ISSN:
1061-0421
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Due to increasing global competition, the issue ofcountry-of-origin has received a great deal of attention recently.Examines country-of-origin image stereotyping by businesspeople in theGulf States of the Middle East. Assesses the attitude of businesspeopletoward various products of seven countries: the USA, Japan, Germany,England, France, Italy and Taiwan, that are the most active in the GulfStates. To develop effective global marketing strategies, firms requiredecisionmaking support in the form of information about the perceptionof their products in the international markets. The study found thatcountry-of-origin stereotyping is present in the Gulf States market. Thestudy provided evidence that "Made in the USA, Japan, andGermany" clearly emerged as most favoured countries of origin. Inaddition, the image of English products trailed behind products fromother European countries except Italy. Profile differences were analyzedstatistically. Age, education, sex, and income level were variouslyrelated to consumers' attitudes to products made in different countries.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/10610429510103827
Permalink