Electronic Resource
Bingley
:
Emerald
Qualitative market research
4 (2001), S. 123-129
ISSN:
1352-2752
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
The Internet is promised a brilliant future among the favorite tools of marketing researchers. Develops a typology of Internet marketing surveys showing the existence of eight different designs that can be used by marketers. However, researchers who plan to develop research using the Internet need to be aware of several problems related to this new tool. In particular we show that the nature of the Internet creates different sampling problems. To identify these problems, a seven-step procedure following the steps of the sampling process is proposed. Several practical problems are then discussed.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/13522750110393026
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