Electronic Resource
Bingley
:
Emerald
Journal of organizational change management
10 (1997), S. 47-60
ISSN:
0953-4814
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Recognizes the link between rhetoric and organizational outcomes in organizational theory. Suggests that it is a link which could also be developed in organizational change management; and that selected literary texts could provide a valid learning resource for exploring the role of root metaphors in organizational culture and in management development. Literary artists filter "real life" through a personal, but sensitively attuned conduit; so their "findings" and "conclusions" provide a challenging alternative to the traditional case study. If, for example, literary texts suggest that root metaphors in organizational culture influence action, then it would follow that management initiative to change a root metaphor could lead to change in action outcomes.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/09534819710159297
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