ALBERT

All Library Books, journals and Electronic Records Telegrafenberg

X
feed icon rss

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
  • 1
    Electronic Resource
    Electronic Resource
    Long life to marketing research: a postmodern view (2005)
    Bradford : Emerald
    European journal of marketing 39 (2005), S. 386-412 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - This paper aims at interpreting the epistemology of marketing. The paper investigates several research questions, proposing some initial reflections concerning their impact on marketing. Design/methodology/approach - The paper addresses the research questions by conducting an analysis of the marketing literature. An analysis of philosophical postmodern literature is also carried out. The paper's attempt constantly to create links between the level of philosophical elaboration and that of marketing research leads to a proposal of new approach to marketing research: experiential research. Findings - In the paper's review of the marketing literature the traditional pragmatic approach of marketing as a discipline is highlighted. Its strong managerial perspective has partly diverted researchers' attention from the theory, and focused it mainly on the method. This has created an increasingly marked distinction between the marketing literature aimed at management, and that aimed at the academic community. The postmodern perspective on marketing calls for a rethinking of the "scientific nature" of marketing as an investigative field. Research limitations/implications - The main point is that marketing cannot be a scientific discipline only by adopting a scientific method. Marketing research is by definition different in nature: it cannot generate better but only different knowledge. This perspective shift has an impact on all research components. First, the field of research widens enormously, because researchers can deal with everything arousing their interest and to which their accumulated knowledge can be applied. Since the discipline does not become scientific, the researcher can use any method. All methods can originate scientific theories, and therefore incremental knowledge. Hence science is neither objective nor absolute. Originality/value - This paper analyses the philosophical roots of postmodernism, in order to understand its impact on postmodern marketing better. It also focuses on the impact of postmodernism on marketing research, and proposes a new approach. This paper then explores the features of the experiential research in marketing, and its effect on the processes of generating knowledge.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090560510581836
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 2
    Electronic Resource
    Electronic Resource
    Structural Health Monitoring on Real Scale Model of a Masonry Triumphal Arch (2007)
    s.l. ; Stafa-Zurich, Switzerland
    Key engineering materials Vol. 347 (Sept. 2007), p. 279-284 
    Details
    ISSN: 1013-9826
    Source: Scientific.Net: Materials Science & Technology / Trans Tech Publications Archiv 1984-2008
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: Monitoring represents one solution for the safeguard of historical buildings. The need fora non-destructive and comprehensive monitoring methodology suggests using related to StructuralHealth Monitoring. This paper is intended to present the outcomes of an experimental campaign ona masonry triumphal arch representing a real scale model of a church part, which was built outsideELSA laboratory at the Joint Research Centre of European Commission. This study aims to evaluatethe damage pattern of the structure through simplified dynamic methods producing a quickevaluation of structural safety, easy to use on real cases. As in traditional monitoring, both theinstrumentation precision and the measurement variability due to the different testing condition (e.g.ambient conditions) have to be considered. The related effects on the structural dynamic behaviourwere analysed and evaluated in order to distinguish an effective change in the “structural health” (areal damage) from an alteration caused by external conditions (a “false positive”). Once studiedsuch effects, settlements were induced to one column base through an “ad hoc” device. Varying thesettlement width, three damage levels were obtained in the structure. For each state the structuraldynamic properties and their variation were evaluated. Sensitivity of dynamic behaviour tostructural damage and to its changes was analysed comparing the results for each level
    Type of Medium: Electronic Resource
    URL: http://www.tib-hannover.de/fulltexts/2011/0528/01/54/transtech_doi~10.4028%252Fwww.scientific.net%252FKEM.347.279.pdf
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
  • 3
    facet.materialart.
    Unknown
    INFLUENCE OF GROUND MOTION CHARACTERISTICS ON MONUMENTAL BUILDING DAMAGE: THE 2002 MOLISE EARTHQUAKE (SOUTHERN ITALY) (2006)
    Taylor & Francis
    Details
    Publication Date: 2006-05-01
    Print ISSN: 1363-2469
    Electronic ISSN: 1559-808X
    Topics: Architecture, Civil Engineering, Surveying , Geosciences
    Published by Taylor & Francis
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    PAPER CURRENT
  • 4
    facet.materialart.
    Unknown
    Damage and Vulnerability Assessment of Churches after the 2002 Molise, Italy, Earthquake (2004)
    Sage Publications
    Details
    Publication Date: 2004-07-01
    Description: The 2002 Molise, Italy, earthquake sequence shocked the Italian public because it killed school children, but it also highlighted the fact that seismic vulnerability of historic masonry buildings has increased because of reinforcement work that has been done in the last 50 years. Replacing the original wooden roof structure with new reinforced concrete or steel elements, inserting reinforced concrete tie-beams in the masonry and new reinforced concrete floors, and using reinforced concrete jacketing on the shear walls are all widely used interventions. However, they lead to increased seismic force (because of greater weight) and to deformations incompatible with the masonry walls. The authors present results of an extensive survey of damage resulting from recent Italian seismic events (with particular reference to the Molise earthquake). We evaluate the effectiveness and applicability of some retrofitting methods in the hope that these findings will be taken into account in technical codes.
    Print ISSN: 8755-2930
    Electronic ISSN: 1944-8201
    Topics: Architecture, Civil Engineering, Surveying , Geosciences
    Published by Sage Publications on behalf of Earthquake Engineering Research Institute.
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    PAPER CURRENT
  • 5
    facet.materialart.
    Unknown
    The Relationship between Damage and Peak Accelerations in Ripabottoni during the 2002 Molise, Italy, Earthquake (2004)
    Sage Publications
    Details
    Publication Date: 2004-07-01
    Description: After the main shocks of the 2002 Molise, Italy, earthquake sequence, the University of Genoa Geophysical Section (Dip. Te. Ris) installed a temporary seismic network, composed of two velocimetric and two accelerometric stations, in the village of Ripabottoni (Campobasso Province), near the epicentral area. These stations were implemented in the regional network of seismic instruments installed after November 1 by geophysical institutes from Rome and Trieste, Italy. The network registered more than 2,000 aftershocks with magnitudes ranging from 1.0–4.0. A DISEG Group also participated in a survey coordinated by the Larino Emergency Operations Center to examine damaged churches. The preliminary data, which correlates the waveform of the available recordings from aftershocks with damaged masonry pillars, indicates that the damage may relate not only to the intrinsic vulnerability of this building type, but also to the high energy in the high frequency range observed in the vertical component of the earthquakes.
    Print ISSN: 8755-2930
    Electronic ISSN: 1944-8201
    Topics: Architecture, Civil Engineering, Surveying , Geosciences
    Published by Sage Publications on behalf of Earthquake Engineering Research Institute.
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    PAPER CURRENT
  • 6
    facet.materialart.
    Unknown
    Seismic Vulnerability of Ancient Churches: I. Damage Assessment and Emergency Planning (2004)
    Sage Publications
    Details
    Publication Date: 2004-05-01
    Description: This paper describes a new methodology used to assess seismic damage in the churches of Umbria and the Marches, which is based on 18 indicators, each representative of a possible collapse mechanism for a macroelement. The subdivision of the church into macroelements consists of the identification of architectonic elements in which the seismic behavior is almost independent from the rest of the structure (façade, apse, dome, bell tower, etc.). For each macroelement, by considering its typology and connection to the rest of the church, it is possible to identify the damage modes and the collapse mechanisms. During inspection operations, the surveyors must indicate: (a) the actual macroelements; (b) the damage level; and (c) the vulnerability of the church to that mechanism, related to some specific details of construction. From these data a damage score is defined, which is a number from 0 to 1, obtained as a normalized mean of the damage grades in each mechanism. The analysis of the collected data (more than 1,000 churches in Umbria) allows the definition of the correlation between macroseismic intensity and damage.
    Print ISSN: 8755-2930
    Electronic ISSN: 1944-8201
    Topics: Architecture, Civil Engineering, Surveying , Geosciences
    Published by Sage Publications on behalf of Earthquake Engineering Research Institute.
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    PAPER CURRENT
  • 7
    facet.materialart.
    Unknown
    Seismic Vulnerability of Ancient Churches: II. Statistical Analysis of Surveyed Data and Methods for Risk Analysis (2004)
    Sage Publications
    Details
    Publication Date: 2004-05-01
    Description: In the context of a seismic prevention strategy, vulnerability analysis has the aim of acquiring knowledge of the buildings in a region, with particular reference to their predisposition to be damaged by an earthquake. The goal may be both at a territorial level, to assess the damage scenario expected after an earthquake of given intensity, and at a detailed level, as a support to the planning of seismic improvement interventions. The latter objective is very important for ancient churches, due to their architectural and historical value. They definitely need a more profound analysis. The survey with the new form proposed in Part I of this paper allows us to highlight the specific vulnerability with regard to the different collapse mechanisms that are typical of earthquakes, taking into account, if present, the damage due to historical events as an observed vulnerability.
    Print ISSN: 8755-2930
    Electronic ISSN: 1944-8201
    Topics: Architecture, Civil Engineering, Surveying , Geosciences
    Published by Sage Publications on behalf of Earthquake Engineering Research Institute.
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    PAPER CURRENT
  • 8
    facet.materialart.
    Unknown
    Experimental Evaluation of the In-Plane Stiffness of Timber Diaphragms (2012)
    Sage Publications
    Details
    Publication Date: 2012-11-01
    Description: The seismic response of unreinforced masonry (URM) buildings, in both their as-built or retrofitted configuration, is strongly dependent on the characteristics of wooden floors and, in particular, on their in-plane stiffness and on the quality of wall-to-floor connections. As part of the development of alternative performance-based retrofit strategies for URM buildings, experimental research has been carried out by the authors at the University of Canterbury, in order to distinguish the different elements contributing to the whole diaphragm's stiffness. The results have been compared to the ones predicted through the use of international guidelines in order to highlight shortcomings and qualities and to propose a simplified formulation for the evaluation of the stiffness properties.
    Print ISSN: 8755-2930
    Electronic ISSN: 1944-8201
    Topics: Architecture, Civil Engineering, Surveying , Geosciences
    Published by Sage Publications on behalf of Earthquake Engineering Research Institute.
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    PAPER CURRENT
  • 9
    facet.materialart.
    Unknown
    Microzonazione sismica di un centro abitato di piccole dimensioni: il caso studio di Sant’Agata Fossili (AL) (2012)
    Associazione Nazionale di Ingegneria Sismica
    Details
    Publication Date: 2017-04-04
    Description: In questo lavoro sono descritte le attività svolte nell’ambito del Progetto Europeo Strategico RISKNAT riguardanti l’analisi di microzonazione di Sant’Agata Fossili (AL). Sono in particolare descritte tutte le indagini ed analisi numeriche condotte al fine di ottenere una microzonazione sismica di livello 3 secondo quanto previsto nelle recenti linee guida nazionali degli. Al fine inoltre di valutare le ricadute di tipo applicativo di una corretta microzonazione sismica del territorio, sono state realizzate delle simulazioni di scenario adottando come riferimento gli spettri di risposta ottenuti dall’analisi di microzonazione. Le valutazioni di scenario ottenute sono state infine confrontate con le previsioni di scenario realizzabili a priori sulla base dell’adozione degli spettri di risposta definiti nelle Norme Tecniche per le Costruzioni.
    Description: Published
    Description: Politecnico di Bari - Campus Universitario
    Description: 4.1. Metodologie sismologiche per l'ingegneria sismica
    Description: open
    Keywords: microzonazione sismica ; rischio sismico ; scenario di danno ; 04. Solid Earth::04.02. Exploration geophysics::04.02.05. Downhole, radioactivity, remote sensing, and other methods ; 04. Solid Earth::04.02. Exploration geophysics::04.02.06. Seismic methods ; 04. Solid Earth::04.06. Seismology::04.06.04. Ground motion ; 04. Solid Earth::04.06. Seismology::04.06.06. Surveys, measurements, and monitoring ; 04. Solid Earth::04.06. Seismology::04.06.09. Waves and wave analysis ; 04. Solid Earth::04.06. Seismology::04.06.11. Seismic risk ; 05. General::05.01. Computational geophysics::05.01.03. Inverse methods
    Repository Name: Istituto Nazionale di Geofisica e Vulcanologia (INGV)
    Type: Conference paper
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    PAPER (OA)
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...