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  • 1
    Electronic Resource
    Electronic Resource
    Rhetoric and action: when a literary drama tells the organization's story (1997)
    Bingley : Emerald
    Journal of organizational change management 10 (1997), S. 47-60 
    Details
    ISSN: 0953-4814
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Recognizes the link between rhetoric and organizational outcomes in organizational theory. Suggests that it is a link which could also be developed in organizational change management; and that selected literary texts could provide a valid learning resource for exploring the role of root metaphors in organizational culture and in management development. Literary artists filter "real life" through a personal, but sensitively attuned conduit; so their "findings" and "conclusions" provide a challenging alternative to the traditional case study. If, for example, literary texts suggest that root metaphors in organizational culture influence action, then it would follow that management initiative to change a root metaphor could lead to change in action outcomes.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09534819710159297
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    Paper (German National Licenses)
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  • 2
    Electronic Resource
    Electronic Resource
    Toggling with Taylor: A Different Approach to Reading a Management Text* (2003)
    108 Cowley Road, Oxford OX4 1JF, UK : Blackwell Publishing Ltd
    Journal of management studies 40 (2003), S. 0 
    Details
    ISSN: 1467-6486
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: This paper identifies influential, but previously unrecognized, subtexts in the writings of Frederick Winslow Taylor. Working with analytical methods developed from reader-response theories of literary criticism, we look at the words of the text as we share the standard meaning-making of the management community, as well as through the words of the text searching out the worldview that emerges from our particular reading of the subtext. We have described our approach to reading as ‘toggling’: that is, switching between reading text ‘rhetorically’ and reading it ‘philosophically’. We conclude that reader identification with textual voices may appear in philosophical as well as rhetorical reading outcomes – that Taylor's text may inveigle readers into accepting a moral worldview wrapped up in a seemingly rational argument – and that ‘toggling’ would empower management theory readers.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/1467-6486.00344
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  • 3
    Electronic Resource
    Electronic Resource
    The purpose of the picnic: using Burke's dramatistic pentad to analyse a company event (2001)
    Bingley : Emerald
    Journal of organizational change management 14 (2001), S. 266-279 
    Details
    ISSN: 0953-4814
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Uses Kenneth Burke's "dramatistic pentad" as an analytical framework to analyse a company event that in New Zealand became symbolic of social responsibility in action. Presents the event in which the staff of an Auckland food processing operation was flown to Western Samoa for a weekend "picnic". Explores the act - what happened; the scene the physical, geographic and cultural milieu of the action; the agent - managing director Dick Hubbard's individual identity and the role he played out in terms of the action; the agency - the means by which Hubbard was enabled to accomplish this action, and his role in initiating, approving and funding the staff picnic; and finally, the purpose - the intended effect of the action and a consideration of perceived outcomes. Considers the usefulness of the dramatistic pentad to other organisational contexts. Concludes that it provides a useful model to guide the analysis of diverse organisational texts.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09534810110394886
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    Paper (German National Licenses)
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