Electronic Resource
Oxford, UK
:
Blackwell Publishing Ltd
Creativity and innovation management
2 (1993), S. 0
ISSN:
1467-8691
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Economics
Notes:
Successful product innovation requires more than the management of technology; it also must address users’ problems and needs, how the product will be used, and for what purpose. Regarded in this way, a product innovative process is essentially a creative learning process. Based on in-depth analysis of nine cases, we identify and discuss two learning themes: anchoring and intragroup coherence. The former concerns the what of a comprehensive product package, and the latter concerns the how of building a product team. Several principles supporting successful innovation have been identified.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1467-8691.1993.tb00086.x
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