ISSN:
0964-9425
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Sociology
,
Economics
Notes:
Compares exporting and non-exporting female entrepreneurs regardingtheir information about export markets, their perceptions of theusefulness of export market information and the helpfulness ofgovernment export stimulation programmes. Identifies the formats whichwomen entrepreneurs believe to be most helpful in obtaining informationabout exporting their products and services. Results suggest that, inNew Brunswick, the majority of female entrepreneurs do not export theirproducts and services. Furthermore, they do not plan to enter the exportmarket in the future. Their businesses, are for the most part, small,non-technology-based, labour intensive, or cottage-craft industries.They are relatively new, with few employees, and have low annual salesrevenues. However, they also have low overhead expenses and the ownershave the freedom to co-ordinate their business activities around theirfamily life and responsibilities. These findings suggest that, ratherthan export stimulation programmes, the majority of female entrepreneursin New Brunswick are more interested in and would benefit more, at thistime, from product or service quality improvement programmes. They wantto learn more about the characteristics of their local domestic marketin order to penetrate those markets further. Likewise, most female-owned(non-exporting) businesses in New Brunswick need to be brought to alevel of "export readiness". Finally, those few female entrepreneurs whoare exporting need access to market intelligence, information on how toimprove their exporting strategies and tactics, and on how to maintainthe competitive edge in world markets.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/09649429410067009
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