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  • 1
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    Study on Tehran citizens behavior change in consumption of the aquatic products (2018)
    Details
    Publication Date: 2021-05-19
    Description: To understand the change in fish consumption behavior of Tehran citizens (Iran), in the year 2005, an investigation was conducted using questionnaire. Using independent random method, 316 families covering all 22 districts of Tehran were selected. The results were combined with that acquired in the year 2001 to develop marketing programs. We used Fridman, K2 tests for nonparametric statistics and Z (normal distribution) and Phi Cramer index for analysis. The results showed that the quality and freshness of the products and the hygienic state of the distributing places had the highest effects on purchase. Also, the price and packaging had the same priority as in the year 2001. No significant relationship was found between income level of the families and their fish consuming tendency. Comparing the two years of study, we found that 16.6% more people preferred packed food in the year 2005 while per capita consumption had increased from 2.8 to 3.46kg. With the information on production date and health license already available on the products, the consumers demanded dietary contents. Considering the increase in marine fishery products, the families tended to consume more of the farmed aquatics with the live selling of rainbow trout being preferred the most. The behavior of consumers and their decisions to purchase fishery products in this period depended on production directions and economic development strategies which indicated positive aquaculture development programs in the country. We recommend continuing current policies regarding marketing factors. The results also showed that uncertainly about freshness and health of the products is the main reason for purchase from the representative fishery stores. The results shows more research and advertisement can improve awareness about packing advantages and its role in decreasing wastes and creating more added values.
    Description: Published
    Keywords: Oncorhynchus mykiss ; Brackish ; Marine fisheries ; Diets ; Fish consumption ; Marketing ; Aquaculture products ; Fisheries ; Marine ; Aquaculture ; Feeding experiments ; Economics ; Food ; Aquaculture development
    Repository Name: AquaDocs
    Type: Journal Contribution , Refereed
    Format: pp.117-126
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  • 2
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    Tehranish Household Preference of Farmed Fish Consumption (2017)
    Details
    Publication Date: 2021-05-19
    Description: During the year of 2008, 295 households of Tehran were asked to fill the questionnaire, in order to know their attitude toward farmed fishes. After evaluation and reviewing the descriptive statistics and analyzing the non-parametric data, answering to Hypothesis test in order to know the different point of views among fish price, taste, losses, non-pollution of wild fishes and farmed fishes, and effects of these parameters on purchasing, was done. As average, each households (4 people), purchase farmed-fish, 11 times per year (5.1 kg in each time in proportion of 33.2%), which fish per capita will be 5.8 kg 59% of consumers are interest in fish packing, and printing the nutrition facts on it is the highest priority, and the highest demand is for trout fish (with 60% demand).The most important factor in increasing the farmed fish consumption, is live fish selling, and decreasing the price in comparison with wild fish. Quality and freshness have the highest influence in purchasing farmed fish.
    Description: Published
    Keywords: Marketing ; Consumer preferences, ; Fish ; Household ; Farmed fish
    Repository Name: AquaDocs
    Type: Journal Contribution , Refereed
    Format: pp.129-136
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  • 3
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    Identifying the main factors affecting home consumption attitude to farmed fishes among Tehrani households (2018)
    Details
    Publication Date: 2021-05-19
    Description: Using reference books, monitoring buyers behavior and interviewing the experts, the effective parameters on home consumption behavior of farmed fish were identified and compiled as a questionnaire. After the reliability and viability evaluation the questionnaire was filled randomly in the spring of 2008 for 295 households of different localities in Tehran. The allocation of questionnaires was conducted based on the proportion of population in each locality. The degree of importance of effective parameters and their priority were calculated by Friedman test. The results showed that, quality, taste, smell and protein content of grocery basket are the most important purchasing factors among Tehrani households. However, those who use only farmed fish or those who do not use fish at all, after quality, smell has the highest importance, and in the fourth priority, instead of protein content of grocery basket, fish bone has higher effect. We suggest that to improve consumption of farmed fish, apart from quality, the strategies of deodorizing, taste improvement and decreasing fish bones, shall be taken into consideration during harvest, transport and fish processing.
    Description: Published
    Keywords: Processing fishery products ; Household statistics ; Marketing ; Fish culture ; Pisces ; Aquaculture economics ; Locations (working) ; Management ; Purchasing ; Quality ; Behaviour ; Taste ; Biomass ; Freshwater
    Repository Name: AquaDocs
    Type: Journal Contribution , Refereed
    Format: pp.87-96
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  • 4
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    Study on Tehran citizens behavior change in consumption of the aquatic products (2021)
    In:  http://aquaticcommons.org/id/eprint/23650 | 18721 | 2018-07-15 00:08:50 | 23650 | Iranian Fisheries Science Research Institute
    Details
    Publication Date: 2021-07-14
    Description: To understand the change in fish consumption behavior of Tehran citizens (Iran), in the year 2005, an investigation was conducted using questionnaire. Using independent random method, 316 families covering all 22 districts of Tehran were selected. The results were combined with that acquired in the year 2001 to develop marketing programs. We used Fridman, K2 tests for nonparametric statistics and Z (normal distribution) and Phi Cramer index for analysis. The results showed that the quality and freshness of the products and the hygienic state of the distributing places had the highest effects on purchase. Also, the price and packaging had the same priority as in the year 2001. No significant relationship was found between income level of the families and their fish consuming tendency. Comparing the two years of study, we found that 16.6% more people preferred packed food in the year 2005 while per capita consumption had increased from 2.8 to 3.46kg. With the information on production date and health license already available on the products, the consumers demanded dietary contents. Considering the increase in marine fishery products, the families tended to consume more of the farmed aquatics with the live selling of rainbow trout being preferred the most. The behavior of consumers and their decisions to purchase fishery products in this period depended on production directions and economic development strategies which indicated positive aquaculture development programs in the country. We recommend continuing current policies regarding marketing factors. The results also showed that uncertainly about freshness and health of the products is the main reason for purchase from the representative fishery stores. The results shows more research and advertisement can improve awareness about packing advantages and its role in decreasing wastes and creating more added values.
    Keywords: Fisheries ; Sociology ; Marine fisheries ; Diets ; Fish consumption ; Marketing ; Aquaculture products ; Fisheries ; Marine ; Aquaculture ; Feeding experiments ; Economics ; Food ; Aquaculture development ; Oncorhynchus mykiss ; Brackish ; Tehran ; Iran
    Repository Name: AquaDocs
    Type: article , TRUE
    Format: application/pdf
    Format: application/pdf
    Format: 117-126
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  • 5
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    Identifying the main factors affecting home consumption attitude to farmed fishes among Tehrani households (2021)
    In:  http://aquaticcommons.org/id/eprint/23874 | 18721 | 2018-08-01 06:21:42 | 23874 | Iranian Fisheries Science Research Institute
    Details
    Publication Date: 2021-07-15
    Description: Using reference books, monitoring buyers behavior and interviewing the experts, the effective parameters on home consumption behavior of farmed fish were identified and compiled as a questionnaire. After the reliability and viability evaluation the questionnaire was filled randomly in the spring of 2008 for 295 households of different localities in Tehran. The allocation of questionnaires was conducted based on the proportion of population in each locality. The degree of importance of effective parameters and their priority were calculated by Friedman test. The results showed that, quality, taste, smell and protein content of grocery basket are the most important purchasing factors among Tehrani households. However, those who use only farmed fish or those who do not use fish at all, after quality, smell has the highest importance, and in the fourth priority, instead of protein content of grocery basket, fish bone has higher effect. We suggest that to improve consumption of farmed fish, apart from quality, the strategies of deodorizing, taste improvement and decreasing fish bones, shall be taken into consideration during harvest, transport and fish processing.
    Keywords: Environment ; Fisheries ; Management ; Marketing ; Fish ; Household ; Quality ; Tehran ; Tehran Province ; Iran
    Repository Name: AquaDocs
    Type: article , TRUE
    Format: application/pdf
    Format: application/pdf
    Format: 87-96
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