Electronic Resource
Oxford, UK
:
Blackwell Publishing Ltd
Creativity and innovation management
5 (1996), S. 0
ISSN:
1467-8691
Source:
Blackwell Publishing Journal Backfiles 1879-2005
Topics:
Economics
Notes:
The article gives an overview of the development of creativity techniques in Germany starting with the routes in the 1960s. Typical German methods are described; namely: Brainwriting, Visual Confrontation and Morphological Techniques. Also a software-tool supporting the process of creative problem solving in all phases is presented. The last section deals with a survey in German industry showing significantly that companies applying creativity techniques more frequently and more systematically realize higher levels of business success.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1111/j.1467-8691.1996.tb00125.x
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