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  • 1
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Creativity and innovation management 5 (1996), S. 0 
    ISSN: 1467-8691
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: The article gives an overview of the development of creativity techniques in Germany starting with the routes in the 1960s. Typical German methods are described; namely: Brainwriting, Visual Confrontation and Morphological Techniques. Also a software-tool supporting the process of creative problem solving in all phases is presented. The last section deals with a survey in German industry showing significantly that companies applying creativity techniques more frequently and more systematically realize higher levels of business success.
    Type of Medium: Electronic Resource
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  • 2
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Creativity and innovation management 1 (1992), S. 0 
    ISSN: 1467-8691
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: The pressures for competitive advantage and continuous improvement mean that all companies need a flow of new ideas. A study across three European countries was carried out and related to a similar study in Japan. There were broad similarities: most ‘bright’ ideas occur out of work hours. However, cultural differences were found reflecting different national leisure and work patterns.
    Type of Medium: Electronic Resource
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  • 3
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    R & D management 13 (1983), S. 0 
    ISSN: 1467-9310
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: The author advocates the use of formalised heuristic principles and teamwork as the cornerstone of creativity techniques on which he has written papers in German, and in view of the interest aroused has taken the opportunity to write a summary for an English-language journal. The purpose of the paper is to review the large number available, to indicate their most profitable field of use and their limitations. He classifies the techniques into four main groups, intuitive association, intuitive confrontation, systematic variation and systematic confrontation. Brainstorming is an example of the first, excursive synectics of the second, morphological analysis of the third and the morphological matrix of the last. He briefly summarises the method employed by about 20 of the 50 he says exist.The paper concludes with some advice to potential users of the methods and a review of the use made of them in German industry.
    Type of Medium: Electronic Resource
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