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  • 1
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Marketing intelligence & planning 14 (1996), S. 34-38 
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Examines in detail a recent model devised to explain the ratio of promotional expenditure to sales, based on only three variables: market growth, market share, and their interaction. Although its simplicity would suggest that it offers a powerful tool for managing promotional budgets, finds that when the model is applied to a particular consumer market, it is inadequate. Suggests and tests some improvements to the model.
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  • 2
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    The @journal of product & brand management 7 (1998), S. 557-567 
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The promotional planning process is seen as being responsible for many of the problems associated with the increase in sales promotions. Planning, implementation and evaluation processes are influenced by the potentially conflicting goals of senior management and brand/product managers, a failure to integrate media plans and trade plans, and the prevalence of subjective and ad hoc decision making. All these factors are observed among large fast-moving goods companies in New Zealand. Demonstrates that the promotional planning process is an important driver of how much use is made of sales promotions. A promotional planning matrix is offered as an analytical tool to allow managers to understand the impact of budget allocations and to help overcome planning problems that were identified in the study.
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  • 3
    Electronic Resource
    Electronic Resource
    [s.l.] : Nature Publishing Company
    Nature biotechnology 16 (1998), S. 190-195 
    ISSN: 1546-1696
    Source: Nature Archives 1869 - 2009
    Topics: Biology , Process Engineering, Biotechnology, Nutrition Technology
    Notes: [Auszug] Low-molecular-weight synthetic molecules that mimic the activity of native biological macromolecules have therapeutic potential, utility in large-scale production of biopharmaceuticals, and the capacity to act as probes to study molecular recognition events. We have developed a nonpeptidyl mimic ...
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  • 4
    Electronic Resource
    Electronic Resource
    Springer
    Archive for rational mechanics and analysis 145 (1998), S. 215-260 
    ISSN: 1432-0673
    Source: Springer Online Journal Archives 1860-2000
    Topics: Mathematics , Physics
    Notes: Abstract. This paper gives convergence theory for a new implicit time‐stepping scheme for general rigid‐body dynamics with Coulomb friction and purely inelastic collisions and shocks. An important consequence of this work is the proof of existence of solutions of rigid‐body problems which include the famous counterexamples of Painlevé. The mathematical basis for this work is the formulation of the rigid‐body problem in terms of measure differential inclusions of Moreau and Monteiro Marques. The implicit time‐stepping method is based on complementarity problems, and is essentially a particular case of the algorithm described in Anitescu & Potra [2], which in turn is based on the formulation in Stewart & Trinkle [47].
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  • 5
    Electronic Resource
    Electronic Resource
    Springer
    Marketing letters 7 (1996), S. 249-263 
    ISSN: 1573-059X
    Keywords: customer satisfaction ; expectations ; norms ; recommendations ; repurchase
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract Previous research has suggested that consumers use multiple strands to evaluate their satisfaction with a product and to establish postpurchase behavioral intention. However, prior empirical research has focused on which individual standard best predicts satisfaction. In contrast, this article develops and tests a model of consumer satisfaction and postpurchase behavioral intention in which consumers simultaneously use multiple standards—perceptions of performance, brand expectations, and category expectations. The results of an experiment for a simulated service encounter provide support for the proposition that consumers use multiple standards and that these standards have differential effects on such postpurchase outcomes as satisfaction, repurchase intention, and willingness to recommend. Brand expectations are shown to be better predictors of affective outcomes (such as satisfaction), while category expectations are shown to be better predictors of behavioral outcomes (repurchase and recommendation). Consistent with prior research, perceived performance is shown to have a strong effect on both satisfaction and behavioral intention.
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  • 6
    Electronic Resource
    Electronic Resource
    Springer
    Journal of insect conservation 2 (1998), S. 263-276 
    ISSN: 1572-9753
    Keywords: grasshopper assemblages ; insecticide impact ; bushhoppers ; vagility ; brown locust control.
    Source: Springer Online Journal Archives 1860-2000
    Topics: Biology , Nature of Science, Research, Systems of Higher Education, Museum Science
    Notes: Abstract In most locust or grasshopper control programmes, the proximate aim is to suppress grasshopper numbers. However, in the semi-arid Karoo, South Africa, only the brown locust (Locustana pardalina) has significant pest status. Non-target grasshoppers form a conspicuous and important part of the Karoo ecosystem, many being endemic. Grasshopper diversity was monitored in treated and untreated plots (0.25 ha) to establish the impact of spraying. Grasshopper abundance was significantly reduced one day after treatment. Vagile species recovered by immigration from the surrounding areas following the breakdown of chemical residues. Endemic apterous bushhoppers with low vagility recovered the following season after rainfall triggered hatching. Grasshopper numbers hatching in treated plots were significantly lower than in untreated plots the following summer season because of a reduction in the number of individuals in the preceding generation. However, species composition was similar to untreated plots and this reduction is unlikely to have significant, long-term biological effects in such small treated areas (0.25 ha being usual for hopper band control). The rate of recovery of grasshoppers, particularly bushhoppers, was linked to rainfall indicating that the timing of control relative to rainfall is important. Grasshopper assemblages are potentially useful indicators of the effect of chemical locust control in the Karoo.
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  • 7
    ISSN: 1573-0662
    Keywords: δ3-carene ; chlorine atoms ; isoprene ; kinetics ; methacrolein and methyl vinyl ketone
    Source: Springer Online Journal Archives 1860-2000
    Topics: Chemistry and Pharmacology , Geosciences
    Notes: Abstract The rate coefficients for the reaction between atomic chlorine and a number of naturally occurring species have been measured at ambient temperature and atmospheric pressure using the relative rate technique. The values obtained were (4.0 ± 0.8) × 10-10, (2.1 ± 0.5) × 10-10, (3.2 ± 0.5) × 10-10, and (4.9 ± 0.5) × 10-10 cm3 molecule-1 s-1, for reactions with isoprene, methyl vinyl ketone, methacrolein and δ3-carene, respectively. The value obtained for isoprene compares favourably with previously reported values. No values have been reported to date for the rate constants of the other reactions.
    Type of Medium: Electronic Resource
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  • 8
    ISSN: 1573-0646
    Keywords: resistance ; active ; passive ; competitive ; noncompetitive ; dose-response curve
    Source: Springer Online Journal Archives 1860-2000
    Topics: Chemistry and Pharmacology , Medicine
    Notes: Summary With chemotherapy, the in vitro and clinical dose-response curve is steep in some situations, but is relatively flat in others, possibly due to the mechanism by which tumors are resistant to chemotherapy. For tumors with resistance due to factors that actively decrease chemotherapy efficacy (e.g., p-glycoprotein, glutathione, etc.), one would predict that high dose chemotherapy and therapy with some resistance modulating agents would increase therapeutic efficacy. Such “active” resistance would most likely generally arise from gene amplification or over expression, and would be characterized by a shoulder on the log response vs. dose curve, with eventual saturation of the protective mechanism. On the other hand, one would expect that high dose chemotherapy and most resistance modulating agents would be of little value for rumors with resistance due to defective apoptosis or due to a deficiency in or decreased drug affinity for a drug target, drug activating enzyme, drug active uptake system, or essential cofactor. Such “passive” resistance would most likely generally arise from gene down regulation, deletion, or mutation, and would probably be characterized by a relatively flat log response vs. dose curve, or by a curve in which a steep initial section is followed by a plateau, as target, etc., is saturated. (If response were plotted vs. log dose, then compared to the curve for a sensitive cell line, the curve for active resistance would be analogous to the pharmacodynamic curve seen with competitive antagonism [i.e., a sigmoid curve shifted to the right], and the curve for most types of passive resistance would be analogous to the pharmacodynamic curve seen with noncompetitive antagonism [i.e., a sigmoid curve with reduced maximal efficacy]. As such, one might also refer to active vs. passive resistance as competitive vs. noncompetitive resistance, respectively.) Many tumor types probably possess a combination of active and passive mechanisms of resistance. New in vivo strategies could be helpful in defining dose-response relationships, mechanisms of resistance, and targets for resistance modulation. Such in vivo studies would be conducted initially in animals, but might also be tested clinically if animal studies demonstrated them to be feasible and useful. These in vivo studies would be conducted by randomizing 5–25 subjects to one of 10–20 dose levels over a potentially useful therapeutic range. Nonlinear regression analysis would then be used to define the characteristics of a curve generated by plotting against dose the log percent tumor remaining after the first course of therapy. While this might offer insight into the nature of resistance mechanisms present initially, plotting further tumor shrinkage vs. dose-intensity vs. course number for each later treatment course (or plotting dose-intensity vs. time to tumor progression) might provide information on how tumors become increasingly resistant to drugs following treatment.
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  • 9
    ISSN: 1573-0646
    Keywords: docetaxel ; malignant glioma ; phase II
    Source: Springer Online Journal Archives 1860-2000
    Topics: Chemistry and Pharmacology , Medicine
    Notes: Summary Background. We conducted a phase II study to determine the response to, and toxicity of, docetaxel (Taxotere; Rhône Poulenc Rorer Pharmaceuticals, Inc) in patients with recurrent malignant glioma. Patients and methods. Eighteen patients with recurrent malignant glioma were treated with 100 mg/m2 (no prior chemotherapy) or 75 mg/m2 (prior adjuvant chemotherapy) of docetaxel intravenously over 1 hour, every 3 weeks. Premedication with dexamethasone, diphenhydramine and ranitidine or cimetidine was given to all patients. Five (28%) had gioblastoma multiforme (GBM) and the rest other malignant gliomas. Eleven (61%) had an ECOG performance status of 0 or 1, and 13 (72%) were on corticosteroids at the start of treatment. Rigorous response criteria were used. All were eligible and évaluable for response. Results. No complete or partial responses were observed; the objective response rate was 0% (95% confidence interval: 0–15.3%). Patients received a median of 2 cycles (range, 1–6). Grade 3 or 4 neutropenia occurred in 17 (94%) patients and was associated with fever that required intravenous antibiotics in 4 (22%) patients. An additional patient received intravenous antibiotics for an infection not associated with neutropenia. Six (33%) patients had mild hypersensitivity reactions. Onychodystrophy, peripheral edema and peripheral neuropathy were uncommon and mild. Conclusions. Docetaxel has no significant activity in patients with recurrent malignant glioma.
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  • 10
    ISSN: 1573-0646
    Keywords: chemotherapy ; carboplatin ; resistance modulators ; pentoxifylline ; metronidazole ; tamoxifen ; dipyridamole ; ketoconazole ; novobiocin
    Source: Springer Online Journal Archives 1860-2000
    Topics: Chemistry and Pharmacology , Medicine
    Notes: Abstract Background: Chemotherapy resistance is probably multifactorial; hence, we assessed the feasibility of adding to carboplatin 6 concurrent resistance modulators in 53 patients with resistant cancers. Methods: Pentoxifylline and dipyridamole were added to carboplatin 400 mg/m2 in cohort 1, and metronidazole was also given in cohort 2. Mannitol and saline were administered in each cohort with the theoretical objective of improving carboplatin delivery to tumors by reducing blood viscosity. Because of excessive toxicity in cohort 2, cohort 3 received the same modulators as in cohort 2 but with a reduced dose of carboplatin (200 mg/m2). Subsequent patients had the following drugs added to those in the previous cohort: novobiocin (cohort 4), tamoxifen (cohort 5), ketoconazole (cohort 6). Cohort 7 patients received the 6 cohort 6 modulators along with carboplatin 300 mg/m2. Results: Thrombocytopenia was excessive in early cohorts with a carboplatin dose of 400 mg/m2, but was minimal at lower doses. Other toxicity was generally tolerable and reversible, particularly at carboplatin doses ≤ 300 mg/m2, although gastrointestinal and neurological toxicity tended to worsen as additional modulators were added. No major responses (but 4 minor responses) were seen in this patient population with heavily pretreated or primarily resistant cancers. Conclusions: Acceptable doses for phase II studies are carboplatin 300 mg/m2, 20% mannitol 250 ml plus normal saline 500 ml over 1 hr prior to carboplatin, pentoxifylline 700 mg/m2/day p.o. from 3 days before carboplatin to cessation of therapy, dipyridamole 100 mg/m2 p.o. q6h × 6 days starting 24 hr before carboplatin, metronidazole (750 mg/m2 p.o. 12 hr and immediately before, and 24 hr after carboplatin; 250 mg/m2 suppository p.r. 12 hr and immediately before, and 6 and 24 hr after carboplatin; and 500 mg/m2 i.v. right after carboplatin), novobiocin 600 mg/m2 p.o. q12h × 6 days starting 24 hr before carboplatin, and tamoxifen 100 mg/m2/day plus ketoconazole 700 mg/m2/day × 3 days starting the day before carboplatin, with oral dexamethasone and ondansetron as antimetics.
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