Electronic Resource
Bingley
:
Emerald
International journal of retail and distribution management
23 (1995), S. 13-20
ISSN:
0959-0552
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Reports the results of an exploratory study of the effects of timepressure on consumer supermarket shopping behaviour. Unique to the studyare the use of measures of both actual and relative shopping time andpurchase amount, and measures of self-reported perceived time pressure.Measures of relative shopping time and purchase amount potentiallyprovide more accurate methods for measuring time pressure effects incertain shopping situations while the use of self-reported time pressuremakes the results applicable to a wider variety of consumers. Resultsindicate that time-pressured shoppers do not necessarily spend any moreor less time or money in supermarkets. Instead, supermarket shopperstend to spend less time making any given purchase and more money in thetime available to them. Provides several suggestions for improvingfuture research of time pressure effects as well as several possibleretail strategies for dealing with the time-harried consumer.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/09590559510103963
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