ALBERT

All Library Books, journals and Electronic Records Telegrafenberg

feed icon rss

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
Filter
Collection
Language
  • 11
    Electronic Resource
    Electronic Resource
    s.l. : American Chemical Society
    Journal of the American Chemical Society 78 (1956), S. 4625-4628 
    ISSN: 1520-5126
    Source: ACS Legacy Archives
    Topics: Chemistry and Pharmacology
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 12
    Electronic Resource
    Electronic Resource
    Springer
    Journal of geodesy 65 (1991), S. 230-242 
    ISSN: 1432-1394
    Source: Springer Online Journal Archives 1860-2000
    Topics: Architecture, Civil Engineering, Surveying
    Notes: Abstract An experiment was conducted in 1987 in search for a possible non-Newtonian component to gravity. The test compared accurately measured gravity values on a 600 m tower with upward continued surface gravity. The results indicated a dominant attractive non-Newtonian force that asymptotically approached -540 µGal at the top of the tower. An exhaustive search of possible error sources led to the discovery that our surface data did not accurately represent some of the local topographic features. The surface survey was supplemented by gravity data to remove some of the biases that were caused by the misrepresentation. In addition, a rigorous terrain correction was applied to the surface data resulting in terrain-corrected Bouguer anomalies. These anomalies were then upward continued using two independent techniques. The terrain effect was added back to the predicted values at altitude. With this procedure almost the entire non-Newtonian effect was explained. Currently we find no conclusive evidence for a non-Newtonian force over the range of several hundred meters.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 13
    facet.materialart.
    Unknown
    Menasha, Wis. : Periodicals Archive Online (PAO)
    The Accounting Review. 43:1 (1968:Jan.) 212 
    ISSN: 0001-4826
    Topics: Economics
    Description / Table of Contents: BOOK REVIEWS, WILLIAM J. BRUNS, JR., Editor
    Notes: Departments
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 14
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Marketing intelligence & planning 19 (2001), S. 153-161 
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential factors that affect the international modes of entry and expansion decisions of US and Japanese firms. Using mail surveys, this is one of the first studies on this subject to collect data from top executives in both Japan and the USA. Findings reveal that the Japanese are particularly sensitive to external risk and other target market factors. For Americans, company factors, such as international experience, appear to be most important when selecting modes of entry. Joint ventures may be more appropriate for internationally-experienced firms, than for inexperienced companies.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 15
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - This cross-national study seeks to examine the service quality dimensions and advertising appeals conveyed in services advertisements in the USA and Korea. Design/methodology/approach - Using Hofstede's cultural dimensions as a basis for distinguishing cultures, this study explores the role of culture in services advertising strategy. Content analysis was used to examine services advertising in the USA and Korea. Findings - The results of a content analysis of over 400 magazine advertisements suggest that advertisers may be able to standardize services advertising in magazines by type of advertising appeal and on specific service quality dimensions. Research limitations/implications - As the service sector continues to grow, future research is needed to compare services advertising for different types of services and in other media. Experimental studies that explicitly examine what types of cues are effective with Korean consumers are needed. Practical implications - Implications for advertisers attempting to reach Korean consumers suggest that, in magazine advertising, rational appeals tend to be considerably more common than emotional appeals. Cues related to reliability and assurance also are used very frequently, suggesting that they may be well received by Korean consumers and thus that they should be used by many services advertisers. However, advertisers must consider the significance of what an Asian factor means for advertising strategy. Originality/value - This study contributes to the literature and provides insights to services providers and advertisers by comparing which advertising appeals and dimensions of service quality are conveyed in services advertising in Korea and the USA and by comparing the advertising strategies with cultural dimensions.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 16
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International marketing review 17 (2000), S. 146-163 
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: While much prior research has focused on Japanese multi-national corporations' (MNCs) marketing strategies, little is known about the factors that influence Japanese MNCs' foreign market entry mode choice. In this study, a survey of Japanese MNCs is conducted in order to assess the factors that are the most influential in the foreign market entry decisions of Japanese MNCs. Using bargaining power theory, eight factors are identified in the study. The findings indicate that five of the eight factors (stake of the host country, need for local contribution, riskiness of the host country, resource commitment, and host government restrictions) are significant predictors of Japanese MNCs' entry mode choice and that bargaining power theory is of value in predicting the entry mode choices of Japanese MNCs.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 17
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International marketing review 17 (2000), S. 287-304 
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Many nations have restrictions on advertising in certain product categories. This paper examines product category restrictions on advertising in four large East Asian markets: Japan, Taiwan, the People's Republic of China, and South Korea. Product categories included in this study include alcohol, cigarettes, ethical drugs, contraceptives, personal hygiene products and undergarments. The authors describe regulatory policy in these categories and use Albaum et al.'s framework for assessing environmental factors in advertising to assess the logic behind the regulation. A wide range of regulations is found across the four countries and it is concluded that a complex web of factors underlies the regulations. Implications for managers are provided.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 18
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Journal of the American Water Resources Association 25 (1989), S. 0 
    ISSN: 1752-1688
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Architecture, Civil Engineering, Surveying , Geography
    Notes: : The detection of gradual trends in water quality time series is increasing in importance as concern grows for diffuse sources of pollution such as acid precipitation and agricultural non-point sources. A significant body of literature has arisen dealing with trend detection in water quality variables that exhibit seasonal patterns. Much of the literature has dealt with seasonality of the first moment. However, little has been mentioned about seasonality in the variance, and its effect upon the performance of trend detection techniques. In this paper, eight methods of trend detection that arise from both the statistical literature as well as the water quality literature have been compared by means of a simulation study. Varying degrees of seasonality in both the variances and the means have been introduced into the artificial data, and the performances of these procedures are analyzed. Since the focus is on lake and ground water quality monitoring, quarterly sampling and short to moderate record lengths are examined.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 19
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Journal of the American Water Resources Association 27 (1991), S. 0 
    ISSN: 1752-1688
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Architecture, Civil Engineering, Surveying , Geography
    Notes: : Multivariate methods of trend analysis offer the potential for higher power in detecting gradual water quality changes as compared to multiple applications of univariate tests. Simulation experiments were used to investigate the power advantages of multivariate methods for both linear model and Mann-Kendall based approaches. The experiments focused on quarterly observations of three water quality variables with no serial correlation and with several different intervariable correlation structures. The multivariate methods were generally more powerful than the univariate methods, offering the greatest advantage in situations where water quality variables were positively correlated with trends in opposing directions. For illustration, both the univariate and multivariate versions of the Mann-Kendall based tests were applied to case study data from several lakes in Maine and New York which have been sampled as part of EPA's long term monitoring study of acid precipitation effects.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 20
    Electronic Resource
    Electronic Resource
    [s.l.] : Nature Publishing Group
    Nature 187 (1960), S. 788-789 
    ISSN: 1476-4687
    Source: Nature Archives 1869 - 2009
    Topics: Biology , Chemistry and Pharmacology , Medicine , Natural Sciences in General , Physics
    Notes: [Auszug] Fig. 1. Serum uric acid levels of P. domesticus under different conditions. The vertical lines indicate the range ; the horizontal lines indicate the mean (x); and the rectangles indicate the interval x + 2cof to ~x - 2,aM. The number above each line indicates the sample size. Drk-Hy, hydrated in ...
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...