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  • 1
    Electronic Resource
    Electronic Resource
    Inward international activities in service firms - illustrated by three cases from the tourism industry (1997)
    Bingley : Emerald
    International journal of service industry management 8 (1997), S. 362-376 
    Details
    ISSN: 0956-4233
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Suggests that most research on internationalization of service firms has investigated how companies over time have developed their outward business operations. Finds, however, that some service firms, especially within the tourism industry, have chosen another way of handling international business operations, namely by marketing their services abroad, often helped by middlemen such as tour operators and travel agents, expecting customers to come to their home country where services are produced and consequently must be consumed. Uses three cases to describe and analyse the process of "inward internationalization", and to illustrate how the inward international activities may be carried out.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09564239710189808
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  • 2
    Electronic Resource
    Electronic Resource
    Cooperation and competition in relationships between competitors in business networks (1999)
    Bradford : Emerald
    The @journal of business & industrial marketing 14 (1999), S. 178-194 
    Details
    ISSN: 0885-8624
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Traditionally the relationships between competitors in the industrial market have been based on competition. The network approach and literature about strategic alliances have provided new insights into cooperation between firms based on the value chain. The empirical findings from two in-depth studies, the rack and pinion industry and the lining industry, show that a firm can be involved in four different types of horizontal relationships at the same time. Apart from relationships consisting of competition or cooperation, a firm can live in symbiosis by coexisting with other relationships, or being involved in a relationship simultaneously containing elements of both cooperation and competition. Consequently, a successful firm needs to focus on relationship management in order to achieve a portfolio consisting of the four types of relationships to other horizontal firms.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/08858629910272184
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  • 3
    Electronic Resource
    Electronic Resource
    Market orientation in Nordic banks: does nationality matter? (2003)
    Bradford : Emerald
    European journal of marketing 37 (2003), S. 1818-1841 
    Details
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Neither market orientation nor the possible link to performance is easily achieved and in various countries companies may organize differently to cope with the information-processing and customer-responding challenges. Nationwide surveys in banks in Denmark, Finland, Norway, and Sweden indicate that a path to performance involves innovations such as "supported empowerment" though there are differences in the antecedents of market orientation. Thus the most distinct Scandinavian ways to improvements may be found in Sweden. Especially Swedish banks and to a lesser extent Finnish banks are upfront in their use of "the technology of customer-focusing". Nevertheless, the overall analyses based on rigorous structural equation modeling lead to the estimation of a model reflecting causal relationships which seem to be independent of nationality.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/03090560310495474
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