Electronic Resource
Oxford, UK
:
Blackwell Publishing Ltd
Creativity and innovation management
5 (1996), S. 0
ISSN:
1467-8691
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Economics
Notes:
The inventors of creativity techniques, such as brainstorming, brainwriting, synectics, bionics, and morphological analysis, leave no doubt about the effectiveness of these instruments for generation of new ideas. But definite empirical proof is still lacking. We argue that differences in assessing the creativity techniques exist as a result of ignoring difficulties of users in coping with information behaviour. Most of the structures neglect the problem of information overload. They favour uncontrollable information generation and processing. This leads mainly to slogans, catch-phrases, and aphorisms. Complex follow-up work is required. We argue that an optimal fit is needed between the problem to be solved and the respective creativity technique.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1467-8691.1996.tb00140.x
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