitale Medien
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  • 88
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 212-224 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: The Internet environment, with its packet-switched network and lack of resource reservation mechanisms, has made the delivery of low bit-rate real-time communication services particularly difficult and challenging. The high potential transmission delay and data packet loss under varying network conditions will lead to unpleasant and unintelligible audio and jerky video play-out. The Internet TCP/IP protocol suite can be extended with new mechanisms in an attempt to tackle such problems. In this research, an integrated transmission mechanism that incorporates a number of existing techniques to enhance the quality and deliver "acceptable" real-time services is proposed. These techniques include the use of data compression, data buffering, dynamic rate control, packet lost replacement, silence deletion and virtual video play-out mechanism. The proposed transmission mechanism is designed as a generic communication system so that it can be used in different systems and conditions. This approach has been successfully implemented and demonstrated using three separate systems that include the Internet Phone, WebVideo and video-conferencing tool.
    Materialart: Digitale Medien
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  • 89
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 232-242 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: The Office of Information Services (OIS) at the National Institute of Standards and Technology (NIST) is undergoing a major organizational transition to function as a cohesive unit under the concept of the knowledge continuum. The concept is based on the premise that the processes which contribute to the creation of new knowledge in the research environment form part of a continuum which has no beginning and no end. Thus, it concludes that the knowledge continuum is best served by an organizational structure which extends its contribution and role in the scholarly process of research to produce and disseminate results which benefit scholarly communication. The knowledge continuum assesses the various elements that contribute to scholarly communication and seeks to provide a continuum of support services whereby the identification, absorption, utilization, and manipulation of existing knowledge merge with the organization, creation, and dissemination of new knowledge. This case study analyzes the application of the concept of the knowledge continuum, through the use of Internet technology, and the resulting organizational implications and conclusions.
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  • 90
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 262-271 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: The Digital Signature Project (ELU-project) is coordinated by the STUZZA, a subsidiary of the leading Austrian business banks. The aim of the project is to establish an infrastructure for applying smart card-based digital signatures in banking and electronic commerce applications. One important requirement is to conform to all relevant international standards to ensure interoperability in case of a later connection to an international certification infrastructure. One part of the infrastructure is a public directory in the form of an LDAP-server from which the X.509v3 certificates of the public signature keys can be retrieved. To provide for integrity, strong data authenticity and non-repudiation of all directory information it was important to apply some security features that have not been standardized for LDAP yet. In this way the user can be sure that he is talking to the trusted directory when retrieving certificates and certificate-related information. In this paper we give an overview of the project and some insights into some of the interesting parts of the system specification and design.
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  • 91
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    Internet research 9 (1999), S. 393-408 
    ISSN: 1066-2243
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Informatik
    Notizen: WebCT has been used to support traditional teaching techniques for the entire 1997-98, and half of the 1998-99, academic years. It was used within the structure of over 60 courses (enrolling a total of more than 1,000 students) in the English, Theology, Modern Languages, Nursing, Occupational Therapy, Management Information Systems, Law, Pharmacy, Medicine, and Business programs. Concerned with the impact WebCT might have within a traditionally oriented liberal arts teaching environment, the author explored the views of the students, rather than the faculty and system administrators, who were required to use the WebCT tools in their classes. Data from students addressing the use of WebCT in their classes are now available for three full semesters, providing an expanded assessment over earlier findings. The ramifications of the use of WebCT as a course adjunct and course presentation tool are addressed based upon the data collected from Creighton University students over the past 18 months of WebCT use.
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  • 92
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 4 (1995), S. 33-55 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Most recent work in the area of new product development has been ofa theoretically prescriptive basis, ignoring, to a large degree, thecurrent state of affairs in US corporations. The study examines, on acomparative basis, consumer and business products organizations,practices being utilized to guide the development process and keyfactors influencing the success/failure of the process. Results from anempirical study reveal that: (1) there is no one best means to structurethe process; (2) top management commitment to and support of the processis a critical factor; (3) knowledge of markets and customers remainselusive; and (4) more similarities than differences exist between thepractices undertaken by and the factors influencing success/failure inconsumer versus business products organizations.
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  • 93
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 4 (1995), S. 7-18 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The effectiveness of marketing activities in firms with productmanagement is, in part, determined by the extent to which theorganizational structure is aligned with the uncertainties in themarketplace. Investigates the relationship between various dimensions offirm's marketing organizational structure (i.e. centralization,formalization and structural differentiation) and the degree to whichthe product manager confronts environmental uncertainty. Claims theempirical results indicate that the organizational structure whichapplies to the product manager is related to uncertainty in the marketenvironment of the firm and that product managers' authority is notmatched to the degree of uncertainty in the environment. Discusses theimplications of these results in terms of the product manager'sperformance in varying organizational structures.
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  • 94
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 4 (1995), S. 19-26 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: The introduction of the original Mazda 323 five-door into the SouthAfrican market in 1977 launched the brand from virtual obscurity toinstant success. The 323 became the top selling derivative in thecountry and the brand became a household name. However, during the 1980sthe brand's equity steadily eroded and it was perceived to be a staid,boring marque with a poor image. Describes how the brand wassuccessfully revitalized in the early 1990s. Draws a distinction betweenrevitalization and the successful "renaissance" advertisingstrategy. Reviews the outcome of the renaissance campaign, ini additionto Mazda's current performance, concluding that the brand has beensuccessfully revived - to the point that Mazda's market share inSouth Africa is the highest achieved by the brand anywhere in the world.
    Materialart: Digitale Medien
    Standort Signatur Erwartet Verfügbarkeit
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  • 95
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 4 (1995), S. 56-63 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Business faces formidable challenges in the 1990s. With thesechallenges will come greater requirements for relevant marketinformation, quality offerings, increased productivity, leadership, andconsumer orientation. As new technology and computers are designed tohelp meet the ever-increasing information needs of society, personal,professional, and industrial consumers will search for better ways toidentify the computers and related high-tech products which will enablethem to meet their individual and organizational needs. In this search,consumers will look for traditional brand name recognition of newproducts, user friendliness, functionability, and product positioningthat meets their individual expectations. Examines the emergence ofbrands in the marketing of computers and related high-tech products soas to explore the trends of developments in this vital area.
    Materialart: Digitale Medien
    Standort Signatur Erwartet Verfügbarkeit
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  • 96
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 4 (1995), S. 27-37 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Reviews how the DuPont Lycra division is focussing more on globalbrand management starting with the development of a new worldwideadvertising campaign for Lycra in women's apparel. Describes how aninternational team selected the winning advertising theme and agency viateleconferencing. Discusses results of a uniform worldwide consumeradvertising campaign and the cost savings as a result of the reductionin the number of advertising agencies. Presents the backgroundinformation on how DuPont Fibers Department has used product, category,and brand management and discusses the future implications.
    Materialart: Digitale Medien
    Standort Signatur Erwartet Verfügbarkeit
    BibTip Andere fanden auch interessant ...
  • 97
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 4 (1995), S. 49-60 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: There has been overwhelming discussion about the death of theproduct management system. Focusses on how the product management systemis changing, and how firms can best anticipate and manage this change.Claims organizational change is inevitable and that marketingorganizations must anticipate and prepare for it. Concludes that productmanagement is not dead - merely evolving and at a rapid pace, andthat punctuated equilibrium provides a useful model for productmanagement for the next "equilibrium" period.
    Materialart: Digitale Medien
    Standort Signatur Erwartet Verfügbarkeit
    BibTip Andere fanden auch interessant ...
  • 98
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 4 (1995), S. 38-48 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Private label brands may be in danger as a result of recent changesin the marketing strategies used by private label firms. The primarycompetitive advantage of private label brands, good quality at lowprices, may be lost if private label firms continue to modify and expandhow their brands are marketed. Specifically, changes in private labelbrands' advertising, packaging, sales promotion, and product improvementstrategies indicate that private label brands are moving closer thanever to manufacturer brand status. To the extent that these changesresult in higher average retail prices and/or lower gross margins forretailers, the advantages of private brands to both consumers anddistributors will diminish, illustrating that the historical"wheel of retailing" hypothesis may be applicable to privatelabel brands. Investigates the aforementioned trends and providessuggestions for manufacturers and retailers for future brand managementstrategies.
    Materialart: Digitale Medien
    Standort Signatur Erwartet Verfügbarkeit
    BibTip Andere fanden auch interessant ...
  • 99
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 4 (1995), S. 15-22 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Profiles heavy buyers of store brand products and compares themwith light buyers in terms of demographics, socio-economic, andattitudinal variables. The results suggest that younger, unmarried, andsmaller sized households tend to avoid store brands. As compared withheavy buyers, light buyers of store brands are less familiar with themand perceive them to be of lower quality, less value for money and asriskier choices.
    Materialart: Digitale Medien
    Standort Signatur Erwartet Verfügbarkeit
    BibTip Andere fanden auch interessant ...
  • 100
    Digitale Medien
    Digitale Medien
    Bingley : Emerald
    The @journal of product & brand management 4 (1995), S. 6-14 
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Social values represent desired end states of being or desirablebehaviors such as self-respect, warm relations with others, orexcitement. These abstract social cognitions help shape productattitudes and through them guide overt behavior. Empirical research hassupported this theoretical structure of values-attitudes-behavior, butonly for a relatively few high involvement products. A sample of 323adult women shoppers rated the importance of the nine social values fromthe list of values; reported their attitudes toward snack foods,convenience foods, and cooking; and described purchase frequencies for avariety of foods. The shoppers' food attitudes were consistentlyassociated with self-reported food purchases. Moreover, ratings ofseveral values were associated with attitudes toward snack foods and useof convenience foods, suggesting that social values may influence buyerbehavior for low as well as high involvement products. The findings haveimplications for food marketers who want to promote their products moreeffectively, consumer theorists who want to understand the impact ofvalues on consumer behavior, and public makers who would like toinfluence food expenditures by consumers.
    Materialart: Digitale Medien
    Standort Signatur Erwartet Verfügbarkeit
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