Unknown
Johansson, Johny K.
;
MacLachlan, Douglas L.
;
Yalch, Richard F.
;
[et al.]
Beckwith, Neil E.
;
Lehmann, Donald R.
;
Kinnear, Thomas C.
;
Taylor, James R.
;
Zoltners, Andris A.
;
Solomon, Paul J.
;
Bush, Ronald F.
;
Hair, Joseph F. 〈Jr〉
;
Jain, Arun K.
;
Pinson, Christian
;
Lodish, Leonard M.
Chicago
:
Periodicals Archive Online (PAO)
Journal of marketing research.
13:4 (1976:Nov.) 413