ALBERT

Notes: Purpose - This UK-based research aims to build on the US-based work of Keller and Aaker, which found a significant association between "company credibility" (via a brand's "expertise" and "trustworthiness") and brand extension acceptance, hypothesising that brand trust, measured via two correlate dimensions, is significantly related to brand extension acceptance. Design/methodology/approach - Discusses brand extension and various prior, validated influences on its success. Focuses on the construct of trust and develops hypotheses about the relationship of brand trust with brand extension acceptance. The hypotheses are then tested on data collected from consumers in the UK. Findings - This paper, using 368 consumer responses to nine, real, low involvement UK product and service brands, finds support for a significant association between the variables, comparable in strength with that between media weight and brand share, and greater than that delivered by the perceived quality level of the parent brand. Originality/value - The research findings, which develop a sparse literature in this linkage area, are of significance to marketing practitioners, since brand trust, already associated with brand equity and brand loyalty, and now with brand extension, needs to be managed and monitored with care. The paper prompts further investigation of the relationship between brand trust and brand extension acceptance in other geographic markets and with other higher involvement categories.

Notes: Purpose - Aims to explore the factorial structure of automobile brand image in the context of a cross-national study. More specifically, we intend to answer two questions: whether the factor structure of brand image perception differ across countries, and whether these differences are owing to nation's culture and level of economic development. Design/methodology/approach - An existing data set, which consists of data collected from survey research, was employed. Data covering the top 20 automobile markets consisting of 4,320 eligible new car owners. Perception of and attitude towards automobile brand associations were measured using nominal scales. Findings - Provides empirical evidence that supports the applicability of multiple brand image dimensions corresponding to the consumer's sensory, utilitarian, symbolic and economic needs at the global level. The study also suggested that factor structure of brand image differs across nations and these differences might be reflective to a nation's culture and its level of economic development. Research limitations/implications - As with any empirical study, this research inevitably has its limitations, which presents opportunities for further research: extensions of the present framework to other product categories; extensions of the national factors; extensions of the brand associations; and measurement improvement. Practical implications - Understanding the similarities or differences of the factor structure of brand image across the globe facilitates the formation of a successful global image strategy. First of all, by exploring brand image structure at the global level; and the specific interrelationships among the corresponding associations Originality/value - The results derived from the 20 diverse nations in the present study not only enhance our understanding of brand image structure but also provide a strong test of the empirical generalizability of automobile brand image dimensionality and factor structure in a global context.

Notes: Purpose - Innovation launch strategies are usually critical for innovation success. The main objective of this work consists of analysing the influence of the tactical launch decisions on new product performance Design/methodology/approach - Starts with a brief literature review. Then the results obtained in our study are compared with those obtained in other research. The data used in our research describes a new product launch in the Spanish agro-food sector. The method for collecting the information was through a mailed questionnaire. Because most of response variables were categorical, and in order to verify the proposed hypotheses, cross tabulation was used. We used Pearson's chi-squared (?2), likelihood ratio (H2) and the adjusted residuals too. Findings - The results propose a series of recommendations for the executives in charge of marketing new products. Specifically, suggests that it will be more likely to achieve success if, when launching a new product, skimming strategies are used, if intensive distribution is used for selling an innovation and the investment in the communication media is greater than that made by competitors. However, it is more possible to fail if the new product is marketed using an individual brand, penetration prices, push communication strategies and less expenditure on this concept than the competitors. Research limitations/implications - The literature review suggests that some of these tactical decisions seem to be related with other launch decisions (strategic launch decisions). As a result of this, it will be interesting to perform these similar analyses for those as well as to analyse the possible links that may exist between both and their influence on the results. Future research could explore these relationships in other industrial sector or countries. Perhaps, it would be possible provide a common perspective. Originality/value - In spite of the importance of the last phase of new product, there are few empirical works about it. This work tries to explain the transcendence of the tactical launch decisions and the influence of it on the success/failure of an innovation

Notes: Purpose - The paper attempts to answer "Will the shift from the locus of self to locus of others impact the magnitude of loss aversion?" and "Will different prices affect the self-other asymmetry in choice?". Design/methodology/approach - The design is a two (locus: self vs others) by two (anchoring price: $30 vs $90) between-subjects' factorial with both the locus of evaluation and the monthly service plan charges (anchoring prices) as the between-subjects' factors. Findings - The author finds that inertia equity is smaller when consumers evaluate peer customers than when they evaluate themselves to switch brands. It is also found that the locus effect is applicable to brands at various prices. Research limitations/implications - Further research should focus on the validations of the assumptions to support the empirical finding from the theoretical perspective. Practical implications - Price reductions should be made personally relevant to the consumer and price increases should be made relevant to other things. Originality/value - The locus effect expands the assessment of loss aversion from one (self or other) to two dimensions jointly (self and other). It demonstrates the impact of the locus of evaluation on the magnitude of loss aversion.

Notes: Purpose - The paper proposes investigating the timing of consumer requests for price-matching refunds, the relationship between the refund timing and consumer repeat store purchase and the reasons for buying from the price-matching store when a lower competitive price is found before purchase. Design/methodology/approach - In Study 1, qualitative research (consumer interviews) was conducted; Study 2 uses a shopping simulation in which the timing of consumer refund-seeking behavior is observed, and Study 3 involves a consumer survey in which information on consumer refund-seeking behavior at real stores is gathered. Findings - The paper finds that consumers request price-matching refunds more frequently at the time of purchase than after the purchase. Seeking (and receiving) the price-matching refund is associated with higher repeat store purchase behavior than not having had a refund-seeking experience. Key reasons for buying from the price-matching retailer when a lower competitive price is found before purchase include convenience, tangible extras, and store reputation/service quality. Research limitations/implications - A student convenience sample was used. In Study 2, fictitious stores were used. In Study 3, the timing of refund seeking may have been different on other (not reported) occasions. Ability to seek the refund was not accounted for. Practical implications - The majority of the retailer's price-matching cost will come from issuing at-the-time-of-purchase refunds, when consumers possess more bargaining power. A positive refund-seeking experience may create a more loyal customer. In addition to being a low-price signal, price-matching policies can serve as signs of retailers' customer orientation. Originality/value - This research fills the gap in understanding the consumer price-match refund-seeking behavior and offers practical implications for retailers employing price-matching guarantees.

Notes: Purpose - The paper aims to report the findings of research into perceptions of what makes the Private Finance Initiative (PFI) attractive or unattractive as a procurement system for projects in the UK. Design/methodology/approach - The research uses a postal survey questionnaire technique for primary data collection. Literature review is used to identify relevant factors, which are then incorporated into the design of the survey instrument. Survey response data is subjected to descriptive statistical analysis and subsequently to rotated factor analysis. Findings - Public/private partnerships (PPP)/PFI project procurement is perceived as most attractive in terms of positive factors relating to better project technology and economy, greater public benefit, public sector avoidance of regulatory and financial constraints, and public sector saving in transaction costs. Negative aspects, relating to factors such as the inexperience of the participants, the over-commercialisation of projects, and high participation cost and time, make PPP/PFI procurement less attractive. Originality/value - The procurement of public facilities and services under arrangements involving partnerships between the public and private sectors is claimed to provide a wide variety of net benefits to the public sector and to the private sector participants. In the project development process, the parties have to make decisions based on suitable evaluation criteria. At the early stage of preparing a business case, a clear and common understanding of the positive and negative factors surrounding PPP/PFI procurement will provide a more informed basis for decision making.

Notes: Purpose - Housing Associations in the UK are being encouraged to change the way in which they procure their building projects. This work aims to provide a snapshot of current practice in relation to the use of partnering as a procurement approach. Design/methodology/approach - Accordingly a quantitative research design was used to capture data from a sample of 100 of the largest Housing Associations involved in the commissioning of new house building projects in 2003. Two administrations of the survey generated a 43 per cent response rate. Findings - The findings of the study revealed that two differing types of partnering alliance could be identified. The types of partnering alliance identified were considered to have either a "supply side" or "demand side" focus. The results show that partnering practice, open-book cost management, risk analysis and the use of standardised and pre-fabricated components are now widespread and believed to deliver benefits in project costs, delivery times and quality levels. Research limitations/implications - The work is limited due to the size of the sample frame and the measuring instrument used which could not uncover reasons for the current practices that were revealed. Practical implications - The outcomes of the work provide practice with benchmarks that can be used to evaluate organisational approach and if necessary develop alternative approaches to the delivery of partnered projects. Originality/value - The paper contributes to the body of knowledge available on partnering practice in a client group that has been identified as being key in driving forward the post-Egan agenda in the construction industry.

Notes: Purpose - The selection and use of the most appropriate building project contract price forecasting model contribute to the provision of strategic advice that clients can use to make value-for-money business decisions. This work seeks to provide a snapshot of current practice in model selection by practitioners based in large-sized quantity surveying, project management and multi-disciplinary practices based in the UK. Design/methodology/approach - A quantitative research design was used to capture data from a sample of 300 such organisations in 2004. An initial and follow-up administration of the postal survey generated an overall response of 54 per cent. Findings - The findings of the study revealed that the traditional types of forecasting model continue to be in widespread use irrespective of organisational type. Lifecycle cost models and in-house knowledge-based systems were also found to be in use, but not on such a widespread scale. Newly developed models such as artificial neural nets, fuzzy logic nets, as well as environmental and sustainability cost models were found, as yet, to have only very limited application in practice. Practitioner assessment of model accuracy and value in-use provided statistically insignificant levels of variance between the organisational types and the models found to be in use. Research limitations/implications - The work is limited due to the size of the sample frame and the measuring instrument used which could not uncover reasons for the selection of particular types of models. Originality/value - The outcomes of the work provide benchmarks that can be used to evaluate organisational approach and future research. The paper contributes to the body of knowledge available on the process of building project contract price forecasting that is fundamental to the assessment of project value.

Notes: Purpose - The research presented in this paper aims to investigate highway construction/maintenance professionals' perceptions of the effects of night-time construction conditions on worker visibility and of issues associated with safety vests in night-time activities. Design/methodology/approach - The research was conducted by administering a questionnaire survey to Illinois Department of Transportation operations personnel, resident engineers, contractors, and construction/maintenance professionals involved in night-time construction in the Departments of Transportation of states other than Illinois. Findings - It was found that most accidents in night-time construction work areas are caused by the condition of the vehicle operator, that accidents are caused by through-traffic and construction equipment operating inside the work area, and that the poor visibility of the workers plays an important role in accidents. Research limitations/implications - A national survey (rather than mostly Illinois personnel) would certainly increase the sample size and therefore allow researchers to validate the findings of this study and to conduct extensive statistical analyses. Practical implications - Night-time construction/maintenance operations on highways may be hazardous for both drivers and construction personnel because of poor visibility at night. It is recommended that the design of safety vests adhere to existing standards issued by the American National Standards Institute and the International Safety Equipment Association. It is particularly important to ensure adequate performance in wet weather conditions. Originality/value - If safety vests are perceived by workers to be effective, the frequency and severity of night-time accidents can be reduced and labor productivity can be enhanced.

Notes: Purpose - Process mapping can lead to a more holistic understanding of how an organisation works. This paper seeks to discuss how an engineering design consultancy, which had developed a series of process maps on the design of steel frame buildings, developed a powerful management tool, the Management Briefing Sheet which has yielded numerous additional benefits enabling practice to be improved and quality procedures more easily accessed. Design/methodology/approach - To maximise the knowledge and expertise of its supply chain partners and to better understand how it designed steel-framed buildings, the engineering design consultancy undertook a process-mapping exercise. Various techniques for documenting the process were considered, but a modified IDEF notation was chosen for its ability to capture the iterative nature of the design process and its methodical approach for deconstructing complicated activities. Findings - Process-mapping exercises can change the way organisations work and make them more efficient, but to do this the changes that would lead to improvements need to be implemented successfully. Carrying out a process-mapping exercise in isolation from the end-user can lead to complications. Research limitations/implications - The key obstacle to implementing change identified by the engineering design consultancy, with whom the MBS was developed, was delivering the knowledge acquired from the process analysis in a format that end-users could understand easily and adopt effectively. Originality/value - This article will be of significant use to any organisation wishing to maximise the knowledge and expertise of its supply chain partners and identify inefficient working practices.

Notes: Purpose - Different process models have been developed by academia and industry to enhance the effectiveness and efficiency of the design and construction activity in response to the need for improving performance. However, the effective and widespread adoption and use of process models have been limited, and the benefits resulting from these endeavours have been ambiguous at best and non-existent at worst. This paper synthesises the key general and construction-specific literature related to process model implementation around a generic model, providing a systematic picture on the current knowledge on implementation. Design/methodology/approach - Secondary data sources were reviewed, criticised and synthesised. The books and academic papers identified focused on the areas of process management in construction and manufacturing, change management and knowledge/technology transfer. Findings - The paper concludes that the body of literature related to process model implementation lacks an integrated focus and cohesion, and the need to appropriately locate and operate the implementation strategy within a visible organisational context is not adequately addressed. Research limitations/implications - The paper review and synthesis are limited to relevant literature within the context of implementation of process models. Practical implications - Gaps in the literature are identified and discussed, and a set of questions proposed to stipulate future research. Originality/value - The paper originality relates to providing a broad, systemic perspective on the complexity of process models implementation, analysing it from different but interrelated conceptual lenses.

Notes: Purpose - Popularity in knowledge management has, unfortunately, not been matched by parallel empirical research on the processes, challenges and benefits of knowledge capture in small and medium enterprises (SMEs) in the construction industry, given the fact that 99 per cent of firms in the UK construction industry can be classified as SMEs. This paper aims to discuss the output of a research study, which is focused on knowledge capture in SMEs in construction industry. The paper also aims to present and discuss a computer-based awareness tool on knowledge capture underpinned by Kolb's experiential learning theory. Design/methodology/approach - The empirical study involved a total of 51 professionals from 26 SMEs in the construction industry. Grounded theory approach was adopted. Also, a content analysis was considered. Findings - The results show that there is lack of awareness of complex issues associated with an effective knowledge capture process as well as ensuing benefits for SMEs in the construction industry. The effective implementation of knowledge capture in SMEs is partly dependent on the vision and flair of the owner/partners of the organisation. It is also determined by culture, structure, people, finance and technology, which warrants a coherent and structured approach. Originality/value - A computer-based awareness tool which is underpinned by Kolb's experiential learning theory.

Notes: Purpose - The main objective of this study is to develop a framework for: identifying the reasons for using e-commerce; understanding the implications of e-commerce in companies; and implementing and applying e-commerce successfully for improved organizational competitiveness and success. Design/methodology/approach - A structured questionnaire was designed, pre-tested, modified, and used to capture data on e-commerce in Hong Kong. Based on the feedback from the pilot-test, the questionnaire was modified and a final questionnaire was developed and mailed to companies in Hong Kong. In the survey, conducted with Hong Kong companies, the perceived benefits and perceived barriers of e-commerce implementation are discussed. Findings - The conceptual model based on the analysis of literature and some reported case experiences is developed using the current issues that have been highlighted as important e-commerce success factors of implementation. The major factors that influence the application and implementation of e-commerce are: perceived usefulness of web; perceived barriers of the internet for e-commerce; usage of the internet; and perceived benefits of the internet for e-commerce. In addition to this, country-specific factors such as culture, technology competency, government policy, educational level, influence the level of application of e-commerce. Practical implications - The framework is the result of the validation of the theoretical model, together with the conclusions of the empirical analysis conducted in Hong Kong. The empirical analysis supported some of the assumptions of the theoretical model, whereas others were not supported. Based on the feedback received from respondents, the model has been revised to reflect these practical considerations. Originality/value - Little research has been done to address the perceived benefits and potential barriers to e-commerce implementation in Hong Kong. This study is a timely and important one in that examines the current status of e-commerce implementation in Hong Kong. A generic framework is presented with the objective of supporting the application and implementation of the internet for e-commerce.

Notes: Purpose - Although the wireless internet attracts more and more interest from marketers and researchers, there is little empirical evidence of multinational corporations' (MNCs) adoption of push-type mobile advertising in global markets. The aim of this study is to fill this research gap, by conducting an empirical survey of the perceptions of MNCs operating in Europe regarding SMS-based mobile advertising adoption. Design/methodology/approach - The study proposes six basic constructs which are thought to influence MNCs' decision-making process on mobile advertising adoption. On this base, a structured questionnaire is developed. The data are obtained by telephone interviews from 53 senior executives of MNCs' subsidiaries in Spain. Findings - Hierarchical regression analysis reveals that branding strategy, facilitating conditions, and security and costs are the strongest determinants of MNCs' mobile advertising adoption. Furthermore, discriminant analysis indicates that Japanese, American, and European firms are statistically classifiable according to their cultural affiliation in terms of their perceptions of mobile advertising adoption. Japanese firms are the least willing to use mobile advertising, while their American counterparts are the most motivated in this regard. Originality/value - While SMS-based mobile marketing has been receiving an increasing attention from both academics and practitioners, there exists little empirical research on this area. In this vein, this study contributes to the literature in two ways. First, the study proposes a conceptual research model based on six basic constructs, which incorporate both theoretical and practical perspectives. Second, the model is tested by empirical data obtained from top managers of MNCs' subsidiaries operating in a European market. The findings of this study thus offer useful insights based on their "hands-on" experience.

Notes: Purpose - To describe consumers' heuristic and analytical searches for a pre-purchase information acquisition, and to assess the correspondence of flexibility of information task and the information found with a search. Design/methodology/approach - Propositions based on current research in web use and consumer studies. Tracked records of searches are used for descriptive analysis of transitional patterns in the data. Regression is used for statistical verification of the information provided by searches. Findings - Consumer searches center on chaining events, indicating heavy reliance on hyperlink navigation between web sites. Formal searches are seldom used, although when employed, tend to have a high level of diagnosticity. The emphasis on heuristic behavior is logical, as the way consumer information is currently presented on the internet rewards for this type of behavior. Use of heuristic search increases the likelihood of access to flexibly presented information. Research limitations/implications - Consumers favor heuristic trial-and-error searches even in focused fact-finding search tasks, which are typically considered the domain of analytical seeking. Consumers seem to benefit most from apparently inefficient, reactive and heuristic searches, because these are more likely to provide information in a format that the consumer can adapt. Convenience sample limits generalizability of findings. Originality/value - While there is an increasing body of knowledge concerning internet use for finding information, fewer studies have focused on consumer uses of the web in search. This paper provides new information of online consumers, an increasingly important topic.

Notes: Purpose - To provide a thorough analysis of the role of the internet in survey research and to discuss the implications of online surveys becoming such a major force in research. Design/methodology/approach - The paper is divided into four major sections: an analysis of the strengths and potential weaknesses of online surveys; a comparison of online surveys with other survey formats; a discussion on the best uses for online surveys and how their potential weaknesses may be moderated; and an overview of the online survey services being offered by the world's largest research firms. Findings - If conducted properly, online surveys have significant advantages over other formats. However, it is imperative that the potential weaknesses of online surveys be mitigated and that online surveys only be used when appropriate. Outsourcing of online survey functions is growing in popularity. Practical implications - The paper provides a very useful source of information and impartial advice for any professional who is considering the use of online surveys. Originality/value - The paper synthesizes the vast literature related to online surveys, presents original material related to survey methodology, and offers a number of recommendations.

Notes: Purpose - To arouse the public awareness of online gaming-related crimes and other societal influences so that these problems can be solved through education, laws and appropriate technologies. Design/methodology/approach - A total of 613 criminal cases of online gaming crimes that happened in Taiwan during 2002 were gathered and analyzed. They were analyzed for special features then focusing on the tendency for online gaming crime. Related prosecutions, offenders, victims, criminal methods, and so on, were analyzed. Findings - According to our analysis of online gaming characteristics in Taiwan, the majority of online gaming crime is theft (73.7 percent) and fraud (20.2 percent). The crime scene is mainly in internet cafés (54.8 percent). Most crimes are committed within the 12:00 to 14:00 time period (11.9 percent). Identity theft (43.4 percent) and social engineering (43.9 percent) are the major criminal means. The offenders (95.8 percent) and victims (87.8 percent) are mainly male and offenders always proceed alone (88.3 percent). The age of offenders is quite low (63.3 percent in the age range of 15-20), and 8.3 percent of offenders are under 15 years old. The offenders are mostly students (46.7 percent) and the unemployed (24 percent), most of them (81.9 percent) not having criminal records. The type of game giving rise to most of the criminal cases is Lineage Online (93.3 percent). The average value of the online gaming loss is about US$459 and 34.3 percent of criminal loss is between $100 and $300. Research limitations/implications - These criminal cases were retrieved from Taiwan in 2002. Some criminal behavior may have been limited to a certain area or a certain period. Practical implications - Provides a useful source of information and constructive advice for the public who will sense the seriousness and influence of online gaming crimes. Further, this topic may have implications on e-commence, e-services, or web-based activities beyond gaming. Originality/value - Since there is little published research in this area, this paper provides the public with a good and original introduction to a topic of growing importance.

Notes: Purpose - This work aims to probe how interface designers concerned with human-computer interaction of community networks might use the theoretical constructs of social capital and activity awareness. Design/methodology/approach - A design model for community network interfaces is introduced that reconciles various computer-mediated communication research contributions with support for typical community network scenarios of use. Using this model, an inspection is performed on existing community network implementations (available December 2002) and then the adequacy of the model for informing the design process is examined. Findings - Based on the insight gained through this analysis, a generic prototype and new user evaluation method are introduced that allow survey of user reaction to community network design elements under differing conditions. It is shown how results obtained through this method frame a value-chain understanding of conceptual tradeoffs. Research limitations/implications - To demonstrate the new user evaluation method in an analysis of critical design tradeoffs, the issues of persistent virtual identity implementation and usage motivation are probed. However, the evaluation method must be validated with other issues and tested by researchers that were not part of its creation process. Practical implications - Contributions from this paper include tools (a design model, a generic prototype, and an evaluation method) linking theory with community design artifacts, building on previous work. Evaluators now have indicators for assessing community informatics. Originality/value - Interface designers of community networks and those interested in social capital theory will appreciate the link between practice and theory provided by this approach.

Notes: Purpose - E-consumers consistently complain that the internet is frustratingly slow. Most existing research on this phenomenon is based on the concept of "download delay", that is, the time required for a web page to fully download to the e-consumer's computer screen. This paper reports on an exploratory study of the phenomenon of waiting for service on the internet with the intention of extending the narrow conceptualisation of the phenomenon of "download delay" to a more user-based perspective of waiting on the internet. Design/methodology/approach - The study is based on a qualitative research methodology. The research methods are seven asynchronous virtual focus groups involving 126 intensive internet users over 17 days and 92 participants who maintained personal diaries of waiting on the internet over a nine-week period. Findings - A new definition of waiting on the internet is proposed based on extensive virtual focus group research. Subsequently, 14 distinct types of internet waiting situations are identified based on the analysis of a total of 1,041 waiting situations as reported by the participants in the study. Practical implications - A number of practical implications for various functional areas of the business are outlined. Conceptual and methodological contributions are also made. Originality/value - The study is the first to present a broader conceptualisation of waiting on the internet from an e-consumer perspective and based on empirical research. All previous research has been based on just one type of online waiting, i.e. waiting for web pages to download to the user's screen. This paper presents 13 "new" types of waiting situations on the internet.

Notes: Purpose - Using Internet Archive's Wayback Machine, higher education web sites were retrospectively analyzed to study the effects that technological advances in web design have had on accessibility for persons with disabilities. Design/methodology/approach - A convenience sample of higher education web sites was studied for years 1997-2002. The homepage and pages 1-level down were evaluated. Web accessibility barrier (WAB) and complexity scores were calculated. Repeated measures analysis of variance (ANOVA) was used to determine trends in the data and Pearson's correlation (r) was computed to evaluate the relationship between accessibility and complexity. Findings - Higher education web sites become progressively inaccessible as complexity increases. Research limitations/implications - The WAB score is a proxy of web accessibility. While the WAB score can give an indication of the accessibility of a web site, it cannot differentiate between barriers posing minimal limitations and those posing absolute inaccessibility. A future study is planned to have users with disabilities examine web sites with differing WAB scores to correlate how well the WAB score is gauging accessibility of web sites from the perspective of the user. Practical implications - Findings from studies such as this can lead to improved guidelines, policies, and overall awareness of web accessibility for persons with disabilities. Originality/value - There are limited studies that have taken a longitudinal look at the accessibility of web sites and explored the reasons for the trend of decreasing accessibility.

Notes: Purpose - The objective of the paper is to identify the factors that encourage consumers to adopt internet banking services in Thailand and to use the study's findings to develop strategies for banks on how to maximize the rate of adoption. Design/methodology/approach - Quantitative research with a sample size of 600 achieved by sending questionnaires to 15 people in each of 40 large companies in Bangkok. The study is based on the Decomposed Planned Behaviour. Findings - The attitudinal factors that appear to encourage the adoption of internet banking in Thailand most are "Features of the web site" and "Perceived usefulness", while the most significant impediment to adoption is a perceived behavioural control, namely "External environment". The significant moderating factors are gender, educational level, income, internet experience and internet banking experience, but not age. Research limitations/implications - In this study, encouragement factors are those that are able to be controlled by banks, while impediment factors are those that are not able to be controlled. Practical implications - It is essential for banks to facilitate encouragement and restrict impediment factors. In addition to the direct "push" from internet banks (in respect of the encouragement factors), indirect persuasion should be carried out as a "pull" mechanism (in respect of the impediment factors). Originality/value - The study identified a number of specific strategies that Thai banks could follow to maximize the adoption of internet banking.

Notes: Purpose - The purposes of this study are to examine internet users' perception of potential harm among a list of products available on internet auction sites, to discuss the influence of the third-person effect on internet users' pro-regulatory attitudes, and to investigate the effects of users' characteristics and perceived harm on their attitudes toward regulation of online auction industry. Design/methodology/approach - An online questionnaire survey was designed and employed to collect information about internet users' third-person effect perception, pro-regulatory attitudes toward internet auction sites, and control variables such as demographics, internet usage, and innovative characteristics. A convenience sample of 592 internet users was recruited to take part in this study. Findings - Internet users' perceptual differences are statistically significant between the estimated influence on self, teenagers, and other adults for each product. Perceived harm to self consistently predicts internet users' pro-regulatory attitudes, but not for teenagers and other adults. Perceived harm to self also predicts pro-regulatory attitudes toward these web sites, even after controlling for potential confounding variables. Research limitations/implications - The study is limited by its convenient sampling method and measurement of internet users' actual and intended behavior. Nevertheless, because internet users play a complex role of buyers, sellers, and possible victims on auction sites, it is important to examine perceptions and motivations underlying their support for regulating online auction industry. Originality/value - The integrated approach of mass communication, electronic commerce activities, and public policy-making perspectives ensures that future regulatory proposal of online auction industry will be comprehensive.

Notes: Purpose - First, to theoretically justify and empirically test the sequence of effects based on the standard learning hierarchy to explain consumers' online buying-related responses. Second, to analyse the moderating role that consumers' internet expertise can play on the formation of both their affective and buying-related responses towards this medium. Design/methodology/approach - This study poses a conceptual model which is tested by means of LISREL. The data used come from a questionnaire applied to American and Spanish internet users. These two countries have been selected taking into account their differences regarding their degree of internet expertise. Findings - The modelling approach appears to be adequate to explain online consumer behaviour. Moreover, different levels of consumers' internet expertise determines, in general, the predominance of the central or the peripheral route within the formation of their affective and behavioural responses to this medium. Research limitations/implications - This study provides a relevant contribution to the field of consumer behaviour on the internet. It presents an extensive literature review; it introduces new concepts and new relations among them; it successfully adapts classic consumer theories, i.e. the CAB paradigm and the Elaboration Likelihood Model - to the electronic market context; and it has a cross-national vision. Practical implications - It shows how any virtual firm which endeavours to understand consumers' shopping behaviour in its web site should consider these general issues in conjunction with the rest of the specific factors and variables related to it. Originality/value - This is one of the first studies which, on the one hand, theoretically integrates in a model the following concepts: beliefs and attitude towards the internet, trust in internet shopping and online shopping, and on the other, demonstrates that the degree of internet expertise plays an essential role in determining how consumers process and form their affective and buying-related responses on the internet.

Notes: Purpose - To propose a model of a privacy-enhanced catalogue search system (PECSS) in an attempt to address privacy threats to consumers, who search for products and services on the world wide web. Design/methodology/approach - The model extends an agent-based architecture for electronic catalogue mediation by supplementing it with a privacy enhancement mechanism. This mechanism introduces fake queries into the original stream of user queries, in an attempt to reduce the similarity between the actual interests of users ("internal user profile") and the interests as observed by potential eavesdroppers on the web ("external user profile"). A prototype was constructed to demonstrate the feasibility and effectiveness of the model. Findings - The evaluation of the model indicates that, by generating five fake queries per each original user query, the user's profile is hidden most effectively from any potential eavesdropper. Future research is needed to identify the optimal glossary of fake queries for various clients. The model also should be tested against various attacks perpetrated against the mixed stream of original and fake queries (i.e. statistical clustering). Research limitations/implications - The model's feasibility was evaluated through a prototype. It was not empirically tested against various statistical methods used by intruders to reveal the original queries. Practical implications - A useful architecture for electronic commerce providers, internet service providers (ISP) and individual clients who are concerned with their privacy and wish to minimize their dependencies on third-party security providers. Originality/value - The contribution of the PECSS model stems from the fact that, as the internet gradually transforms into a non-free service, anonymous browsing cannot be employed any more to protect consumers' privacy, and therefore other approaches should be explored. Moreover, unlike other approaches, our model does not rely on the honesty of any third mediators and proxies that are also exposed to the interests of the client. In addition, the proposed model is scalable as it is installed on the user's computer.

Notes: Purpose - To use the theory of planned behavior (TPB) as a theoretical framework to explore in depth the range of beliefs held by consumers about internet shopping in general and internet grocery shopping in particular. Design/methodology/approach - Seven focus group interviews, four in the United Kingdom and three in Denmark, were conducted among consumers with different degrees of experience with internet grocery shopping. This diversification of respondents was chosen to capture a broad range of the consumer beliefs that predict intentions to buy groceries online or not. The TPB framework was used to construct the interview guide that was followed in all focus groups. Findings - An unexpected result of the explorative study was that the seven groups consisting of more or less experienced internet shoppers differed only little in their pool of beliefs (outcome and control beliefs). Beliefs about internet grocery shopping, positive as well as negative, were remarkably congruent across groups. In the minds of consumers, internet grocery shopping is an advantage compared with conventional grocery shopping in terms of convenience, product range and price. Disadvantages, which could act as mental barriers, are, for instance, the risk of receiving inferior quality groceries and the loss of the recreational aspect of grocery shopping. Research limitations/implications - An important potential limitation of this research is the choice of focus groups as research methodology, which can prevent the elicitation of certain types of beliefs. If important beliefs concern issues of a more sensitive, personal character they are not likely to be mentioned in a focus group. Another limitation is the explorative nature of the research, which makes it impossible to attach weights to the importance of the elicited beliefs in predicting internet shopping behavior. Practical implications - The findings could be used to direct attention to consumer beliefs about internet grocery shopping which have the potential of acting as barriers to this line of e-commerce. Originality/value - To shed some light on the role of consumers in an underperforming and understudied branch of internet retailing. Barriers in the consumers' minds to shop for groceries online are identified using an established theoretical framework.

Notes: Purpose - The objective of this paper is to investigate the legal and technical reasons why a declaration of will, denoted by a digital signature, can be cancelled and how this cancellation can be technically achieved. Design/methodology/approach - Proposes a technical framework for establishing a signature revocation mechanism based on special data structures, the signature revocation tokens (SRT), and investigates the alternatives for disseminating the signature status information (SSI) to the relying parties. Findings - A relying party has to take into consideration the possible existence of a signature revocation, in order to decide on the validity of a digital signature. A scheme based on a central public repository for the archival and distribution of signature revocation tokens exhibits significant advantages against other alternatives. Originality/value - Identifies various intrinsic problems of the digital signature creation process that raise several questions on whether the signer performs a conscious and wilful act, although he/she is held liable for this action. The law faces the eventual right of the signer to claim a revocation of a previously made declaration of will, especially in cases of an error, fraud or duress.

Notes: Purpose - To analyze the relationship between corporate image and consumer trust in the context of financial services distribution. Design/methodology/approach - This paper analyzes the causal relationship that exists between corporate image and consumer trust in the financial services distribution through traditional channels, as well as over the internet. This paper also analyzes the moderating effect of relationship duration on the influence of the corporate image on trust. Findings - The results obtained show that in distribution through traditional channels no significant differences exist in the intensity of the effect of the image on trust in terms of the relationship duration. Nevertheless, significant differences in the financial services distribution over the internet have been observed. Practical implications - The significant influence that image exerts on consumer trust shows us that corporate image becomes a key tool for the management of trust in financial services distribution. Originality/value - Despite the importance that researchers have assigned to the variables of corporate image and trust, much of the work so far is in the initial phase of development. Thus, the majority of the works have been approached from a fundamentally theoretical perspective, or else the empirical testing has been carried out in an indirect way, based on factors that form part of the image or are related to it. Because of this, today there is no research that has empirically evaluated the role played by corporate image in the levels of trust of the consumer of financial services.

Notes: Purpose - To analyze empirically the transaction profitability derived from sporadic and frequent customers in the e-retailing sector of minor home appliances in Brazil. Design/methodology/approach - A company's database was analyzed quantitatively to assess the transaction profitability derived from sporadic and frequent customers purchasing via the firm's digital channel, namely its web site. Besides, qualitative evidence was also collected from interviews with the main professionals involved in marketing and e-commerce in the firm and through analysis of the company's web site and e-mail communications with customers. Findings - The commercial transaction profitability associated with sporadic customers can be higher than that derived from frequent purchasers. Research limitations/implications - The study concentrated on a single company within a specific industry (minor home appliance e-retailing) based in a specific country, namely Brazil. Practical implications - The benefits of web consumer retention would only seem to be advantageous for digital companies that are client-centric, which can interact with these consumers. Furthermore, the mere fact of using transactional practices, low differentiation between products and the emphasis on promotion of price on the web would seem to increase sensitivity to price on the part of the consumers, particularly those who make purchases more frequently. Originality/value - To enable practitioners and academics to grasp fully the real value of frequent and sporadic clients, in order to allow digital companies to develop coherent strategies for them.

Notes: Purpose - The web is now a significant component of the recruitment and job search process. However, very little is known about how companies and job seekers use the web, and the ultimate effectiveness of this process. The specific research questions guiding this study are: how do people search for job-related information on the web? How effective are these searches? And how likely are job seekers to find an appropriate job posting or application? Design/methodology/approach - The data used to examine these questions come from job seekers submitting job-related queries to a major web search engine at three points in time over a five-year period. Findings - Results indicate that individuals seeking job information generally submit only one query with several terms and over 45 percent of job-seeking queries contain a specific location reference. Of the documents retrieved, findings suggest that only 52 percent are relevant and only 40 percent of job-specific searches retrieve job postings. Research limitations/implications - This study provides an important contribution to web research and online recruiting literature. The data come from actual web searches, providing a realistic glimpse into how job seekers are actually using the web. Practical implications - The results of this research can assist organizations in seeking to use the web as part of their recruiting efforts, in designing corporate recruiting web sites, and in developing web systems to support job seeking and recruiting. Originality/value - This research is one of the first studies to investigate job searching on the web using longitudinal real world data.

Notes: Purpose - To analyse the web acceptance and usage between goal-directed users and experiential users, incorporating intrinsic motives to improve the particular and explanatory TAM (technology acceptance model) value - traditionally related to extrinsic motives. Design/methodology/approach - A survey instrument was used to gather data to test the relationships shown in the research model. Data were collected from a sample of online questionnaires filled out by subscribers located in three discussion-mailing lists - administered by RedIris - about different topics (e.g. experimental sciences, social sciences and humanities). A structural equation modeling (SEM), specifically partial least squares (PLS), is proposed to assess the relationships between the constructs together with the predictive power of the research model. Findings - The empirical development suggests that there is scope for further extension of TAM to adapt to the web-based usage and its profitable consequences. The article may help to further the empirical research and to clarify and examine a web acceptance and usage model. In general, experiential and goal-directed behaviours moderate the key relationships in the model. Experiential and goal-directed users do not weigh extrinsic and intrinsic motives in the same way when on the web. Goal-directed users are more driven by instrumental factors and focused on their decision-making process while experiential users are more motivated by process.. Research limitations/implications - First, constructs of enjoyment and concentration are used to define flow. However, because of the flow definition's conceptual-vagueness, operationalising the flow construct has been questioned in the previous empirical works. Second, the cross-sectional study is also an important limitation. Since the users' perception and intention can change over time, it is important to measure these quantities at several points of time. Third, the sample sizes are relatively small. Fourth, the model needs to be tested with more objective measures to compare possible divergences. Finally, the model clearly does not include all the relevant variables. Practical implications - The results could be used to explain and to improve the experiential and goal-directed users' experience of being and to return to the web. Originality/value - The value of this study is to reveal the moderating influences of browsing-modes on relationship between flow and TAM-beliefs on the web, and, also, how the flow impacts the attitude and intention to use web between experiential and goal-directed users.

Notes: Purpose - To contribute to the development of a theoretically grounded measure of organizational internet use (OIU) by conceptualizing and operationalizing it as a theoretical construct, and by empirically assessing its reliability and validity Design/methodology/approach - The focal construct OIU was conceptualized as an abstract collective object with three components, forming an index with formative, causal indicators. A multi-method research design - including a cross-sectional drop-and-collect survey among small technology-based firms (STBFs) in Germany and an observational study of web sites - was applied to assess empirically the theoretically developed construct OIU. This was achieved by using the component-based partial least squares (PLS) structural modeling technique using PLS-Graph. Findings - The empirical assessment of the scale, applied to the international business domain, proved to be reliable and valid in the structural model and across assessment methods. Research limitations/implications - The focal construct was assessed among a very specific population. This limits the claims that can be made with regard to applying it in other industries, countries, and firms. Future research should address this by applying OIU in maximally different research contexts. Practical implications - The developed construct has important implications for both managers and researchers. It should help in assessing levels of organizational internet use in a consistent fashion across populations and studies. It can be used for benchmarking purposes - of specific interest to managers - and it can be used to explore antecedents and consequences of organizational internet use - of specific interest to researchers. Originality/value - Internet research is moving from anecdotal and exuberant internet euphoria to internet pessimism to internet realism. Only theoretically grounded, reliable and valid measures can support such a required transition. With this paper we have made an initial contribution for such a development to occur.

Notes: Purpose - To identify controls that can harness the power and capabilities of instant messengers (IM) while minimizing potential security risks. Design/methodology/approach - A risk analysis method and (CIS)2 model are used. Findings - IM is a great tool for enterprise productivity. However, it has so many risks, but one could identify and control these risks with technical and managerial countermeasures. Research limitations/implications - This paper fails to provide detailed and specific risks of commercial IMs, and the case study provided in this paper focuses on the technical rather than managerial issues. Practical implications - A very helpful case study which provides general risks and controls of recent IMs for the security officers of various organizations. Originality/value - This paper outlined the risks of IM and potential controls for securing public IM in the workplace.

Notes: Purpose - Provide a secure solution for web services (WS). A new interoperable and distributed access control for WS is presented. Design/methodology/approach - Based on the separation of the access control (AC) and authorization function. Findings - Mechanisms presented allow seamless integration of external authorization entities in the AC system. The Semantic Policy Language (SPL) developed facilitates specification of policies and semantic policy validation. SPL specifications are modular and can be composed without ambiguity. Also addressed was the problem of the association of policies to resources (WS or their operations) in a dynamic, flexible and automated way. Research limitations/implications - The ACProxy component is currently under development. Ongoing work is focused on achieving a richer "use control" for some types of WS. Practical implications - Administrators of WS can specify AC policies and validate them to find syntactic and semantic errors. Components for automated validation of policies at different levels are included. This ensures that the AC policies produce the desired effects, facilitating the creation and maintenance of policies. It also provides mechanisms for the use of interoperable authorizations. Originality/value - A practical system that provides a secure solution to AC for WS. To the best of one's knowledge, no other system provides mechanisms for semantic validation of policies based on external authorization entities. Likewise, the mechanisms for interoperability of external authorization entities are also novel. The system provides content-based access control and a secure, decentralized and dynamic solution for authorization that facilitates the management of complex systems and enhances the overall security of the AC.

Notes: Purpose - The increasing number of M-internet subscribers and the fast growing revenue proves the great potential of M-internet as well as the enormous business opportunity in Korea. The success in this business is dependent on understanding the concerns of customers and identifying the factors that promote the use of M-internet. Thus, this paper aims to examine the human motivations underlying individual behavioral intention to use M-internet in Korea. Design/methodology/approach - Employs TAM (technology acceptance model) as the base model and develops a more comprehensive version of TAM to better reflect M-internet context. The model employs perceived playfulness, contents quality, system quality, internet experience and perceived price level, in addition to perceived usefulness and ease of use. Investigates the causal relationships among the constructs used in this revised TAM and identifies the direct and indirect causal role of the constructs in developing the intention to use M-internet. Findings - Finds that attitude toward M-internet is the most significant factor in predicting the behavioral intention to use M-internet. Also identifies the positive role of the perceived playfulness and the negative role of perceived price level in developing the attitude as well as the intention. The positive causal relationships of "perceived contents quality - perceived usefulness", "perceived system quality– perceived usefulness" and "internet experience–perceived ease of use" were also witnessed. Practical implications - Considering the explosive growth of the M-internet market, well-established business strategy in M-internet will deliver great success to the mobile operators. Thus, understanding comprehensive causal relationship among the constructs used in this revised TAM would help managers to better implement the strategic ramifications in promoting M-internet. Originality/value - Develops a more comprehensive version of TAM to better reflect M-internet context in Korea, adding five new constructs and identifies the role of the construct in promoting the use of M-internet.

Notes: Purpose - This study aims to present a new web page recommendation system that can help users to reduce navigational time on the internet. Design/methodology/approach - The proposed design is based on the primacy effect of browsing behavior, that users prefer top ranking items in search results. This approach is intuitive and requires no training data at all. Findings - A user study showed that users are more satisfied with the proposed search methods than with general search engines using hot keywords. Moreover, two performance measures confirmed that the proposed search methods out-perform other metasearch and search engines. Research limitations/implications - The research has limitations and future work is planned along several directions. First, the search methods implemented are primarily based on the keyword match between the contents of web pages and the user query items. Using the semantic web to recommend concepts and items relevant to the user query might be very helpful in finding the exact contents that users want, particularly when the users do not have enough knowledge about the domains in which they are searching. Second, offering a mechanism that groups search results to improve the way search results are segmented and displayed also assists users to locate the contents they need. Finally, more user feedback is needed to fine-tune the search parameters including a and ß to improve the performance. Practical implications - The proposed model can be used to improve the search performance of any search engine. Originality/value - First, compared with the democratic voting procedure used by metasearch engines, search engine vector voting (SVV) enables a specific combination of search parameters, denoted as a and ß, to be applied to a voted search engine, so that users can either narrow or expand their search results to meet their search preferences. Second, unlike page quality analysis, the hyperlink prediction (HLP) determines qualified pages by simply measuring their user behavior function (UBF) values, and thus takes less computing power. Finally, the advantages of HLP over statistical analysis are that it does not need training data, and it can target both multi-site and site-specific analysis.

Notes: Purpose - This paper aims to show that information and evidence found in the XML-based environment of web services can allow web services providers to gain a sense of the trustworthiness of web services requestors over time. Design/methodology/approach - A literature review on trust in web services environment is provided. Trust management models, and an existing trust specification for web services are discussed. Next, a conceptual framework for web services trust formation is presented. Findings - The paper makes explicit types of information that can be used for trust formation. Web services providers are given the ability to trust requestors autonomously by making use of information that is published through web services standards, defined over and above a web services interface. The approach incorporates elements of social trust as it is concerned with more than cryptographic controls. It has mechanisms that allow a web services provider to manage trust autonomously, enabling different types of trust for different situations. Research limitations/implications - A conceptual framework for trust formation has been defined that identifies a proposal for trust calculation. The paper does not address the implementation of the framework, and calculation of trust over information categories. Practical implications - The paper identifies a practical approach to autonomous web services trust by making use of web services standards such as WS-Policy and WSMetadataExchange. Originality/value - This paper identifies a taxonomy of trust information that can be used to make explicit the requirements for web services trust.