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  • 1
    Electronic Resource
    Electronic Resource
    The influence of corporate image on consumer trust: A comparative analysis in traditional versus internet banking (2005)
    Bingley : Emerald
    Internet research 15 (2005), S. 447-470 
    Details
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Purpose - To analyze the relationship between corporate image and consumer trust in the context of financial services distribution. Design/methodology/approach - This paper analyzes the causal relationship that exists between corporate image and consumer trust in the financial services distribution through traditional channels, as well as over the internet. This paper also analyzes the moderating effect of relationship duration on the influence of the corporate image on trust. Findings - The results obtained show that in distribution through traditional channels no significant differences exist in the intensity of the effect of the image on trust in terms of the relationship duration. Nevertheless, significant differences in the financial services distribution over the internet have been observed. Practical implications - The significant influence that image exerts on consumer trust shows us that corporate image becomes a key tool for the management of trust in financial services distribution. Originality/value - Despite the importance that researchers have assigned to the variables of corporate image and trust, much of the work so far is in the initial phase of development. Thus, the majority of the works have been approached from a fundamentally theoretical perspective, or else the empirical testing has been carried out in an indirect way, based on factors that form part of the image or are related to it. Because of this, today there is no research that has empirically evaluated the role played by corporate image in the levels of trust of the consumer of financial services.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10662240510615191
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    Paper (German National Licenses)
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  • 2
    Electronic Resource
    Electronic Resource
    Competitive strategies in Southern Europe: the case of Spanish retailers (1998)
    Bingley : Emerald
    International journal of retail and distribution management 26 (1998), S. 13-28 
    Details
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper analyses the global evolution experienced by the retail food sector in Spain, taken as a model of a Southern European country. A detailed study is made of the main characteristics of the strategic behaviour patterns observed among the main firms operating in this sector during the period 1989-1993. The tool employed to that end is strategic group analysis, developed within a dynamic perspective which allows us to test the structural stability of the identified strategic groups. Throughout the length of the study it is shown how the evolution experienced in the sector is concentrated in changes to the relative participation of previously existing trading formulas rather than in the appearance of completely new alternative strategies. In particular, attention is drawn to the decline in traditional establishments, the marked expansion of hypermarkets and the continuous strategic repositioning of large supermarkets.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09590559810201178
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    Paper (German National Licenses)
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  • 3
    Electronic Resource
    Electronic Resource
    The influence of virtual communities on distribution strategies in the internet (2005)
    Bingley : Emerald
    International journal of retail and distribution management 33 (2005), S. 405-425 
    Details
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - This paper aims to present the virtual community as a strategy that can increase the chance of success in the distribution of products over the internet. Design/methodology/approach - First, this paper describes the concept of a virtual community. Second, it analyzes how five well-known companies are using virtual communities to back up the distribution of their products over the internet. Following the study of the various companies, the additional benefits arising from the use of virtual communities are explained and a series of recommendations for managing them. Findings - Through the conceptual analysis of the virtual community and the descriptive study of five real cases of companies that use the virtual community in their online marketing strategies, this paper shows, among other things, how it is possible to attain greater brand awareness, more precise market segmentation and the highest degree of supply differentiation. Research limitations/implications - Virtual community is a tool that can increase the chances of success in the marketing and distribution of products over the internet. Therefore, there are several lines of research that might be followed in the future. Foremost among these might be a study that gives rise to a quantitative assessment of the impact of virtual communities. A thorough assessment of the effect of virtual communities on various sectors will also be needed. Thus, the study of the virtual community as a knowledge management system in the corporate or educational fields would be particularly useful. Practical implications - The case studies and the recent literature have enabled us to define various management recommendations, such as promoting self-management of virtual communities, minimizing control or promoting specialization of their members. Originality/value - This work thoroughly examines one of the phenomena that is reaping the most success on the internet and yet, paradoxically, has received the least attention from marketing researchers: virtual communities.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09590550510600843
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  • 4
    Electronic Resource
    Electronic Resource
    Strategic groups analysis (SGA) as a tool for strategic marketing (1999)
    Bradford : Emerald
    European journal of marketing 33 (1999), S. 548-569 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Argues in favour of the convenience of using strategic groups analysis (SGA) as a business management tool that is especially useful for strategic marketing planning. To illustrate the great versatility offered by SGA, we take as a reference the results obtained from a study of the Spanish retail grocery sector. By way of this empirical work, we analyse how SGA responds to some of the information demands considered as essential for the design of the marketing strategy of every firm (the analysis of the environment and the main alternative strategies, the attractiveness of each strategy, the analysis of rivalry, the strengths and weaknesses of firms, the threats and opportunities offered by the market, etc.). In summary, the paper shows that SGA is a powerful tool which could help managers to concentrate the activity of their firms in solid strategic options.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090569910262116
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  • 5
    Electronic Resource
    Electronic Resource
    Corporate image measurement: A further problem for the tangibilization of Internet banking services (2004)
    Bingley : Emerald
    International journal of bank marketing 22 (2004), S. 366-384 
    Details
    ISSN: 0265-2323
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The study and measurement of image especially in the Internet banking field has become an important tool to help the management of the banks operating on the Internet to make decisions. As there are no previous scales in existence to enable the image of this type of bank to be measured, our paper is centered on developing and proposing a reliable and valid scale that enables us to measure the corporate image of a bank in the context of the Internet. The results obtained show that an Internet bank's image is a multidimensional construct composed of its reputation and security as perceived by the consumer, as well as of the services offered and access to them. These results provide a management tool to measure the Internet bank's image. Similarly, the new scale shows in detail which aspects need to be acted on in order to improve the bank's image with its clients.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02652320410549665
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    Paper (German National Licenses)
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  • 6
    Electronic Resource
    Electronic Resource
    The acceptance and diffusion of new consumer durables: differences between first and last adopters (1998)
    Bradford : Emerald
    Journal of consumer marketing 15 (1998), S. 323-342 
    Details
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The diffusion process of an innovation, whether it be a product, a service or an idea, will vary in function of the characteristics of that innovation, as well as of the agents to whom it is directed. The objective of this paper is to differentiate the behaviour of the different adopter categories that emerge at the time of the adoption of new products. Uses the methodology proposed by Mahajan et al., based on the Bass model, which allows for a distinction to be drawn between five categories of adopters, namely innovators, early adopters, early majority, late majority and laggards, with reference to the acceptance process for new consumer durables. This is employed in an empirical application carried out with respect to the adoption of various consumer durables that are frequently found in the majority of households, whilst the demographic and socio-economic characteristics of the individuals who make up each adopter category are used in order to differentiate their behaviour.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/07363769810225975
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  • 7
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    Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention (2016)
    Springer
    Details
    Publication Date: 2016-12-23
    Print ISSN: 1389-5753
    Electronic ISSN: 1572-9362
    Topics: Economics
    Published by Springer
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  • 8
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    Frontline robots in tourism and hospitality: service enhancement or cost reduction? (2020)
    Springer
    Details
    Publication Date: 2020-07-29
    Print ISSN: 1019-6781
    Electronic ISSN: 1422-8890
    Topics: Computer Science , Economics
    Published by Springer
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