ALBERT

Beschreibung: Rainer Lucas bietet in diesem Buch Anregungen und Beispiele für das Eventmarketing von morgen. Er gibt konzentriert die entscheidenden Antworten auf die Kernfragen des modernen Eventmarketings: Wie können Events nachhaltiger gestaltet werden? Wie lassen sich die Ziele einer nachhaltigen Entwicklung erlebnisreicher vermitteln? Das Buch lädt zu einer Reise durch die deutsche Eventlandschaft ein. In origineller Weise vermitteln ausgewiesene Experten aus Wissenschaft und Praxis Strategien, Instrumente und Bausteine für eine neue Eventkultur. Das Werk ist ein zuverlässiges und umfassendes Handbuch für den Aufbau nachhaltiger Events. Dadurch wird das wichtigste Ziel im Eventmarketing erreicht: Mehr Wirkung bei gleichzeitig geringerem Einsatz an Mitteln.

Beschreibung: Radikale Benzinpreiserhöhungen an der Tankstelle, steigende Heizölkosten sowie deutliche Verteuerungen der Strom- und Gasrechnungen sind an der Tagesordnung. Die Endlichkeit der Energiereserven und der drohende Klimawandel stehen als Top-Themen mehr denn je im Fokus des öffentlichen Interesses. Verheerende Naturkatastrophen verursachen jährlich volkswirtschaftliche Schäden in dreistelliger Milliardenhöhe. Bald werden deshalb Umwelt- und Effizienztechnologien zu den größten Wachstumsmärkten der Welt zählen. Umso erstaunlicher, dass viele innovative Leistungen, Produkte und Ideen nach wie vor den kreativen Köpfen kleiner unabhängiger Projektteams oder Einzelpersonen entspringen. Diese autonomen Erfinder gewinnen immer mehr an Bedeutung, da sie einen bemerkenswerten Beitrag zur ökonomischen, ökologischen und sozialen Entwicklung leisten können. Das Buch stellt acht Preisträger des Wuppertaler Energie- und Umweltpreises mit ihren Erfindungen vor, die erheblich zur Steigerung der Energieeffizienz und Ressourcenproduktivität beitragen: Innovative Meisterleistungen mit so vielversprechenden Namen wie "Lion Powerblock", Energie-Trichter oder "Sonnenschiff".

Beschreibung: Oil crisis, water conflicts, declining food security - we hear one report after another about resource scarcity - while with growing populations and huge poverty, nations are demanding their right to development. In the age of globalisation this right cannot be disputed, yet the planet is already exhibiting signs of acute environmental stress. Indians want more roads and Chinese more oil: the struggle over nature will partly shape the crises of the twenty-first century. Clashes over resources, both major and minor, are often the unseen factor behind chaos and violence and it is vital to start thinking about how the distribution of resources can be made more just. This book provides an account of what is involved in the resource conflicts of today and tomorrow. It puts forward perspectives for resource justice and outlines a global economic and environmental policy equally committed to nature and to humanity.

Beschreibung: In this study, the relevance of psychological variables as predictors of the ecological impact of mobility behavior was investigated in relation to infrastructural and sociodemographic variables. The database consisted of a survey of 1991 inhabitants of three large German cities. In standardized interviews attitudinal factors based on the theory of planned behavior, further mobility-related attitude dimensions, sociodemographic and infrastructural characteristics as well as mobility behavior were measured. Based on the behavior measurement the ecological impact of mobility behavior was individually assessed for all participants of the study. In a regression analysis with ecological impact as dependent variable, sociodemographic and psychological variables were the strongest predictors, whereas infrastructural variables were of minor relevance. This result puts findings of other environmental studies into question which indicate that psychological variables only influence intent-oriented behavior, whereas impact-oriented behavior is mainly determined by sociodemographic and household variables. The design of effective intervention programs to reduce the ecological impact of mobility behavior requires knowledge about the determinants of mobility-related ecological impact, which are primarily the use of private motorized modes and the traveled distances. Separate regression analyses for these two variables provided detailed information about starting points to reduce the ecological impact of mobility behavior.

Beschreibung: Scenarios for the future of renewable energy through 2050 are reviewed to explore how much renewable energy is considered possible or desirable and to inform policymaking. Existing policy targets for 2010 and 2020 are also reviewed for comparison. Common indicators are shares of primary energy, electricity, heat, and transport fuels from renewables. Global, Europe-wide, and country-specific scenarios show 10% to 50% shares of primary energy from renewables by 2050. By 2020, many targets and scenarios show 20% to 35% share of electricity from renewables, increasing to the range 50% to 80% by 2050 under the highest scenarios. Carbon-constrained scenarios for stabilization of emissions or atmospheric concentration depict trade-offs between renewables, nuclear power, and carbon capture and storage (CCS) from coal, most with high energy efficiency. Scenario outcomes differ depending on degree of future policy action, fuel prices, carbon prices, technology cost reductions, and aggregate energy demand, with resource constraints mainly for biomass and biofuels.

Beschreibung: The material stocks in the anthroposphere are growing faster than ever due to urbanization and growing per capita use. Owing to the growing potential insecurity of raw material supply the evaluation of resources gains increasing attention. Despite growing utilization of anthropogenic deposits, ‘urban mining’ has not yet sufficiently been supported by specific exploration methods. An exploration method for anthropogenic deposits is proposed and described by application to the copper stocks of Switzerland. The method combines material flow analysis with a bottom‐up analysis of material stocks. The stock composition and temporal characteristics are analysed by surveys and literature analysis. The stock amounts to 269±31 kg capita -1 for the year 2000. The retrospective data are used as parameters to construct a dynamic stock model, which is calibrated by historical trade statistics. The potential for drafting scenarios is discussed. The stock situation in Switzerland is reviewed and compared with that of other regions.

Beschreibung: Atomstreit mit dem Iran, Unruhen in Nigeria, Hurrikans in den USA: immer neue Krisen treiben den Ölpreis in die Höhe. Und wir hängen am immer teurer werdenden Tropf, ob Industriebetrieb oder Verbraucher. Öl, unser wichtigster Energieträger, heizt nicht nur das Klima auf, sondern entpuppt sich zunehmend als Krisenfaktor für die Welt. Mit der stetig wachsenden Verletzlichkeit unserer Energiesysteme reift die Erkenntnis, welche grundlegenden strukturellen Faktoren die Energiesicherheit bestimmen. Wie können wir unsere Abhängigkeit von Energieimporten verringern, den Klimaschutz verbessern und globale sozioökonomische Schieflagen entschärfen? Eine Vielzahl von Vorschlägen ist in diesem Buch zusammengestellt: internationale Energiekooperationen "auf Augenhöhe", Steigerung der Energieeffizienz, Solarstromtransport aus Nordafrika, geopolitische Strategien oder diplomatisches Engagement in China, ... Wer sich für die ökologische, wirtschaftliche und soziale Zukunft unseres Planeten interessiert, kommt am Öl nicht vorbei - und sollte dieses Buch lesen.

Beschreibung: Stabilizing the concentration of greenhouse gases (GHGs) in the atmosphere at levels compatible with sustainable development is the objective of the United Nations Framework Convention on Climate Change (UNFCCC) and an imperative for the global community. This is a daunting task, and its magnitude and costs are debated among scientists as well as policy-makers [Stern, 2006]. While most GHGs in the past have been emitted by developed countries and they are called upon to reduce their emissions and take responsibility for past mistakes, the contribution of developing countries in the future will reach similar magnitudes and is equally threatening for life on this planet. While developing countries have no commitments under the UNFCCC, they can still contribute voluntarily to climate change mitigation. The Global Environment Facility (GEF), as the financial mechanism of the UNFCCC and the leading multilateral entity promoting energy efficiency and renewable energy in developing countries and countries in transition, needs to provide significant support to these countries with respect to reaching a path of sustainable energy supply and sustainable economic and social development. Since 1992, the GEF has provided around US$ 2 billion in grants to support projects in the climate change focal area, leveraging over US$ 10 billion in total investments. Most of these funds have been spent on climate change mitigation projects. The GEF's mandate with respect to mitigation is to develop, expand, and transform markets for energy and mobility in developing countries, enabling them to grow toward and efficiently operate on a less carbon-intensive path. In doing so, the GEF applies the incremental cost principle and is restricted in the selection of technologies by a number of factors. Developing markets for sustainable energy technologies and sustainable framework conditions is a long-term effort, and it is hard to understand how effective the GEF is or can be in fulfilling this mission. This paper discusses the magnitude of the challenge, and demonstrates that this challenge is too big for the GEF's limited funds, and provides some suggestions for the GEF's programming for maximizing its impact on global GHG emissions by seeking out the most rewarding opportunities and maximizing replication of successful project examples by effective outreach and knowledge management.