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  • 1
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International marketing review 16 (1999), S. 143-168 
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Export information acquisition has mostly been examined disparately as researchers have tended to focus on certain modes of information acquisition independently of others. Furthermore, past studies have typically employed single-item measures to operationalize information acquisition. The present study attempts to redress these deficiencies by considering a comprehensive set of export information acquisition modes and by developing psychometrically sound measures for each. The results show the adequacy of considering three broad export information acquisition modes (export marketing research, export assistance, and export market intelligence), each of which is operationalized by means of a multi-item scale. The latter are shown to be reliable and to possess content, convergent, discriminant, and nomological validity.
    Type of Medium: Electronic Resource
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  • 2
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International marketing review 20 (2003), S. 67-94 
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Using information effectively has become a critical determinant for gaining competitive advantage and enhancing business performance. In this context, the need for further research into export information use is particularly pressing, given the increased recognition that mere export information acquisition is not sufficient to ensure optimal decision-making quality for foreign markets. Information use has been conceptualised in the past as a multi-dimensional construct encompassing instrumental, conceptual, and symbolic use, with most studies focusing on the first two dimensions. However, the nature of the export-non-export dichotomy within firms sets the scene for political information-related activity and thus symbolic use of export information. This paper presents a multidimensional conceptualisation of symbolic use of export information, anchored in a cross-disciplinary review of the literature. Key propositions regarding the impact of symbolic use of export information on export performance are also proposed. Conclusions are drawn and a future research agenda is outlined.
    Type of Medium: Electronic Resource
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  • 3
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The extent to which and ways in which export information is used can play a significant role in a firm's level of export performance. Surprisingly, however, little empirical research has been conducted in the area of export information use, and even less attention has been paid to potential cross-national differences in how export information is used. The focus of this study is the examination of export information use practices across different countries. Data from a total sample of 989 exporting companies across Austria, Germany, New Zealand, the UK, and the USA were analyzed using analyses of covariance to control for extraneous, firm-level variables. The results indicate that firms from all countries use information instrumentally/conceptually more often than symbolically; they also tend to use export market intelligence more than other sources of information. Further, examination of the findings revealed that firms from different countries also use information differently. For instance, US exporters are much more symbolic in their use of information than exporters from the other countries, while Austrian exporters tend not to use information symbolically. Implications and limitations are discussed and future research avenues are proposed.
    Type of Medium: Electronic Resource
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