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  • 1
    Electronic Resource
    Electronic Resource
    Product Innovation: The Pitfalls of Entrapment (1993)
    Oxford, UK : Blackwell Publishing Ltd
    Creativity and innovation management 2 (1993), S. 0 
    Details
    ISSN: 1467-8691
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: This article examines the concept of entrapment and compares it with Yang and Dougherty's (1993) theory of anchoring, each within the framework of innovation management. It is argued that entrapment can occur for different reasons. Among these are the need of executives to defend and confirm their initial decisions and judgement; the desirability of avoiding the waste of sunk costs; the possibility of providing an opportunity for the project to succeed; the treatment of negative feedback as a learning experience (a cue to revise inputs rather than cancel them); and the social costs and benefits relating to image and reputation which are at risk if a project is terminated. Suggestions have been made as to how entrapment might be avoided by making organisational adjustments.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/j.1467-8691.1993.tb00105.x
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  • 2
    Electronic Resource
    Electronic Resource
    Call Centres: Pre-evaluation of their Usefulness in Local Government (2000)
    Oxford, UK and Boston, USA : Blackwell Publishers Ltd
    Creativity and innovation management 9 (2000), S. 0 
    Details
    ISSN: 1467-8691
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: The development of contact-centres within those local government organisations in the UK is occurring with inadequate strategic consideration. The general themes which emerged during in-depth surveys strongly support the proposition. Thus, a significant new product development is at risk and may cost each individual organisation many millions of pounds in set-up costs representing substantial financial commitment. Yet, there is only limited knowledge of capital costs or on-going revenue costs, strong evidence of internal resistance, a lack of any shared vision, or knowledge of the level of risk. There is only limited understanding of the organisational impact of such an innovation, its potential benefits or added value that it could provide. There is also evidence to support the view that the decision-making process is following a path of logical incrementalism without clearly stated project objectives or formal project appraisal. There is a creeping commitment to the continuation of such projects, and often a lack of group and intragroup coherence. Nevertheless, there is some evidence of powerful product champions and compliant project teams.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/1467-8691.00196
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  • 3
    Electronic Resource
    Electronic Resource
    The Need for Research into Creativity in Marketing (1999)
    Oxford, UK and Boston, USA : Blackwell Publishers Ltd
    Creativity and innovation management 8 (1999), S. 0 
    Details
    ISSN: 1467-8691
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: A convenience sample of 36 online journals was taken as the source of information for this study. Management and marketing journals at a major publishing house were analysed in order to find out what they had to say about creativity. A search over the period 1989–99 found 29 articles which included creativity as one of the keywords. The area of marketing revealed a range of applications for creativity thinking. It is suggested that marketing executives need to be creative in order to enable their organisations to match the activities of their competitors and meet the needs of a rapidly changing environment.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/1467-8691.00147
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  • 4
    Electronic Resource
    Electronic Resource
    Innovations in Time: What can we learn from history? (1998)
    Oxford, UK and Boston, USA : Blackwell Publishers Ltd
    Creativity and innovation management 7 (1998), S. 0 
    Details
    ISSN: 1467-8691
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: Failure to move with customer wants and/or adopt technical improvements led to the decline and fall of the British Watch making industry. The lessons learned by the 19th century entrepreneurs has many ramifications for business today. British manufacturers were pioneers in watch-making. They invented, developed and marketed all the improvements associated with watches and yet they fell victim to the shadow of obsolescence for they failed to implement all of their own inventions. Invention is not enough of itself it must be linked to the demands in the market place and marketed as and when the occasion demands. Firms with the best notion of what the customer really wants can turn inventions into real innovations. There is a need to monitor closely market drivers and to assess the impact they have on innovation.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/1467-8691.00110
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  • 5
    Electronic Resource
    Electronic Resource
    New Developments in Computer Assisted Creative Problem Solving (1997)
    Oxford, UK and Boston, USA : Blackwell Publishers Ltd
    Creativity and innovation management 6 (1997), S. 0 
    Details
    ISSN: 1467-8691
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: A new kind of computer assisted creative problem solving method is examined in which visual images are provided to support the process. Until now, much attention has been given to developing programmes which help to structure problems and ideas so that they become more meaningful to the people who are concerned with them. Emphasis has been placed almost entirely on the written word as form of expression. It is argued that a combination of pictorial imagery and written words may be more effective in helping users to gain insights into problems and to come up with ideas or solutions to problems.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/1467-8691.00055
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  • 6
    Electronic Resource
    Electronic Resource
    Cracking the Incremental Paradigm of Japanese Creativity (2004)
    Oxford, UK and Malden, USA : Blackwell Publishing Ltd.
    Creativity and innovation management 13 (2004), S. 0 
    Details
    ISSN: 1467-8691
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: This paper points out the differences between incremental and paradigm shift approaches to creativity in management that exists between Japanese and Western schools of thought. A number of examples are used to illustrate how a systematic incremental process that places emphasis on continuous improvement is key to Japanese creativity in management. A framework that captures the cornerstones of Japanese creativity is outlined. The paper concludes by discussing the contribution of this research and outlines a plan for further work.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/j.0963-1690.2004.00310.x
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  • 7
    Electronic Resource
    Electronic Resource
    Computer Produced Mind-Maps, Rich Pictures and Charts as Aids to Creativity (1995)
    Oxford, UK : Blackwell Publishing Ltd
    Creativity and innovation management 4 (1995), S. 0 
    Details
    ISSN: 1467-8691
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: Good communication and shared understanding between executive teams are extremely important. Teams have to find ways to present increasing amounts of information to one another effectively. Techniques which help people to make better use of information, help discussion and debate, and aid clarity of communication are invaluable. Computer assisted creativity tools employing graphical representations have much to offer individuals and groups working on problems or trying to structure their thinking. They provide a stimulus which is absent when using conventional thinking. The paper provides a review of a selection of these creativity enhancing tools.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1111/j.1467-8691.1995.tb00229.x
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  • 8
    Electronic Resource
    Electronic Resource
    Marketing planning: a computer assisted approach (1995)
    Bingley : Emerald
    Marketing intelligence & planning 13 (1995), S. 7-12 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Marketing planning is a key area of marketing management. Planningactivities have become extremely complex and demand systematic andeffective techniques which can help to optimize the efficiency ofexecuting such activities. Efficiency amounts to bringing about thegreatest reductions in time to complete the scheduled activities whiletaking into account the economic feasibility of using availableresources. Argues that planning, scheduling and control can be enhancedgreatly with the use of project evaluation and review technique (PERT).Claims that it helps to monitor and organize resources to enableactivities to be completed on time and within budget limits. DescribesTime Line for Windows, a PERT package which is designed specifically forthe end-user and which can be run on a desktop computer to facilitatethe marketing planning process.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634509510043954
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  • 9
    Electronic Resource
    Electronic Resource
    Strategic Planning in Practice: A Creative Approach (1994)
    Bingley : Emerald
    Marketing intelligence & planning 12 (1994), S. 24-29 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Addresses the issue of formulating strategic plans. A variety oftechniques are suggested in the literature. Reports on the use of twoof these techniques in helping to formulate strategic plans in theoperating division of a large multinational company. The Porter forcesof competition model and the TOWS model proved useful tools in practice.The practicalities of trying to implement a strategic plan for thecompany produced some useful contributions to strategic managementtheory.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634509410069056
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  • 10
    Electronic Resource
    Electronic Resource
    Information systems development in retailing (1997)
    Bingley : Emerald
    Marketing intelligence & planning 15 (1997), S. 106-111 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Reviews an approach to information systems development through the medium of a case study. The case study looks specifically at the introduction of an information technology (IT) system into a well known retail organization. Gives particular attention to how the retailer tried to satisfy its organizational objectives through the introduction of the system. First presents a review of some approaches to integrating business and IT strategies into an organization, examining the steps an organization should undertake to ensure success. Explores this further through the examination of the approach that the retailer itself took to introduce the information technology system.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634509710165902
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